Latest News
Exclusive Q&A w/ Mark Cantwell, Marketing and Partnerships Director at Lickd
Can you tell us about how Lickd helps content creators in the games space?
Lickd has the world’s biggest catalogue of music for content creators. With over 1.4 million tracks: including songs by Dua Lipa, Coldplay, Justin Bieber and more. We believe gaming creators have the right to access the same high quality mainstream music that all other creative industries have, and that’s why we’ve been campaigning for 8 years.We won’t stop until content creators have access to every mainstream track that TV, Advertising and Movie producers have.
Lickd works with a a lot of gaming creators already, like MARCUSK (who used seven tracks through Lickd in one video), as well as Smallish Beans, Wifies and Parker. We are proud to have helped these content creators take their content to the next level.
We also work with brands like EPIC Games, specifically on their Support a Creator Program – where Lickd helps to protect YouTube creators from any copyright claims that may arise content that includes music from the game. We are a long-term partner of theirs and love their approach to investing in their creator community.
How does licensed music help gaming creators grow their audience?
It is a huge obstacle for creators, especially those at the start of their career, to find tracks that fit their audience and the tone of their videos. The wrong track could mean your video leaves a small dent or doesn’t land at all.
For creators who use Lickd both in the gaming space and beyond, licensed tracks can help capture the essence of what the video is aiming to achieve in a simple manner, recognisable music helps put it in front of viewers and grabs their attention.
Recently, gaming content creators Chris and Mat from TwoSync had this to say about our service:
‘Lickd is the only platform that’s convinced music labels to allow creators like us to use chart music. There’s over 500K tracks to choose from(actually there are 1.4 Million, but who scrolls that far), that’s more than all of the stock websites combined, that is insane! Our AdSense actually improved with chart music.’
Can you tell us about your recent gaming video analysis data, and what it means for the wider industry?
We analysed 5,000 of the best performing games related videos that used mainstream music to see which tracks stood out.
The results showed that there isn’t necessarily a recency bias to what gamers listen to with Coldplay’s 2008 track Viva La Vida, coming 2nd and John Newman’s 2013 hit Love Me Again at number 7. Most surprising perhaps was the appearance of Howard Shore’s iconic Lord of The Rings score with At the Sign of the Prancing Pony in third place, showing gamers taste is more wide-ranging than just current pop artists.
The data underlines the breadth of what is capable with licensed music and the variety on display showcases how important licensed music is to gaming creators.
What can we expect from Lickd in 2025?
Our mission in 2025 is the same as it was in 2024 to give content creators of any shape and size access to the same mainstream hits that other creative industries have.
We are always looking for ways to innovate with games studios in the way we have with EPIC. For example, we have a product that allows us to stream rights cleared music into virtual spaces (kind of like in store radio, but for virtual spaces).
We would also love to work with a few more brands and studios on helping them use mainstream music in their social content and have built our Brand Tool for just that purpose.
Can you imagine being able to cut your social game trailers with recognisable mainstream music and make them awesome again? Well, talk to us and you won’t have to imagine it any longer.
The post Exclusive Q&A w/ Mark Cantwell, Marketing and Partnerships Director at Lickd appeared first on European Gaming Industry News.

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Golden Boomerang Awards 2025 has launched a special competition for the Champions League semi-finals
Boomerang Partners, a rapidly growing global brand, is excited to announce the launch of a special contest in conjunction with the 2025 Golden Boomerang Awards tournament, running until May 11. This contest, dedicated to the semi-finals of the UEFA Champions League, offers tournament participants a chance to compete for exclusive prizes.
With more than 400 affiliate teams participating worldwide, the competition is fierce, with monthly prizes up for grabs. The final prize drawing will take place on May 3, where one lucky winner will have their dream fulfilled. In addition to monthly prizes, awards will be given in 11 different categories.
The special Champions League-themed contest is open to both current tournament participants and newcomers. Registration for this unique opportunity is open until May 5, giving everyone a chance to win the grand prize — the coveted ‘Home Stadium Fan’ VIP experience. Affiliate managers will provide details to new participants.
The Champions League semi-finals are a top event in the world of sports, which generates fantastic interest among fans. The first matches will take place on April 29 and 30, when Arsenal will play PSG and Barcelona will face Inter, respectively. The return matches will take place on May 6 and 7. All the teams that made it to the top four deserve to win.
Arsenal are betting on the Champions League, given that they are 12 points behind leading Liverpool in the English Premier League and have played one more match. PSG are 23 points off the lead in the French Ligue 1, and can safely focus on the Champions League. Interestingly, Arsenal already played PSG in the second round of the tournament’s group stage and won 2-0.
The game between Barcelona and Inter looks particularly interesting. It is a rematch of the 2010 semi-final, when Inter eventually won the Champions League trophy. The teams approach the game as leaders of the championships—Spain and Italy. Barcelona’s best striker, Robert Lewandowski, will miss the first game – he is out for about three weeks due to injury.
The upcoming Champions League matches will be a powerful boost for the participants of the Golden Boomerang Awards. It is not only a chance to win a special prize, but also an opportunity to improve their positions in the sports leaderboard.
Join the Golden Boomerang Awards 2025
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Golden Boomerang Awards 2025 has launched a special competition for the Champions League semi-finals appeared first on European Gaming Industry News.
Latest News
7777 gaming secures certification in Colombia
7777 gaming, a leading B2B casino games provider, has officially received certification for its innovative gaming content in Colombia, marking a significant milestone in the company’s global expansion.
With this certification, Colombian players and operators can access 7777 gaming’s exclusive portfolio, featuring some of its most engaging and high-performing titles, including Crazy 100 Bucks, Barbarian, Candy Anyways, Devil’s Deal Soul for Sale, and Club Mr. Luck. These games, known for their immersive gameplay and cutting-edge mechanics, are designed to elevate the online casino experience and drive higher engagement.
“As part of our commitment to expanding into regulated markets, obtaining certification in Colombia is a key step toward offering premium entertainment experiences to local players. Our certified games incorporate some of the most in-demand features, ensuring both excitement and rewarding gameplay,” said Asya Raykova, Partnership Manager at 7777 gaming.
7777 gaming’s certified games package includes some of the most sought-after features in the industry, such as:
- MULTIPLIERS – A variety of multipliers that boost rewards and enhance excitement.
- FREE SPINS – Special symbols that trigger a set number of free spins.
- BONUS GAME – Uniquely crafted bonus rounds that provide extra gameplay opportunities.
- BUY BONUS – Allows players to purchase direct access to bonus features.
- GAMBLE – Enables players to risk their winnings for a chance to multiply them.
- DOUBLE CHANCE – Doubles the odds of triggering a bonus feature.
- EXPANDING REELS – Increases the number of symbols/reels, adding greater winning potential.
7777 gaming continues to expand its presence in regulated markets worldwide, bringing innovative and high-quality gaming content to new audiences. With this latest milestone in Colombia, the company is solidifying its reputation as a trusted partner for operators looking to enhance their casino offerings with next-generation gaming experiences.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
The post 7777 gaming secures certification in Colombia appeared first on European Gaming Industry News.
Latest News
Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours
Stake, the world’s largest online casino, today announced the launch of Stake Engine — a next-generation Remote Gaming Server (RGS) built to give developers the tools, infrastructure, and audience they need to succeed on their terms.
Backed by the technology behind 300 billion bets and a global community of over 20 million players, Stake Engine offers an instant path to revenue with full end-to-end game development tools and the most developer-friendly commercial model in iGaming: 10% GGR (Gross Gaming Revenue), paid monthly.
Whether you’re an indie creator or a full-scale studio, Stake Engine offers everything you need to build, deploy, and grow games on your terms.
Studios are already winning.
Over the past 12 months, games built on Stake Engine have generated $3.31 billion in turnover. In the most recent quarter, three titles ranked among Stake’s top 50 games by total bets: Massive Studio’s Jawsome at #17, Serpentina at #23, and Twist’s Samurai Dogs Unleashed at #25.
Who can build?
Any developer. From math devs and indie studios to full-stack teams, if you can design and deliver engaging games, you’re welcome here.
What can you build?
Anything your imagination allows. Slots, wheel mechanics, card-based logic, original IP, Stake Engine has no templates, no restrictions, and no gatekeeping. If it plays well and meets our standards, you can build it, launch it, and own it.
Why build on Stake Engine?
Stake Engine gives developers everything they need to launch faster, without the barriers that slow down traditional game development.
No need to build your own infrastructure, negotiate publisher deals, or spend months integrating with legacy Remote Gaming Servers (RGS). With Stake Engine, you can go from idea to live game in days.
Stake handles the infrastructure, distribution, and visibility, so you can focus on what matters: building great games. There’s no pitching, no storefront politics, and no delays.
Behind the scenes, Stake Engine powers everything with a full front-end SDK, integrated math engine, balancing toolkit, and real-time analytics dashboard — putting real performance data at your fingertips.
And once your game goes live, you get paid monthly, with 10% GGR royalties and zero lockups.
Proven at Scale
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Over 300 billion bets placed on Stake
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10 billion monthly wagers processed
- Stake is behind 4% of global Bitcoin transactions
Capable of handling 1 million+ bets per secondStake Engine: Key Features
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Stake Engine delivers unmatched scale and performance, supporting over 1 million bets per second and powered by the same infrastructure behind the world’s most popular crypto casino.
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It offers a full end-to-end developer stack, including a front-end framework, integrated math engine, and balancing toolkit — everything needed to build rich, interactive games quickly and at scale.
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Developers have complete creative freedom with no templates or restrictions. Build any game, upload it, and launch directly to Stake’s global audience.
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Instant deployment tools allow developers to upload, test, and go live in minutes, with full versioning and real-time testing capabilities.
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Stake Engine provides transparent analytics, offering real-time insights into game performance across players, markets, and engagement cohorts.
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It features an industry-leading commercial model with 10% GGR perpetual royalties — the most aggressive terms in gaming, paid monthly without delays or hidden fees.
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Stake Engine is built by developers, for developers. Created by the engineers behind some of iGaming’s top studios, it is focused on speed, control, and fixing everything broken about legacy game launch processes.
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Stake also handles all positioning, marketing, and growth — giving developers full visibility and freeing them to focus purely on building great games.
Brais Pena, Chief Strategy Officer at Easygo, the technology powerhouse behind Stake, said: “Stake Engine is built for creators, with speed, freedom, and scale baked in.”
“Stake Engine is more than just infrastructure, it’s a launchpad for the next generation of iGaming creators. We’ve taken everything we’ve learned building the world’s most popular online casino and packaged it into a platform that removes barriers, unlocks creativity, and delivers scale from day one.”
“Stake Engine is what happens when the biggest operator in iGaming builds for the builders. It’s not just a platform. It’s our commitment to the next generation of game creators.”
The post Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours appeared first on European Gaming Industry News.
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