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The Game Awards and NODWIN Gaming extend their partnership beyond India to other emerging markets
NODWIN Gaming, a global leader in esports and gaming in emerging markets, has officially secured the exclusive rights to distribute the 10th edition of The Game Awards in India, Myanmar, Uzbekistan, Indonesia, Philippines, Thailand, Malaysia, Vietnam and Taiwan. This landmark agreement brings the highly anticipated annual celebration of video games and esports excellence to a wider international audience, marking a new chapter in the awards’ global reach and stands testament to NODWIN Gaming’s partnership with The Game Awards for over half a decade and its commitment to empowering gaming culture in emerging markets across the world.
Starting in 2014, The Game Awards is the annual awards ceremony honouring achievements in the video game industry. This extremely prestigious event for the gaming industry across the globe will now be broadcast and delivered in additional markets through this licensing deal. In 2023, this event often known as the ‘Oscars of Gaming’ garnered 118 million Global livestreams. It has seen renowned presenters like Al Pacino, Keanu Reeves, Margot Robbie, Dwayne Johnson, Christopher Nolan, Tom Holland, and many more; with performances by musicians like- Sting, Imagine Dragons, Green Day, Hans Zimmer, Deadmau5, and more. The Gaming Awards sits at the center of popular culture – a platform that game publishers, studios, streamers, the music industry, and cutting-edge brands use to break big news and surprises to a global audience. The 10th anniversary of the Game Awards is slated for 12th December 2024.
Spearheaded by NODWIN Gaming, The Game Awards are set to be accessible through 17 additional distribution channels including TV, regional OTT, Online stations, and influencers channels, across India, Myanmar, Uzbekistan, Indonesia, Philippines, Thailand, Malaysia, Vietnam and Taiwan, enhancing reach and visibility in some of the world’s fastest-growing markets for gaming and esports.
For over half a decade, NODWIN Gaming has worked closely with Geoff Keighley and this new phase in NODWIN’s partnership with The Game Awards underscores its commitment to empowering the gaming ecosystem across these emerging territories. By securing exclusive rights, NODWIN Gaming aims to foster a deeper connection between global gaming culture and local audiences, establishing a seamless viewing experience for fans and supporters in each region.
Speaking on NODWIN Gaming bringing The Game Awards to emerging markets, Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said, “As NODWIN Gaming continues to expand into new markets, we are thrilled to bring The Game Awards to fans across emerging markets. Our goal has always been to bridge the gap between global gaming content and the youth audience in high-growth markets. NODWIN Gaming has been a long-time supporter and partner of The Game Awards and their commitment to empowering gaming across the world aligns perfectly with our mission to support and showcase gaming excellence internationally.”
Geoff Keighley, the Founder and Host of the Game Awards said, “We are excited to continue our partnership with NODWIN to bring The Game Awards to more viewers in more emerging markets around the world. Our 10th-anniversary show will be the biggest global celebration of games.”
By building upon its strategic network and distribution partnerships, NODWIN Gaming will provide unparalleled access to The Game Awards, tapping into the massive potential of these regions. With NODWIN Gaming’s expertise in delivering captivating gaming and esports content to youth demographics, the Game Awards’ distribution is poised to become a defining milestone for gaming culture in these regions.
The post The Game Awards and NODWIN Gaming extend their partnership beyond India to other emerging markets appeared first on European Gaming Industry News.

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Sofascore Player of the Season Award Show Premieres on CBS
This summer in Zadar, sporting legends and top broadcasters came together for the first-ever Sofascore Player of the Season Award Show, filmed during the Sunset Sports Festival. Now, the show has reached millions as it premiered on CBS, bringing together football stories and data-supported awards.
The show celebrated Europe’s top performers from the Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, and many more leagues across the world, all chosen just through Sofascore’s objective performance ratings. No votes, no popularity contests. Mohamed Salah topped the Premier League with a 7.78 rating, Raphinha led LaLiga with 7.80, Mattia Zaccagni claimed Serie A’s best with 7.34, Joshua Kimmich was Bundesliga’s highest rated player with 7.91, and Achraf Hakimi shined in Ligue 1 with 7.76. Beyond this, the awards also celebrated the highest-rated player in the UEFA Champions League, the top leagues in women’s football, and many more standout performers from around the globe.
Hosted by Kate Scott and Peter Schmeichel, and directed by Emmy Award-winner Pete Radovich, the event featured exclusive insights from football greats and top analysts including Jamie Carragher, Micah Richards, and Alessandro Del Piero. Raphinha shared his pride as both LaLiga and Champions League’s top-rated player, while Luka Modrić made history by receiving Sofascore’s first-ever Founders’ Legend Award. In the audience, big names like Dimitar Berbatov, Stipe Miočić, and Šime Vrsaljko added extra prestige to the celebration.
The Player of the Season celebration extended beyond the TV broadcast, with massive billboards in London, Liverpool, Barcelona, Munich, Rome, Frankfurt, Lyon, Metz, and other European cities, showcasing Sofascore’s award winners. From Raphinha and Alexia Putellas in Barcelona to Mohamed Salah in Liverpool and Joshua Kimmich in Munich, fans across Europe could see the season’s best right in their own cities.
The Sofascore Player of the Season Award is built on objective data, not public votes. Every goal, pass, tackle or miss contributes to a rating that reflects what truly happened on the pitch. That’s why, for players and all football fans around the globe, Sofascore’s Player of the Season trophy is the only award that counts.
The post Sofascore Player of the Season Award Show Premieres on CBS appeared first on European Gaming Industry News.
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Evoplay starts a big fiesta in spicy new title Don Juan Peppers
Evoplay, the award-winning game development studio, has released Don Juan Peppers, a fiery new slot that blends bold bonus features with festive flair.
Set in a sun-soaked Mexican town bursting with colour, rhythm and celebration, the game invites players to join the charismatic Don Juan himself for a lively fiesta across 20 fixed paylines.
The action centres around two types of bonus symbols. Landing three Chili Bonus icons on reels two, three and four triggers seven Free Spins. During Free Spins, each appearance of a Chili Bonus symbol awards an Instant Chili Prize corresponding to the value shown above its reel.
Meanwhile, landing six or more Bonus symbols activates the bonus game. In this mode, all Bonus and Chili icons lock in place and reset the spin counter to three. Chilis in this round boost the value of up to four Bonus symbols before transforming and continuing the chase for bigger wins.
The bonus game also gives players a shot at four fixed jackpots: MINI, MEGA, SUPER, and the GRAND prize of 3,000x the bet. For players who want to skip straight to the fiesta, a Bonus Buy feature offers direct access to either the Bonus Game or Free Spins.
Don Juan Peppers is the latest release in Evoplay’s growing portfolio of standout slots, blending engaging gameplay with vibrant storytelling and proven features.
Ivan Kravchuk, CEO at Evoplay, said: “Don Juan Peppers is a celebration of bold design and dynamic mechanics. By blending familiar bonus features with a distinctive aesthetic and rhythmic theme, we’ve created a slot that feels both familiar and fresh.
“It’s a fantastic showcase of our approach to delivering high-performing content with real personality.”
The post Evoplay starts a big fiesta in spicy new title Don Juan Peppers appeared first on European Gaming Industry News.
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ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025
Zitro Digital, the online division of global gaming leader Zitro, announces its participation in SBC Summit Lisboa 2025, taking place from 16–18 September at the Feira Internacional de Lisboa, Portugal.
As a key player in the digital gaming space, Zitro Digital will present its latest online slot and video bingo titles portfolio, reflecting its continued investment in innovation, omnichannel strategy, and game performance at scale. Visitors to booth B530 will have the opportunity to explore the company’s newest content, including the debut of ‘Dreams’, the first title in the Fairyland Quest series — a digital adaptation of one of Zitro’s most successful land-based games.
Also featured will be ‘Elysium’ from the Legendary Sword series, ‘Autumn’, the latest addition to the popular Fu Pots collection, and ‘Monk’, the newest release in the Bashiba Link series. The company will also offer an exclusive first look at ‘Tomahawk’ — an upcoming standout title from the all-new Cash Totems series — which will be on display at SBC Lisboa ahead of its global release.
Alongside its expanding games portfolio, Zitro Digital will spotlight GameGate, the company’s new player engagement tool designed to guide users through its growing universe of content. GameGate enhances retention and gameplay by creating personalized journeys across multiple titles, completely transforming how players experience Zitro Digital’s slot offerings.
“Our goal at Zitro Digital is simple: to create engaging games that not only engage players but also drive measurable results for our partners,” said José Javier Martí, COO at Zitro Digital. “We combine the proven appeal of our land-based hits with new digital innovation to offer products that perform consistently across regulated markets. Events like SBC Summit Lisboa are essential for us to connect directly with operators, understand their evolving needs, and demonstrate how our portfolio can support their growth and stand out in competitive markets”.
The post ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025 appeared first on European Gaming Industry News.
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