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Safer Gambling Week Sets New Record for Promoting Safer Gambling Tools

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Safer Gambling Week 2024 set new records on social media, generating over 60 million impressions across major platforms X, Facebook, LinkedIn and Instagram.

Data released following this year’s successful campaign – which ran from November 18 to 24 – revealed a huge 21% increase on last year.

Meanwhile, a large number of cross-party senior MPs and peers – including gambling minister Baroness Fiona Twycross and several shadow ministers including the Shadow DCMS Secretary Stuart Andrew MP – also gave their backing to the ground-breaking campaign.

This year’s event also had the full support of the independent regulator, the Gambling Commission and its Chief Executive, Andrew Rhodes.

Among the well-known football clubs to support Safer Gambling Week 2024 were Premier League sides Tottenham Hotspur, Aston Villa and Southampton, ensuring millions of fans were reached by Safer Gambling Week’s message.

The campaign also received over half a million visits to the Safer Gambling Week website, which signposts help and advice for those who may be struggling, as well as offering advice on safer gambling tools like deposit limits and time outs.

The aim of Safer Gambling Week, which has now run for eight years, is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlighting the range of tools that are available to help people stay in control of their betting.

BGC Chief Executive Grainne Hurst said: “These outstanding and record-breaking results prove once more that our industry is serious about promoting the safer gambling tools available to customers and signposting the help and support available to those who need it.

“Whilst we await the details on the number of people using safer gambling tools, past years have shown us that an increase in the number of social media impressions has led to an increase in the use of popular tools – like time-outs and deposit limits – that only exist in the regulated industry.

“Thanks to Safer Gambling Week, we can be confident millions of people are better informed about the ways they can safely enjoy their hobby, that’s something the entire industry can be proud of.

“As I said at the beginning of the week, our commitment to safer gambling is not just for one week of the year. It is our mission for every week of the year.”

The Safer Gambling Week campaign, organised by the Betting and Gaming Council, BACTA and the Bingo Association saw a huge push of safer gambling messages both online and in land-based venues, aiming to spark a nationwide conversation about betting responsibly.

The campaign was also supported by a number of events including the EGR Safer Gambling Forum, which provided an opportunity for our industry to share knowledge and best practice on their work on safer gambling, alongside hearing updates from safer gambling charities.

EPIC Global Solutions’ also hosted a live webinar looking into the often-taboo topic of how and why problem gambling issues among women often go under the radar.

Each month around 22.5 million people in Britain enjoy a bet, on the lottery, in bookmakers, casinos, bingo halls and online, and the overwhelming majority do so safely and responsibly.

The post Safer Gambling Week Sets New Record for Promoting Safer Gambling Tools appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Second Prize Drop of N1 Puzzle Promo: Top Affiliates Score Porsche, Cartier, Leica & Apple for Driving High-Quality Traffic

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N1 Partners is wrapping up the second lottery of the N1 Puzzle Promo! From September 1 to November 30, partners were actively collecting puzzle pieces for FTDs and climbing the rankings to secure their place among the winners.

A notable trend this season: the Top-5 leaders by traffic and collected puzzles differ from the main leaderboard. This means some partners slowed down, while others pushed harder — and now have every chance to boost their position in the overall standings by the end of the promo.

Five luxury prizes will be awarded to partners with consistently strong performance who entered the Top-5 by puzzle count during the second mini-lottery period.

Which prizes did the leaders receive?

1st place — MacBook Pro

C*** *****h

2nd place — Porsche eBike Sport

A***********t

3rd place — Cartier Santos Medium watch

T****** ****d

4th place — Leica Q2 camera

P******k

5th place — Apple Vision Pro

S** ****s

The promo is entering its final stretch — a crucial checkpoint for the entire N1 Puzzle Promo, where the fate of the leaderboard may be decided,” notes Alexa Bond, Head of Affiliates at N1 Partners. “With one month left until the end, even those who joined later still have a chance to make a breakthrough, while the leaders can strengthen their positions and widen the gap. N1 Puzzle Promo isn’t about luck — it’s about consistent work and mutual trust between partners and the affiliate program.”

The Grand Finale in Barcelona Is Getting Closer

The race continues: the more puzzle pieces collected throughout the promo, the higher the ranking — and the greater the chance to fly out of Barcelona in your very own helicopter!

On January 20, 2026, in Barcelona, during iGB Affiliate and ICE, N1 Partners will host the final N1 Puzzle Promo party, where winners will receive exclusive gifts — and the grand prize: a Robinson R22 Beta II helicopter.

Guests of the event can also expect:

  • Exclusive prize ceremony;
  • Live performance by top artists and the evening’s headliner (announcement coming soon)!
  • Activities and surprises from the N1 Partners team;

Still Not Too Late to Join

N1 Puzzle Promo runs until December 31, 2025, and partners still have time to collect puzzle pieces, climb the leaderboard, and compete for the grand prize and additional rewards. Traffic from Tier-1 GEOs counts toward the ranking, and only registered N1 Partners partners can participate.

All details and registration are available at: https://n1.partners/puzzle_promo

There’s still time! Collect your puzzle pieces, level up in the leaderboard — and your team might be the one taking home the Robinson R22 Beta II right off the stage in Barcelona!

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bet365 PARTNERS WITH INSPIRED ENTERTAINMENT TO LAUNCH A BESPOKE GAME: SPIN O’REELY GRAND CHANCE

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the exclusive launch of its brand-new, bespoke slot game, Spin O’Reely Grand Chance, in collaboration with long time partners bet365.

Expanding bet365’s popular exclusive Irish-themed Spin O’Reely game series, the game will initially be available to players in the UK, Ontario, and New Jersey, with more markets to follow soon. The game can also be accessed via the bet365.com domain.

Spin O’Reely Grand Chance builds on Inspired’s successful Golden Winner slot, combining its fan-favourite mechanics with new features. This 5×3 slot includes a Free Spins bonus round with multipliers and the potential for additional Free Spins. Players will also discover dynamic reel upgrades, bell announcements, prize pots, a progressive bonus feature and the Golden Grand Chance Cherry feature.

Claire Osborne, VP of Interactive at Inspired Entertainment, said: “We’re thrilled to expand our long-standing partnership with bet365 through the launch of Spin O’Reely Grand Chance. By combining the proven mechanics of one of our top-performing titles with the lively charm of a bet365 Irish-themed classic, we’ve created a game that’s built for success. We can’t wait to see players enjoy it and look forward to building on this momentum together.”

A bet365 spokesperson said: “We are delighted to launch Spin O’Reely Grand Chance in collaboration with Inspired. This game combines enjoyable mechanics with innovative features that will provide our players entertaining gaming experience. We are confident that Spin O’Reely Grand Chance will be a popular addition to our portfolio of cutting-edge content.”

Experience the exciting new collaboration between bet365 and Inspired Entertainment with Spin O’Reely Grand Chance, available now exclusively at bet365.

The post bet365 PARTNERS WITH INSPIRED ENTERTAINMENT TO LAUNCH A BESPOKE GAME: SPIN O’REELY GRAND CHANCE appeared first on European Gaming Industry News.

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Duelbits unveil Ivory Coast legend Salomon Kalou as Football Ambassador ahead of Africa Cup of Nations 2025

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Leading igaming operator Duelbits has today announced Ivory Coast & Chelsea legend Salomon Kalou as its latest Football Ambassador. Kalou, who won the Africa Cup of Nations (AFCON) with his country in 2015, will share his tips, insights and experience with Duelbits’ global customer base across the entire tournament.
During his playing career, the Ivorian who won 93 caps for his country, also won the Premier League and Champions League with Chelsea and had successful stints playing in Netherlands, France, Germany & Brazil. He joins an established list of partners with Duelbits that includes Professional Fighters League (PFL), Michael Bisping & Battle of the Beasts.
Salomon Kalou said of the partnership “I’m excited to be working with Duelbits for AFCON. This kind of partnership is a first for me so I’m enthusiastic to work with them as they look to connect with fans across Africa for what is sure to be a brilliant tournament.”
Jasper Hoekert, Chief Marketing Officer for Duelbits, echoed the sentiments “AFCON is a key event in the football calendar, and we’re thrilled to have a partner of Salomon’s stature as part of the team. He’ll provide our players with valuable insights and memorable content that is sure to enhance the football betting experience during the tournament.”
Alongside his punditry for SuperSport, Kalou will provide weekly blogs with AFCON betting insights, social media activations and work on exclusive giveaways with Duelbits as they ramp up their football output ahead of what promises to be a massive 2026.

The post Duelbits unveil Ivory Coast legend Salomon Kalou as Football Ambassador ahead of Africa Cup of Nations 2025 appeared first on European Gaming Industry News.

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