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The next step after the privatization of “Bilprovningen”: sell Svenska Spel
It was with a clear message that Finance Minister Elisabeth Svantesson (M) last week explained why the state is selling Bilprovningen, Sweden’s largest vehicle inspection company: “There is no obvious reason why the state should own this company. The state must first and foremost regulate and control this market, but it is good if others own,” she said.
The same can be said about the state-owned company in the gambling industry, Svenska Spel.
Bilprovningen and Svenska Spel belong to a handful of state holdings that are particularly unsuitable for the state to own, in that the state companies operate in a competitive market alongside a number of normal private companies, where the state has the role of regulating both its own company but also all others.
It is never a good idea to be a player and referee in the same match. No matter how much responsibility is distributed among various functions and authorities within the state, such an arrangement is set up to erode trust in the state’s role as a neutral judge. Is it the neutral judge we listen to when government officials speak, or is it the state casino director?
Having a state-owned company operating in an otherwise competitive market is by no means a guarantee that state-owned companies will perform better than private companies. This year alone, the fines issued to Svenska Spel by the Swedish Gambling Authority add up to over one hundred million kronor (€10M), for various violations of the Gambling Act. That’s more than any other gambling company on the market.
And it’s still not the big talking point of the year when it comes to scandals in the gambling industry. The big scandal has concerned a gambling company owned by a political party. Consider if a scandal of the same dignity affects a gambling company owned by the Swedish government. Every day with the state as owner of Svenska Spel, the government is exposed to this risk, e.g. with the illegal gambling advertising when Trisslotten is scratched on TV4.
Another unfortunate consequence when the state owns and operates companies on competitive markets is that the public debate about how gambling should be regulated is short-circuited, when Svenska Spel or their representatives take the floor and tell the government and the Riksdag how things should be regulated. The order in a democracy must be the other way around: it is the Riksdag and the government that have the mandate to say what Svenska Spel should do, not Svenska Spel that should give directives to the elected politicians.
The two heaviest parties in the government base in terms of the number of seats in the Riksdag – the Moderates and the Sweden Democrats – were very clear before the last election what they intended to do with Svenska Spel in the event of an election victory: privatize the state ownership. Instead, it was said, the government should concentrate on the role that only the state can have, namely, to be a legislator and to monitor that the market participants comply with laws and regulations.
The sale of AB Bilprovningen shows that the government is prepared to go from words to action, and there is no reason to wait any longer with the privatization of Svenska Spel. In fact, the state’s role as an impartial judge is probably even more important in the gambling market than in the car inspection industry.
Of course, a sale must take place according to all rules in order to get as much paid for the company as possible. The sale can then form an important basis for important government investments in, for example, infrastructure. It would be a sale we would all win from.
Gustaf Hoffstedt
Secretary General, BOS – The Swedish Trade Association for Online Gambling
The post The next step after the privatization of “Bilprovningen”: sell Svenska Spel appeared first on European Gaming Industry News.
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Soft2Bet has been nominated in 6 categories at the EGR Europe Awards 2025
Soft2Bet, a leading provider of iGaming turnkey solutions, is proud to have been shortlisted in six categories, including the prominent ‘European Software Provider’ and ‘European ESG Initiative of the Year.’
In addition to these accolades, three Soft2Bet brands, which operate across B2B and B2C verticals under 13 licenses, also secured nominations in several categories:
- Betinia: Nominated as The Nordics and Baltics – Rising Star for its innovative online sportsbook and casino offerings, featuring competitive odds and an extensive range of betting markets designed to captivate its growing audience.
- CampoBet: Contending for the prestigious Nordics and Baltics – Operator of the Year award, reflecting its comprehensive platform and dedication to serving the needs of betting enthusiasts in Denmark and beyond.
- se: Receiving dual nominations for The Nordics and Baltics – Rising Star and Nordics and Baltics – Operator of the Year for its focus on mobile-first design, smooth user experience, and diverse selection of live casino and sports betting options.
Oksana Tsyhankova, Soft2Bet’s CMO, commented: “Our brands’ strong performance throughout the year has been highlighted by key industry awards, reaffirming our success in localisation and delivering exceptional results in every market we serve.”
The EGR Europe Awards are among the most prestigious in the industry. They celebrate innovation, operational excellence, and exceptional contributions. This year’s nominations reaffirm Soft2Bet’s reputation as a leader in performance and innovation while emphasizing its commitment to sustainability and responsible gaming.
About Soft2Bet
Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), which has been proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and has over 14 global licences.
The post Soft2Bet has been nominated in 6 categories at the EGR Europe Awards 2025 appeared first on European Gaming Industry News.
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DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP
DevilFish Poker, the pioneering creator of the free-to-play social community poker game, proudly announces its strategic partnership with EvenBet Gaming to develop cutting-edge social poker software.
The DevilFish Social Poker brand has witnessed remarkable growth over the past two quarters of 2024, fuelled by the resurgence of social-based Web3 poker on a global scale. Current industry statistics indicate that the social free-to-play market is valued at $8 billion and is projected to expand by over 8% annually. The alliance with EvenBet Gaming, a leader in poker software innovation, positions the DevilFish brand to accelerate their reach across multiple international markets.
JJ Williams, Co-Founder of W3 Marketing Ltd and Devilfish Poker, confidently stated, “The growth of social poker and free-to-play models has been undeniable in recent years. We are witnessing a revitalization of interest in poker from a diverse range of digital natives eager to engage in community gameplay and the latest Web3 innovations—such as avatars, skins, traits, NFTs (non-fungible tokens), and digital ownership.
Our brand is uniquely positioned, enriched by its legacy in the online poker scene and its association with the late David A. ‘Devilfish’ Ulliott, a member of the WSOP Poker Hall of Fame. Our highly engaged community represents the next generation of social poker players and followers across social media and community platforms like Discord, X and Mastodon.
Selecting EvenBet Gaming as a strategic partner was a critical and confident choice; they possess a deep understanding of the synergy between traditional poker, social poker, and Web3/Crypto features, allowing us to deliver unique, innovative digital products for our poker brand throughout 2025.”
Dmitry Starostenkov, CEO of EvenBet Gaming, expressed, “DevilFish embodies a powerful brand narrative within traditional online poker, and we are inspired by how the team is reimagining this digital-first/Web3 product experience.
From the ground up, JJ and his team have successfully built an engaged community and revitalized the gaming franchise for today’s digital players—those who have evolved with social media, crypto, gamification, and digital asset ownership. Our vision, like DevilFish is global, and my mission is to expand our poker software innovation and platform, and support JJ and his team execute their global plans, for category dominance.”
The post DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP appeared first on European Gaming Industry News.
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Booming Games Receives Danish License Approval
Booming Games, a rapidly expanding provider of iGaming content, has successfully secured a Danish Gambling Authority (Spillemyndigheden) license, marking a major milestone in the company’s efforts to broaden its presence across Europe.
Booming Games has officially secured its B2B gaming license from the Danish Gambling Authority (DGA), enabling the company to supply its renowned content to licensed gambling operators across Denmark. Danish players can now enjoy popular titles such as Burning Classics, TNT Bonanza, Cash Pig, Buffalo Hold and Win Extreme, and Gold Gold Gold.
This achievement marks a significant milestone in Booming Games’ strategic expansion into the European market. By obtaining the DGA license, the company strengthens its position as a leading iGaming content provider and unlocks new opportunities within the region. With the Danish license complementing its existing portfolio of certifications, Booming Games is poised to deliver outstanding gaming experiences to players throughout Europe.
Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “We are excited to announce the acquisition of our full Danish B2B gaming license. This milestone further expands our presence in the fast-growing Danish market. It positions us to leverage our strengths and enhance our product portfolio to meet our customers’ needs better.”
The post Booming Games Receives Danish License Approval appeared first on European Gaming Industry News.
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