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UK Gambling Operators Face £100M Tax in Harm Reduction Push

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Gambling operators in the UK face a tax of as much as 1.1% of profits on some types of games as the government seeks £100 million ($126 million) a year to invest in harm reduction and research.

The planned statutory levy on all licensed operators will range from 0.1% to 1.1% of the gross gambling yield, depending on the sector and nature of the gambling, according to a statement Wednesday from the UK’s Department of Culture, Media and Sport.

The UK has over the last few years introduced stricter regulation of gambling, including requiring operators to reduce the intensity of online games, carry out financial vulnerability checks of players and provide customers with better control over the types of marketing they receive. Many of the measures were announced under a Conservative government, which lost to the Labour Party in July’s General Election.

The government will review the charge within five years of its introduction, with the first formal review expected by 2030, according to the statement.

UK gambling stocks soared last month after UK Chancellor Rachel Reeves’ budget did not include much-speculated tax hikes on the sector.

The statutory levy is a separate initiative, proposed under the Conservative government in a 2023 white paper on gambling reform.

The announcement was welcomed by anti-gambling campaigner Matt Zarb-Cousin, who said that he was “really pleased” that it is being introduced. “It will totally transform the research, prevention and treatment of gambling harm,” Zarb-Cousin said.

The four biggest gambling operators – Entain Plc, Flutter Entertainment Plc, William Hill-owner Evoke Plc and Bet365 – previously pledged to pay 1% of their gross gambling yield to an industry-funded charity GambleAware in anticipation of the levy.

In the year ending in March, the charity said it received donations of £49.5 million, £46.6 million of which came from the top four operators.

“This represents a significant step towards protecting people from gambling harm. The levy is also a crucial step towards ensuring continued support through a statutory system and is something we have been calling for since 2017,” GambleAware CEO Zoë Osmond said of the plans in a statement.

The Betting and Gaming Council, which lobbies for the industry, said that it supports plans for the levy outlined in last year’s proposal.

“Ministers must not lose sight of the fact the vast majority of the 22.5 million people who enjoy a bet each month, on the lottery, in bookmakers, casinos, bingo halls and online do so safely,” Betting and Gaming Council Chief Executive Officer Grainne Hurst said in a statement.

The post UK Gambling Operators Face £100M Tax in Harm Reduction Push appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Revolver Gaming Partners with WOW Vegas to Revolutionise the Social Casino Experience

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Revolver Gaming, a leading developer of dynamic and innovative online slots, is thrilled to announce its latest partnership with WOW Vegas, one of the fastest-growing names in the social casino space. This strategic collaboration is set to redefine the gaming experience for players by bringing Revolver’s premium slot portfolio to WOW Vegas’ expanding audience.

Revolver Gaming has built a stellar reputation for crafting visually stunning games that combine immersive gameplay, innovative features, and captivating narratives. Titles such as Gumball 7’s, praised for its unique bonus mechanic on every spin, and Badlands, renowned for its side wind wild feature, have cemented Revolver’s place as a top-tier slots provider in the iGaming industry.

Ryan Lazarus, CEO at Revolver Gaming, expressed his excitement for the partnership:
“We are delighted to team up with WOW Vegas, a brand that shares our commitment to delivering exceptional gaming experiences. Their platform’s emphasis on entertainment and engagement aligns perfectly with our vision. Together, we aim to raise the bar for social casino gaming, bringing an exciting new wave of content to WOW Vegas players.”

Samuel Morales Sanchez, Social Casino Manager at WOW Vegas added:
“This partnership with Revolver Gaming is a significant step forward in our mission to offer the best in social casino entertainment. Revolver’s games are renowned for their quality and creativity, and we’re confident that our players will love the dynamic features and thrilling gameplay they bring. We look forward to seeing the positive impact this collaboration will have on our platform and community.”

A Partnership to Elevate Social Casino Gaming

Through this partnership, WOW Vegas will integrate Revolver Gaming’s signature slots into its platform, offering players an enhanced gaming library filled with innovative and engaging titles. The collaboration underscores WOW Vegas’ commitment to providing top-tier gaming content while enabling Revolver Gaming to expand its reach in the social casino space.

The post Revolver Gaming Partners with WOW Vegas to Revolutionise the Social Casino Experience appeared first on European Gaming Industry News.

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Middlesbrough Foundation set to benefit as principal partner Kindred donates front-of-shirt sponsorship in support of life-changing work across Teesside

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The life-changing work of the Middlesbrough FC (MFC) Foundation is set to receive a significant boost this weekend. The club’s principal partner, Kindred, has donated its front-of-shirt sponsorship ahead of the game against Hully City (Saturday 30th November), so that MFC can highlight its inspirational work across Teesside. Normally, the logo of gambling operator Unibet – with “Zero% Mission”, which is Kindred’s Responsible gambling message – would adorn First Team shirts.

The move is part of the club’s ‘Foundation Weekend’, and forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.

The MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.

Kindred is a long-term, valued partner of the club. As part of its commercial relationship with MFC, Kindred supports MFC Foundation’s ‘Think With Your Feet’ – a programme that enables local men to meet, play football and discuss their mental health issues in a safe, respectful environment. MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside.

Earlier this season, ‘Boro star Isaiah Jones sat down with a group of participants from the course where they chatted openly about mental health and the benefits of the ‘Think With Your Feet’ programme.

Kindred have partnered with Middlesbrough since 2018, making it one of the most successful and long-running in British football. It is due to run until at least 2027.

Sam Mead, UK General Manager, Kindred: “Our relationship with Middlesbrough FC and their Foundation is a long-running, deep and supportive one. We are all aware, and incredibly proud of, the Foundation’s incredible work in the North-East community. As such, we are delighted to once again donate our normal front-of-shirt space to the Foundation for this weekend’s fixture against Hull City. In the spirit of what this weekend is all about, we would urge supporters to seek out the MFC’s outreach programmes, if they feel they could benefit from the various initiatives on offer. Please visit mfcfoundation.co.uk for further information”

The post Middlesbrough Foundation set to benefit as principal partner Kindred donates front-of-shirt sponsorship in support of life-changing work across Teesside appeared first on European Gaming Industry News.

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Christmas comes early with Booming Games’ Holly Jolly Cash Pig

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It doesn’t matter whether you’ve been naughty or nice this year because Booming Games is delivering the perfect Christmas gift for everyone: the shiny, new Holly Jolly Cash Pig.

Luxury is everywhere you look on this 5×4, 30-payline slot. The reels are rich with all the shiny, sparkly things you could ever dream of – gold rings, expensive watches, sports cars and even private jets.

The Piggy Bank feature triggers popular Cash Collect mechanics. Land value symbols and a collect symbol in the base game, and you’ll be collecting coins with multipliers of up to 50x your bet. It’s like Christmas has come early!

You’ll want to trigger the Free Spins feature by landing 3 scatters on reels 1, 3 and 5. This festive feature will gift you 12 spins plus an extra six if you land three scatters in-game.

In Free Spins, any win triggers the cascade. Minor symbols in the win get eliminated until the end of the bonus, while Major symbols get boosted and pay double. This makes for the clear win potential exposure, as well as he chases to eliminate the Minors as soon as possible and boost the Majors so each cascade can bring a double win!

As with all of the provider’s titles, Holly Jolly Cash Pig has been certified for launch in core regulated markets, including the UK, Sweden and all Malta jurisdictions.

Nemanja ŽivićDirector of Games at Booming Games, said: “Tis the season for slots and Holly Jolly Cash Pig is the perfect gift to keep you warm this winter – a game rich with fun, features and festivities. Merry Christmas from Booming Games!”

The post Christmas comes early with Booming Games’ Holly Jolly Cash Pig appeared first on European Gaming Industry News.

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