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Betfred Officially Re-opens its Head Office in Warrington

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Betfred, one of the UK’s leading bookmakers, has officially re-opened its Head Office in Warrington after a multimillion-pound investment, underscoring a new era of innovation, employee collaboration and commitment to the region.

The plaque was officially unveiled on Friday 22 November, by Betfred boss Fred Done, and the Speaker of the House of Commons the Rt Hon Sir Lindsay Hoyle. Sir Lindsay Hoyle is also the President of the Rugby Football League. Betfred is the sport’s biggest supporter and the headline sponsor of the Betfred Super League and the Challenge Cup for the men’s, women’s and wheelchair game.

Betfred first moved into the Spectrum arena from their Salford base in 2004 and decided to embark on this hugely ambitious refurbishment project in September 2021.

The revamped 50,000-square-foot Spectrum building now stands as a vibrant workspace for over 450 Betfred employees. This modern transformation marks a departure from its roots as a former arena that famously hosted concerts by the likes of Status Quo, New Order and Atomic Kitten, and also hosted major snooker tournaments.

Fred Done said: “Reopening our Spectrum HQ is a very proud moment for me and my family. We’ve come a long way since having one shop in Salford in 1967 and I’m delighted that because of our close association with Rugby League that Sir Lindsay Hoyle has kindly agreed to officially open the building.”

Betfred CEO Joanne Whitaker added: “The reopening of the Spectrum marks a fresh chapter for us. This redesign is more than just a new look—it’s about building an inspiring, collaborative environment that reflects our bold ambitions. We’ve created a dynamic space where ideas can flourish, and our teams can come together. We’re excited about the possibilities this new headquarters will open up and are looking forward to the journey ahead. Although we are an international company, it was very important to us we remained in the Northwest and close to our roots.”

A highlight of the newly revamped headquarters is the state-of-the-art “Nifty 50” studio, the new home of Betfred’s own numbers game offering a top prize of £5 million, hosted live by two brand new presenters.

Another standout feature of the refurbishment is the “Immersion Tunnel,” a stadium-inspired space that is bold, high-tech and designed to connect employees across the building. Spanning the tunnel is a striking, larger-than-life display showcasing Betfred’s sporting heritage and milestone moments. The tunnel delivers a powerful experience, bringing Betfred’s legacy very much to life.

This ambitious refurbishment was project managed internally by Betfred’s Head of Asset Management Peter Buckles and Betfred’s Senior Project Manager Helen Haworth.

Peter Buckles added: “The key to the project was understanding Betfred’s business requirements and that helped guide the delivery including elements which are unique to a betting business. With the support of the IT team, we also kept the data centre for over 1400 shops and our website still running during this major refurbishment. We are all very proud of what we have delivered for our colleagues.”

The construction side of the redevelopment was supported by Domis Construction and their Managing Director Kingsley Thornton said: “It was fantastic to work on such a unique project and completely modernise and redevelop the Spectrum Arena to make an exciting headquarters for Betfred.”

The interior design was completed by Jackson Downes, with their founder previously working with top brands such as JD Sports, Muse Developments and Accor Hotels.

Kate Jackson, founder and director of Jackson Downes, said: “Spectrum has always been a special building, so when tasked with redesigning this space for Betfred, we made it our mission to honour its rich history in the design. We’ve crafted a bespoke environment that not only meets Betfred’s unique needs but also motivates and supports the next generation of growth.”

The post Betfred Officially Re-opens its Head Office in Warrington appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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7777 gaming gains certification for Italian iGaming market

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7777 gaming is proud to announce that it has successfully obtained the required certification to offer its iGaming content in Italy, marking a significant step forward in the company’s continued expansion across regulated European markets.

This milestone underlines 7777 gaming’s strategic vision of building a global presence through compliance, innovation, and strong partnerships. The Italian market, known for its mature regulatory framework and discerning player base, presents an ideal environment for the company’s next-generation games to thrive.

Italy is an essential milestone in our international roadmap. With certification secured and partnerships already signed with well-established local companies, we’re bringing our fresh and distinctive portfolio to one of Europe’s most mature gaming markets,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “We’re excited to build on these strong collaborations and deliver gaming experiences that truly stand out.”

The certified game package for the Italian market showcases 7777 gaming’s signature diversity in format, theme, and gameplay innovation. It includes a robust lineup of slot games, such as Crazy 100 Bucks, Cash 100, Thracian Treasures, and Vault Looter – titles built to deliver consistent performance and broad appeal. The portfolio also features instant win games like Sea of Treasures and Bloody Stakes & Riches, offering fast-paced mechanics. Additionally, 7777 gaming introduces its distinctive Innovative” – a category reserved for titles that push creative and technical boundaries. Among them, Devil’s Deal Soul for Sale stands out with its unique storytelling, visual style, and experimental gameplay, reflecting the company’s bold approach to modern iGaming entertainment.

All games are designed with a strong focus on player engagement, featuring popular functionalities such as multipliers, bonus rounds, free spins, gamble features, expanding reels, and buy bonus options.

With this new certification, Italy becomes the 14th consecutive market in 7777 gaming’s global expansion. Over the past three years, the company has extended its reach worldwide, establishing a presence across diverse regions and regulated markets. Since the beginning of 2025 alone, 7777 gaming has secured entry into Peru, Brazil, Colombia, Croatia, and Italy underlining its commitment to growth and trusted partnerships. The team remains dedicated to bringing high-performing, regulation-ready content that resonates with players and operators everywhere.

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

Contact us:

[email protected]

https://www.7777gaming.com

Social Media:

LinkedIn

The post 7777 gaming gains certification for Italian iGaming market appeared first on European Gaming Industry News.

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Heavyweight Club by GR8 Tech Signals New Era of Operator Ambition at iGB L!VE

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The iGaming industry got a taste of heavyweight ambition at iGB L!VE London 2025, where GR8 Tech unveiled its Heavyweight Club—an exclusive community that takes domination in iGaming markets as seriously as world champion Oleksandr Usyk takes defending his undisputed heavyweight title.

“iGB L!VE London was the ignition point for the Heavyweight Club. We showcased top-tier tech and connected with operators ready to lead, scale, and dominate. The energy, the conversations, the demand for real performance confirmed what we’ve always believed: the iGaming industry is hungry for heavyweight solutions and GR8 Tech is here to deliver,” said Sergey Ghazaryan, GR8 Tech’s CRO.

Industry Response Points to Market Appetite

With increased competition making differentiation more challenging, speed-to-market pressure intensifying as new markets emerge, and technology debt from legacy systems hindering operators’ growth, the industry is at a critical juncture. In 110 meetings with the sales team and over 65 conducted demos, operator feedback consistently centered on these exact challenges.

This shift is evident across the ecosystem. Mariia Shmelova, CEO of Aff.Tech—GR8 Tech’s proprietary affiliate management platform—observed similar patterns: “One major trend is the demand for greater transparency and performance accountability. Operators want to see exactly what’s driving traffic, conversions, and ROI. That’s why we’ve been doubling down on data—not just analytics, but actionable insights that affiliates and operators can use in real time. We’re also seeing growing interest in multi-geo, multi-brand campaigns, and our platform is built to support those kinds of complex setups with ease. Flexibility, automation, and smart integrations are the future.

The conversations revealed a clear understanding: champion ambitions require champion tools. Operators emphasized the need for high-performance solutions that deliver geo-specificity for local market domination and margin mastery that turns competitive pressure into profit advantage. The response highlighted how operators are seeking partners who understand that every champion needs exactly the right tools for their specific fight.

GR8 Tech’s approach resonated because it addresses this reality with three key solutions designed for different use scenarios:

  • Hyper Turnkey, which delivers fully managed casino and sportsbook operations that scale with ambition;
  • ULTIM8 Sportsbook iFrame with its lightning-fast integration and market-specific customization capabilities;
  • Infinite Casino Aggregation, offering premium gaming experiences with an operator-first flexibility.

This comprehensive approach ensures every operator gets precisely what they need to overcome their unique market challenges and achieve championship-level performance.

Heavyweight Club Momentum Builds Toward Next Championship Round

The “Fight for Greatness” collection drew significant attention on the show floor. Attendees’ enthusiasm for the showcased apparel and accessories, paired with strong performance of the online store, confirmed that the Heavyweight Club resonates far beyond technology—it’s a mindset people want to embody and a philosophy they want to wear.

GR8 Tech’s AR experience featuring Oleksandr Usyk became a magnet for attendees, with over 80 participants stepping into the champion’s world in one of the most memorable activations on the show floor. Winners of the AR experience didn’t just walk away with impressive pictures—they earned tickets to witness Usyk defend his undisputed heavyweight title against Daniel Dubois this July.

Just as Usyk will defend his title at Wembley, the Heavyweight Club will continue its championship journey beyond iGB L!VE. The next epic edition awaits at SBC Summit in September, where the movement will expand with new challenges and opportunities for operators ready to dominate their markets.

Ready to fight for greatness? Connect with GR8 Tech and step into the ring.

 

GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame,  Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.

The post Heavyweight Club by GR8 Tech Signals New Era of Operator Ambition at iGB L!VE appeared first on European Gaming Industry News.

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FBMDS introduces Piñata Rush – A Thrilling Twist on Crash Gaming Innovation

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FBMDS proudly announces the upcoming launch of Piñata Rush, the newest entry in the Momentum Series of crash games. Built with multiplayer engagement in mind and backed by seamless cross-platform performance, Piñata Rush is set to become a standout experience in the evolving crash category. Designed for operators seeking flexible, feature-rich crash content, Piñata Rush combines classic single-multiplier crash mechanics with innovative social elements and refined gameplay systems.

Unlike traditional crash games, Piñata Rush introduces Bet Rankings, a real-time leaderboard mechanic that highlights player bets and cashouts during each round. This dynamic layer fosters social competitiveness and increases player visibility — two key factors in improving session depth and repeat play.

With the ability to place up to two simultaneous bets per round, configurable Auto Cashout, and both manual and automatic betting options, Piñata Rush offers players tactical freedom and operators a new way to appeal to diverse user profiles.

Key Product Highlights:

  • Multiplayer crash format with shared rounds and real-time Bet Rankings
  • Configurable maximum multiplier from 100x to 1000x
  • Manual and Auto-Bet functionality
  • Auto Cashout starting from 1.01x for strategic control
  • Support for dual betting in every round
  • Optimized for Desktop, Tablet & Mobile
  • RTP: 97.06%

Operators also benefit from a built-in Tournament Tool, allowing regionally tailored competitions with multilingual support, flexible prize types, and custom campaign configuration. Combined with in-game history tracking, streamlined settings, and full visual customization options, Piñata Rush is engineered to drive engagement while offering operational versatility. As part of FBMDS’ growing Momentum Series, which also includes Magical Garden and Arctic Jumper, Piñata Rush continues the brand’s commitment to delivering high-performing, modular crash content designed for today’s dynamic player profiles in emerging markets.

The post FBMDS introduces Piñata Rush – A Thrilling Twist on Crash Gaming Innovation appeared first on European Gaming Industry News.

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