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7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
The post 7-Eleven selects Jackpot.com as their official lottery partner appeared first on European Gaming Industry News.

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Inspired Expands Netherlands Footprint with Starcasino Partnership
Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has announced the launch of its top-performing iGaming content in the Netherlands with Starcasino, an established online casino and sportsbook brand in Belgium, and that is now expanding into the Dutch market.
Following its success in Belgium, Starcasino is rapidly expanding its footprint in the Netherlands’ iGaming market. The partnership provides Starcasino access to Inspired’s top-performing titles, offering Dutch players an enhanced online casino experience driven by Inspired’s high-quality iGaming content, which has demonstrated proven results.
Through this collaboration, Starcasino’s Dutch customers can now enjoy a wide range of Inspired’s most popular titles including high performers such as, Big Bonus™, Stacked Fire 7’s™, Big Piggy Bank™, Golden Winner™, Big Bonus Booster™ with additional game launches planned throughout the year.
“We’re thrilled to bring our best-in-class games to Starcasino as they grow their presence in the Netherlands,” said Claire Osborne, VP of Interactive at Inspired. “Our proven content resonates strongly with European audiences, and we’re confident it will support Starcasino’s momentum in this exciting and competitive market.”
“Partnering with Inspired is a major step in our Dutch expansion,” said Pieter van den Bos, Director at Starcasino. “Inspired’s diverse portfolio, featuring seasonal favourites, unique mechanics and classic themes, will greatly enrich the gaming experience for our players. This launch underscores our commitment to growth in the regulated Netherlands iGaming space.”
The post Inspired Expands Netherlands Footprint with Starcasino Partnership appeared first on European Gaming Industry News.
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SlotMatrix unleashes divine riches in Fortuna Gold where gods rule the reels
SlotMatrix announces the official launch of Fortuna Gold, set in a mythological odyssey where ancient gods and glittering fortunes await.
Set in a mythical realm where Zeus commands thunder and Fortuna blesses the reels, this six-reel, medium volatility slot sees players seek the blessings of the deities and collect wins, coins, and jackpots.
With a potential 10,000 ways to win, 96% RTP, and the chance to claim up to 5,542 times the player’s stake, Fortuna Gold makes every spin exciting.
The heart of the game lies in the Coin Avalanche mechanic, triggered when the goddess Fortuna symbol lands on both reels 1 and 6. Coins start cascading onto the reels, and players who are lucky enough to fill entire rows, or the entire screen, will win special jackpots including the Grand Jackpot.
Landing four Bonus symbols triggers a Free Spins bonus, where Coin and Thunder symbols make the positions hotter, multiplying the coin’s value. Players can also collect diamonds during this mode. If the goddess Fortuna deems a player worthy and allows them to collect five diamonds, they win the Grand Jackpot.
Fortuna Gold is available now through SlotMatrix. As with all SlotMatrix titles, the game is enhanced by EveryMatrix’s proprietary gamification features, including free spins, leaderboards, and tournaments, and can be integrated with EngageSuite, the all-in-one player loyalty solution.
The slot was developed by Fantasma Games, a game studio EveryMatrix acquired in October 2024.
Bjorn Sjoberg, COO, SlotMatrix, said: “Fortuna Gold is a heavenly example of the kind of content we always aim to deliver. It is visually stunning, with highly engaging mechanics and a global appeal, designed and delivered by our talented games team. We can’t wait to show you even more in the months to come.”
The post SlotMatrix unleashes divine riches in Fortuna Gold where gods rule the reels appeared first on European Gaming Industry News.
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Estonian start-up vows to revolutionise iGaming customer support with AI
Tugi Tark, which literally translates as ‘smart support’, launches an intelligent platform with AI agents to help online casino operators transform customer service
Estonian start-up Tugi Tark has formally launched with a mission to modernise the iGaming industry’s approach to customer support.
According to the tech disruptor, which is only now emerging from stealth mode, the future of player support will be proactive and automated, rather than reactive and manual.
Tugi Tark uses a combination of large language models, machine learning, and a dataset of over 10 million iGaming customer service tickets resolved over the years.
Tugi Tark’s AI agents, available 24/7, resolve a significant percentage of cases independently, increasing each month as support teams train their AI agents. This streamlines the player experience and frees up human staff to focus on higher-value tasks.
Crucially, the agents can provide support in more than 250 languages, a key advantage for iGaming companies operating across multiple markets. Players are assisted in their native language, without the need for third-party translation tools or region-specific teams — reducing costs and breaking down language barriers.
Players parting with money expect fast, effective support at any time. Tugi Tark’s AI agents address this critical pain point. Slow response times remain one of the biggest frustrations in iGaming customer support — often due to staffing constraints.
Proactive support can improve the player experience across a range of issues, including failed payments. When a deposit fails, Tugi Tark receives an API call from the payment system with the error message. This instantly triggers a relevant chat with the player to clarify the reason and provide a solution. The result: improved customer satisfaction, successful deposits, and lower player churn.
Tugi Tark CEO Harpo Lilja said: “We’re convinced we can help operators transform player support from a cost centre into a strategic competitive advantage.
“Support isn’t just about answering questions. It’s about creating momentum, trust, and loyalty. The quality of customer service is critical — it can make or break a VIP programme.
“With human agents, the support times are inconsistent. Support staffing for a multi-market 24/7 operation is challenging and costly. High churn among staff is common, and the limit of talent is an unfortunate reality.
“Combining both human and AI agents is the solution to the problem. AI agents can resolve many queries independently, and the rest are automatically routed to the most suitable human agent to guarantee a fast and effective resolution.”
Tugi Tark is a remote-first company headquartered in Tallinn, Estonia. The business has doubled its headcount in less than a year and is scaling rapidly to meet growing demand.
Five iGaming clients are set to onboard imminently, with further partnerships to be announced before the end of 2025.
“We understand high-value players, compliance, cost optimisation, player safety, and the nuances of iGaming support — because we’ve lived it,” added Lilja, who brings over a decade of experience in iGaming and a proven track record of elevating customer support across hundreds of brands.
“Every feature is designed to solve real-world challenges: regulatory pressure, global player bases, multi-brand operations, and 24/7 VIP care.”
The post Estonian start-up vows to revolutionise iGaming customer support with AI appeared first on European Gaming Industry News.
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