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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
The post Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead appeared first on European Gaming Industry News.
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Casino Guru Awards introduces “iGaming Changemaker of the Year” category
- The Fairest Bonus Policy
- The Fairest General Terms & Conditions
- The Most Impactful Social Responsibility Initiative
- The Best Implementation of Responsible Gambling Tools
- The Most Transparent Casino
- The Most Effective Handling of Complaints
- The Most Ethical Approach to Marketing
- Players’ Choice
- iGaming Changemaker of the Year
- Voice of the People
The post Casino Guru Awards introduces “iGaming Changemaker of the Year” category appeared first on European Gaming Industry News.
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EveryMatrix, BetBlocker and the Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese
Supporting safer gambling in Malta is the focus of a new partnership between EveryMatrix, BetBlocker and the Responsible Gaming Foundation. The collaboration will see BetBlocker expand its services to include a Maltese version of its award-winning blocking software.
This project is launched as part of European Safer Gambling Week 2024 to provide both an additional tool to support Maltese players looking to manage their access to gambling and to raise the profile of the free, anonymous to use, service BetBlocker provides within one of the key international hubs for the igaming industry.
Duncan Garvie, Founder and Trustee for BetBlocker, said: “One of the biggest challenges for BetBlocker is ensuring that a technologically complex app is as simple as possible for users to set-up. Currently, BetBlocker can take a user from download to blocked in under 2 minutes.
But that is only the case where the user finds the set-up instructions easy to engage with.
“Where a user is able to access BetBlocker in the language that they are most confident in, the chances of them converting to an active block is far higher.
“We’re really grateful to EveryMatrix and the RGF for their partnership on this project. It significantly improves the options for Maltese players and will go a long way in terms of raising awareness of the support that BetBlocker offers amongst MGA licensees.
“We hope that in the future, the MGA will advance their player protection standards with the inclusion of requirement for licensees to signpost blocking software to ensure players are aware of this option.”
Jake Cachia, Head of Compliance, EveryMatrix, added: “We’re delighted to be able to support BetBlocker and the RGF with this important initiative in Malta, particularly in time for Safer Gambling Week.
“EveryMatrix is proud of its commitment to safer gambling and player protection while producing market leading gaming solutions, and partnerships such as underlining how crucial it is to keep making a difference.”
Kevin O’Neill, General Manager for the Responsible Gaming Foundation, shared these thoughts on the project: “The Responsible Gaming Foundation is proud to collaborate with BetBlocker and Everymatrix on this initiative, furthering our mission to support safer gambling practices in Malta.
Translating BetBlocker into Maltese is a significant step towards accessibility and inclusivity, ensuring that players can effectively manage their gambling habits in their native language.
This project demonstrates the power of partnerships in enhancing player protection and underscores the importance of providing players with tools that promote responsible decision-making. As we launch this initiative during European Safer Gambling Week 2024, we remain committed to contributing to an environment where innovative solutions, such as BetBlocker, can meaningfully impact safeguarding our community.”
The post EveryMatrix, BetBlocker and the Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese appeared first on European Gaming Industry News.
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IBIA Upgrades Technology Platform to Strengthen Global Betting Integrity Efforts
The International Betting Integrity Association (IBIA) has today announced a significant upgrade to the technology platform that supports its global integrity monitoring network. This enhancement will provide IBIA and its growing membership with access to advanced tools designed to safeguard regulated betting markets, protect consumers, and maintain the integrity of sporting events around the world.
The technology upgrade, developed in partnership with Bluehouse Technology, has been specifically tailored to meet IBIA’s operational needs. It streamlines the process for identifying and reporting suspicious betting activity, enabling a faster and more efficient response to potential integrity threats. The platform upgrade is part of IBIA’s ongoing commitment to investing in technological resources to combat betting-related manipulation.
The new platform enhances the ability to monitor for suspicious activity, improve data analysis, and share actionable insights with key stakeholders. That includes access to specific monitoring and alert data streams for key stakeholders, such as gambling regulatory authorities, thereby significantly improving interaction and cooperation that supports important investigatory activity. This improved collaboration will play a pivotal role in supporting investigations and reinforcing trust in the integrity of global betting markets.
Khalid Ali, CEO at IBIA, said: “IBIA’s new integrity technology platform provides enhanced functionality and greatly improves our ability to analyse our members’ customer account level data, which covers over $300bn in betting transactions annually, to identify and report suspicious betting activity. The upgrade allows us to provide a technological platform that keeps pace with the integrity requirements of our growing membership and the scope and scale of the market data we receive across our wider intelligence network. It will be a key pillar in our ongoing efforts to protect the integrity of sporting events and regulated sports betting markets globally.”
Sharmila Pillai, Director at Bluehouse Technology, said: “We are thrilled to have worked closely with IBIA to develop this new monitoring and alert platform. Our team worked hard to ensure the project was completed on time and within budget, and we are pleased that it has passed a rigorous independent security audit by a leading testing and certification company.”
IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets using transactional activity linked to individual customer accounts. The new platform provides a number of important technological advancements to assist that process, which have passed an independent security audit performed by Bulletproof, a Gaming Laboratories International (GLI) company.
The new platform launch comes shortly before the sports betting market opening in Brazil, which is forecast by H2 Gambling Capital to reach $34bn in sports betting turnover by 2028, with IBIA members representing over 70% of the market’s gross gambling revenue. IBIA and the Brazilian Ministry of Finance have recently signed an integrity cooperation agreement that will allow for the sharing of information concerning suspicious betting activity connected to Brazilian sport.
Khalid Ali, CEO at IBIA, further commented: “The upgrade of IBIA’s monitoring and alert platform is particularly timely given the imminent launch of regulated sports betting in Brazil. We’re confident that this tool will provide best-in-class support for our new members and partners, including the Brazilian authorities and sporting bodies, to protect the market and sporting events.”
IBIA’s Q3 report detailed 42 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023.
The post IBIA Upgrades Technology Platform to Strengthen Global Betting Integrity Efforts appeared first on European Gaming Industry News.
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