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Soft2Bet’s Motivational Engineering Gaming Application (MEGA) recognised by SiGMA Europe Awards
Soft2Bet’s API-based, standalone product MEGA was recognised as the “Unique Selling Point” at the B2B SiGMA Europe Awards ceremony that took place in Malta on November 11. The award once again highlights Soft2Bet’s focus on innovation and data-driven iGaming solutions that drive engagement and player retention levels.
The prize rewards companies that have led the industry in providing unique and innovative products to players. It also recognises high level execution of strategic goals and the ability of companies like Soft2Bet to provide cutting-edge solutions and launch ground-breaking innovations that drive engagement and revenues for its B2B partners. This latest SiGMA Europe prize also complements the numerous nominations and awards it has won in recent years at the EGR Nordics, SBC, Global Gaming, iGaming Sword and other high level industry awards.
Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “It’s always a great satisfaction to receive an award that recognises all the work that has been put into delivering MEGA. As a company that is firmly focused on the future, Soft2Bet continually innovates and enhances the user experience to produce strong growth and revenues.”
This SiGMA Europe Award recognises Soft2Bet’s significant contribution in online gambling and follows the SiGMA East Europe Outstanding Contribution in Gaming Award the company received for Soft2Bet Invest, the iGaming Innovation Fund it launched this year that provides financial and business support to iGaming and casual gaming entrepreneurs who have the same drive for innovation and growth as Soft2Bet.
The post Soft2Bet’s Motivational Engineering Gaming Application (MEGA) recognised by SiGMA Europe Awards appeared first on European Gaming Industry News.
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Casino Guru Awards introduces “iGaming Changemaker of the Year” category
- The Fairest Bonus Policy
- The Fairest General Terms & Conditions
- The Most Impactful Social Responsibility Initiative
- The Best Implementation of Responsible Gambling Tools
- The Most Transparent Casino
- The Most Effective Handling of Complaints
- The Most Ethical Approach to Marketing
- Players’ Choice
- iGaming Changemaker of the Year
- Voice of the People
The post Casino Guru Awards introduces “iGaming Changemaker of the Year” category appeared first on European Gaming Industry News.
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EveryMatrix, BetBlocker and the Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese
Supporting safer gambling in Malta is the focus of a new partnership between EveryMatrix, BetBlocker and the Responsible Gaming Foundation. The collaboration will see BetBlocker expand its services to include a Maltese version of its award-winning blocking software.
This project is launched as part of European Safer Gambling Week 2024 to provide both an additional tool to support Maltese players looking to manage their access to gambling and to raise the profile of the free, anonymous to use, service BetBlocker provides within one of the key international hubs for the igaming industry.
Duncan Garvie, Founder and Trustee for BetBlocker, said: “One of the biggest challenges for BetBlocker is ensuring that a technologically complex app is as simple as possible for users to set-up. Currently, BetBlocker can take a user from download to blocked in under 2 minutes.
But that is only the case where the user finds the set-up instructions easy to engage with.
“Where a user is able to access BetBlocker in the language that they are most confident in, the chances of them converting to an active block is far higher.
“We’re really grateful to EveryMatrix and the RGF for their partnership on this project. It significantly improves the options for Maltese players and will go a long way in terms of raising awareness of the support that BetBlocker offers amongst MGA licensees.
“We hope that in the future, the MGA will advance their player protection standards with the inclusion of requirement for licensees to signpost blocking software to ensure players are aware of this option.”
Jake Cachia, Head of Compliance, EveryMatrix, added: “We’re delighted to be able to support BetBlocker and the RGF with this important initiative in Malta, particularly in time for Safer Gambling Week.
“EveryMatrix is proud of its commitment to safer gambling and player protection while producing market leading gaming solutions, and partnerships such as underlining how crucial it is to keep making a difference.”
Kevin O’Neill, General Manager for the Responsible Gaming Foundation, shared these thoughts on the project: “The Responsible Gaming Foundation is proud to collaborate with BetBlocker and Everymatrix on this initiative, furthering our mission to support safer gambling practices in Malta.
Translating BetBlocker into Maltese is a significant step towards accessibility and inclusivity, ensuring that players can effectively manage their gambling habits in their native language.
This project demonstrates the power of partnerships in enhancing player protection and underscores the importance of providing players with tools that promote responsible decision-making. As we launch this initiative during European Safer Gambling Week 2024, we remain committed to contributing to an environment where innovative solutions, such as BetBlocker, can meaningfully impact safeguarding our community.”
The post EveryMatrix, BetBlocker and the Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese appeared first on European Gaming Industry News.
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IBIA Upgrades Technology Platform to Strengthen Global Betting Integrity Efforts
The International Betting Integrity Association (IBIA) has today announced a significant upgrade to the technology platform that supports its global integrity monitoring network. This enhancement will provide IBIA and its growing membership with access to advanced tools designed to safeguard regulated betting markets, protect consumers, and maintain the integrity of sporting events around the world.
The technology upgrade, developed in partnership with Bluehouse Technology, has been specifically tailored to meet IBIA’s operational needs. It streamlines the process for identifying and reporting suspicious betting activity, enabling a faster and more efficient response to potential integrity threats. The platform upgrade is part of IBIA’s ongoing commitment to investing in technological resources to combat betting-related manipulation.
The new platform enhances the ability to monitor for suspicious activity, improve data analysis, and share actionable insights with key stakeholders. That includes access to specific monitoring and alert data streams for key stakeholders, such as gambling regulatory authorities, thereby significantly improving interaction and cooperation that supports important investigatory activity. This improved collaboration will play a pivotal role in supporting investigations and reinforcing trust in the integrity of global betting markets.
Khalid Ali, CEO at IBIA, said: “IBIA’s new integrity technology platform provides enhanced functionality and greatly improves our ability to analyse our members’ customer account level data, which covers over $300bn in betting transactions annually, to identify and report suspicious betting activity. The upgrade allows us to provide a technological platform that keeps pace with the integrity requirements of our growing membership and the scope and scale of the market data we receive across our wider intelligence network. It will be a key pillar in our ongoing efforts to protect the integrity of sporting events and regulated sports betting markets globally.”
Sharmila Pillai, Director at Bluehouse Technology, said: “We are thrilled to have worked closely with IBIA to develop this new monitoring and alert platform. Our team worked hard to ensure the project was completed on time and within budget, and we are pleased that it has passed a rigorous independent security audit by a leading testing and certification company.”
IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets using transactional activity linked to individual customer accounts. The new platform provides a number of important technological advancements to assist that process, which have passed an independent security audit performed by Bulletproof, a Gaming Laboratories International (GLI) company.
The new platform launch comes shortly before the sports betting market opening in Brazil, which is forecast by H2 Gambling Capital to reach $34bn in sports betting turnover by 2028, with IBIA members representing over 70% of the market’s gross gambling revenue. IBIA and the Brazilian Ministry of Finance have recently signed an integrity cooperation agreement that will allow for the sharing of information concerning suspicious betting activity connected to Brazilian sport.
Khalid Ali, CEO at IBIA, further commented: “The upgrade of IBIA’s monitoring and alert platform is particularly timely given the imminent launch of regulated sports betting in Brazil. We’re confident that this tool will provide best-in-class support for our new members and partners, including the Brazilian authorities and sporting bodies, to protect the market and sporting events.”
IBIA’s Q3 report detailed 42 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023.
The post IBIA Upgrades Technology Platform to Strengthen Global Betting Integrity Efforts appeared first on European Gaming Industry News.
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