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mkodo and Future Anthem announce AI, Data and Mobile App Partnership

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This collaboration will combine mkodo’s market-leading product suite with Amplifier AI to deliver real-time, player-centric innovation

mkodo, the leading provider of mobile apps, websites, front-end UX and geolocation technology to the regulated iGaming, Sports Betting and Lottery markets, has announced a strategic partnership with Future Anthem, the pioneering AI and data science powerhouse. Together, the companies will explore AI-driven real-time personalisation across every stage of the player journey.

This partnership brings together Amplifier AI, Future Anthem’s all-in-one personalisation product, with mkodo’s renowned product suite, aiming to elevate player experiences and expand both companies’ presence in the regulated Canadian market and the global WLA (World Lottery Association) landscape.

Leigh Nissim, CEO of Future Anthem, commented, “This partnership aligns perfectly with our commitment to deliver unmatched, AI-powered personalisation for the gaming industry. Both companies bring complementary skills and technologies combined with deep industry knowledge, creating a powerful opportunity to generate meaningful experiences for our clients and their players.”

Will Whitehead, Commercial Director at mkodo, added, “This collaboration reflects mkodo’s commitment to staying at the forefront of innovation. Our shared proactive approach enables us to make rapid improvements that deliver immediate value to our clients, enhancing player engagement and delighting players with personalised experiences.”

The collaboration is set to bring best-in-class technology to meet the rising demand for AI-driven, player-focused experiences, helping operators win the race to real-time personalisation.

The post mkodo and Future Anthem announce AI, Data and Mobile App Partnership appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Secretlab partners with Fluent Commerce for Order Management

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Secretlab, the leading international ergonomic furniture specialist brand, is partnering with Fluent Commerce to enhance global digital operations – scaling its Order Management System with Fluent Order Management.
Established in 2014, Secretlab has rapidly emerged as an international ergonomic furniture specialist brand with over 3 million users worldwide. With a strong emphasis on quality and ergonomics, Secretlab’s chairs have garnered immense popularity among both gamers and professionals, solidifying themselves as leaders in modern ergonomics.
Secretlab is scaling its Order Management System (OMS) to support its growth and enhance customer experience globally. Fluent Order Management processes inventory data at unprecedented levels to provide complete inventory visibility and accuracy.
“It’s great to see an innovative company like Secretlab choose Fluent Order Management,” said Graham Jackson, CEO, Fluent Commerce. “Fluent Commerce has a track record for delivering enduring value to global retailers and our modern and scalable technology will set Secretlab up for long-term success,” Jackson adds.
Fluent Order Management is used by leading global retailers including JD Sports, L’Oréal, Prada Group, Aldo Group, LVMH, Dulux and Kingfisher. Most recently, Munro Footwear chose Fluent Order Management to enhance inventory management globally.
One of the key solutions offered by Fluent Commerce, Fluent Big Inventory, addresses the challenge of real-time, accurate inventory visibility across all channels and locations in a retailer’s business. It optimises massive sets of inventory data quickly, to provide accurate inventory data that helps reduce overselling and cancelled orders, and out-of-stock online.

The post Secretlab partners with Fluent Commerce for Order Management appeared first on European Gaming Industry News.

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Aviatrix and Hollywoodbets ready for take-off in South Africa

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The award-winning crash game Aviatrix is arriving in South Africa for the first time, exclusively with leading betting operator Hollywoodbets.

Hollywoodbets players will enjoy exclusive access to a range of daily tournaments and promotions, making their Aviatrix adventure even more thrilling. Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Bringing Aviatrix to South Africa exclusively with Hollywoodbets is an exciting milestone for us. We’re excited to offer South African players a unique experience where they can build, customise, and pilot their own planes while competing for rewards. With Hollywoodbets, we’re confident Aviatrix will soar to new heights in this vibrant market.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Everyone at Hollywoodbets is ready for take-off with Aviatrix. Players will be able to exclusively enjoy the game in South Africa, building their own planes, soaring through the skies and earning incredible rewards along the way. Aviatrix delivers an unmatched gaming experience that will keep players on the edge of their seats!”

Aviatrix was recently named ‘Game of the Year’ at the EGR Operator Awards 2024.

The title is constantly updated with new features and functionality, such as the ability to claim free bets with promo codes within the game.

The post Aviatrix and Hollywoodbets ready for take-off in South Africa appeared first on European Gaming Industry News.

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DATA.BET Announces Strategic Partnership with Nubet

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DATA.BET has announced a strategic partnership with Nubet. Through this partnership, Nubet will leverage DATA.BET’s Single Page Application with Data Feed that covers over 60 disciplines for both esports and classic sports. Advanced Risk Management that blends AI-driven analytics with expert oversight to optimise profitability while safeguarding against market volatility.

The company offers Nubet a fully customisable platform with greater flexibility and integration options. Optimised for SEO and supporting over 25 languages, it enables the betting brand to effectively reach diverse markets while providing a seamless, personalised experience that aligns with the specific needs of users from the North European region.

DATA.BET provides Nubet with an odds line built on official data that is expertly processed by its in-house trading team. This Data Feed offers unparalleled accuracy, with market delays reduced to as little as 1 second. Also, the partner will get a suite of interactive Widgets, such as Scoreboards and the Pitch Tracker, all supported by trusted data partners.

“We look forward to partnering with our new client to boost revenue through our progressive technologies and dedicated team. This collaboration not only enhances the user experience in esports betting but also represents a strategic entry into an exceptionally promising region for us,” said Otto Bonning, Head of Sales at DATA.BET.

Niko Marttinen, Head of Trading, added: “We are delighted to collaborate with DATA.BET, whose technology and industry expertise align perfectly with our mission to deliver exceptional value to our users. Partnering with us as a premium provider, powered by licensed content from DATA.BET, marks a transformative step forward for our company.”

The post DATA.BET Announces Strategic Partnership with Nubet appeared first on European Gaming Industry News.

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