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THE UNIT SHAKES UP AMATEUR FOOTBALL WITH DRIBBLE

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The Unit, a leader in nearshore product development and marketing services for sports betting and iGaming, is playing its part in the revolution of grassroots football in partnership with fantasy football operator Dribble.

Dribble brings a Moneyball sports-analytics approach to the amateur game by presenting players with the chance to track their performance, while connecting with the wider football community to earn recognition for their on-pitch performances.

Players can track their games and see their data, earning points based on how they, and their team, perform in matches. Players vote for their player of the match each gameweek, and profiles and rankings will update automatically after each gameweek.

The Unit, as an experienced supplier in the field of designing and developing robust, scalable platforms, has worked on this innovative product from concept to launch. The beta version of Dribble is now live across five amateur UK football leagues, covering more than 600 players.

Paddy Casey, Co-founder at The Unit, said: “It’s been a pleasure to work with the team at Dribble on this project. At The Unit, we pride ourselves on having the ability to provide bespoke software development services, addressing unique business requirements and challenges.

“By offering the opportunity for amateur football players to become the stars of the show in their own fantasy football leagues, Dribble has brought to market an innovative and exciting platform, which ties in with our background in sports, so it’s been an ideal collaboration.

“We have enjoyed the process of working with the Dribble team and we are proud to have been part of the early stages of their journey. We are sure they will make their mark in the world of fantasy football, and this will certainly shake up the market.”

Kirk Flitton, Founder and CEO at Dribble, said: “In the past six months, we have raised early investment and gone from concept to product. We would not have been able to do so without The Unit, who have been a key part of the journey in making our idea come to life.

“We were delighted to introduce Dribble to football players recently, and we have been assisted through to launch by the expert software development The Unit provides.

“Dribble has been built to help every player tell their football story, and we are extremely excited to see how the platform can grow and develop in the coming seasons in a whole new era for grassroots football.”

With offices in Ireland, Ukraine and Moldova, The Unit has an unwavering commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging marketing services, the team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.

As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.

The post THE UNIT SHAKES UP AMATEUR FOOTBALL WITH DRIBBLE appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ONJN Requests Meta and Google to Remove Illegal Gambling Ads

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The Romanian National Gambling Office (ONJN) has sent official notices to digital giants Meta and Google, requesting the immediate removal of sponsored advertisements promoting unauthorised gambling in Romania.

The ads, found across Meta’s platforms and Google’s search engine, violated national laws and featured websites listed on the country’s official gambling blacklist.

ONJN has called on the two tech firms to urgently investigate the presence of illegal gambling ads, suspend all related sponsored campaigns, and disclose the identities and earnings of the accounts responsible. The regulator also urged both companies to introduce preventative measures to stop similar breaches from recurring.

According to Romanian law, advertising unlicensed gambling services is punishable by fines ranging from 50,000 to 100,000 lei (€9900–€19,800), with authorities authorised to seize any revenue generated from such activity. Providing payment, promotional or IT services to unlicensed operators may also constitute a criminal offence.

The updated list of licensed operators and prohibited websites is available on the ONJN website.

The post ONJN Requests Meta and Google to Remove Illegal Gambling Ads appeared first on European Gaming Industry News.

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Polemos Announces Partnership with Guinevere Capital

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Polemos, a Web3 gaming infrastructure platform, has announced a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles, including League of Legends, Valorant, Rocket League and many more. This partnership aims to leverage the combined expertise of Polemos.io and Guinevere Capital to enhance and further monetise audiences across publishers, infrastructure players, gaming companies, studios and platforms.

The collaboration will focus on integrating advanced asset management and engagement tools from Polemos.io’s Forge platform with Guinevere Capital’s extensive network and experience in both Web2 and esports ecosystems. This will create new monetisation opportunities and improve player experiences by bridging traditional gaming with blockchain-enabled innovations.

Carl Wilgenbus, CEO of Polemos.io, said: “Partnering with Guinevere Capital marks a significant milestone in our mission to expand access to gaming rewards and unlock new revenue streams for the entire gaming industry. Together, we will empower publishers and studios to better engage their audiences and capitalize on the evolving landscape of gaming and esports.”

“Polemos has built an impressive piece of infrastructure that has plugged a huge gap in the gaming sector. We look forward to working with them to commercialise this,” said Dave Harris, a partner at Guinevere Capital.

Dave’s previous experience includes investing in and operating top teams and leagues in the Riot Games and Activision Blizzard ecosystems.

Guinevere Capital’s strategic involvement will accelerate the adoption of blockchain gaming infrastructure while supporting the growth of esports and gaming communities worldwide. This alliance underscores a shared vision to drive innovation, education and monetisation in the gaming sector by combining Web2’s reach with Web3’s potential.

The post Polemos Announces Partnership with Guinevere Capital appeared first on European Gaming Industry News.

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VGCCC: Minors Exposed to Gambling at ALH Venues

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Victorian venues are putting young people at risk when they turn a blind eye to, or otherwise fail to prevent, minors entering poker machine areas, according to Victorian Gambling and Casino Control Commission (VGCCC) CEO Suzy Neilan.

Australian Leisure and Hospitality Group (ALH) was fined $38,000 without conviction in the Magistrates’ Court of Victoria for offences involving 3 minors at 3 venues on 4 dates in 2024.

ALH pleaded guilty to 6 charges, having self-reported the breaches to the VGCCC, which Ms Neilan said was important to recognise as a positive step towards improving industry practices.

“Being accountable for wrongdoing demonstrates integrity, which has been a focus of the VGCCC’s ongoing work with gambling operators,” she said.

“But it’s not enough to own up after the fact. Venues must be proactive about ensuring that minors do not access poker machine areas by ensuring they have in place appropriate systems, processes and staff.

“Operators should undertake a risk assessment and put in place controls to prevent minors from entering gambling areas. Some examples of controls could include displaying clear signage that the poker machine room is for adults only and checking the identification of anyone who appears under 25 years of age.”

Ms Neilan said it was not acceptable that any Victorian clubs and hotels – in this case, the Cramers and Excelsior hotels – were repeat offenders.

A 17-year-old was able to enter the poker machine area of Cramers Hotel in Preston multiple times without having to show ID, despite several interactions with staff and visits to the poker machine area on 24 January 2024. Staff intervened on 25 January 2024 only after the underage teen placed his belongings next to a poker machine.

Separately, a child in the company of 2 adults entered the poker machine area of the Excelsior Hotel in Thomastown on 24 April 2024. The child, who was seated with one of the adults, pressed buttons on the poker machine before they were both escorted from the area.

And on 27 September 2024, a 14-year-old boy entered the poker machine room of the Mountain View Hotel in Glen Waverley and gambled on a poker machine before staff intervened.

Ms Neilan said the VGCCC would continue to be vigilant about prosecuting venues for allowing minors to access the gambling areas of their premises, but that “prevention is better than cure”.

“I encourage all hotels and clubs to review their operations, including staff training, and consider making any adjustments required to ensure compliance with the law.”

In addition to the fine, the Magistrate ordered ALH to pay VGCCC’s legal costs of $40,000. The Magistrate also noted that but for the guilty plea, he would have fined ALH $90,000 and recorded a criminal conviction.

Summary of charges:

Incident 1 – Cramers Hotel:

Charge 1: Offences in respect of a minor entering a gaming machine area

Charge 2: Offences in respect of allowing a minor to gamble

Incident 2 – Excelsior Hotel:

Charge 3: Offences in respect of a minor entering a gaming machine area

Charge 4: Offences in respect of allowing a minor to gamble

Incident 3 – Mountain View Hotel:

Charge 5: Offences in respect of a minor entering a gaming machine area

Charge 6: Offences in respect of allowing a minor to gamble.

The post VGCCC: Minors Exposed to Gambling at ALH Venues appeared first on European Gaming Industry News.

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