An event that continues to be a defining moment in the iGaming world is the SiGMA Europe event, taking place again in 2024. The event takes place in MMH, Malta between the 11th and 14th of November, and it is the leading convergence point for the global iGaming community. Over the years, SiGMA Europe has established itself as the premier event for showcasing the latest developments, technologies, and regulatory updates in the industry. The main topic of this year is the betting affiliates, as these play a crucial role in driving the sector’s growth.

What to expect at SiGMA Europe 2024

Activities would be the one word to sum up this event: SiGMA Europe 2024 will be buzzing with activity. With over 27,000 delegates expected to attend, and over 1,000 sponsors and exhibitors, the event will not have a quiet moment. SiGMA Europe 2024 brings together a mix of industry professionals, operators, tech innovators, and policymakers from many countries around the world. For the agenda of this year, it is clear that the event will revolve around transformative themes, including AI, the emergence of blockchain-powered gaming solutions, the evolving landscape of sports betting, and the role of affiliates. There has been a boom in both traditional sports betting, which has fostered the need for SmartBettingGuide to provide overviews and reviews of the best online sports betting sites. But the boom also entails esports betting, which has resulted in the conference focusing on the expanding opportunities for betting affiliates to grow and also diversify their offerings.

At the conference, attendees can look forward to more than 550 speakers, each bringing interesting insights from various corners of the iGaming industry. Beyond the speakers and exhibitors, attendees can also look forward to networking sports side-events, parties, cultural activities, lounges, and dinners, all catering to foster a good environment for knowledge sharing and brainstorming.

SiGMA Europe’s focus on betting affiliates

In 2024, SiGMA Europe is fully focusing on the support for the affiliate sector. The conference will therefore feature dedicated spaces where professionals can network and exchange best practices for affiliates. The conference will contain specialized sessions delving into evolving marketing trends, including the increasing shift to influencer partnerships, and how to leverage content personalization to engage audiences. Some of the affiliate-related highlights include a SiGMA affiliate retreat, marketing workshops, affiliate-operator iGathering, a session named “Clash of Alliances: The Affiliate-Operator Showdown Malta”, and an Influencers and Affiliate Marketing session.

All these events and sessions are designed to allow affiliates to discuss, network, and learn from each other, while fostering an environment for knowledge sharing related to the latest advertising regulations, to ensure that affiliates operate within the legal frameworks of multiple jurisdictions. As networking is an essential component, SiGMA ensures to facilitate meetups between affiliate program managers and various other figures in the sector. This is especially beneficial for affiliates aiming to expand their reach, as the conference is an opportunity to engage directly with iGaming brands, tech innovators, and finance professionals.

Betting trends and affiliate opportunities in 2024

Beyond affiliates, SiGMA Europe 2024 will also address major trends that are reshaping the betting affiliate landscape. One such is the prominence of crypto betting. As more bettors are turning to digital currencies, especially due to the high level of privacy and efficiency, it is important for affiliates to understand the implications of such a shift.

Another focus is on mobile betting. By 2025, it is expected that mobile betting will account for over 90% of sports betting revenue, which also means that affiliates have to optimize their content and conversion strategies for mobile users. Another game-changer that will take some space at the conference is live-streaming. With various live-streaming platforms gaining popularity, affiliates can harness these platforms, resulting in attracting a younger audience.

Networking and partnership opportunities

For betting affiliates and other professionals in the sector, SiGMA Europe 2024 constitutes a great networking opportunity. The conference consists of a good mix of structured meetups, mixers, networking lounges, retreats, and casual meetups. Overall, this will give affiliates and other alike an exclusive access to some of the key decision-makers from the leading betting operators and software providers around the world. One of the main goals of the conference is to spark collaborations, whether it being affiliate deals or finding tech partners for marketing efforts.

Networking at SiGMA is both about making contacts and to form partnerships which can define the future of businesses. This is why the conference has such a great focus on various networking events, to facilitate building connections and foster long-term business relations.

Affiliate product showcases and tech innovations

For betting affiliates, the affiliate product showcases are another highlight. Here, tech companies will present their latest innovations, which can be anything from advanced CRM systems to AI-powered analytics tools. Affiliates will learn how to implement these technologies to drive conversions and increase revenue.

Regulatory sessions and compliance updates for betting affiliates

As the regulatory environment continues to change, betting affiliates have to stay compliant. That is why SiGMA Europe 2024 offer sessions on navigating the complexities of regulations, and having experts discuss the consequences of these regulations.

Key takeaways for betting affiliates

As it has become evident in this article, the advantages of attending SiGMA Europe 2024 for affiliates are many. With new insights, new products discoveries, and invaluable networking opportunities, affiliates can propel their business growth at this conference.