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The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example
Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.
Back on course
The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.
The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.
Billions of players
Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.
“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.
One hobby, different habits
GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.
Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.
Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.
“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.
Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.
Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.
Entering the mobile market
Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.
“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.
“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.
The post The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example appeared first on European Gaming Industry News.

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Feel the Malta energy: meet Slotegrator at SiGMA Euro-Med in September
This September, the Slotegrator team is heading to the heart of the Mediterranean to join one of the industry’s most vibrant events, SiGMA Euro-Med, taking place September 1-3 in Valletta, Malta. What will Slotegrator wow us with this time?
Malta isn’t just a picturesque island, but a global iGaming hub. With its robust regulatory framework, thriving business ecosystem, and long-standing reputation as a home for iGaming, Malta is the perfect place for meaningful conversations and strategic partnerships.
SiGMA Euro-Med unites key players from Europe, Africa, and Latin America, creating a dynamic space for networking, learning, and discovering what’s next in the world of iGaming — and Slotegrator will be right at the center of it all.
Slotegrator is coming to SiGMA with its full arsenal of solutions designed to elevate online casino and sportsbook businesses:
- A Turnkey online casino solution for operators who desire a fast, flexible, and future-proof launch.
- One of the industry’s best game aggregation solutions: APIgrator, which integrates 30,000+ games from 180+ top game providers in a single session.
- The latest updates and features that reflect the company’s vision of what modern iGaming should be.
“Every time we attend SiGMA, we come back inspired. Malta is a symbol of where the industry is going, and a place where ideas ignite and opportunities are born. Expect high energy, big conversations, and unforgettable moments. Our team will be on hand to share insights, explore trends, and connect with both longtime partners and new faces. We’re bringing our passion, our technology, and our vision for the future of iGaming,” says Svetlana Kirichenko, head of marketing at Slotegrator.
Whether you’re launching your first brand or expanding your existing empire, Slotegrator is your partner for growth. Don’t miss your chance to connect with the Slotegrator team at SiGMA Euro-Med 2025. See you in Malta at stand 5020!
Slotegrator has been proudly shortlisted in the category BEST AGGREGATOR 2025 for the SiGMA Euro-Med Awards 2025, which recognize excellence in the iGaming industry. You can show your support by voting for the company here.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Feel the Malta energy: meet Slotegrator at SiGMA Euro-Med in September appeared first on European Gaming Industry News.
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SPRIBE Drops Aviator Challenges
The world’s number one crash game gets even more thrilling with the addition of Missions, Races and Tournaments
SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.
Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.
Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.
SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.
Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.
The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Challenges take the Aviator experience to a whole other level for both players and operators.
“Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.
“To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.
“But we have ensured Challenges have the flexibility to do this and a whole lot more.
“Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”
The post SPRIBE Drops Aviator Challenges appeared first on European Gaming Industry News.
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Lady of Fortune Destiny Spins returns with mystical upgrades
Play’n GO revives one of its earliest icons with Lady of Fortune Destiny Spins. The Lady steps back into the spotlight with a refreshed presence, ushering in a wave of unpredictability that rewards attention and patience in equal measure.
With a glowing crystal ball at her side, the Lady of Fortune transforms missed chances into charged potential. Every non-winning spin has the power to unlock the Pick Prize – a magical card reveal that can lead to valuable rewards. In both the base game and Destiny Spins, scattered symbols and upgraded Wild multipliers make sure momentum never fades.
The slot balances simplicity with suspense. The Destiny Spins feature, which can be re-triggered, gives players the opportunity to build on their fortune with up to 80 spins. Meanwhile, multipliers on Wilds – which can go as high as x10 – create a sense of build-up that complements the mystical tone. The three-way pay mechanic (left to right, right to left, and middle) adds a layer of accessibility for newer players while keeping seasoned fans engaged.
Thematically, this game draws from the original Lady of Fortune while refining her identity for a contemporary audience. Visually enriched and mechanically streamlined, this sequel captures the essence of the first title without leaning on nostalgia alone. It joins a family of fortune-themed slots that offer more than just luck – they offer layered decision-making wrapped in atmospheric presentation.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bringing back the Lady of Fortune was a very deliberate choice. With Destiny Spins and the Pick Prize mechanic, we’re showing how classic themes can still feel fresh when paired with elegant design.”
Lady of Fortune Destiny Spins invites players to look beyond the obvious – the rewards may be hidden, but never out of reach.
The post Lady of Fortune Destiny Spins returns with mystical upgrades appeared first on European Gaming Industry News.
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