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International Accolade for Campaign from the Danish Gambling Authority

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At a conference for gambling regulators from all around the world, the Danish Gambling Authority has been awarded “Best regulatory campaign”. The award was given for the Danish Gambling Authority’s campaign “The One-Armed Bandit”, which on social media highlighted the consequences of gambling for young people under the age of 18.

The award was presented by a jury from the International Association of Gaming Regulators, an association of 81 gambling authorities from around the world. Every year, they gather for a conference to discuss current gambling topics across countries. This year, the conference was held in Rome under the heading “Navigate the future of gaming regulation in a transforming world”.

It was a proud Director of the Danish Gambling Authority, Anders Dorph, who received the statuette in front of the 400 participants at the conference gala dinner.

“I am incredibly proud and happy that we have won this award! It is a very special recognition and honour that our colleagues from all over the world have chosen our campaign,” said the Director.

Campaign personifies gambling addiction

Despite the fact that most types of gambling have an age limit of 18, a study by the Danish Gambling Authority in 2023 showed that 15% of young people aged 15-17 have gambled.

To prevent this and to prevent young people from becoming addicted to gambling, the Danish Gambling Authority launched the campaign “The One-Armed Bandit” in December last year, targeting young people aged 14 to 17.

The campaign talks about the potential consequences of gambling in a humorous and exaggerated way.

It does this through the fictional character, “The One-Armed Bandit”, who is the personification of gambling addiction. In videos on social media, the One-Armed Bandit tries to lure young people to gamble in unorthodox ways. He uses humour, sarcasm and provocative language to achieve his goal.

To spread awareness of the One-Armed Bandit among the target audience, the Danish Gambling Authority used influencers, among other things.

“It’s a very different campaign from our previous campaigns. It required completely new approaches and a lot of courage to reach a new and very young target group. The people we wanted to reach are very hard to reach with campaigns, but with “The One-Armed Bandit” we hit the mark and I’m very proud of that,” said Anders Dorph.

International recognition

When the nomination was written and sent to the jury for evaluation, Anders Dorph and the rest of the Danish Gambling Authority were very excited: “It’s one thing for us in little Denmark to think it was an unconventional campaign, but would our colleagues in the rest of the world understand the irony or would they think it was really about being enticed to play?”

The concern was put to rest when Anders Dorph, on behalf of the Danish Gambling Authority, lifted the trophy for the award, which was won in competition with three other countries’ campaigns.

“There was a great diversity in the nominees’ submissions, reflecting our members’ increasing efforts to improve the regulation of the gambling market,” said Sarah Kelly, Vice President of IAGR.

Campaign with impact

Subsequent surveys among the target audience showed that the One-Armed Bandit had actually made them reflect on their relationship with gambling: 44% said the campaign had made them think about how often they gamble and how much money they spend and 41% indicated that they have talked to their friends about how difficult it can be to control their gambling.

“It’s fantastic to be able to say that we have made a difference,” said Anders Dorph, who is also aware that the great results are a contributing factor to the authority being able to take home the international award from Rome.

He is joined by Sarah Kelly from IAGR: “The winners stood out for their commitment to improving standards to regulate the gaming market for the benefit of both industry and consumers.”

The agency Advice, in collaboration with the Danish Gambling Authority, is behind the campaign, which features comedian David Minerba in the role of the One-Armed Bandit.

The post International Accolade for Campaign from the Danish Gambling Authority appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GGPoker Launches Exclusive Online Satellites To WSOP Circuit Bratislava

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Live poker festival hosted at Card Casino Bratislava, Slovakia from August 1 through August 12

GGPoker, the World’s Biggest Poker Room, today announces the launch of online satellite tournaments for the WSOP-C Bratislava €1M-Guaranteed Main Event. This massive tournament headlines the upcoming WSOP Circuit Bratislava poker festival, which runs from August 1 through August 12 at Card Casino Bratislava and will be the sole WSOP-C stop in Slovakia this year.

WSOP-C Gold Ring & €1,000,000 Guaranteed

The WSOP-C Bratislava Main Event features a €1,500 buy-in, and the winning player will take home a coveted WSOP Circuit gold ring in addition to the largest slice of the €1,000,000 guaranteed prize pool.

Players do not need big bankrolls to begin their journey to WSOP Circuit Bratislava. GGPoker qualifiers start at just €1, so a modest investment could win a ticket for the series’ headline event—and maybe even lead to a deep run and that prestigious ring!

Satellites From €1

GGPoker players can qualify via three stages:

  • €1 Step leading to
  • €15 Step leading to
  • €150 Final Phase Satellite

Players can buy in directly to any stage, and each €150 Final Phase Satellite guarantees at least three tickets to the €1,500 Main Event.

“The chance to qualify for the WSOP-C Bratislava Main Event for just €1 is hard to resist,” said Paul Burke, Head of PR at GGPoker. “With GGPoker’s online satellites, you can secure your seat from home and then make the trip to Bratislava for the live stages. We’re thrilled to bring this marquee tournament to Slovakia’s capital for the first time, putting world-class poker on players’ doorstep.”

Satellites are already available in the GGPoker tournament lobby, and the poker community can follow updates from the live festival on WSOP.com and Card Casino Bratislava’s social channels.

To ensure that WSOP Circuit Bratislava players enjoy the best experience possible, the festival will use the new WSOP+ application, which makes event registration, player tracking, and content sharing easier than ever before.

 

The post GGPoker Launches Exclusive Online Satellites To WSOP Circuit Bratislava appeared first on European Gaming Industry News.

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GoldenRace’s Social Crash, the feature of engagement

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GoldenRace, the leading B2B provider of award-winning Virtual Sports and betting solutions, has announced a major innovation in its Crash Games: a new in-game live chat feature designed to transform solo gaming into shared, interactive experiences.

Crash games have long been synonymous with speed, intensity and instant gratification – but they’ve traditionally lacked a social element. Now, GoldenRace is changing that with a feature that brings real-time interaction to online casinos, turning every session into a community-driven event.

“We wanted to recreate what retail betting has delivered for centuries – a truly social experience – but adapted for the online casinos,” said Martin Wachter, CEO & Founder of GoldenRace. “We’re giving operators the tools to engage more players, build stronger communities and maximise one of the industry’s fastest-growing verticals.”

Research consistently shows that social presence significantly boosts player retention, session duration and brand loyalty – especially among younger audiences who expect interactive, connected experiences.

The new functionality enables a live chat with preset messages, emoji reactions and instant cash-out sharing directly within the game interface. Every interaction is tied to a visible username, allowing players to see and respond to one another’s actions as they happen. Even with the chatbox packed, floating messages and emojis ensure no moment goes unnoticed.

From an operational perspective, the feature is seamless to integrate and manage. All settings are controlled directly from the back office, with no additional technical effort required.

The upgrade is now live across GoldenRace’s most popular Crash titles:

  • Meteoroid,
  • Fire Crash,
  • Jet Escape,
  • Boom Ball Juggle
  • Danfo Crash.

 

The post GoldenRace’s Social Crash, the feature of engagement appeared first on European Gaming Industry News.

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Vibra Mines: The Classic Minesweeper Transforms into an Explosive Game of Prizes and Strategy

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Keep clicking to uncover stars and boost your winnings… but one wrong move could blow up the game.

Vibra Gaming, the leading game and platform developer for the LatAm market, presents Vibra Mines, a modern and vibrant take on the legendary Minesweeper, where every decision can lead to huge multipliers and guaranteed excitement.

The game unfolds on a configurable grid (3×3, 5×5, 7×7, or 9×9) with hidden tiles. Players can choose how much to bet and how many bombs will be on the board decisions that directly influence the risk level and potential rewards. To win, players click on tiles to reveal stars, increasing their bet multiplier. At any moment, they can choose to cash out and walk away before a bomb is revealed.

The game also includes innovative mechanics that take the excitement to another level. By choosing the number of hidden bombs on the board, players can adjust the difficulty and boost their prize multiplier as the round progresses. Additionally, if a heart appears after triggering a bomb, the game grants an extra life, allowing the player to continue without ending the round. This unique mechanic adds an extra layer of thrill and strategy, as only one extra life can be obtained per round.

Sebastián Caden, Marketing Manager at Vibra Gaming, comments: “With Vibra Mines, we wanted to go back to basics: a simple yet captivating mechanic. It’s a game where intuition and strategy are key, and where every player can choose their own level of risk. We know it’s going to generate huge excitement among players throughout the region.”

 

The post Vibra Mines: The Classic Minesweeper Transforms into an Explosive Game of Prizes and Strategy appeared first on European Gaming Industry News.

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