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Soft2Bet CEO and Founder Uri Poliavich recognised Leader of the Year Award by SBC Awards
Uri Poliavich Recognized Among Industry Leaders for Exceptional Leadership, Obsession with Innovation, and Dedication to Philanthropy
Soft2Bet, the leading iGaming turnkey solutions provider, announced that during the SBC Summit in Lisbon, Portugal, on Sept. 26, founder and CEO, Uri Poliavich, won the Leader of the Year award from SBC Awards, a leading event organizer and publisher in the iGaming industry. Regarded as one of the most prestigious awards in the gaming industry, Poliavich was selected for this honor based on his exceptional leadership, passion for innovation, and dedication to philanthropy.
Uri Poliavich’s exceptional leadership has been at the core of Soft2Bet’s innovative spirit since he founded the company in 2016. With his clear strategic vision and a commitment to fostering a cohesive team culture focused on growth and innovation, Soft2Bet has evolved from a small team into a leading global B2B and B2C iGaming company, developing revolutionary industry solutions. Over the past year, Soft2Bet has made significant investments and experienced massive growth with its innovative Motivational Engineering Gaming Application (MEGA), which has been proven to enhance retention and engagement.
Poliavich’s commitment to innovation extends beyond Soft2Bet. The company recently launched Soft2Bet Invest, a fund aimed at supporting growth-stage and mature companies harnessing pioneering technologies in casual gaming, AI, and high-margin gaming software solutions. With an initial fund of over $55 million, Soft2Bet is looking to collaborate with companies and educate participants at G2E about its vision for revolutionizing the iGaming industry.
In 2020, Poliavich established The Yael Foundation — named after his wife — to support and build Jewish schools in the diaspora. The foundation, which fuels his commitment to business growth and success, currently supports nearly 13,500 children across 83 schools in 35 countries.
“It is a great honor to be named Leader of the Year and for Soft2Bet to be recognized for their Innovation in Mobile and Casino Entertainment by SBC,” said Poliavich. “This recognition highlights Soft2Bet’s significant achievements in product development and global expansion over the past year, as well as our team’s commitment to raising the bar as a forward-thinking iGaming platform provider.”
“Through our SBC Leaders initiative and events, leadership is something we like to highlight with our audience,” commented Rasmus Sojmark, CEO & founder of SBC. “It’s clear how much the Soft2bet employees have been inspired by Uri over the past 12 months, so he was an extremely worthy recipient of one of our Leaders of the Year Awards. Here’s to another successful 12 months for the company.”
Now in its eleventh year, the SBC Awards recognize the achievements of operators, affiliates, and suppliers across all major disciplines, including payments, marketing, platform providers, and data.
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Southampton Football Club welcomes Midnite as its newest partner
Southampton Football Club is pleased to announce that Midnite, the fast-growing UK sports betting and online casino operator, will become the club’s official training kit partner for the 2025/26 season.
The partnership will see Southampton FC become the first football club to partner with Midnite as part of their rapid brand growth.
The deal continues Midnite’s momentum of high-profile marketing activities, including sponsorship of the 2025 World Snooker Championship and 5’s coverage of the FIFA World Club Cup.
Founded in 2018 by Nick Wright and Daniel Qu, Midnite has been hailed as a new disruptor to the betting industry, challenging the status-quo of the UK’s online gambling market by delivering the best value for customers.
The Midnite branding will sit across training kits for both the Men’s and Women’s First Teams. Its logo will also feature on the back of the Men’s First Team shirt and shorts. Midnite’s branding will also appear around St Mary’s Stadium, including in the dugouts.
Connecting Saints fans like never before
The partnership will see Midnite and Southampton collaborate throughout the season to connect Saints supporters to their club like never before. A host of supporter and community activities will be launched to engage and involve the fanbase in the build-up to the season and throughout the 2025/26 campaign.
Southampton and Midnite will also collaborate to support Saints Foundation during the course of the season to support its fundraising ambitions and experiences for participants. Saints Foundation is the club’s charity, which works to provide life-changing opportunities to help people and communities in the city thrive.
Greg Baker, Chief Revenue Officer for Southampton Football Club, said: “We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand.
“As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.”
Midnite Vice President of Growth Jonathan Shaw said: “We’re excited to partner with Southampton for our first-ever football club sponsorship. At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.
“As a fully licensed UK operator, we’re committed to ensuring our players enjoy a safe, responsible, and entertaining experience. We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”
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SOFTSWISS and Eduardo Barrichello Take the Next Step in 2025 FIA WEC with 24 Hours of Le Mans Debut
SOFTSWISS celebrates a major milestone in its collaboration with rising Brazilian driver Eduardo (Dudu) Barrichello. The talented motorsport star has successfully completed his debut at the legendary 24 Hours of Le Mans, a pivotal round in the ongoing 2025 FIA World Endurance Championship (WEC).
Held from 15 to 16 June at the historic Circuit de la Sarthe in Le Mans, France, the 24-hour endurance race is one of the most prestigious events in global motorsport. First run in 1923, it forms part of the coveted Triple Crown of Motorsport, alongside the Monaco Grand Prix and the Indianapolis 500. The race challenges every aspect of a driver’s performance, combining speed, consistency, and strategic depth – values that closely reflect the approach SOFTSWISS brings to its own operations in the highly competitive iGaming industry.
At just 23 years old, Eduardo Barrichello added this legendary event to his growing international racing résumé, competing with the Racing Spirit of Léman team in an Aston Martin Vantage AMR GT3 Evo. His performance at Le Mans represents not only a personal career achievement but also a proud moment for Brazilian motorsport and a significant chapter in his WEC journey.
“Le Mans isn’t just another race – it’s the kind of challenge you grow up dreaming about. Representing Brazil on this stage is a huge honour, and stepping onto that track for the first time is a defining moment in my career. Endurance racing pushes you beyond your limits – physically, mentally, and technically. Having SOFTSWISS as a partner for the entire WEC series this year means a lot,” Eduardo comments.
The collaboration between SOFTSWISS and Eduardo Barrichello builds upon the company’s long-term commitment to performance, innovation, and operational excellence. It extends a relationship with the Barrichello family, which began in 2024 when Rubens Barrichello, Formula 1 legend and Eduardo’s father, was appointed Non-Executive Director in Latin America at SOFTSWISS.
“In motorsport, milliseconds can define outcomes; in iGaming, it’s responsiveness, stability, and foresight that define leadership. At SOFTSWISS, we embrace this mindset – continuously optimising our solutions, anticipating market shifts, and pushing the boundaries of technology. Like a Le Mans team, we race through every 24 hours with unwavering resilience – only our race never ends. Our systems are built to deliver flawless performance, every day, hour after hour, without pause,” highlights Ivan Montik, Founder of SOFTSWISS.
As part of its presence at Le Mans, SOFTSWISS also welcomed a group of partners and guests to experience the race firsthand. The programme included VIP lounge access, helicopter flights over the circuit, access to exclusive camera-only track zones, paddock entry, and hot laps in a real race car. Guests also enjoyed conversations with Rubens and Eduardo Barrichello, creating a unique opportunity to connect motorsport, technology, and partnership in an unforgettable setting.
Earlier this year, SOFTSWISS announced its broad partnership with the rising motorsport talent for the 2025 FIA World Endurance Championship (WEC).
The post SOFTSWISS and Eduardo Barrichello Take the Next Step in 2025 FIA WEC with 24 Hours of Le Mans Debut appeared first on European Gaming Industry News.
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Million Games and Black Cat Launch Island Ices – A Tropical Slot with Free Spins, Multipliers & Instant Cash Wins
Million Games and partner studio Black Cat are excited to announce the release of Island Ices, a vibrant 5×4 slot packed with tropical charm and rewarding mechanics. As the second game from Black Cat under the Million Star partner programme, Island Ices brings a refreshing low-volatility experience with a polished aesthetic and summer-ready features.
Designed for players who love quick-paced, feel-good gameplay, Island Ices features:
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20 paylines
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96.3% RTP
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Free Spins with multipliers up to x10
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A Prize Collection Bonus Game worth up to 1,750x the player’s bet
A Game Built for Laid-Back Spins and VIP Wins
Set against the backdrop of a luxury island resort, Island Ices takes players from sun-soaked afternoons by the pool to nighttime VIP beach parties, complete with fireworks and instant-cash cocktails.
Landing 3 or more VIP Ticket symbols triggers the Free Spins bonus game, Beach Party style, awarding up to 15 Free Spins with multipliers of x2, x5, or x10. During Free Spins, cash-filled Cocktail symbols become more frequent, turning every spin into a shot at a bigger prize.
The Prize Collection Bonus Game is activated by landing 3 or more Cocktail symbols, clearing the reels and replacing them with instant-cash values only. Players begin with 3 ice cubes—each spin uses one, and every new cash symbol refills them. The feature ends when no ice cubes remain or the grid is full.
Million Star Innovation Meets Summer Style
“Island Ices is a great example of how strong themes and smart mechanics can create something players genuinely enjoy,” said Thomas Nimstad, CEO of Million Games. “Black Cat has followed up their debut with a beautifully executed second release that brings fresh flavour to the lobby without overwhelming complexity.”
With a light, tropical theme and strong feature set, Island Ices offers a flexible, low-volatility experience built to appeal to a wide range of players. The game follows the successful launch of Captain’s Curse and marks another creative step forward for Black Cat under the Million Star programme.
Island Ices is now live across all Million Games partner platforms.
The post Million Games and Black Cat Launch Island Ices – A Tropical Slot with Free Spins, Multipliers & Instant Cash Wins appeared first on European Gaming Industry News.
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