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Astralis and GoWish announce strategic partnership to make fans’ wishes come true

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In a move to enhance fan experiences and introduce new dynamics in how the Danish esports leader engages with its global community, Astralis has entered into a strategic partnership with GoWish, the world’s no. 1 app for wishlists and Social Shopping, and now official sponsor of Astralis, to bring gamers closer to their favorite Counter-Strike team players and make one lucky fan’s wishes come true each month.

To mark the start of Blast Premier today, Astralis, the Danish leader in global esports, is excited to announce a major strategic partnership and sponsorship agreement with GoWish; the world’s no. 1 app for wishlists and Social Shopping. The collaboration is designed to enhance Astralis’ fan engagement by utilizing GoWish’s innovative wishlist technology trusted by millions of users worldwide, allowing fans to publish their gift wishes and connect more closely with their favorite team players by e.g. co-creating and sharing wishlists featuring personal picks from the world of Counter-Strike, official Astralis merchandise, exclusive experiences and much more.

“Since day one, Astralis has been about pushing boundaries, and with our new strategic partnership with GoWish, we’re thrilled to introduce alternative ways to inspire and reward our fans, making it also easier than ever to engage with the Astralis Main team on more personal levels. By incorporating GoWish’s wishlist technology, we can offer more interactive experiences, making it easier for fans to stay connected with the Astralis family as well the wider esports community whom we hope will follow us into GoWish’s wonderful world dedicated to ‘fixing gifting’ – a challenge we back 100%”, says Mads Rasmussen, Commercial Director of Astralis.

Bridging generational gaps with the ‘Creator Universe’

The strategic partnership aims to introduce gamers of all ages to a new and innovative solution to create wishlists, share inspiration and buy gifts & goods at the best prices online: Wish. Share. Compare – to make dreams come true and double gifting, unspent gift cards and returns a thing of the past. And to celebrate this, Astralis and GoWish will each month fulfill a wish from a selected fan’s wishlist, provided it is merchandise from the official Astralis webshop, giving fans a unique opportunity to win their most desired Astralis gear, says GoWish’s COO Morten Bjørn Mortensen:

“We are excited to partner with Astralis at a time when esports and gaming have become global phenomena, captivating the imagination of millions of people daily – just like GoWish. This collaboration enables us to engage directly with new generations of digitally-native fans while also helping parents connect with their teenagers’ passions and wishes. Thus, we believe the Astralis partnership can bridge the generational gap in today’s digital age and with our new Creator Universe we open up exciting opportunities to stage Astralis in a way that feels both natural and authentic to their global audience”, ends Morten Bjørn Mortensen.

The post Astralis and GoWish announce strategic partnership to make fans’ wishes come true appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The Duo Returns: s1mple and electronic Reunite at BC.GAME Esports to Chase CS2 Glory

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s1mple and electronic are back on the same team.

After years apart, the legendary duo is reunited—this time under the banner of BC.GAME Esports.

BC.GAME Esports has officially signed Denis “electronic” Sharipov. The 2021 CS Major champion and multiple-time HLTV Top player will now play alongside Oleksandr “s1mple” Kostyliev, who joined the organization earlier. Together, they form the core firepower duo of BC.GAME Esports’ CS2 roster.

“I am glad to announce that I am joining the BCGame Esports team. I am very happy to play together with S1mple again. Incredibly hungry and motivated to work like never before!”

The two previously spent six years together at Natus Vincere (NaVi), winning top-tier titles such as the PGL Major 2021, BLAST Premier Global Final, and IEM Cologne. Their synergy and clutch consistency earned them a place among the most iconic duos in Counter-Strike history.

In this new environment, electronic will not only serve as a key rifler but also contribute to the team’s broader content strategy—participating in match breakdowns, behind-the-scenes content, livestreams, and regional fan events.

According to BC.GAME Esports, another high-profile player signing is currently in the works, aiming to further strengthen the team’s competitive lineup.

BC.GAME Esports is the esports division of the global iGaming brand. As a platform operating in regulated markets, BC.GAME views esports as a long-term investment and an extension of its entertainment ecosystem. The organization sees its esports initiative as a bridge to connect with a younger, more engaged global audience.

Compared to traditional sports, esports content is more digitally native and easier to distribute across livestreams, short-form platforms, and bilingual formats. It also offers more flexibility and accessibility in reaching global players, creators, and fans. Unlike sports ecosystems built around rigid media rights, esports allows brands to take a more active role in content creation and community development.

About BC.GAME Esports

BC.GAME Esports is the competitive gaming arm of BC.GAME, a crypto-native entertainment platform. Launched in 2024, the team merges top-tier CS2 competition with blockchain-powered community engagement and digital content creation.

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Olivia Dixon

BC.GAME

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THE UAE LOTTERY CONFIRMS FIRST AED 100 MILLION GRAND PRIZE WINNER

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It’s official, The UAE Lottery’s first AED 100 Million Grand Prize has been won, and verification is now underway!

The UAE Lottery is delighted to confirm this historic milestone for our winner, our organization, and the UAE’s entertainment and gaming landscape.

As part of our standard operating procedures, we are conducting due diligence to ensure that all internal checks, security protocols, and General Commercial Gaming Regulatory Authority compliance requirements are fulfilled before further details on our winner are shared and the prize is awarded.

Responsible gaming, player safety, and operational transparency remain at the heart of everything we do. Safeguarding the integrity of our draws and maintaining the trust of all players continue to be our highest priorities.

We will share more details about the lucky winner once all verification steps have been finalized.

The post THE UAE LOTTERY CONFIRMS FIRST AED 100 MILLION GRAND PRIZE WINNER appeared first on European Gaming Industry News.

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ELA Games’ Buffalo Force Charges to Outstanding Results: 62% GGR Growth in Just 3 Weeks

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Stunning visuals and strong performance make Buffalo Force a standout success

ELA Games’ Buffalo Force has quickly risen to the top of performance charts, just three weeks after its release, showing strong player engagement metrics and turnover growth.

The Wild West-themed brand-new title blends visually rich artwork, dynamic gameplay, and immersive atmospheres to create engaging experiences for players and value for operators. The game showcases ELA Games’ rapid rise to become a leading game development studio, capable of pushing the boundaries of the gaming industry with its innovative solutions.

Inside the Data: How ELA’s Buffalo Force Instantly Soared

This month, Buffalo Force exceeded all plans and surpassed expectations across key performance metrics. The audience immediately embraced the product, with operators reporting positive responses from player bases. With the game’s momentum still building, even stronger results may be on the horizon.

Growth metrics during the first 3 weeks after release highlight Buffalo Force as one of the studio’s strongest titles to date. It showcases the game’s powerful retention appeal and the ability to deliver games that perform consistently across regions, captivating new audiences:

  • Actives growth +26%
  • Turnover +38%
  • GGR total growth +62%
  • Rounds count +29%

These results reflect a rise in overall player activity, indicating higher session frequency and more wagers placed. This shows that Buffalo Force has high replay value and is a game that encourages engagement.

[Video https://youtu.be/pBHPyi2vHlY]

Marharyta Yerina, ELA Games’ Managing Director, commented, “Buffalo Force represents the progress our studio has made in understanding what players love and what operators need. What we see with the game’s instant success is a sign that our approach is working and that each new release will set the bar higher in terms of engagement, performance, and enjoyment.”

ELA Games’ Portfolio Continues to Expand

Buffalo Force’s success reflects ELA Games’ development approach, where each release enriches the studio’s portfolio, adding creative innovation, visually rich design, and operator value. Other recent additions, such as Shoot Happens or Rabbit Winpot Deluxe, reinforce this trend, creating a balanced catalogue with plenty of variety.

Joker Winpot is another standout title for ELA Games that has received widespread acclaim. It received key nominations by various institutions for its creativity and innovation, underscoring how ELA Games’ developments are recognised by peers and press alike. Buffalo Force positions itself as a key game for the studio that will contend for similar commercial success and industry recognition.

The post ELA Games’ Buffalo Force Charges to Outstanding Results: 62% GGR Growth in Just 3 Weeks appeared first on European Gaming Industry News.

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