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Industry Certification at No Cost with SBC Summit’s Exclusive Masterclasses
SBC Summit is set to provide attendees with the opportunity to engage in masterclasses and earn a certification at no cost, strengthening the event’s conference program for maximum attendee benefit.
The Masterclasses will be held at the Academy & Live Training area (C192), near the Global Markets Lounge between entrances 2 and 3, and will run from 24-26 September at Feira Internacional de Lisboa.
Rasmus Sojmark, CEO & Founder of SBC said: “This is an excellent chance for our attendees to make the most of their time at the show. Masterclasses of this calibre usually come at a significant cost, often over €1,000, so I strongly recommend anyone interested in these topics to consider joining us.”
The following three Masterclasses have already been confirmed:
Masterclass with Sportsbook Training Services
The masterclass will feature Jonathan Smith, the founder of Sportsbook Training Services, who has over 25 years of experience in the betting industry. Smith has held various odds-compiling roles for major fixed odds and spread betting firms in the UK.
On Tuesday, attendees will delve into the Introduction to Odds Compiling & Sports Modelling Techniques. During this session, they will learn the core principles, including the mathematical theories and statistical models behind odds compiling. The session will explore where prices originate, both in theory and practice, how data suppliers create odds, and what exactly you are purchasing from them. Additionally, attendees will learn strategies to predict sports outcomes with greater accuracy.
On Wednesday, a Practical Demonstration centred on an English Premier League Match will guide attendees through pricing a football match, creating core markets, and developing bookings and corner markets, while also understanding how these markets integrate into BetBuilders.
Understanding Electronic Gaming Management
Led by Lucien (Lucas) Wijsman, renowned for his role at The Slot Academy (now the Electronic Gaming Academy). Wijsman has extensive experience advising land-based casino operators across Europe and other regions worldwide.
On Tuesday, the Electronic Gaming Player Expectations and Motivations session will focus on identifying and categorising casino visitor profiles to inform effective marketing strategies, as understanding their varied expectations and motivations is key to defining product mix and pricing.
Wednesday’s session, Product and Price Considerations, will examine how minimum and maximum bet settings on slot machines affect earning potential.
The final session on Thursday, Bet Based Promotions on Electronic Gaming Machines, will explore game configurations and concepts, analysing what makes games appealing to specific player categories, with a focus on RTP, game duration, and volatility.
Counterterrorism, Crisis Response & Cybersecurity Masterclass
Conducted by Noel G. Whelan, who has a 30-year career spanning military and counter-terrorism environments. Whelan holds a Master of Arts Degree in Counter-Terrorism and Security from Leeds University.
On Tuesday, the Surviving the Corporate Red 10 session will offer a simulated crisis experience, enhancing leadership and problem-solving abilities in high-pressure situations. Key takeaways include strategy creation, crisis response methods, leadership techniques, advanced public speaking, and establishing an emergency chain of command.
Wednesday’s session, Deterrence Against Terrorism & Money Laundering, will focus on understanding the risks non-state actors pose to the digital economy and developing strategies to safeguard against exploitation.
On Thursday, the Avoiding the Victim State session will address defending against cyber attacks, highlighting risk identification, and internal vulnerabilities, and creating tailored strategies to protect company assets and reputation.
“We’ve made sure that participants will walk away with certification, and by including subjects like sports betting, casino management, and cybersecurity, we’re truly addressing a wide range of interests,” Sojmark added.
If you’re interested in attending the masterclasses, please register using this link. Seating is limited, so spots will be allocated on a first-come, first-served basis. Please note that additional masterclasses will be added before the event.
You can sign up for the Masterclasses here.
Only SBC Summit attendees are eligible to participate in the masterclasses.
Affiliates and operators receive complimentary entry to the event. Submit your application to claim your free ticket.
The post Industry Certification at No Cost with SBC Summit’s Exclusive Masterclasses appeared first on European Gaming Industry News.

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CHIPS confirmed as Clarion Gaming charity partner ahead of appearance at iGB Affiliate Awards
CHIPS, the gambling industry charity which provides bespoke powered wheelchairs to young people whom the National Health Service is unable to support, has been named Clarion Gaming charity partner.
Born out of the gambling industry the registered charity has presented more than 700 wheelchairs, in the process transforming the lives of recipient children and their families. CHIPS Chairs are designed and engineered to meet the specific physiological needs of each recipient and can cost up to £9,000.
Speaking ahead of the prestigious iGB Affiliate Awards, where she will outline the work of CHIPS, co-founder and Trustee Linda Lindsay said: “I am absolutely delighted to be partnering with the team at Clarion Gaming as we work to generate more funds to help children who have been denied the twin gifts of freedom and independence.
“Having worked with so many families I have seen at first hand the stress placed on them when they are informed that their child doesn’t meet the criteria to receive an National Health Service funded powered wheelchair. I’ve met children who can walk three metres which means that they don’t qualify, despite the fact that after four metres they are struggling to stand and even breathe.
“Many of the families CHIPS has helped over the years would not have been able to continue their children’s education with just a heavy pushchair supplied by the NHS but they’ve flourished and regained their independence and dignity with the powered chair that we have been able to provide thanks to the generosity of our supporters.
“I have attended virtually all of the 700+ presentations that we have made and every single one has had a transformative effect. On behalf of my Trustees, all of whom work for free meaning that every penny raised helps fund the purchase of the wheelchairs, I would like to say how excited we are to be working with the iGaming industry and in the process helping more youngsters to get mobile.”
The iGB Affiliate Awards which celebrate the achievements and innovations of the iGaming affiliate community are taking place Thursday 3 July at the Troxy the Grade II-listed Art Deco music venue on Commercial Road in Stepney, London.
The post CHIPS confirmed as Clarion Gaming charity partner ahead of appearance at iGB Affiliate Awards appeared first on European Gaming Industry News.
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Allwyn and Formula 1® celebrate power of community by launching F1® Allwyn Global Community Award
- Brand-new F1® Allwyn Global Community Award will recognise and spotlight community-focused initiatives from across the world of Formula 1, with first winner to be presented at the Formula 1® Heineken Dutch Grand Prix 2025.
- Allwyn to donate €100,000 to each winning initiative at four races this season.
Allwyn, the multi-national lottery-led entertainment company, and Formula 1 have today announced the launch of the F1® Allwyn Global Community Award. For the first time ever, community-focused initiatives across the world of Formula 1 will be spotlighted and celebrated on a global stage to showcase their positive impact on society. As well as global recognition, winning initiatives will each receive a €100,000 donation from Allwyn to further transform communities around the world.
Winners must demonstrate a meaningful contribution to society away from the racetrack, which could include advancements in education, culture, wellbeing or sustainability. For each race, the local promoter will identify Formula 1-linked community initiatives such as those run by teams, partners and media, which have had an impact in their country. A panel of three judges from Allwyn, Formula 1 and a local representative will agree the winner, who, in addition to the donation, will receive a trophy and a chance to visit a Formula 1 Grand Prix.
The creation of the F1® Allwyn Global Community Award is part of the multi-year partnership between Formula 1 and Allwyn, reflecting a shared commitment to driving positive change and giving back to the communities in which they operate. The first recipient will be presented with the F1® Allwyn Global Community Award ahead of the Formula 1® Heineken Dutch Grand Prix on 31 August. Three additional winners will be chosen later this season, recognising local initiatives at the home of Formula 1 races in the US (Austin and Las Vegas) and Mexico.
Allwyn’s ambition is to extend the Award to cover more races in the 2026 season and further celebrate projects which make a meaningful difference.
Robert Chvátal, Group CEO of Allwyn said: “Championing positive community impact is at the heart of what we do at Allwyn. Our partnership with Formula 1 is the perfect chance to demonstrate our commitment to communities through the creation of this inspiring F1® Allwyn Global Community Award, supporting the very best community initiatives around the world and bringing them to a huge global audience.”
Stefano Domenicali, President & CEO of Formula 1 said: “It is a pillar of our sport to leave a positive legacy where we race and for many years, we’ve worked with the promoters and regional organisations to do just that, from inviting children from local schools to the track to encourage them to consider a role in motorsport, through to funding education initiatives and welcoming local community outlets and charities to be part of the event. Every year 24 incredible venues open their doors to host us, and we are met with fantastic passion and love at the track and throughout the entire city, so I am very proud to launch the F1® Allwyn Global Community Award as part of our mission. We will give the local initiatives that go the extra mile for making their communities and make the world a better place the recognition and global platform they deserve.”
The F1® Allwyn Global Community Award will be presented at the following Grands Prix in 2025:
- Formula 1® Heineken Dutch Grand Prix 2025 – 29 – 31 August 2025
- Formula 1® MSC Cruises USA Grand Prix 2025 – 17- 19 October 2025
- Formula 1® Gran Premio De La Cuidad De Mexico 2025 – 24 – 26 October 2025
- Formula 1® Heineken Las Vegas Grand Prix 2025 – 20 – 22 November 2025
The post Allwyn and Formula 1® celebrate power of community by launching F1® Allwyn Global Community Award appeared first on European Gaming Industry News.
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HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design
HIPTHER, the renowned online media and event organiser for Gaming and Tech, is turning up the volume – quite literally – with a powerful new initiative that brings music, identity, and community together. Meet FREQ404: an electrifying monthly music mix curated by HIPTHER’s very own Co-Founder, Zoltan Tuendik, under the HPT.R profile.
From the stage to the strategy room, the creative spark of Zoltan and his wife, Betty Tűndik Kiszner Szilágyi, Co-Founders of HIPTHER, has always been a driving force behind the brand. But long before the conferences and curated content, Zoltan was better known to many as DJ Hawkie – a curator of soundwaves and moods. With performances at iconic venues like Ministry of Sound London (during iGB 2014), his passion for electronic music has always been loud and clear.
Now, with FREQ404, he returns to his roots, remixing electronic music and innovation in true HIPTHER fashion.
“My first sessions were live back in 2005–2006, and I recorded my first mix in 2008. Over the years, I’ve dropped the occasional annual mix, but something always pulled me back to the decks. With FREQ404, that pull is now a purpose. To reconnect with the roots, the rhythm, and the community. This time, it’s monthly. This time, it’s staying.” — Zoltan Tuendik a.k.a. HPT.R
The #hipthers are known for their passion for life, wellness, and connection – fostering innovation, sustainability, and movement. Now, they celebrate these pillars with their community and the world through a shared musical experience.
“Error by Design. Balance by Sound.”
HPT.R broadcasts FREQ404 from the glitch in the system, delivering monthly sonic transmissions that blend progressive, techno, vocal house, and deep electronic cuts. Each mix is a journey – hypnotic, immersive, and impossible to ignore.
This isn’t just background music. It’s a frequency for those who feel the pulse of innovation and want to ride its beat.
Why FREQ404?
Because sometimes, the best signals come from the errors in the system. And because music is a companion and inspiration throughout our everyday lives.
From the edge of the digital frontier, HPT.R is setting the tone for a new kind of HIPTHER vibe – one that unites tech, culture, and energy across borders.
🔗 Follow and listen now on Mixcloud and Spotify.
📡 New mix every month. Stay tuned – this is only the beginning.
The post HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design appeared first on European Gaming Industry News.
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