Soft2Bet, a leading turnkey iGaming provider that delivers high-quality products and services for online gambling operators, will exhibit at iGB Live 2025 in London on 2–3 July. Known for its data-driven iGaming solutions for player retention, which drive brand performance across the Nordic, European, and North American markets, the company will host One-on-One Workshop Sessions at Stand N46 and participate in key discussions where major market developments are explored. Attendees can explore its full-service platform alongside MEGA, the gamification layer behind recent revenue growth across its operator portfolio.

Over the past six months since ICE 2025 Barcelona, Soft2Bet has launched new brands, secured new deals, and formed strategic partnerships across key markets. During this period, the company continues to track strong operator results, with measurable gains across core performance indicators. Brands using Soft2Bet’s platform have seen a 65% increase in net gaming revenue and a 45% rise in average revenue per user. Player screen time has quadrupled. Deposit values are up 50%, with deposit frequency increasing by 30%.

These results are driven by MEGA’s real-time missions, challenges, and loyalty features, along with integrated player account management, a proprietary CMS, access to over 12,500 casino games through a single integration, a full sportsbook, a flexible payments hub, and adaptive operating models backed by no-code tools and analytics.

This momentum is reflected in the performance of Soft2Bet’s brands, including Betinia, CampoBet, ToonieBet, QuickCasino, and Don.ro. These have been recognised by major industry awards and approved by reputable regulators. Their success is further supported by a strong focus on UX and UI innovation, helping each brand to implement effective localised strategies. As a result, they have achieved leading positions in app stores, resonating strongly with local users and fans.

“iGB Live is a valuable moment to show how our technology moves beyond traditional methods of player engagement,” stated Martin Collins, Chief Business Development Officer of Soft2Bet. “We’ll be sharing real examples of how MEGA and the wider Soft2Bet platform work as a unified ecosystem where design, personalisation, and gamification come together to support stronger engagement and long-term results.”

To help prospective partners apply these results to their own operations, Soft2Bet will offer one-to-one MEGA workshops during the show. These 30-minute sessions, led by Sales Director Nicolas Campano and Senior Sales Managers Ross Main and Slobodan Georgijevski will run across both exhibition days and offer a hands-on look at how MEGA drives engagement, retention, and player value. Slots are limited and can be booked in advance at https://www.soft2bet.com/mega.

The focus of this year’s NOVO Company Day, which is being held for the sixth time, was once again the promotion of occupational health and safety for NOVOMATIC’s employees. The Health Day was officially launched on the grounds of the headquarter with a warm welcome from the entire NOVOMATIC Executive Board: “The health and well-being of our employees is important to us – they are, after all, the very basis on which teams can be formed, innovative ideas developed, and long-term, sustainable company growth enjoyed. Our aim with the NOVO Company Day is to send a clear signal of appreciation and, at the same time, to demonstrate the importance to us of a motivating and healthy place of work.”

The Mayor of Gumpoldskirchen Dagmar Händler, who was also in attendance, particularly highlighted the company’s importance for the region and with its commitment to the health of its employees: “NOVOMATIC is the biggest employer in our community and is therefore a core part of Gumpoldskirchen’s economic strength. I am particularly impressed by the level of responsibility shown by the company towards its workforce – from safe workstations to a strong focus on health and well-being.”

The extreme cyclist Christoph Strasser provided an inspiring start to the Company Day with a speech in which he talked about perseverance, motivation and team spirit, while also offering impressive insights into his international career. The programme of events also included sporting activities such as street racket, spike ball, table tennis and archery. These activities were rounded off with obstacle courses and quick reaction tests organised in cooperation with the Organisation for Sport and Physical Exercise in Austria (ASKÖ). The organisation Hilfswerk also had a stand at which it provided extensive information about the issue of nursing care. Employees could also take part in practical exercises in safety at work in which they received defibrillator training or wore VR glasses as they performed a virtual drill using fire extinguishers. The local Gumpoldskirchen police were also on hand to provide valuable advice on how to prevent incidents.

The Health Day was officially certified as a Green Event and emphasises the company’s commitment to sustainability and health promotion.

In its 45th year of existance, NOVOMATIC’s NOVO Company Day sent a clear signal of the company’s commitment to fostering a culture of helath and safety. The fact that so many employees participated shows just how much these initiatives are valued and actively accepted.

Tabcorp Holdings Limited (TAB) has been penalised $4,003,270 for sending more than 5700 marketing messages to customers of its VIP Programme that broke Australia’s spam laws.

An Australian Communications and Media Authority (ACMA) investigation found that TAB sent 2598 SMS and WhatsApp messages to VIP customers between 1 February and 1 May 2024 without providing an option to unsubscribe from the messages.

The ACMA also found that 3148 SMS and WhatsApp messages did not contain adequate sender information across the same period, and 11 SMS messages were sent without consent between 15 February and 29 April 2024.

Authority Member Samantha Yorke said the breaches were deeply concerning as they involved non-compliance by a large and established gambling provider that targeted VIP Programme customers.

“This is the first time the ACMA has investigated and found spam breaches in a gambling VIP program. These programs often involve personalised messages offering incentives such as bonus bets, deposit matching, rebates and offers of tickets to sporting and other events.

“The gambling industry needs to understand that spam laws apply to all direct marketing—whether it’s generic campaigns or personalised messages,” Ms Yorke said.

“VIPs should not be confused with gambling ‘high-rollers’. These types of gambling VIP programs can involve customers who are not well off and are experiencing significant losses,” Ms Yorke said.

“It is utterly unacceptable that TAB did not have adequate spam compliance systems in place.”

Under the Spam Act 2003, businesses must have consent before sending marketing messages. Messages sent with consent must also contain a working unsubscribe option and information about the sender.

“When people make choices to unsubscribe from a service they must be able to do so easily and their decisions must be respected by companies,” Ms Yorke said.

TAB has also entered into a 3-year court-enforceable undertaking. This includes an independent review of its direct marketing systems, making improvements, running quarterly audits of its VIP direct marketing, training staff and reporting to the ACMA regularly.

“The ACMA will be watching closely to ensure TAB meets its commitments and complies with the spam laws in future,” Ms Yorke said.

Cracking down on gambling safeguards and spam rules are current compliance priorities for the ACMA. Over the last 18 months businesses have been penalised over $16.9 million for spam breaches.