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Owners Club – New Game Targets Digital-Savvy Audiences To Expand Horse Racing’s Appeal

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Invincible GG, the groundbreaking interactive mobile gaming company, has teamed up with QIPCO British Champions Series to launch its free-to-enter, interactive mobile horse racing game, Owners Club, with a contest leading up to QIPCO British Champions Day on Saturday 19th October.

The free-to-enter competition aims to enhance the reach and engagement of horseracing to a digitally minded audience of racing fans and anyone new to racing but interested in mobile gaming. The QIPCO British Champions Day Challenge enables UK and global entrants to own, train, and race their very own thoroughbred for a chance to win an experience at Royal Ascot on 19th October. This first-of-its-kind, interactive racing competition game Owners Club is free to download from the App Store and Google Play.

Jonathan Strause, Invincible GG CEO, said: ”The interactive video game industry has proven to be a powerful platform for engaging with a younger demographic. With its rich history and thrilling dynamics, horse racing has the potential to captivate a similar audience. By collaborating with British Champions Series on QIPCO British Champions Day, we are delivering an interactive experience that appeals to both traditional fans and new, younger enthusiasts. This initiative can introduce the excitement of horse racing to a broader audience, driving engagement through innovative technology, interactive gameplay, and participation-based education.”

QIPCO British Champions Series has promoted top-quality horse racing to sports fans since its inception in 2011 and sees this partnership as an opportunity to make racing more accessible to a younger audience. Sports fans aged 18-25 are less likely to have attended a live raceday than their older peers but more likely to engage with events and brands through their mobile device or gamification, so this partnership is designed to bring the digital and on-track racing experiences together.

Rod Street, British Champions Series CEO, said: “It is a given that racing needs to build awareness and enthusiasm with a younger demographic, and we are interested to see how the UK audience takes to this mobile-first game, which has tested well in the US. Of course, the Owners Club game likely appeals to those already close to the sport but it is open to everyone in the UK who is over 18, and we are excited to see if it can help expand racing’s reach. We feel the profile of QIPCO British Champions Series and Day will be attractive to all, especially the chance to train and race your own AI-powered horses in five virtual Champions Day races in October. We will be promoting the game widely in the coming weeks, particularly through Club 26, which now has over 10,000 members.”  

As of 2023, over three billion people played interactive video games, of which more than 40% were on their smartphones. The global video game market is valued at over $200 billion. EA Sports FIFA, NBA 2K, and F1 by Codemasters have been credited with revitalising these sports for a new generation. QIPCO British Champions Day, with its rich history, thrilling dynamics, and top-quality participants, has the potential to captivate a similar audience to Owners Club.

The QIPCO British Champions Day Challenge is a free-to-enter and play contest through Owners Club, a mobile skill game for 18+-year-old participants, available to download on the App Store and Google Play, exclusively in the UK.

The post Owners Club – New Game Targets Digital-Savvy Audiences To Expand Horse Racing’s Appeal appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Invitation to Kambi’s third quarter 2025 result presentation

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Kambi Group plc’s result for the third quarter 2025 will be announced on Wednesday 5 November at 7.45 CEST. Kambi invites analysts, investors, and media to a presentation of the report at 10.00 CEST.

The presentation will be held in English by Kambi’s CEO Werner Becher and CFO David Kenyon and can be accessed using the links below. After the presentation there will be the opportunity to ask questions.

Webcast: If you wish to participate via webcast please use the link below. Via the webcast you are able to ask written questions. :edge.media-server.com/mmc/p/qrrugvox

Teleconference: If you wish to participate via teleconference please register on the link below. After registration you will be provided phone numbers and a conference ID to access the conference. You can ask questions verbally via the teleconference.: register-conf.media-server.com/register/BI543b2e9c60b54630b42e7bd0c0751f6e

 

The post Invitation to Kambi’s third quarter 2025 result presentation appeared first on European Gaming Industry News.

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National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA

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The National Platform of Sports Integrity of Ukraine and the International Betting Integrity Association (IBIA) have signed a memorandum of understanding.

IBIA is the is the leading global voice on integrity for the regulated betting industry. It brings together more than 90 sports betting operators and over 200 brands across six continents. IBIA’s global monitoring network tracks over USD 300 billion in betting activity annually, detecting suspicious patterns in real time.

The organisation works closely with major international sports institutions such as FIFA, UEFA and the IOC, as well as with national gambling regulators worldwide.

The signing of the Memorandum opens new opportunities for the National Platform in identifying and countering sports competition manipulation, in particular:

  • access to IBIA’s Monitoring and Alert Platform;
  • the ability to receive alerts on suspicious betting patterns related to matches involving Ukrainian teams or athletes; and
  • strengthened international cooperation on sports integrity.

The National Platform stated: “Cooperation with IBIA allows us to integrate into the global system for safeguarding sports integrity. For Ukraine, this represents a qualitatively new level of detection and prevention of competition manipulation. We gain access to advanced international response mechanisms and become part of the worldwide network fighting corruption in sport.

Khalid Ali, CEO of IBIA stated: “IBIA is delighted to be able to reach this important agreement with the Ukraine National Platform for combating competition manipulation. The move maintains our approach of widening our global integrity collaborations and partnerships and aligns with our Mission 2030 strategic objectives.

The post National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA appeared first on European Gaming Industry News.

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Ygam achieve milestone of reaching 5 million young people

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Ygam has now surpassed the milestone of reaching an estimated five million children and young people across the UK through its portfolio of prevention programmes.

Founded in 2014, Ygam has now delivered its award-winning training and resources on gaming and gambling harms to over 32,000 delegates.

Ygam’s reach extends beyond the education sector, with training delivered to more than 5,500 professionals working across health and social care — including hospitals, health boards, GP surgeries, and community nursing settings. This work, aligned with a public health approach to preventing gambling harms, has directly contributed to the digital safeguarding of nearly half a million children and young people accessing health services.

With growing concerns from parents and carers about the role of gaming and gambling in the wider online safety conversation, Ygam has become a trusted and respected source of advice and guidance for families. The charity has delivered workshops to more than 4,500 parents and carers. 

Ygam is a national charity with a footprint across every region of England, Wales, Scotland, and Northern Ireland, and a presence in 64 of the UK’s 76 cities. 

Ygam’s work has also seen a significant increase in the longevity of its reach, with nearly 100,000 resource downloads of its award-winning resources, and at least 50% of educators implementing these materials into their lessons. 

Helen Martin, Interim CEO of Ygam, said: “This milestone is more than just a number – it’s a reflection of the positive impact we’re making in every corner of the UK. We’re incredibly proud of the growing community that shares our passion for safeguarding children’s wellbeing in an increasingly complex digital world, where gaming and gambling are more accessible than ever. From schools to sports clubs, parents to practitioners, and colleges to community centres, we’re raising awareness through the powerful tool of education. As we mark this extraordinary achievement, the demand for our resources has never been greater. We remain committed to expanding our reach and deepening our impact, ensuring that every child has the knowledge and confidence to navigate the risks of gaming and gambling harms.”

But there’s so much more to do – help us reach the next 5 million…

The post Ygam achieve milestone of reaching 5 million young people appeared first on European Gaming Industry News.

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