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Optimove Unveils 2024-2025 NFL Wagering Intentions Report: Significant 39% Surge in Live Betting Anticipated

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Report Delivers a Dozen Recommendations for Sportsbook Operators to Enhance Engagement and Optimize the NFL Season

Optimove Insights, the analytical and research arm of Optimove, has released its 2024-2025 Consumer Report on NFL Wagering Intentions. The report offers valuable insights into NFL bettors’ motivations, preferences, and behaviors.

A key finding is that a significant 85% of respondents plan to engage in live betting during games, a 39% increase from 2023, underscoring the growing complexity and appeal of in-play betting. A recommendation for sportsbook operators based on the finding is to enhance in-play betting options to keep bettors engaged and increase opportunities for additional wagers. (See Image 1)

Optimove is the leading Customer-Led Marketing Platform and the #1 CRM Marketing Solution for iGaming and Sports Betting operators.

Other Key Findings: 

  • Increased Betting Frequency: 71% of bettors placed wagers on one or more NFL games per week in the previous season, up from 63% in 2023. Additionally, 43% wagered several times per week, reflecting a marked rise from 37% last year.
  • Betting Preferences: Point spread remains the top choice for 68% of bettors, followed closely by over/under and moneyline bets at 62%.
  • Sources and Influences: Sportsbooks or web apps are the primary sources for determining bets (76%), with social media and betting tipsters also playing critical roles.
  • Responsible Gambling: 97% of bettors are aware of responsible gambling resources, and 67% actively use them. However, 66% admitted to wagering more than they could afford or wanted to lose, up from 45% in 2023.

Strategic Recommendations for Sportsbook Operators: Based on the findings, Optimove provides actionable recommendations for sportsbook operators to enhance engagement, build brand loyalty, and optimize player lifetime value:

  1. Leverage Live Betting Opportunities: With the majority of bettors engaging in live betting, enhancing in-play options and providing real-time data can significantly boost engagement.
  2. Optimize Generosity Programs: Operators should focus on developing comprehensive generosity programs that attract and retain valuable players while effectively managing bonus abusers.
  3. Focus on Personalization: Utilizing player data to offer personalized experiences and relevant promotions can drive higher engagement and conversion rates.

Said Jonathan Collins, Strategic Consultant and Team Lead at Optimove, “As we approach the 2024 NFL season, live betting is expected to be major, with over 80% of bettors planning to place wagers during games. It means that the kickoff of any game is primetime for operators to drive incremental bets.”

Collins added that a key challenge for operators will be to also engage casual bettors who are more active during high profile games like the Super Bowl and playoffs. By delivering personalized offers and enhancing the user experience, especially during prime-time games, operators can tap into this growing market and drive significant growth.

The report’s findings indicate a maturing market with more engaged and informed bettors. The rise in live betting and multi-platform usage presents opportunities and challenges for sportsbook operators.

The post Optimove Unveils 2024-2025 NFL Wagering Intentions Report: Significant 39% Surge in Live Betting Anticipated appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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CT Interactive Achieves A1 Certification for Greece

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CT Interactive has achieved A1 Supplier Certification in Greece, awarded by the Hellenic Gaming Commission. This significant milestone underscores the company’s strategic commitment to expanding its presence in regulated European markets. The A1 certification enables CT Interactive to offer its top-tier gaming portfolio to licensed operators across Greece.

Focused on enhancing the player experience, CT Interactive delivers a meticulously curated selection of games that have proven successful in the market, including titles like Win Storm, Lucky Clover, The Big Chilli, Chilli Fruits and many others. By prioritising quality and player satisfaction, each game is designed to provide immersive, engaging experiences.

Continuously evolving to meet player preferences and utilising cutting-edge technology, CT Interactive ensures a seamless and rewarding gaming journey. This commitment not only fosters long-term player loyalty but also reinforces the company’s dedication to creating lasting value while maintaining the highest standards of performance and entertainment.

The post CT Interactive Achieves A1 Certification for Greece appeared first on European Gaming Industry News.

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Betsoft Unveils Exclusive Adventure in Coins of Slotshammer – Hold & WinTM for SlotsHammer

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Betsoft Gaming has released Coins of Slotshammer – Hold & Win, a new 3×3 video slot crafted specifically for SlotsHammer. This branded title invites players to explore the mysteries of ancient Egypt, where treasures and timeless beauty come to life with dynamic spins and rewarding gameplay.

Featuring Betsoft’s enhanced Hold & Win mechanic, players can unlock exciting features by collecting BONUS and RA BONUS symbols. The RA BONUS symbols lock in place during the Hold & Win feature, while additional symbols reset the respin counter, creating extended opportunities for rewards. WILD symbols, appearing across all three reels, help complete symbol combinations, while the Chest of Gold offers a chance to activate the Hold & Win rounds during the base game, making every spin an engaging experience.

Fernando Van Velzen, Head of Account Management at Betsoft, said: “Coins of Slotshammer – Hold & Win showcases Betsoft’s dedication to delivering high-quality, exclusive branded content. It’s been a pleasure to collaborate with SlotsHammer to create a game that captures both the excitement of exploration and the innovation our players expect. We’re confident this release will resonate deeply with their audience.”

George Merodoulakis, Group CCO of Campeόn Gaming, said: “We are thrilled to announce our latest project with Betsoft, underscoring the power of collaboration in driving innovation. Partnering with industry leaders like Betsoft enables us to deliver engaging, customized content to our players. By combining our strengths, we’re not only addressing the evolving demands of the market but also setting new standards for entertainment. We look forward to the exciting opportunities this collaboration will bring to our customers and partners.”

The post Betsoft Unveils Exclusive Adventure in Coins of Slotshammer – Hold & WinTM for SlotsHammer appeared first on European Gaming Industry News.

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Three Nigerian Tennis Players Suspended Under Tennis Anti-Corruption Programme

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The International Tennis Integrity Agency (ITIA) has confirmed that three Nigerian tennis players have been sanctioned for breaches of the Tennis Anti-Corruption Programme (TACP).

The sanctions are linked to a criminal case heard in 2023 involving a match-fixing syndicate in Belgium. Collaboration between the ITIA and Belgian authorities led to a five-year custodial sentence for the leader of the syndicate, Grigor Sargsyan.

The three players’ cases were ruled on by independent Anti-Corruption Hearing Officer (AHO) Amani Khalifa.

35-year-old Henry Atseye, who reached a career-high world singles ranking of 1518 in September 2015, admitted to six breaches of the TACP across 2017 and 2018. The player admitted to collaborating with Karim Hossam (who was issued a lifetime ban in 2018) to commit corruption offenses, including facilitating wagering and contriving the outcome of three matches.

Atseye was issued a suspension of two years and six months, alongside a fine of $10,000. The suspension began on 14 October 2024, and will end on 13 April 2027.

Sylvester Emmanuel and Christian Paul did not respond to ITIA charges, effectively accepting liability and acceding to sanctions, as outlined under section G.1.e of the TACP.

26-year-old Emmanuel, who reached a career-high world singles ranking of 1097 in December 2016, and 29-year-old Paul, who reached a career-high world singles ranking of 1257 in May 2016, were found liable for six breaches of the TACP across 2017 and 2018 – including facilitating wagering, contriving the outcome of matches, receipt of money and failure to report corrupt approaches.

Emmanuel and Paul were issued suspensions of three years, alongside fines of $10,000. The suspensions began on 6 November 2024, and will end on 5 November 2027.

During their periods of ineligibility, the players are prohibited from playing in, coaching at, or attending any tennis event authorised or sanctioned by the members of the ITIA (ATP, ITF, WTA, Tennis Australia, Fédération Française de Tennis Wimbledon and USTA) or any national association.

The ITIA is an independent body established by its tennis members to promote, encourage, enhance and safeguard the integrity of professional tennis events worldwide.

The post Three Nigerian Tennis Players Suspended Under Tennis Anti-Corruption Programme appeared first on European Gaming Industry News.

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