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How iGaming businesses can capitalise on event season, and form lasting business relationships
As event season approaches, the iGaming industry gears up for a whirlwind of conferences, expos, and networking opportunities. With countless chances to connect, expand, and make an impact, navigating these events strategically can set businesses up for success long after the season ends. In this op-ed, Boris Pashnev, CEO of Alpha Affiliates, shares insights on how iGaming businesses can maximize their presence during event season and build relationships that drive long-term growth.
For the iGaming industry, events are everything. Networking continues to be the cornerstone of successful marketing and sales, especially within the iGaming sector.
iGB Live Amsterdam took place last month, and in the last year, we’ve seen other notable events such as SiGMA Malta, SiGMA Dubai, and of course, iGB London.
We at Alpha Affiliates understand building connections at these events is crucial – however, converting these connections into long-term relationships is everything, and key to business growth.
So, how can iGaming professionals build on, and maintain relationships post-event?
Here are my top tips on how you can effectively network and convert the conversations started at events into business leads:
Listen, and pay attention
One of the best kept secrets in the art of networking, is not talking – in fact quite the opposite. Sometimes the best way to network and build meaningful connections is to zone in and listen.
By listening, you learn a lot. For instance, you may learn something new about them or their business that you can connect to, or use as a hook for a follow up post-event. For instance, if a prospective client mentions they have an exciting holiday or life event taking place, you could get back in touch and ask how it was as a conversation starter. It can be as simple as that.
By listening, you can get to know a person better, and ask more thoughtful follow up questions at the right moments. Playing close attention to what is being said goes a long way in the business world!
Focus on shared interests
I encourage my colleagues to focus on forming connections based on shared interests, values and goals. When speaking in-person, conversations naturally move away from business to other topics, from politics to the economy and hobbies. You can build genuine connections and relationships with people when you share common interests.
Consistency is also important. Regularly touch base with your network and show that you value these relationships beyond just transactional moments.
Play the long game
Networking is often only considered to be successful if an immediate lead is generated. This is frequently not the case.
Building a network is a long-term tactic that takes dedication. Not every connection will lead to immediate benefits, but consistent effort will yield long-term results. Hard selling rarely delivers, and what really makes for effective networking is authenticity.
Focus on being present. Hand out your business card at the end of the conversation and follow up within 48 hours to nurture the relationship.
Make sure there’s never a firm goodbye
Conferences and events are there to make professional networks that last long after the venue closes. What I have learnt over the years is that even if a particular conversation is not likely to lead to a sale or outcome, it does not mean you should discredit that individual and stop any further conversation.
In the iGaming affiliate marketing sector, we see this all the time. People can quickly move positions, and suddenly have access to new opportunities. And, we should remember that people who enjoyed a conversation can introduce you to their wider network.
This is so important when it comes to networking – be sure to look at their bigger picture and follow-up with everyone you had the chance to speak with at the event. Maintaining these relationships in the long-term could open new doors in the future.
Ultimately, in person networking can deliver significant results if approached correctly. However, no long-lasting relationship can be made without a long-term strategy. Listening, identifying shared interests, as well as remaining authentic and consistent, is key to building meaningful relationships that can convert into business leads in the future.
The post How iGaming businesses can capitalise on event season, and form lasting business relationships appeared first on European Gaming Industry News.
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WA.Technology awarded ISO 27001:2022 certification
Leading supplier awarded gold standard for information security management systems with new accreditation
WA.Technology, the award-winning B2B iGaming solutions provider, has reached a new milestone after being awarded the ISO 27001:2022 certification.
The globally recognised standard outlines the robust requirements that companies must meet for information security management systems (ISMS). The certification offers a comprehensive framework for developing, implementing, and maintaining robust data security practices in an online environment.
Being awarded the ISO 27001:2022 certification reflects WA.Technology’s ongoing commitment to maintaining the highest possible security controls and data integrity standards across its entire organisation.
The process involved an in-depth analysis of WA.Technology’s information security policies and analysis of the procedures and comprehensive security controls in place to protect the business against potential vulnerabilities. These threats include unauthorised data breaches, sharing of information, and other potential risks.
This is the International Organisation for Standardisation’s (ISO) latest version of the 27001 certification, which features enhanced provisions around emerging information security risks and challenges in the digital landscape, including those related to cloud security, remote working, building access, maintenance of company data, and the utilisation of new technologies. An upgrade from the 2013 certification, ISO 27001:2022 provides online-facing organisations with a clear framework for implementing and managing an effective ISMS to protect confidential information.
Francesca Grech, ISO Coordinator at WA.Technology, celebrated the new certification: “We are delighted to have received the ISO 27001:2022 certification – this is a true reflection of our commitment to upholding the highest standards in information and cyber security and improving our overall risk management and operational efficiency.”
“ISO 27001:2022 is the gold standard for security for any online business; it is no longer a ‘nice to have’ certification but an essential. At WA.Technology, we thoroughly understand the importance of deploying robust security systems across our entire business. This is imperative not only to protect our partners’ information but also to build trust and enhance credibility and confidence too.”
The post WA.Technology awarded ISO 27001:2022 certification appeared first on European Gaming Industry News.
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Spinomenal releases ‘Break the Piggy’ Bank title
Leading iGaming content provider Spinomenal has enhanced its impressive slot portfolio with the release of Break the Piggy Bank. The game is part of the Classics Series.
A vault stacked high with gold coins sets the scene for this fun slot game that is presented within a 5×3 frame. Sacks of gold coins, pigs, wads of cash and a dazzling diamond make up the medium symbols.
Three or more Golden Piggy Bank symbols will instantly launch the Free Spins mode. Here players can win 10 Free Spins with three Piggy Banks, 15 Free Spins with four, and cool 20 Free Spins with five. Find the Golden Hammer to break into the Piggy Bank and players will benefit from its power to substitute for all other symbols except for the scattered Free Spins symbol.
Spinomenal’s Instant Cash feature is in play too and will activate every time the reel spins and the Instant Cash symbol will randomly present four possible values that are collected in Free Spins. Instant Cash symbols are possible to save up during the round before they grow the Free Spins metre at the top of the reels.
Once four Wild symbols are secured, players will earn 10 additional free spins and on all future spins until the free spins finishes. It also means that the Small Instant Cash symbol (pays x2 or x5 of the total bet) turns into a Medium Instant Cash symbol which pays out x10 or x15 of the total bet.
Eight Wild symbols discovered means players will collect six further free spins on all future spins until the free spins end. The Medium Instant Cash symbols are transformed into Large Instant Cash symbols, which pays out x20 or x25 of the total bet.
After finding 12 Wilds symbols, players collect another four additional free spins and on all future spins until the free spins end. This then takes players to the final level where the Huge Instant Cash symbol is activated and pays either x50 or x2000 the total bet.
Spinomenal CO-CEO, Omer Henya commented: “Players will be lining up to take a spin on our latest game to join the classics series, Break the Piggy Bank. We’re on the money again with this one as the free games and Instant Cash mechanic promise a wealth of fun.”
The post Spinomenal releases ‘Break the Piggy’ Bank title appeared first on European Gaming Industry News.
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Relax Gaming celebrates its eighteenth Dream Drop Jackpot winner at Sportsbet.io
Relax Gaming, the iGaming aggregator and supplier of unique content, has seen its Dream Drop Mega Jackpot land for the eighteenth time, this time at Sportsbet.io.
The lucky player landed €2.9 million (€2,974,789.29) after placing a €4.64 bet on the popular Relax Gaming title, Midnight Marauders Dream Drop.
This monumental jackpot win comes just months after the seventeenth Mega Drop prize was awarded, meaning an impressive total of 17.1 million has now been paid out this calendar year to six lucky winners.
Released in July 2023, Midnight Marauder Dream Drop has continually entertained players with its memorable vault-robbing theme and high-quality gameplay.
Alongside the legendary Dream Drop Jackpot, players can potentially escape with bags of loot by way the game’s impressive Collect & Multiply and Free Spins features.
Martin Stålros, CEO of Relax Gaming, said: “It’s truly fantastic to see the year out in style by awarding yet another Mega Jackpot win. Whether or not this is the last Dream Drop jackpot we see in 2024, one thing is for sure, we’ve well and truly shaped the progressive jackpot landscape this year!”
Alex Haig, Director at Sportsbet.io, said: “Another day, another jackpot dropping on Sportsbet.io! We’re quickly gaining a reputation for jackpot wins, and this latest player is truly living the dream upon winning this incredible prize. With such a strong collection of jackpot titles such as Midnight Marauders Dream Drop, we hope we see another jackpot winner very soon!”
The post Relax Gaming celebrates its eighteenth Dream Drop Jackpot winner at Sportsbet.io appeared first on European Gaming Industry News.
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