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Atlaslive: Riding the Esports Wave — Tapping into a Billion-Dollar Opportunity

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Esports is no longer just a trend; it’s a booming phenomenon that’s reshaping the iGaming landscape. As tech continues to weave itself into every part of our lives, the rise of esports has become impossible to ignore. It’s competitive gaming at its finest, with fans cheering for their favorite teams, watching matches with the same passion they have for traditional sports, and, of course, placing bets on the outcomes.

What started as a niche has exploded into a multi-billion-dollar industry, with live broadcasts of esports competitions attracting global audiences. Platforms like YouTube and Twitch have made it simple for anyone with an internet connection to jump in, watch top players and teams go head-to-head, and be part of the action. Like their traditional sports counterparts, successful esports players can pull in impressive earnings, and with major tournaments offering millions in prize money, the stakes are high.

The esports ecosystem is vast, encompassing everything from tournament organization and league development to event broadcasting. As the esports scene expands, so does the betting market, offering fans new ways to engage by placing wagers on their favorite teams, players, or outcomes. This evolution has transformed casual gamers into professional esports athletes, capturing the attention of millions worldwide.

Thanks to platforms like Atlaslive’s Sportsbook, esports betting is gaining serious traction. We understand the importance of offering a comprehensive iGaming platform that meets the needs of both operators and their audiences. The Atlaslive Sportsbook Platform is your all-in-one solution, featuring real-time transactions, customer relationship management, bonus systems, and a wide range of payment options. With Atlaslive, operators have everything they need to run a seamless and successful betting operation, ensuring an enhanced user experience.

Esports Betting Booms Across the Globe

Esports betting is on the rise across different continents, with North and Latin America emerging as key markets in this exciting sector. Just as traditional sports betting has evolved, esports betting is also seeing rapid innovation. At Atlaslive, we’re particularly excited about the opportunities in Latin America—a region with growing economies and a strong passion for both traditional sports and esports. Games like Counter-Strike and League of Legends are massive here, especially in Brazil, where the esports scene is thriving.

Brazil is a standout market, with a population of around 220 million, many of whom are young and passionate about sports. The country’s love for soccer is now spilling over into esports, with soccer stars like Neymar joining the fun, playing Counter-Strike with pros, and streaming to huge audiences. This crossover has fostered a robust fan culture, not just for traditional esports titles but also for games like Rainbow 6 and the rebranded EA Sports FC, formerly FIFA. Once esports betting is fully regulated here, we’re expecting a surge in popularity.

North America is another major player, with the U.S. leading the global market. In 2023 alone, the esports market in the U.S. was valued at nearly $0.93 billion, and we anticipate steady growth to about $1.46 billion by 2027, driven by a consistent annual growth rate of 9.4%.

Europe isn’t far behind, generating $1.1 billion in revenue in 2023. With a growth rate of 9.7%, the European market could see revenues surpass $1.76 billion by 2027. Europe’s cultural diversity and deep-seated esports enthusiasm make it a hotbed for games like Dota 2 and CS, with major tournaments regularly held across the continent.

Asia, the largest market, continues to drive the global esports industry, generating over a billion dollars annually across various segments and showing no signs of slowing down.

The Atlaslive Platform is built to be highly customizable, offering a variety of games to meet the specific needs of any market. Our platform is designed with maximum flexibility in mind, allowing operators to target specific markets effectively. Esports is a priority for our Sportsbook, and we’re actively expanding our offerings globally. In partnership with Oddin, we provide a wide selection of cyber events, including Dota 2, Counter-Strike, Valorant, League of Legends, and more, with a range of markets to suit every preference.

Top Esports Games in 2024: Where the Action Is

As millions of fans tune in and the prize money keeps climbing, knowing which games are leading the charge is key—whether you’re a player, a fan, or looking to place a bet. At Atlaslive, we’ve seen a notable increase in betting on games like DOTA 2, CSGO, FIFA, Overwatch, and other top esports titles.

According to Esports Charts, a unique analytical service, leading games like League of Legends, Dota 2, and Counter-Strike dominate the prize pool rankings. League of Legends sits at the top, with over $75 million in prizes, showcasing just how competitive and high-stakes the scene is. Dota 2 also holds strong, with its prize pool hitting the $12 million mark. These significant sums not only highlight the games’ value but also their appeal in the global esports market.

Source: Esports Charts 2024

Looking at peak viewership, it’s clear which games keep fans hooked. League of Legends leads the pack with nearly 3 million peak viewers, proving its massive appeal. Counter-Strike and Valorant also draw big crowds, with millions tuning in to watch the major matchups.

Source: Esports Charts 2024

 

Picking the Right Esports to Bet On

When it comes to betting on esports, the best advice is to stick with what you know. Having a solid grasp of the game, teams, and players is crucial. Think of it like traditional sports betting: if you’ve never bet on football before, you wouldn’t just randomly choose a league, team, or player without knowing anything about them, right? The same logic applies to esports. Jumping in without any background knowledge is risky.

Just like the countless football leagues around the world, esports features a wide variety of games, each with its own set of teams and skill levels. Betting blindly on any of them can be a gamble in itself.

Esports betting might seem a bit daunting at first, but it’s pretty straightforward once you get the hang of it. While placing bets before a match is the norm, live betting has become increasingly popular, letting you make wagers as the action unfolds. This adds an extra layer of excitement, allowing you to react in real time as the game progresses.

From Predicting Outcomes to Betting Skins: The Many Faces of Esports Wagering

Esports offers several ways to bet, catering to different preferences. The most common method is real-money betting with fixed odds through online platforms, where you predict the match outcome based on provided odds. Social betting is another popular option, where friends or acquaintances make informal wagers with each other, offering a more relaxed and flexible betting experience.

Another unique aspect of esports betting involves skins and loot boxes, virtual items that players can earn or purchase within games. These can be used as stakes in bets, and some platforms even allow the exchange of skins for real money, making it somewhat akin to traditional cash betting.

Bets can vary widely, from predicting the winner of a match or tournament to more specific outcomes, like the final score or the results of individual games. Odd/Even bets are particularly interesting—you guess whether something like the number of games won, players killed, or rounds played will end up as an odd or even number. Over/Under bets involve wagering on whether a team will score more or less than a figure set by the betting site.

At Atlaslive, we take the user experience to the next level by offering extensive coverage of popular esports games with competitive odds. Our platform accommodates flexible betting limits suitable for different types of players, along with attractive welcome bonuses that can be tailored through our CRM component.

What sets the Atlaslive Platform apart is our commitment to convenience and seamless operation for our partners. We offer advanced live features, seamless automation, and real-time adjustments to deliver an unmatched betting experience. We prioritize your target market and requirements, ensuring that our team and technology provide perfect customization to meet your needs.

The Power of Gamification in Esports Betting

Esports is a different beast from traditional sports, and it’s essential to develop a strategy that resonates with esports fans. This means understanding their preferences and using the right channels to engage them. At Atlaslive, we focus on creating a betting experience that’s not just engaging but also perfectly aligned with the interests and habits of esports enthusiasts. These fans are typically younger, tech-savvy, and expect a fast, smooth, and thrilling user experience. To stand out in the esports betting market, sportsbooks need to meet these high expectations.

Atlaslive’s advanced CRM system, equipped with personalized marketing and gamification tools, helps keep audiences captivated and loyal. Gamifying esports betting offers numerous advantages for both operators and players. By incorporating rewards, leaderboards, achievements, and points systems, operators can foster a sense of competition that boosts player engagement. This approach not only attracts new customers but also keeps existing ones loyal by offering extra incentives for betting on games or tournaments.

Gamification enhances the betting experience by allowing players to customize their profiles and compete against friends or other players for prizes. Loyalty programs with exclusive rewards and bonuses for long-term players further increase customer retention. Additionally, operators gain valuable insights into customer behavior through analytics tools that track interactions with the Atlaslive Platform. This data helps us continuously refine our services and spot new growth opportunities.

Gamified esports betting platforms also create a strong sense of community among players. Features like leaderboards and chat rooms enable players to compete and share experiences, strengthening the connection between the operator and the audience. All these elements contribute to higher revenue while ensuring an enjoyable experience for everyone involved.

The post Atlaslive: Riding the Esports Wave — Tapping into a Billion-Dollar Opportunity appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The SOFTSWISS Sportsbook at Five: From MVP to Award-Winning Global B2B Solution

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The SOFTSWISS Sportsbook celebrates its fifth anniversary, marking a major milestone in its journey from MVP to a fully mature, internationally recognised B2B product. Over these five years, the team has achieved standout results, from launching a project in just 14 days to delivering a mobile-first experience that generates over 90% of GGR.

Since its debut in 2020, the SOFTSWISS Sportsbook has expanded its sports and esports catalogue, introduced premium cricket, launched a mobile app, added a customisable betting interface, unique bonuses, and various gamification tools for player engagement and retention. It has also introduced seamless integrations with the SOFTSWISS Game Aggregator and Jackpot Aggregator. 

An important milestone was reached ahead of UEFA Euro 2024, when the SOFTSWISS Sportsbook team delivered 22 new projects across 11 casino platforms, including the SOFTSWISS Casino Platform, within a single month. A breakthrough record was also set when the team launched a project in just 14 days from contract signing to the first bet.

The SOFTSWISS Sportsbook is engineered for smooth, platform-agnostic integration, enabling fast rollouts on both proprietary and third-party platforms. Delivering a strong player experience and supporting business growth, the Sportsbook seamlessly integrates into any iGaming operation with flexible launch options to meet diverse needs. Recent updates further enhance its efficiency, including API 2.0 for more scalable integrations and a renewed CMS with deeper content control.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “Five years ago, we set out to build a modern Sportsbook – flexible, scalable, and ready for the future of betting. Today, we have a stable architecture, powerful engagement tools, a strong risk management layer, and a team that knows how to move fast without compromising quality. The product has matured, and we are ready to push forward with even greater ambition.”

Delivering 2,000+ betting markets across 200+ sports and esports, with all Sportradar official leagues included, the Sportsbook supports 100,000+ monthly live events and a mobile-first experience that generates over 90% of GGR. Clients also highlight its intuitive CMS, robust risk management, and 24/7 technical assistance, reinforcing the Sportsbook’s position as a reliable B2B solution.

Anton Eshtokin, CMO of Boomerang Partners, shares: “The SOFTSWISS Sportsbook is an ideal choice for any iGaming operator looking to diversify its portfolio and strengthen its competitive position in the market. On behalf of our entire team, I’d like to congratulate the SOFTSWISS Sportsbook on reaching this remarkable five-year milestone. As a partner, you’ve consistently demonstrated innovation, professionalism, and a deep understanding of the industry’s evolution. We wish you continued growth, bold ideas, and the drive to keep setting new standards in the iGaming market. May the next five years bring even more success stories and breakthroughs that inspire the entire industry.”

The SOFTSWISS Sportsbook’s achievements have been acknowledged across the industry, earning accolades such as Best Online Sportsbook Provider at SiGMA South Asia Awards 2025, Innovative E-sports Product of the Year at SPiCE South Asia Eventus Awards 2024, Best Sports Betting Provider in the Baltics at BSG Awards 2023, and Rising Star in Sports Betting at SBC Awards Latinoamérica 2022.

In 2025, the sports betting solution entered a new phase, focusing on architectural upgrades to support faster feature delivery. The team plans to release a new API Tester in December and is preparing for the upcoming launch of virtual sports. The Sportsbook platform also covered urgent Brazilian and Bulgarian regulatory requirements. These strategic moves will allow the solution to maintain momentum and scale to meet the growing expectations of operators in diverse markets.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post The SOFTSWISS Sportsbook at Five: From MVP to Award-Winning Global B2B Solution appeared first on European Gaming Industry News.

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SkillOnNet redefine los juegos RNG con el lanzamiento de GAIA, la primera ruleta con un crupier generado por IA

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GAIA es la primera ruleta del mundo impulsada por IA y que ya está en uso comercial. 

La compañía de entretenimiento global SkillOnNet ha anunciado el lanzamiento de Ruleta GAIA, una nueva experiencia de ruleta revolucionaria impulsada por inteligencia artificial.

El juego – que ya está en vivo en PlayUZU Mexico –  con planes de expansión a otros mercados de la red de SkillOnNet en los próximos meses – mezcla la emoción de un juego RNG con el realismo de los juegos en vivo. Es la primera ruleta del mundo impulsada por IA que ya está en uso comercial.

A diferencia de las ruletas aleatorias tradicionales, Ruleta GAIA incorpora un crupier personalizado para cada jugador. GAIA aprende las preferencias del jugador, adapta su estilo de comunicación y facilita ayuda en tiempo real, de forma que los usuarios reciban información sobre apuestas, flujo del juego y estrategias.

Los jugadores pueden conversar sobre el juego – preguntar sobre los resultados, números previos, sus pérdidas y ganancias, y revisar el historial– y también preguntar sobre temas del día a día como aficiones, deportes, comida, películas, el tiempo y mucho más para que la experiencia sea mucho más entretenida.

Diseñada y desarrollada internamente por SkillOnNet, GAIA se convertirá en tu crupier IA. Utiliza GPT-4.1-mini para el chat, que admite todos los idiomas, de manera que los jugadores de todo el mundo pueden conversar con ella en su lengua nativa.

Para los jugadores que disfrutan del toque personal de un crupier en vivo, GAIA es el siguiente nivel. Y al estar impulsada por tecnología RNG, pueden disfrutar de un ritmo de juego más rápido y más tiradas por sesión que en los juegos en vivo con crupier real.

Para SkillOnNet, GAIA representa un gran avance para el gaming impulsado por IA y para las experiencias de casino personalizadas.

Jani Kontturi, Responsible de Juegos en SkillOnNet, dice “Con la Ruleta GAIA redefinimos las posibilidades del entretenimiento de casino RNG, y nos enorgullecemos de ofrecer a nuestros jugadores algo verdaderamente revolucionario. PlayUZU siempre se ha posicionado como un operador transparente, divertido e innovador – y GAIA encaja a la perfección con esos valores. Este lanzamiento establece un nuevo estándar en lo que los jugadores pueden esperar de la ruleta”.

The post SkillOnNet redefine los juegos RNG con el lanzamiento de GAIA, la primera ruleta con un crupier generado por IA appeared first on European Gaming Industry News.

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Emily Atack joins BOYLE Casino as Brand Ambassador with new hero campaign launching ‘Serious About Play’

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Actress, Comedian, and Presenter Emily Atack, has joined BOYLE Casino as brand ambassador, bringing her signature warmth, humour and energy, as she joins the brand in getting ‘Serious About Play’.

In her role, Inbetweeners and Rivals icon Emily will help showcase the platform’s entertainment-led experiences and connect with players across the UK and Ireland. Her activity kicks off by taking centre stage in a hero creative campaign across TV, digital, out-of-home and social, launching today.

Developed in partnership with Beyond and the Story Club, the creative sees Emily transported to a vibrant virtual world, which she travels through surrounded by the thousands of games BOYLE Casino has on offer, her cheeky commentary providing the soundtrack before the new BOYLE Casino identity – Serious About Play – is revealed.

The new partnership and hero campaign follows BOYLE Sports’ relaunch of the BOYLE Casino platform in September, delivering a massive choice of online casino games available in the UK and Ireland. The upgraded site features faster performance, smarter personalisation and a design built to entertain and delight players. Players now receive tailored top 10 game recommendations, immersive jackpot hubs and dedicated spaces for exclusive BOYLE Casino content.

In an exciting week for the brand, December 2nd sees the JOE Pub Quiz in partnership with BOYLE Casino – live at Islington Assembly Hall in London. Entrants will put their knowledge to the test in rounds inspired by memes, cultural icons and classic British trivia, with opportunities to win spot prizes including tickets to BOYLE Sports’ partners, West Ham United and the London Lions.

 

Commenting on Emily joining the BOYLE Sports team, Gill Blake-Swift, Director of Brand for BOYLE Sports, said: “Emily is such a natural fit for BOYLE Casino – she’s fun, relatable and brings an energy that really mirrors where we’re taking the brand. Innovation lies at the heart of our casino offering and her personality taps perfectly into that momentum, so bringing Emily on board feels like another major step forward.”

BOYLE Casino’s new ambassador, Emily Atack, added: “I’m chuffed to be joining the BOYLE Casino team and being part of its journey – we’ve already had a lot of fun!”

BOYLE Sports’ commitment to responsible gambling continues to sit at the heart of its casino offering. The revamped platform includes clear, accessible safer gambling tools that allow players to set limits, track activity and stay in control at all times.

The post Emily Atack joins BOYLE Casino as Brand Ambassador with new hero campaign launching ‘Serious About Play’ appeared first on European Gaming Industry News.

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