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Paris Olympic Games Expected to Propel Betting App Market to Even Greater Heights
A new analysis of sports betting apps on the Google Play Store by app growth solutions company, SplitMetrics, has revealed that the UK betting market has experienced unprecedented growth during the Euro 2024 and Royal Ascot competitions.
Betting apps added 395k new Android users during the Euro 2024 competition, 7% more than the last major football competition, the World Cup 2022, which saw 367k new users.
The Paris Olympic Games is expected to propel the betting app market to even greater heights. The gambling industry has seen a strong start to the year with downloads up by approximately 30% compared to 2023. New users for the UK’s top 17 betting apps in 2024 currently stand at 2.3 million with over 20 million total lifetime downloads. With 66.7 million adults in the UK, it means that nearly one in three people now bet on Android apps.
If these trends continue the sector could add over 4 million for 2024 compared to the estimated 3 million in both 2023 and 2022. This would be a record-breaking year for the industry helped by major sporting and horse racing events. A previous survey found that The Grand National and Cheltenham led to download numbers increasing by an average of 64% in the week leading to the races. On average new download numbers in 2024 for the UK’s top 17 gambling apps on Android are 81k per week, however, the Grand National saw 124k, Royal Ascot 124k and Cheltenham 143k – the highest download weeks of the year by a considerable margin.
The top five sports gambling apps that added the most Android users as analysed through the App Radar by SplitMetrics platform are bet365, Paddy Power, Sky Bet, Betfair and William Hill.
The top five apps in terms of lifetime downloads are bet365, Sky Bet, Paddy Power, William Hill and Ladbrokes.
Thomas Kriebernegg, General Manager of SplitMetrics Agency, said: “The unprecedented growth of the betting app market is a clear indicator of the industry’s dynamic evolution. With major sporting events such as Euro 2024 and Royal Ascot driving significant user acquisition, we’ve witnessed a surge in app downloads and engagement that surpasses previous records. The fact that nearly one in three adults in the UK now bet on Android apps is a testament to the industry’s widespread appeal.
“Looking ahead to the Paris Olympics, we anticipate an even more explosive period of growth. The combination of global attention, competitive spirit, and the convenience of mobile betting creates a perfect storm for the industry.
“App marketers have a unique opportunity to capitalise on this momentum by developing highly targeted campaigns that resonate with sports fans and casual bettors alike. By leveraging data insights and innovative marketing strategies, betting apps can not only attract new users but also cultivate long-lasting customer loyalty.”
The post Paris Olympic Games Expected to Propel Betting App Market to Even Greater Heights appeared first on European Gaming Industry News.

Latest News
1spin4win celebrates its 4th anniversary
This May, the fast-growing game provider 1spin4win, founded by ambitious developers with over 15 years of experience in the gambling industry in 2021, celebrates its fourth anniversary. Since its inception, it has boosted its team fivefold and extended its client list to 700+.
The brand’s reputation for quality and reliability is backed by top-tier operators such as Pin-Up, 1xBet, Blaze, Rox, BitStarz, LuckyDreams, RocketPlay, GG.bet, and others.
The studio has recently successfully increased its slot production to 4–5 monthly releases. Its portfolio has already surpassed 150 classic online titles with quality mathematics, transparent mechanics, and well-balanced gameplay — key factors driving strong player retention. Each 1spin4win game accommodates 10 languages, including those key to the LatAm market, expanding into which has lately become the company’s primary focus.
Beyond quality products with broad language support, 1spin4win consistently offers effective promotional tools to its business partners. Among them are special in-game features, various Cash & Drops campaigns, and additional marketing options such as pre-releases and free spins, which positively affect player loyalty. The provider launches over 1,300 successful promotions yearly.
Such a comprehensive approach results in well-deserved industry appreciation. As a result, the slot provider continues to receive nominations and recognitions and, at the time of this publication, is vying for the Slot Supplier — Under 5 Years category at the EGR B2B Awards 2025.
Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, I am deeply grateful to the 1spin4win team and our partners for these remarkable four years of triumphs. Of course, we won’t stop there. Our sponsorship of the DAR Bjorn Charity Gala, right around the company’s birthday, is our first step in enhancing social accountability going forward.
Visit the studio’s website to learn more about 1spin4win and its unique offer.
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Latest News
Esports Returns to Singapore with BLAST’s Dota 2 Arena Event After Sellout Counter-Strike World Final 2024
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BLAST Dota Slam Singapore to take place this November at Singapore Indoor Stadium in partnership with Singapore Tourism Board and AEG Presents Asia
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The world’s best Dota teams will meet in Singapore from 4th – 9th November 2025 to compete for a prize pool of $1,000,000 at the first ever BLAST Slam arena event
Esports entertainment company BLAST has announced the return of its world-class events to Singapore with the BLAST Dota Slam Singapore, set to take place in November 2025 at the Singapore Indoor Stadium, supported by the Singapore Tourism Board (STB).
This announcement follows the sellout success of the BLAST Premier World Final 2024, which marked BLAST’s Southeast Asia debut and saw more than ten-thousand fans pack out the Resorts World Convention Centre to witness the world’s top Counter-Strike teams compete for the $1 million prize pool.
Building on that momentum, Singapore will now host the BLAST Dota Slam arena event, teaming up with AEG Presents Asia again to bring together the world’s best Dota teams to battle it out for $1,000,000 in front of a live audience and millions of fans tuning in globally across 50+ territories and in 12 languages.
The BLAST Dota Slam Singapore is the latest milestone in BLAST’s global expansion into Dota 2, and reinforces Singapore’s growing reputation as a premier destination for sports and live entertainment. It marks the second consecutive year the city-state has hosted a BLAST arena tournament, following the successful Counter-Strike event in 2024.
James Woollard, Director of Market Development at BLAST, said: “Singapore delivered one of the most passionate esports crowds we’ve ever seen during last year’s BLAST Premier World Final. We’re thrilled to be returning with our next major arena show – this time for Dota 2 – and to once again partner with the Singapore Tourism Board and AEG Presents Asia to help to further grow Southeast Asia’s esports ecosystem. The response to our events in Singapore has been incredible, and this November’s Dota Slam promises to be another landmark moment for fans and for the region. Singapore has an impressive history and pedigree for the biggest international sporting events, supported by STB, and BLAST is proud to be building on this with the biggest esports events.”
Ms Lilian Chee, Director, Sports, Singapore Tourism Board, said: “We are delighted to welcome BLAST back to Singapore, this time with the Dota Slam. Building on the success of the BLAST Premier World Final, this event further reinforces Singapore’s reputation as a world-class destination for sports and live entertainment. We look forward to welcoming the passionate fans, players and partners once again to our vibrant city.”
BLAST’s return to Singapore is set to shine a global spotlight on the city while delivering significant economic benefits and meaningful destination marketing. With an estimated economic impact in the tens of millions, the tournament further demonstrates how esports events are evolving into major cultural and economic drivers for host cities – on par with large-scale traditional international sporting events.
With Singapore, Rio, London, Austin, and Lyon among the major destinations on BLAST’s global calendar this year, it is evident that governments, cities and tourism bodies are recognising the power of esports to attract young and engaged visitors, create jobs, and drive international visibility.
The post Esports Returns to Singapore with BLAST’s Dota 2 Arena Event After Sellout Counter-Strike World Final 2024 appeared first on European Gaming Industry News.
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LuckyStreak launches new SmartStudio greenscreen technology with WinSpirit
Casino operator’s greenscreen-powered Live Blackjack experience to deliver immersive, custom gameplay and deeper brand engagement
LuckyStreak, the Riga-based live games provider, has launched its fully customisable SmartStudio greenscreen technology with online casino operator WinSpirit, delivering a high-spec branded Live Blackjack experience.
The integration gives WinSpirit the ability to completely customise every visual element of the blackjack environment, from the set, walls and floor, to the dealer’s backdrop, with the brand’s logo and colours. This creates a high-impact, bespoke experience that drives stronger engagement between brand and player.
LuckyStreak’s green screen solution lets operators like WinSpirit create fully customised, branded live casino environments without needing physical set builds. It’s flexible, fast, and cost-effective. Operators can choose different backgrounds, themes, branding elements – even switch between them dynamically if needed.
Designed with flexibility and fast deployment in mind, LuckyStreak’s highly advanced SmartStudio system offers chroma system keys in full HD with low latency, to promise razor sharp streams. The technology offers studio-grade production, multi-camera greenscreen and a semi-dedicated table layout that enables precise drop logos, video and stills layering and vibrant colour matching. The result is a deeply immersive and visually distinct blackjack game that perfectly aligns with WinSpirit’s brand identity.
This launch reinforces LuckyStreak’s commitment to delivering versatile and custom solutions for operators looking for more tailored and brand-led experiences across their live casino offering.
Ido Kamiel, COO at LuckyStreak, said: “We’re delighted that WinSpirit has chosen to enhance their players’ blackjack experiences with our greenscreen technology. It is designed to be highly flexible to meet our customers’ diverse and individual branding needs, and simple to deploy, to really enable us to forge closer relationships between player and brand, and to ensure that those meaningful moments are unforgettable.
“We are pleased to say that this is being reflected in longer and more involved player sessions compared to their generic table KPIs.”
Oleksandr Kotsenko, Business Development Lead at WinSpirit, said: “At WinSpirit, we’re always focused on offering players more choices and enhancing their gaming experience.
“Our partnership with LuckyStreak has been a perfect step in bringing this vision to life. We’re excited about this partnership and confident that LuckyStreak will delight our players while making a fantastic addition to our library.”
The post LuckyStreak launches new SmartStudio greenscreen technology with WinSpirit appeared first on European Gaming Industry News.
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