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Why segment players? Slotegrator’s new report has answers

Published

1 year ago

July 25, 2024

Reading Time: 4 minutes

Personalized, targeted marketing has become a universal business practice — but there’s no universal approach that works for every business. What does it look like for iGaming projects, and where should online casinos and sportsbooks start? Find out in Slotegrator’s new report.

At the end of the day, every business has the same main goal: revenue. In a sector as competitive as online gambling, businesses do everything they can to boost profits.

One of the most effective strategies they can use is personalized marketing. It’s become clear that personalized, targeted marketing is the best way to drive customer engagement, creating a growing base that will keep profits coming in the long term. Slotegrator’s research has found that the foundation of a well-informed, well-designed marketing strategy is player segmentation.

Faruk Aydin, Chief Revenue Officer at Revpanda, Slotegrator’s partner, comments on this topic: “Player segmentation is key to keeping players engaged and loyal in the iGaming world. By diving into the data, we can group players into categories like high rollers, casual gamers, and those at risk of leaving. This lets us create marketing strategies that speak directly to their interests. High rollers, for example, love exclusive VIP programs and personalized rewards, while casual gamers respond well to fun onboarding experiences and regular in-game perks. When players feel understood and valued, they’re more likely to stick around and enjoy their time with us. Going a step further, it’s important to look at what really drives different player groups, beyond just age or location. By understanding their motivations and frustrations, we can craft more personalized and engaging communication.

For instance, our email campaigns can be tailored to offer relevant content and promotions that fit each player’s gaming style. This level of personalization helps build a stronger connection, reduces the chances of them leaving, and turns them into loyal, active players. In the end, player segmentation isn’t just about marketing—it’s about creating a better, more enjoyable experience for everyone.”

Giving players what they want is key to keeping them on your platform, and the best way to do that is careful analysis of their behavior. Aside from basic statistics about player status, like new, active, and churned, a good CRM system can offer more detailed parameters, like how often they play, their average bet, their average deposit, and more. This kind of information can help operators come up with strategies to improve retention rates.

Player segmentation helps operators to:

Streamline operations: First of all, segmentation saves time by allowing bulk actions and analysis of groups of players by one or more common attributes — meaning less manual work and better-optimized resources.
Personalize the player experience: Once you’ve pinpointed a player segment’s preferences, you can offer them content and promotional offers they’re more likely to enjoy.
Organize marketing campaigns: Knowing players preferences helps operators to deliver relevant messages.
Enhance player retention: Targeted marketing leads to higher retention — personalized loyalty programs and an individualized approach to player support will give players a feeling of being taken care of.
Build trust: Identifying and protecting vulnerable players by limiting their actions, and adjusting anything that doesn’t work will help create a good reputation for your online casino.

“Segmentation is always happening, whether we realize it or not. It’s important to identify your target audience and include a clear plan in your product development strategy that considers their interests. Knowing who you’re working for makes it easier to create and improve,” notes William Sarto, PR & Marketing Specialist at CasinoRIX.

“Users can be segmented based on clear indicators: where they’re located, how much they deposit (whether they’re VIPs or regular players), and their language preferences. These factors are straightforward and need no further explanation.”

Taking an example of affiliates, CasinoRIX further comments: “As affiliates, our focus is on a personalized approach to enhance the entire player experience. We provide a Personal Manager who is available 24/7 (our own customer support), allowing us to gather real-time feedback from customers and address their specific needs promptly. By analyzing this data, we gain better insights into potential players’ needs and can take proactive steps. We categorize our data based on inquiries, focusing on:

– Bonuses

– Deposit and withdrawal speed and methods

– KYC (Know Your Customer) queries

A personalized approach increases a player’s lifetime value and helps establish loyal relationships.”

User segmentation is a common practice in any business that has to deal with a huge amount of user data. Grouping your users by activity, gender, age, traffic source, payment methods, language, and other parameters, will help you draw conclusions about your business and make data-driven decisions.

Let’s say you find out that you have a group of players under 35 years old that is more active when there is a unique new game out, and prefers to pay with crypto — your possible conclusion might be that you should add more innovative games for your tech-savvy audience, like esports, and send this group an email with announcement.

A new downloadable report from Slotegrator defines four types of segmentation: demographic, geographic, psychographic, and behavioral.

Geographic segmentation groups players by location, demographic segmentation groups them by categories like age or gender, and psychographic segmentation by beliefs and values. Behavioral segmentation, the most effective for online casinos, groups users according to their habits or actions, meaning that everything they do on an online casino platform becomes a basis for operators’ decisions.

Download this report from Slotegrator’s website and learn more about how to segment players according to their status, what they bet on, when and how much they bet, why they play and how loyal they are, and create personalized campaigns and offers to let players know that you care about them.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Why segment players? Slotegrator’s new report has answers appeared first on European Gaming Industry News.

Latest News

From Rolling Loud to Riot Games: How 2025 Became the Year of Indian Gaming

Published

59 minutes ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: India has long been a mobile-first gaming market (thanks to PUBG Mobile/BGMI). But 2025 proved that PC esports is not dead; in fact, it’s thriving culturally. Riot’s ability to integrate VALORANT into mainstream Indian youth culture—from “topper” billboards on exam result day to hip-hop festivals—is a masterclass in localized marketing. The success of S8UL Esports in League of Legends also signals that South Asia is finally ready to compete in global Tier 1 events.

The Full Story

Riot Games has released a retrospective on 2025, describing it as the year gaming in South Asia “didn’t feel tucked away anymore,” but rather became an unmistakable part of mainstream culture.

From filled cafés during watch parties to billboards featuring “inside jokes” from voice comms, the publisher’s year was defined by a massive surge in engagement across India, Bangladesh, Sri Lanka, Nepal, Maldives, and Bhutan.

The Competitive Surge: LoL and VALORANT The year began with the launch of Legends Ascend South Asia, a structured pathway for League of Legends talent that the region had been demanding. Ninety-five teams competed, culminating in S8UL Esports lifting the trophy and qualifying for the LCP Wild Card Playoffs—placing South Asian talent directly into the global conversation.

Simultaneously, PC esports found its footing in India through VALORANT Challengers South Asia.

The Numbers: The circuit recorded over 103 million live and non-live views throughout the season.
The Finals: The LAN event peaked at 50,000 concurrent viewers, proving that the appetite for PC tactical shooters remains fierce in a mobile-dominated region.

Cultural Crossovers: V5 and Rolling Loud Midway through the year, VALORANT celebrated its fifth anniversary (V5) with a campaign deeply rooted in Indian student culture.

“VAL Toppers”: On JEE results day (a major academic milestone in India), Riot reimagined the traditional “exam topper” billboards to celebrate Radiant-ranked players, sparking a viral conversation.
Rolling Loud India: In November, gaming met hip-hop. Riot integrated VALORANT into one of the world’s largest hip-hop festivals, with karaoke pods and gaming zones operating alongside performances by Wiz Khalifa and Central Cee.

Management Commentary Anushka Bhatnagar, Publishing Lead for Riot Games India & South Asia, reflected on the shift:

“2025 felt like a year when India’s gaming and esports landscape stepped into the centre of cultural conversation. VALORANT turning five reminded us how deeply the community here has shaped the game. From grassroots watch parties to moments like Rolling Loud, the ecosystem grew with a confidence that felt distinctly homegrown.”

Grassroots Momentum Beyond the flash of festivals, the year was sustained by community energy. College events introduced first-time players to the ecosystem, while local watch parties turned malls into pop-up arenas, ensuring that the growth of South Asian gaming was built “together” rather than just broadcast from above.

The post From Rolling Loud to Riot Games: How 2025 Became the Year of Indian Gaming appeared first on Gaming and Gambling Industry Newsroom.

Latest News

Wazdan Strikes Major Croatian Deal with Admiral.hr

Published

59 minutes ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: Croatia is becoming one of the most robust regulated markets in the Balkans. For a supplier like Wazdan, partnering with a brand like Admiral—which has immense brand equity in the region thanks to its land-based heritage—is a significant “trust signal.” It moves Wazdan from being just another provider in the lobby to a core content partner for a market leader.

The Full Story

Wazdan, the developer defining itself as “gain-focused,” has solidified its position in the Balkans by signing a major content partnership with Admiral.hr, one of Croatia’s leading online gaming operators.

The collaboration will see a curated selection of Wazdan’s high-performance titles deployed to Admiral’s extensive player base. The initial rollout features some of the studio’s strongest recent releases, including:

9 Bells
Book of Faith
12 Coins Grand Gold Edition
25 Coins Grand Gold Edition
Mighty Wild: Panther Grand Diamond Edition

Mechanics Over Aesthetics While the visual quality of the games is a draw, the partnership is heavily focused on Wazdan’s proprietary engagement mechanics. Admiral.hr will leverage features such as Cash Infinity, Sticky to Infinity, and the renowned Hold the Jackpot bonus engine. These mechanics are designed specifically to increase session time and player retention, key metrics for operators in mature European markets.

Management Commentary Magdalena Wojdyla, Head of Account Management for Europe at Wazdan, highlighted the strategic fit:

“Partnering with Admiral.hr is an important step in strengthening our presence in Croatia and the wider European region. Admiral is a highly respected brand with a deep understanding of its players, making it an ideal partner for showcasing our proven portfolio and engagement-driven mechanics.”

Žarko Žuvela, Head of Online Gaming Department at Admiral.hr, emphasized the need for fresh content:

“Wazdan has built a strong reputation for creating content that combines innovative mechanics with standout visual appeal… The addition of these popular titles and retention-focused features will enhance our casino portfolio and provide our players with fresh, high-quality entertainment.”

This deal marks the latest step in Wazdan’s aggressive European expansion strategy for late 2025, following a string of commercial successes in neighboring jurisdictions.

The post Wazdan Strikes Major Croatian Deal with Admiral.hr appeared first on Gaming and Gambling Industry Newsroom.

Latest News

QTech Games Adds Africa’s ‘Crazy Rocket’ Hitmaker AbraCadabra to Platform

Published

59 minutes ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: In regions like Africa and LatAm, players aren’t always looking for heavy, 4K video slots. They want fast, lightweight, high-frequency games—often called “Turbo” or “Crash” games. AbraCadabra’s Crazy Rocket has already proven it works with thousands of daily users in Africa. By adding this studio, QTech is doubling down on the type of content that actually converts in low-bandwidth, high-volume jurisdictions.

The Full Story

QTech Games, the leading game aggregator known for its dominance in emerging markets, has announced a new content distribution deal with AbraCadabra, a supplier specializing in high-paced, instant-win casino experiences.

The partnership ensures that QTech’s robust pipeline remains stocked with the specific genre of games currently driving growth in territories across Africa, Latin America, and Asia.

The “Crash” Factor AbraCadabra has carved out a niche by producing dynamic content that appeals to the modern, mobile-first player. The standout title in the integration is Crazy Rocket, a crash game that has reportedly “taken Africa by storm” in recent months, logging thousands of daily active players due to its fast mechanics and suitability for markets with variable internet speeds.

Beyond crash games, the deal brings a suite of crypto-ready and “Turbo” style games to the QTech platform, including:

Mayan Plinko
Narco Mines
Lucky Fish
Football Keno

These titles rely on sophisticated math modeling to vary volatility, creating the engagement loops necessary for retention in competitive markets.

Management Commentary Philip Doftvik, CEO at QTech Games, noted that localized content is the aggregator’s primary metric for success:

“AbraCadabra’s content brings a level of gameplay that reliably brings players coming back for more, improving repeat-session and dwell-time metrics. Like us, they know that localized solutions represent the key to success across a patchwork array of global opportunities.”

Serob Vardanyan, CEO at AbraCadabra, emphasized the distribution power of the deal:

“We are aiming to become the leading B2B casino game provider, delivering high-engagement games that offer superior player retention and crypto-ready solutions. Deals with aggregators of QTech’s stature bring that goal closer to realization.”

The integration is effective immediately, making the AbraCadabra portfolio available to QTech’s extensive network of operator partners in emerging territories.

The post QTech Games Adds Africa’s ‘Crazy Rocket’ Hitmaker AbraCadabra to Platform appeared first on Gaming and Gambling Industry Newsroom.