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Mastercard Becomes Official Partner of Esports World Cup in Riyadh
The Esports World Cup Foundation (“EWCF”) is proud to announce Mastercard as an Official Partner of this year’s Esports World Cup (“EWC”), the world’s largest gaming festival set to take place this summer in Riyadh, Saudi Arabia. Through curating an exciting, one-of-a-kind gaming journey, Mastercard will help create an accessible and enjoyable experience for all EWC attendees.
The Esports World Cup provides an ideal opportunity to showcase Saudi Arabia’s rapidly growing esports industry, highlighting the nation’s progress in developing its digital economy and infrastructure. As part of its commitment to creating priceless moments for people to enjoy and cherish for years to come, Mastercard will level up the EWC 2024 gaming experience. The technology company will create an even more fun and immersive atmosphere for gamers to revel in, show off their skills, and connect with passionate fans from across the globe.
The company’s sponsorship will enable enhanced experiences for attendees, including seamless digital payments, and the chance to win valuable prizes by competing in a broad selection of rousing challenges. Meanwhile, a dedicated Mastercard booth, located in the Esports Arena, will host on-ground activations and meet-and-greets with Saudi esports stars and gaming personalities.
In addition to holding weekly tournaments that put gamers’ skills to the test, Mastercard will also reward game lovers for their passion and enthusiasm for esports with an array of prizes. The technology company will also challenge visitors to demonstrate their teamwork abilities by taking on a novel, exciting game — called “Gen Blend” — with the aim being to play and win together.
“Mastercard’s sponsorship is a significant milestone for EWC, supporting our goals and harmonizing with Saudi Vision 2030’s focus on diversity, inclusion, and digital innovation,” said Mohammed Al Nimer, Sales Director, Esports World Cup Foundation. “We look forward to welcoming a diverse audience of gamers, tech aficionados, and industry professionals to EWC, casting a bright spotlight on the Kingdom’s digital prowess and cultural vibrancy.”
“At Mastercard, we are committed to connecting people to their passions,” said Maria Medvedeva, Country Manager, Saudi Arabia & Bahrain, Mastercard. “With Saudi Arabia being home to some of the most skilled and dedicated gamers in the world, we are proud to contribute to the development of the Kingdom’s gaming industry in line with Vision 2030 and in tandem with Saudi Esports Federation (SEF). We look forward to further strengthening our long-standing partnership with SEF to fuel the robust gaming ecosystem in the Kingdom. We look forward to welcoming people from all over the world to EWC.”
Since starting on July 3rd, the Esports World Cup has transformed Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more.
The post Mastercard Becomes Official Partner of Esports World Cup in Riyadh appeared first on European Gaming Industry News.

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TaDa Gaming Releases 10 Sparkling Crown
Leading content provider, TaDa Gaming, is offering palatial style play in new slot release 10 Sparkling Crown. A randomly triggered Jackpot Poker game puts serious dazzle power in players’ hands with special win multipliers applied to the four individual jackpots.
With Expanding Wilds and solid gold Scatters giving multipliers up to 100x the bet, the five reels, three rows and 10 fixed paylines game offers royal win potential with 10,000x max.
Wild Crowns appear on reels two, three and four only and will vertically expand to cover the reel when they hit a prize, turning all positions wild. Gold dollar sign Scatters can appear on all reels. Three, four or five scatters will award multipliers of 5x, 20x or 100x the bet, respectively.
With a fruit salad of symbols alongside Lucky 7s and Golden Bells rolling down the reels and a soundtrack worthy of royalty, the wins can come thick and fast in this mid volatility game.
The randomly triggered bonus Jackpot Poker game injects another layer of excitement into 10 Sparkling Crown. The Club jackpot is equal to 5x the bet; Diamonds gives 20x; Hearts, 50x and the Spades can deliver a game-changing 1000x the bet value. The four suits sit in order at the top of the screen, each showing a jackpot value which could be a whopping €200,000 for Spades.
The bonus game can trigger once a round has completed and all wins collected. Players will see 15 face down cards appear on the screen: select cards by clicking until three matching card suits from Clubs, Diamonds, Hearts or Spades have been revealed which will trigger the corresponding jackpot.
To further ramp up gameplay, there are potentially two types of special cards in the selection that will impact the win value: the Club Deleting Card and the Multiplier Card.
The card showing a Club with a strikethrough image is the Club Deleting Card which removes all the low value Clubs. The Multiplier card brings 2x or 5x the win value and, if both cards appear in the same selection, then the multiplier values are multiplied so the win is then uplifted by 10x.
When three matching card suits are revealed, the corresponding Jackpot Poker Game value is awarded. However, if players take more than five seconds to choose from the face down cards, these will randomly flip themselves over through auto selection.
With a wide betting range from 0.02 to 200 local currency to appeal to all player styles; and turbo play for those who love speed, 10 Sparkling Crown is a beautiful game that delivers big win potential in an easy to play slot with benefits.
Sean Liu, Director of Product Management at TaDa Gaming, said: “10 Sparkling Crown mixes different bonus games and features in a classic fruit slot. This is both enduringly popular with players and a TaDa signature, adding value to TaDa’s exciting and diverse portfolio.”
The post TaDa Gaming Releases 10 Sparkling Crown appeared first on European Gaming Industry News.
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REEVO Enters into Strategic Partnership with Lebull.pt
REEVO has entered into a strategic partnership with Lebull.pt, one of the fastest-growing casino and sports betting operators in the Portuguese regulated market. This collaboration underscores REEVO’s commitment to delivering cutting-edge, immersive gaming experiences to players worldwide, reinforcing its position as an industry innovator.
Launched in mid-2023, Lebull.pt has rapidly carved a name for itself in Portugal’s competitive online gambling space, earning recognition for its dedication to quality and innovation. With a strong emphasis on providing top-tier entertainment, Lebull.pt continuously seeks to elevate its platform by integrating best-in-class gaming content.
Through this strategic alliance, Lebull.pt players will now have access to REEVO’s exceptional portfolio of casino games via our aggregation platform, renowned for their engaging gameplay, superior graphics and innovative mechanics. The partnership will ensure that Portuguese players can experience a diverse range of high-quality titles tailored to enhance their gaming experience.
Tiago Pereira, Country Manager of Lebull.pt, said: “LeBull.pt has been committed to delivering a world-class gaming experience to our players since day one, and our partnership with REEVO marks an exciting step in that direction. REEVO’s innovative and high-quality casino games align perfectly with our vision of providing a top-tier casino experience. This collaboration will enhance our platform with engaging and immersive content, ensuring our players always have access to the best gaming in the Portuguese regulated market.”
Karl Grech, Head of Business Development at REEVO, said: “At REEVO, we are always looking to collaborate with forward-thinking operators that share our passion for innovation and excellence. Partnering with Lebull.pt, a rising star in the Portuguese market, allows us to bring our cutting-edge content to an even wider audience. We are excited to work together to provide players with an unparalleled gaming experience, ensuring they enjoy the very best that online casino entertainment has to offer.”
The post REEVO Enters into Strategic Partnership with Lebull.pt appeared first on European Gaming Industry News.
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QTech Games bolsters its emerging markets platform with PG Soft
Leading distributor for emerging markets consolidates its pre-eminent offering with content from another established star in video slots and table games
QTech Games, the leading game aggregator for all emerging markets, has penned its latest provider partnership with PG Soft (Pocket Games Soft), enabling its platform customers to access this revered supplier’s multi-faceted catalogue which spans video slots and table games.
PG Soft, an emerging force in the igaming domain, draws from a deep well of slot games, including popular titles such as Wild Bandito, Candy Burst and Medusa. These hits often feature fresh twists on classic game themes, coupled with a mix of engaging cascades and reel layouts, packed with bonus games, multipliers, Turbo and Autoplay features. Accordingly, this progressive gaming suite now forms part of a wider market-leading portfolio made available by QTech Games to its clients.
By deploying the state-of-the-art technology from traditional tables to creative 3D video slots, PG Soft games are fully optimised for mobile as well as desktop to ensure the best gaming experience for all types of players. With a global-market approach, these games cater for every taste, from the more conventional Vegas-style to modern casual themes. Their well-balanced gameplay mechanics, varied volatility and maths models are already attracting new cohorts of players across the planet.
Founded and based in Valletta in 2015, PG Soft has subsequently broadened its international influence with offices in Riga and London. And this new agreement organically broadens PG Soft’s geographic footprint even further, targeting emerging markets from Asia and Eastern Europe to Latin America, and creating new revenue streams. As the fastest-growing distributor in Asia over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
QTech Games’ CEO, Philip Doftvik, said: “It’s another ringing endorsement for our platform to have integrated more premium content from PG Soft. Theirs is a constantly growing and innovating library, delivering consistent support to the growth of our broad gaming-vertical spread, courtesy of some high-quality graphics, gameplay and unique features.
“PG Soft are a creative and fast-growing igaming content provider, fusing a passion for gaming with extensive expertise in the industry. Together, we will continue to raise the bar and shape a localised experience for global players. We can’t wait to witness how these games perform across a range of untapped markets which, in many cases, represent new territory for PG Soft.”
A PG Soft spokesperson added: “QTech Games is a hotbed for superior online casino games and player-engagement tools, so we were keen to put our shoulders to their impressive distributional wheel. As we look to expand across developing regions, their market-leading platform provides a flexible gateway to some previously overlooked territories.
“PG Soft is purposefully comprised of next-generation innovators who are enthusiastic and driven to continuously create breakthrough titles which resonate with modern audiences. As such, we will always strive to deliver the best gaming experience in a safe and responsible manner.
“PG Soft continues to create top-tier slot games with well-balanced gameplay and unique features, framed by engaging visuals and immersive soundscapes. Needless to say, entering into this QTech agreement tracks our core strategy to fully leverage our reach, and we look forward to seeing how new players embrace our games.”
The post QTech Games bolsters its emerging markets platform with PG Soft appeared first on European Gaming Industry News.
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