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Caitlin Clark Boosts Number of Bets on WNBA Games by 380%

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Clark’s impact on betting activity continues following Optimove Insights’ analysis of Women’s March Madness games where games that featured her saw number of bets increase by 540%

Optimove Insights, the analytical and research arm of Optimove, conducted a comprehensive analysis of betting behavior for WNBA games in May 2024. The results reveal that games featuring Caitlin Clark and her team, the Indiana Fever, saw an average 380% increase in bets compared to the baseline game. The Optimove WNBA results analyzed over 15 million bets placed on 43 WNBA games, highlighting Caitlin Clark’s significant influence on betting behavior.

This analysis follows a May 2024 report after March Madness, where games with Clark (at the time with the Iowa Hawkeyes) had an average betting increase of 540% over the baseline game. Optimove Insights analyzed over 4 million bets placed from March 29 to April 9, 2024, for 9 women’s March Madness tournament games.

WNBA Analysis :

  • Games featuring Caitlin Clark and her team, the Indiana Fever, saw an average betting increase of 380% compared to the baseline game, Seattle Storm vs. Washington Mystics.
  • The highest increase in bets was 544% for the Connecticut Sun vs. Indiana Fever game.
  • Games without Caitlin Clark still experienced a 162% increase over the baseline.

Women’s NCAA March Madness Analysis :

  • The Championship game showed a 620% increase in bets over the baseline game, Oregon State vs. South Carolina.
  • Games featuring Caitlin Clark of Iowa averaged a 540% increase in bets.
    Games without Clark had a 195% increase over the baseline.
  • Optimove Insights’ analysis of the 2024 NCAA March Madness tournament for women and the WNBA games played in May reveals that individual players can significantly influence the betting landscape.

According to Rony Vexelman, VP of Marketing at Optimove, “Even before Caitlin Clark became the first rookie in WNBA history to record a triple-double in her July 6th game against the New York Liberty – her presence has been a major factor in boosting betting activity. She highlights the importance of star power in driving fan engagement and betting interest. Sophisticated sports betting operators and marketers pay close attention to key players like Caitlin Clark, as their influence extends beyond the game and into the broader betting ecosystem.”

 

The post Caitlin Clark Boosts Number of Bets on WNBA Games by 380% appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Hub88 adds Solidicon’s visually striking portfolio to aggregation platform

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‘World-first’ racing crash game Quackinator among high-performing titles made available

Hub88 has partnered with Solidicon, the Swedish game studio famed for creating bold, artistic casino experiences that bring a fresh wave of excitement to players.

Founded in 2006 by ‘a collective of nerds and dreamers’, Solidicon has earned a reputation for crafting games that combine technical precision with playful creativity.

The developer’s portfolio, now available via Hub88’s seamless API, includes standout titles such as Navigator, Supershoot Crash and the world’s first-ever racing crash game Quackinator.

This collaboration strengthens Hub88’s catalogue of content, reinforcing its commitment to delivering in-demand, novel and creatively distinctive experiences to audiences worldwide.

Jess Inglott, Head of Supplier Relations at Hub88, said: “Solidicon’s games bring a bold, unforgettable touch to the casino experience.

“Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”

Robert Ackerman, CEO of Solidicon, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.

“Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”

The post Hub88 adds Solidicon’s visually striking portfolio to aggregation platform appeared first on Gaming and Gambling Industry Newsroom.

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Greentube expands Latin American footprint with Brazino777 partnership

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.

Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.

As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.

Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.

These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.

Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.

Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.

Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.

“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”

Andre Medeiros, Country Manager for Brazilat Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.

“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”

The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.

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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios

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Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.

As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.

Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.

Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.

Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.

“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”

A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.

“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”

The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.

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