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EveryMatrix acquires FSB Technology in all-cash deal
EveryMatrix has acquired FSB Technology, a leading global full turnkey and specialist sportsbook technology provider in an all-cash deal.
The acquisition will further bolster OddsMatrix, EveryMatrix’s tier-1 sportsbook platform and odds feeds division, generating immediate additional revenues, cross-company synergies and firmly establishes a presence in the UK, Ireland and Africa where FSB has developed strong market share.
Founded in 2007 by Sam Lawrence and David McDowell, FSB is a leading B2B sportsbook technology supplier based in London, offering full end-to-end turnkey solutions including Player Account Management (PAM), sports betting and casino platform solutions.
EveryMatrix will incorporate key FSB features into its offering, including what has been recognised as one of the strongest horse racing products among sportsbook providers.
Customers will further benefit from EveryMatrix’s superior modular products including casino, games and aggregation, payments, player account management, managed services or affiliate management and data tracking.
Once migrated to OddsMatrix, they will gain access to proven, tier-1 sportsbook and odds feeds products, as well as EveryMatrix’s technology, development and resource pipeline, decades of industry expertise within its 1,000 employee strong workforce across 13 locations worldwide and a global network of partners.
OddsMatrix has gone from strength-to-strength launching several large-scale digital projects for tier-1 brands across Europe including Bet-at-home and the Hungarian national lottery company’s (SZRT) online brand TippmixPro.
OddsMatrix achieved its best year in 2023, setting record growth, profitability and a record number of bets for tier-1 customers. It experienced a 75% Year-on-Year (YoY) rise in total bets, skyrocketing profitability up 90% while also driving live events up by a third (31%) to more than 1.8 million events for the year. With the FSB deal, this strong growth is set to continue.
Ebbe Groes, Group CEO of EveryMatrix, said: “I’m delighted to announce our purchase of FSB Technology and I’m proud of the EveryMatrix team that has been involved in making this deal happen so effortlessly.
“This is our most ambitious acquisition to date, by value, size, and complexity. There was a huge amount of internal teamwork behind the scenes to ensure this process was managed efficiently which is a great credit to everyone. Our ability to quickly transact and get this over the line so smoothly has been very impressive.
“This transaction facilitates our long-term growth strategy of entering and growing within a greater number of regulated markets, including the UK, Ireland and Africa, where many FSB clients operate. It also allows us to accelerate this process, diversify our customer and revenue profiles, while simultaneously migrating customers to a stronger, high performing product proven to deliver exceptional results.”
Adam Smith, CEO of FSB Technology, said: “FSB has achieved a lot over the last 18-20 months including expansion into new markets and launching innovative propositions. Joining together with EveryMatrix represents another major milestone for FSB. We are delighted and excited by the new opportunities this deal could create, through the sharing of our unique capabilities as well as accelerating the growth of FSB’s existing partners.”
The post EveryMatrix acquires FSB Technology in all-cash deal appeared first on European Gaming Industry News.

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Playbook Fusion debuts in the Netherlands with Bingoal
Provider’s Playbook Football™ title available to operator’s players for the very first time, providing a persistent, gamified experience based around interaction, skill development and ownership
Bingoal has become the first operator in the Netherlands to launch Playbook Football™, the next-gen real-money virtual football management betting game from Playbook Fusion.
Bingoal is a dynamic Belgian gaming brand with over 30 years of expertise, bringing its trusted sportsbook and casino experience to players in the Netherlands
Playbook Football is a unique, real-money virtual football management betting game where players build teams, place bets, receive in-game rewards, climb divisions and compete on leaderboards.
Bingoal.nl players are the first in the Netherlands to enjoy this new concept across Casino and Sportsbook zones, with the operator benefitting from the tremendous engagement and retention stats already being generated by the game.
Steve Rogers, CEO/Founder at Playbook Fusion, said: “Bingoal is a forward-looking operator that understands bettors are seeking next-gen experiences built around interaction, skill development and ownership.
“We are thrilled to have launched Playbook Football™ in the Netherlands with them and to be able to provide their players with this immersive experience.
Dany Salmon, Casino Product Manager at Bingoal, added: “We are committed to bringing the new and exciting experiences to Bingoal players, and that’s why we wanted to be the first to launch Playbook Football™ in the Netherlands.
“This is a unique concept that offers gamification and persistence that our bettors are seeking, and we are confident that it will resonate well with our player base across Sports and Casino verticals”.
The post Playbook Fusion debuts in the Netherlands with Bingoal appeared first on European Gaming Industry News.
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Hölle Games Releases Fruitferno 40
“Fruitferno 40” went live, a new 5×4 slot from Hölle Games. It comes just a few weeks after the Dragon’s Diamonds launch, a cluster-style title with an equally hot theme! Following up to that 6×5 scatter-pays smasher, the Hölle team have taken a short detour to drop a 40-payline sequel to Fruitferno 20, for all those slot purists out there.
In addition to the de rigeur Fruits ensemble of Cherries, Oranges, Lemons etc, it also has stacked 7 Wilds on all reels, which if hit will pay out a tasty 3300x stake. Star Scatters award Bonus Spins when they land, and there is of course the accompanying Card and Ladder Gambles to heat things up. Refined graphics and audio complete the experience and medium-high volatility keeps it on the spicy side of the street.
The post Hölle Games Releases Fruitferno 40 appeared first on European Gaming Industry News.
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African iGaming Alliance Appoints Former Botswana Regulator Peter Kesitilwe as CEO
The African iGaming Alliance (AIA) announced the appointment of Peter Kesitilwe, former CEO of the Botswana Gambling Authority, as its first Chief Executive Officer.
The Alliance – founded by betPawa, Betway, 888Africa and Sportybet – was established to promote a responsible, well-regulated online betting and gaming industry across Africa. Its mission is to advance fair competition, consumer protection and sustainable regulatory and tax frameworks that support both growth and responsibility.
“I am deeply honoured to be appointed as the AIA’s first CEO. I look forward to working with regulators and policymakers to build a vibrant, sustainable & competitive industry that upholds the highest standards of responsible gambling and consumer protection,” said Kesitilwe.
Board members welcomed Kesitilwe’s appointment:
Anthony Prissman, Betway Africa : “Peter’s strong regulatory background and leadership experience bring immediate credibility to the AIA. We are excited to work with him to help shape a responsible industry across the continent.”
Dan Thomson, betPawa : “Peter’s appointment reflects the strength of the AIA and our mission to build a vibrant, well-regulated sector throughout Africa.”
Gregory Parsons, SportyBet: “The AIA was created to support balanced regulation and raise standards for responsible gambling. Peter’s leadership marks the beginning of this journey.”
Christopher Coyne, 888Africa: “Following a rigorous recruitment process, Peter’s vision for the future of iGaming in Africa stood out. We look forward to working with him and engaging stakeholders to deliver that vision.”
The AIA aims to be the voice of the online gaming industry in Africa, fostering collaboration between operators, regulators and governments to create a transparent, responsible and commercially sustainable sector.
The post African iGaming Alliance Appoints Former Botswana Regulator Peter Kesitilwe as CEO appeared first on European Gaming Industry News.
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