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Zimpler and Swish Partnership Boosts Merchant Payment Efficiency and Growth

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Zimpler, a leader in instant payment solutions, today announced a new technical partnership set-up with Swish, Sweden’s most used payment app. This collaboration will provide Zimpler’s merchants with an optimized payment solution combining the strengths of Zimpler’s account-to-account (A2A) payments and Swish’s seamless transaction capabilities.

Key Nordic banking partners will play a crucial role in this collaboration, providing the essential infrastructure enabling seamless integrations. This synergy of fintech innovation and established banking networks sets a new standard for integrated payment solutions in the Nordic region.

“Our partnership with Swish allows us to offer a comprehensive payment solution that addresses the needs of both small and large transactions,” said Johan Strand, CEO of Zimpler. “This collaboration ensures that our merchants can provide a frictionless payment experience to their customers, significantly improving efficiency and satisfaction.”

“We are excited to welcome Zimpler to the Swish family as a technical partner” said Urban Höglund, CEO of Swish. Our 8.5 million users are used to instant and reliable payments and this partnership strengthen just that, with a seamless, fast and secure payment experience. Together, we aim to enhance efficiency for merchants and their customers.”

Key Benefits:

  • Optimized payment flows: Perfectly matching Zimpler’s A2A solution for larger transactions with Swish’s efficiency for smaller payments, ensuring smooth and reliable payments for fast-moving industries.
  • Increased conversion rates: Addressing transaction limits and reducing errors to ensure successful payments and minimize drop-offs.
  • Market Growth: Enhancing the user experience to help businesses expand and thrive in the Swedish market.

Zimpler, a leader in instant payment solutions, today announced a new technical partnership set-up with Swish, Sweden’s most used payment app. This collaboration will provide Zimpler’s merchants with an optimized payment solution combining the strengths of Zimpler’s account-to-account (A2A) payments and Swish’s seamless transaction capabilities.

Key Nordic banking partners will play a crucial role in this collaboration, providing the essential infrastructure enabling seamless integrations. This synergy of fintech innovation and established banking networks sets a new standard for integrated payment solutions in the Nordic region.

“Our partnership with Swish allows us to offer a comprehensive payment solution that addresses the needs of both small and large transactions,” said Johan Strand, CEO of Zimpler. “This collaboration ensures that our merchants can provide a frictionless payment experience to their customers, significantly improving efficiency and satisfaction.”

“We are excited to welcome Zimpler to the Swish family as a technical partner” said Urban Höglund, CEO of Swish. Our 8.5 million users are used to instant and reliable payments and this partnership strengthen just that, with a seamless, fast and secure payment experience. Together, we aim to enhance efficiency for merchants and their customers.”

Key Benefits:

  • Optimized payment flows: Perfectly matching Zimpler’s A2A solution for larger transactions with Swish’s efficiency for smaller payments, ensuring smooth and reliable payments for fast-moving industries.
  • Increased conversion rates: Addressing transaction limits and reducing errors to ensure successful payments and minimize drop-offs.
  • Market Growth: Enhancing the user experience to help businesses expand and thrive in the Swedish market.

Background and Solution

To succeed in the Swedish market, especially in fast-moving industries businesses need to offer a seamless user experience. Swish is the most trusted payment method in Sweden for small transactions, but its daily transaction limits can be restrictive for businesses handling larger amounts. This often leads to failed payments and potential loss of sales.

Zimpler’s smart routing platform addresses these challenges by guiding users to the best payment method for each transaction. By combining Swish’s efficiency in handling small transactions with Zimpler’s robust account-to-account (A2A) solution for larger transactions, merchants can ensure smooth and reliable payments, reduce errors, and boost conversion rates. This will be achieved together with our bank partners to ensure the highest level of service and reliability.

Combining the flexibility in open banking with the high brand recognition and trust in Swish is crucial to enable world-class conversion and payment journeys for Zimpler’s merchants.

Zimpler’s smart routing platform addresses these challenges by guiding users to the best payment method for each transaction. By combining Swish’s efficiency in handling small transactions with Zimpler’s robust account-to-account (A2A) solution for larger transactions, merchants can ensure smooth and reliable payments, reduce errors, and boost conversion rates. This will be achieved together with our bank partners to ensure the highest level of service and reliability.

Combining the flexibility in open banking with the high brand recognition and trust in Swish is crucial to enable world-class conversion and payment journeys for Zimpler’s merchants.

The post Zimpler and Swish Partnership Boosts Merchant Payment Efficiency and Growth appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, invites SBC Summit Lisbon delegates to take a spin on the iconic Estoril Formula One circuit on 16 September 2025. The experience features remote-controlled car racing on a true-to-scale replica of the track. The programme begins at 10:00 with an opening race at Space EN08, with the circuit then open all day for drop-in challenges and networking.

At 10:00 on 16 September, a showcase race on the Estoril mini‑track will bring together Rasmus Sojmark, CEO & Founder of SBC, Rubens Barrichello, F1 legend and Non‑Executive Director for Latin America at SOFTSWISS, and Ivan Montik, Founder of SOFTSWISS. Delegates are welcome to cheer on the participants and then take the controls themselves on the very same circuit layout.

Beyond the track, Barrichello and Montik will also appear together on the Super Stage for their fireside chat, Excellence Under Pressure: Evolving in a Fast‑Moving Space. Taking place on 16 September, the discussion will explore the shared disciplines of motorsport and iGaming innovation, highlighting how speed, reliability and agility translate into long‑term business advantage. Barrichello will also share lessons from F1’s rapid technological changes, while Montik will show how SOFTSWISS applies similar agility in iGaming, innovating quickly while ensuring compliance and stability.

The SOFTSWISS team looks forward to meeting partners and friends throughout the show. Visit us at Stand B160 to explore collaboration opportunities and learn more about our product ecosystem.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.

The post Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025 appeared first on European Gaming Industry News.

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GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025

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The Eastern European Gaming Summit (EEGS) proudly announces that Gaming Laboratories International (GLI) will once again return as a sponsor of the highly anticipated Regulators’ Roundtable at EEGS 2025, taking place on 27–28 November at Inter Expo Center, Sofia.

As the global leader in testing, certification, and professional services for the gaming industry, GLI has supported regulators, suppliers, and operators across more than 480 jurisdictions worldwide for decades. With a strong mission to ensure integrity, fairness, and transparency, GLI plays a pivotal role in shaping a trusted and sustainable global gaming environment.

The continued sponsorship of the Regulators’ Roundtable underscores GLI’s dedication to fostering dialogue, collaboration, and knowledge exchange between regulators and industry stakeholders. As one of the flagship sessions of EEGS, the Roundtable offers an exclusive platform to address pressing regulatory challenges, explore innovative solutions, and discuss strategies that will define the future of the sector.

EEGS 2025 will once again unite regulators, operators, suppliers, and thought leaders for two days of high-level discussions, networking, and knowledge sharing, reinforcing its position as the leading forum for gaming innovation and regulation in Eastern Europe and beyond.

Learn more & register here: https://eegamingsummit.com/register-for-super-early-bird-ticket/
For any sponsorship availabilities, see here: https://eegamingsummit.com/sponsorship-2025/

Together with partners like GLI, EEGS continues to be the meeting point for innovation, regulation, and collaboration in the gaming industry.

The post GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025 appeared first on European Gaming Industry News.

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Trigger Xtreme Power: A 400% Deposit Bonus Plus 30 Free Spins Await on Thor Hammer Strike at SlotsCapital.lv

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SlotsCapital.lv, launches thunderous new Norse-themed slot by Rival, Thor Hammer Strike, and all new players are invited to claim a god-sized 400% Deposit Bonus plus 30 FREE SPINS on the game throughout September 2025.

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The post Trigger Xtreme Power: A 400% Deposit Bonus Plus 30 Free Spins Await on Thor Hammer Strike at SlotsCapital.lv appeared first on European Gaming Industry News.

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