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Betsson Becomes Main Partner of the BNP Paribas Nordic Open
Betsson, a leading global sports betting and gaming operator, announced its partnership as the main sponsor of the BNP Paribas Nordic Open – the largest tennis tournament in the Nordics and the oldest indoor tournament in the world. Betsson’s previous tennis engagements include having former player Jonas Björkman as an ambassador and sponsoring ATP tournaments in Latin America.
The Stockholm Open (its former name) was founded in 1969 and has, over the years, hosted players such as John McEnroe, Björn Borg, Ivan Lendl and Roger Federer. This year’s competition will be broadcast on public TV starting October 12. As part of the sponsorship, Betsson will have a prominent presence during the matches, organise on-site activities and offer betting odds on all matches.
“We are extremely proud to sponsor and support this classic tournament. We have sponsored ATP tournaments before, but it feels extra special to do so in Sweden, where the company was founded over 60 years ago, just before the first Stockholm Open. We hope that through our support of the competition, our odds on the players, and our on-site activities, we can contribute to making the experience more enjoyable and memorable for everyone,” Ronni Hartvig, Chief Commercial Officer of Betsson Group, said.
“We are thrilled to welcome Betsson as the new main partner for the BNP Paribas Nordic Open. This partnership marks a significant milestone for our tournament, as Betsson’s extensive experience in sports sponsorship will elevate the profile and reach of the event. We eagerly anticipate the dynamic activities and offers that Betsson will bring to our fans, confident that these will make the experience even more engaging and memorable for everyone involved,” Rasmus Hult, CEO of BNP Paribas Nordic Open, said.
Betsson’s sponsorship portfolio extends globally, with a strong presence in various sports and football clubs. Betsson supports several football clubs in Italy, is the name sponsor of the Greek Cup in football, and is the main jersey sponsor of Boca Juniors, Racing de Avellaneda and Atlético Nacional.
The BNP Paribas Nordic Open will take place from October 12 to 20, 2024, at the Royal Tennis Hall in Stockholm.
The post Betsson Becomes Main Partner of the BNP Paribas Nordic Open appeared first on European Gaming Industry News.
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GGPoker Unveils $24M End Of Year Giveaway – Celebrate December with Over $24 Million in Prizes!
December 1 through 31 – GGPoker to say #Thanks2024 with ticket drops, daily rewards and more
GGPoker, the World’s Biggest Poker Room, is excited to announce its $24M End of Year Giveaway, an extraordinary month-long festival running from December 1 to December 31, 2024. Packed with giveaways, tournaments, and rewards, the promotion is designed to delight players of all levels and close out the year in style.
The $24M prize pool includes the following highlights:
- $1M Paradise Online Ticket Drops: Randomly distributed tournament tickets during the upcoming WSOP Paradise Online series
- $12M 12 Days of Christmas Gift Boxes: Daily rewards for players logging in from December 15 to December 26
- $1M End of Year #Thanks2024 Flipout Tournament: A fast-paced, unique event running December 27 to December 31
- $10M December Cash Game Giveaway: Monthly leaderboards and promotions across GGPoker’s popular poker variants, plus $2.5M in GGCare & GGCheers rewards and $1M in bonuses for new players joining GGPoker in December
$1M Paradise Online Ticket Drops
Players participating in WSOP Paradise Online tournaments – running December 1 through December 15 – will automatically get a shot at winning one of $1M worth of tournament tickets, which will be dropped randomly as each event plays out. These tickets can be used to access some of the most exciting tournaments in the WSOP Paradise Online series, offering a shot at major prize pools.
$12M 12 Days of Christmas Gift Boxes
From December 15 to December 26, every player who logs in will receive a daily Christmas Gift Box. These festive surprises include:
- C$ Rewards
- Tournament Tickets
- Daily $100K Freeroll Tickets
- Sit & Go Tickets
- Snow Splash Items
Unwrapping a new surprise every day ensures that the holiday season is both fun and rewarding for GGPoker players.
$1M End of Year #Thanks2024 Flipout Tournament
To wrap up the year, GGPoker will host its #Thanks2024 Flipout Tournament, running from December 27 to December 31 and open to all GGCheers and GGCares qualifiers during this time. This fast-paced, unique format automatically pushes every player all-in each hand, creating an adrenaline-fueled path to big prizes. Qualifying is simple, and the players that make it through to Stage 3 will share in a $1M prize pool.
$10M December Cash Game Giveaway and more!
GGPoker’s popular monthly leaderboards will distribute $6.5M in prizes across multiple game variants, including:
- Rush & Cash
- Omaha
- All-In or Fold
- Short Deck Poker
Another $2.5M will be awarded through the long-running GGCare & GGCheers promotions, which reward players for bad beats, coolers, and lucky moments alike. Additionally, new players joining in December can claim up to $1M in bonuses, including welcome packages and daily freerolls.
“2024 has been an incredible year, and we couldn’t think of a better way to celebrate than by giving back to our players,” said Sarne Lightman, Managing Director of GGPoker. “With over $24M in prizes, including tournament tickets, cash giveaways, and festive rewards, the End of Year Giveaway ensures that every player, whether they’re seasoned grinders or just starting out, has the chance to finish the year on a high note. It’s our way of saying thank you and welcoming even more players to the GGPoker family!”
For full details about the $24M End of Year Giveaway, including terms and conditions, please visit: ggpoker.com/promotions/2024-end-of-year-giveaway/
The post GGPoker Unveils $24M End Of Year Giveaway – Celebrate December with Over $24 Million in Prizes! appeared first on European Gaming Industry News.
Latest News
GIANTX announces its Valorant team for 2025
Westside, Runner, and Tomaszy join Purp0 and Cloud to aim for a return to the top of one of the most prestigious international esports competitions
The global esports organization GIANTX has unveiled its new Valorant team for the 2025 Valorant Champions Tour (VCT). The primary goal is to qualify for the Valorant Champions, the world championship that will take place in Paris, after an uneven 2024 season.
The roster includes Cloud, Purp0, Westside, Runner, and Tomaszy. Cloud and Purp0 remain with the organization, while Westside, Runner, and Tomaszy are new additions.
- Cloud will take on the role of in-game leader (IGL).
- Purp0 will continue to bring his ability to perform in key situations.
- Westside joins from Diamant Esports and makes his debut at the highest level.
- Runner, previously with Team Vitality, played in the 2024 world championship.
- Tomaszy, formerly of Rebels Gaming and Karmine Corp, also joins the project.
The coaching staff will be led by Pipson, with Waylander as assistant coach. Both bring extensive experience from the competitive scenes of Valorant and Counter-Strike.
The EMEA region will feature 12 teams in the 2025 VCT:
- GIANTX,
- Fnatic,
- Natus Vincere,
- Team Liquid,
- KOI,
- Team Heretics,
- Apeks,
- BBL Esports,
- FUT Esports,
- Gentle Mates,
- Karmine Corp,
- and Team Vitality.
The official competition kicks off in January with the Kickoff Tournament, where teams will compete for a spot at the first international event of the year: Masters Bangkok.
This weekend, GIANTX will participate in the preseason tournament Intel Monsters Reloaded 2024 in Istanbul.
Their first opponent will be Team Liquid on Saturday at 6:00 PM. If they win, they will face the winner of the match between BBL Esports and SuperMassive in the final.
The post GIANTX announces its Valorant team for 2025 appeared first on European Gaming Industry News.
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Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators
Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.
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