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Playbook Fusion appoints Jason Bradbury as CPO
Playbook Fusion, the pioneering new studio spearheaded by Steve Rogers that combines the worlds of betting and video gaming, today announces that Jason Bradbury will join its executive team as Chief Product Officer with immediate effect.
Bradbury has over a decade of impressive experience in the gambling industry, with time spent at operator and supplier powerhouses including Entain/GVC, Light & Wonder, Inspired Entertainment and ComeOn. As Chief Product Officer he will play a key part in delivering Playbook Fusionâs ambitious product roadmap.
Bradburyâs remit will involve designing and overseeing development of a new genre of content that will help to operators offer a more engaging and persistent betting experience to their player base, especially those who already enjoy virtual sports, fantasy sports and sports management titles with each game offering a deeper, more involved experience than current content in the market.
Playbook Fusionâs first game will be a football title, which will launch in early 2025 and be followed by games featuring other popular sports including cricket and basketball.
Steve Rogers, Founder and CEO of Playbook Fusion, said: âJason has a proven track record of driving product innovation and advancements at some of the biggest operators and suppliers in the industry and his experience in launching products in the regulated betting markets is vital to our ambitious plans. Combining that experience with that of our Executive Creative Advisor, Santiago Jaramillo, from the video games industry is going to develop some very unique concepts, particularly around gamification and persistence within our games.
âHe is perfectly placed to deliver our vision of combining betting and video gaming player attributes within our games, and I have full confidence in his abilities to design, develop and deliver games and experiences that will revolutionise the industry.â
Jason Bradbury, Chief Product Officer at Playbook Fusion, added: âIâm delighted to have the opportunity to work with Steve, Santiago and his impressive team to develop an innovative, never-before-seen product vertical that will bridge the gap between traditional sportsbook and video game players.
âOur content will have mass market appeal to existing player bases, but it will absolutely help operators to engage with harder to reach Millennial and Gen Z audiences as well as the next generation of players. This is a game-changing concept and Iâm genuinely excited to join the team.â
The post Playbook Fusion appoints Jason Bradbury as CPO appeared first on European Gaming Industry News.

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iQOO Becomes Official Title Sponsor for S8ULâs Historic Esports World Cup 2025 campaign
S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the worldâs biggest esports tournaments. The organisationâs Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, âEsports in India is evolving rapidly, and weâre proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOOâs focus on connecting with the performance centric community and supporting talent thatâs redefining competitive gaming in India.â Â
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the worldâs best talent across console, PC, and mobile titles. S8ULâs participation across different titles underscores the organizationâs depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8ULâs Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
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Felicity Appoints İlker Yoldaà to Lead Product Strategy
AI enabled game publisher, Felicity has appointed İlker YoldaĆ, a revered name in the gaming industry as the companyâs new Vice President of Product. With more than 20 years of experience in the gaming industry and over a decade in senior product leadership roles, İlker is known for scaling live games and building product infrastructure across mobile and emerging platforms. They specialise in live ops, AI- driven personalisation, and data-first monetisation.
İlker YoldaĆ with their player-first leadership philosophy and cross functional experience, will play a pivotal role in shaping Felicityâs product strategy and global growth. İlkerâs earlier roles with Homa, TastyPill, and Peak Games, have helped hone their focus on core game design, feature development, and systems thinking across multiple platforms. Prior to Felicity, İlker served as Head of Studio at Quiet, successfully leading it to acquisition by TapNation.Â
âProud to join Felicity as VP of Product,â said İlker YoldaĆ. âEnergy is high, the roadmap is defined, and weâre hiring across multiple roles. Looking forward to shaping the future landscape of gaming through unseen innovations that redefine the industry.â
Felicity is strategically building a global leadership team to drive a tech-first game publishing model, combining innovative tech design, cross market expertise, and a unified vision to redefine how games are discovered, distributed, and scaled worldwide.
âIÌlker is a systems thinker with a player-first heart,â said Anurag Choudhary, Founder & CEO of Felicity. âIÌlkerâs experience in leading teams, scaling live titles, and integrating AI into core gameplay systems makes for a perfect fit as we enter Felicityâs next phase of growth.â
âFelicityâs next chapter is global,â Anurag added. âOur talent footprint will span select markets globally, and every new team member will add deep expertise in mobile gaming, monetization strategy, and AI-driven design. Weâre scaling not just our games but the systems behind them.â
The post Felicity Appoints İlker Yoldaà to Lead Product Strategy appeared first on European Gaming Industry News.
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âRock the Monthâ: Spinmaticâs monthly promos to power operator growth
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As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign â a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summerâs most critical weeks.
This Augustâs promotions offer Spinmaticâs partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details â including game selection and placement requirements â are reserved exclusively for Spinmaticâs operator network.
âOur goal with Rock the Month is to bring consistent value to our partners,â said Norbert Mathies, Managing Director at Spinmatic. âWe know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something thatâs genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, weâre helping them get more out of their campaigns and explore new games with reduced risk.â
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post âRock the Monthâ: Spinmaticâs monthly promos to power operator growth appeared first on European Gaming Industry News.
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