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In The Zone podcast breaks 1 million views with star-studded Euro 2024 campaign
Euro 2024 is in full swing, with every country having played at least one group game – but it’s not just the teams on the pitch that are off to a flying start.
Gambling Zone podcast In The Zone has smashed the one million views barrier on its overall Euro 2024 campaign – and the group stage has only just begun.
Prior to last Friday’s big kick-off, which saw hosts Germany thrash Scotland 5-1, In The Zone live streamed its Euro 2024 Preview episode on Wednesday 12 June.
Host Manish Bhasin was joined by football royalty in the shape of ex-England manager Glenn Hoddle, retired Germany midfielder Dietmar Hamann, and world-renowned football journalist Guillem Balague.
The panel delved into the major talking points ahead of the finals, including England’s chances of landing a major title for the first time since 1966.
The experts also ran the rule over England’s strongest competitors and revealed their predictions for eventual champions, tournament dark horses and golden boot winner.
The podcast has proven hugely popular on X, with the original live stream racking up more than 8,000 live viewers and 72,800 organic views since. Even Manish Bhasin’s live stream preview amassed 65,000 views on the platform formerly known as Twitter.
The episode attracted an additional 25,000 views on YouTube, while bitesize shorts generated a further 13,000 in organic views on the platform.
The figures for In The Zone’s overall Euro 2024 campaign are equally impressive, with 700,000 views on X and counting, and more than 350,000 views on Facebook.
“We are dedicated to bringing viewers top-quality content during this festival of European international football,” said Gambling Zone senior editor Michael Vella.
“Every Euro 2024 match has offered incredible entertainment value so far, and we are determined to match that with our online video and podcast content.
“Our Euro 2024 campaign has clearly struck a chord with viewers and listeners and we are excited to reward our loyal following as the tournament develops.
“We are thrilled to partner with some of the biggest personalities in football and are grateful they have chosen to share their thoughts with us In The Zone.”
The podcast, which is co-produced by Press Box PR and recorded by Twenty3, is primed to produce plenty more content as the tournament unfolds.
In The Zone launched last year as part of a collaboration between Gambling Zone and Press Box PR, with host Manish Bhasin interviewing prominent athletes and sporting celebrities.
Press Box PR head of video Jack Watson said: “Sports fans consume hundreds of pieces of content every day and we’ve used our journalistic skills to ensure the editorial and production quality of In The Zone stands out from the crowd during Euro 2024.
“The latest viewing figures are proof that the series succeeds on multiple channels,” he added.
Every episode of In The Zone is listened to by an average of 1.5 million people, while the Gambling Zone website receives around 100,000 visits per month.
The post In The Zone podcast breaks 1 million views with star-studded Euro 2024 campaign appeared first on European Gaming Industry News.
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NuxGame & Gamblers Connect Enter a New Partnership
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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.
This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.
The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.
Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.
By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.
This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”
The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
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Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025
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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.
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HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
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