Latest News
Time to get into the gamification game
Tomer Baumel, Founder at CEO of Solitics, talks about why personalised gamification is the best way for operators to differentiate and bring tremendous added value to their players
Differentiation. This is something that operators strive for but, in reality, is very hard to achieve. If you take a look at the online betting and casino experiences available to players in any given market, it’s hard to come across many brands that truly stand out.
Most offer the same welcome bonuses, similar games/odds, the same payment options and deploy the same tactics for fostering loyalty once the player has signed up and deposited for the first time. But loyalty must be earned, and right now, casinos and sportsbooks are not doing enough.
For many, retention is a tick-box exercise based around level-up loyalty schemes, offers sent out via email and SMS, and the occasional generic pop-up message that aims to keep players engaged with the sportsbook or casino – usually with free bets or free spins.
The majority of players will be familiar with these tactics and are sufficiently smart and savvy to know the sportsbook or the casino brands do this to encourage them to play for longer.
There is nothing wrong with operators taking this approach, but it is boring at best. Retention should be fun and exciting, and there is a lot that casinos and sportsbooks can do to be different to their rivals and add tremendous value to the player experience – value that will ensure they stick around.
How? Personalised gamification.
Gamification has been an industry buzzword for some time now, but few operators have yet to truly incorporate it, and personalise it using data, into the overall player experience. Personalisation is how how operators will unlock the huge potential gamification offers for both acquisition and retention, and ultimately differentiation.
Not only can gamification be used to transform the user experience across multiple touch points, but it can also be used by operators to drive certain player behaviour such as making a deposit or continuing to play even after a run of losses.
Gamification comes in many forms, but at Solitics, we have just launched a new Gamification Module that includes Gamification Widgets with highly customisable mini-games that operators can use to elevate the player experience to boost both acquisition and retention. Mini-games are the perfect gamification tool. They can be combined with promos and bonuses to help the brand connect with the players and build trust.
Because the experience is gamified and highly customised to players’ preferences and playing patterns, operators can guide users’ behaviour in a way that is authentic, allowing them to generate a much higher life-time value from the players than when they are incentivised by traditional or generic offerings.
So long as mini-games can be customised and configured, operators can be smarter in how they bonus and run promos that are far more effective while avoiding overbonusing and overspending.
For example, if you would like a player to log-in each day to claim a daily surprise, instead of offering £5 bonus upon log-in, the operator can engage the player with daily challenges such as ‘login and get a daily surprise’. During this mission, player will get to spin the wheel to determine his daily prize, and also see an interactive map of his progress. From managing the bonus economy point of view – since the widget is entirely customized by the brand. This actually adds excitement for the player while reducing the bonusing cost for the operator.
Positive, fun experiences also generate advocacy, with players recommending the brand to others.
Personal gamification widgets are also a powerful driver of acquisition, especially when deployed as part of the onboarding journey through game introducing carousels, or spinning a prize wheel to determine the welcome bonus they receive.
Of course, operators need to be able to differentiate through the mini-games they offer to their players otherwise players will once again find themselves swimming in the sea of sameness. This is why we have ensured our mini-games offer unrivalled opportunities for customisation and personalisation including brand colours, content, bonuses configuration, all of which are easy to change.
With Solitics, marketers can choose from a pre-set library of games and customise them, or they can create their own games from scratch, all from a single UI, with no need for heavy development resources.
That said, it’s still important for the right games to be delivered to the right players at the right time and this requires the use of data and segmentation.
Our solution is built on top of the operator’s data house which allows marketers to be incredibly granular in terms of who gets the game, the accompanying bonus, the communication that goes with it and the channel via which it is deployed. This is all done through a single platform and UI.
Despite the potential personalised gamification offers to take the entire player experience to the next level, and for brands to be heard above the noise being made by the competition, the majority of operators have yet to really get behind it.
We believe that our solution is a game-changer here and those that get in the game will be surprised by just how effective gamification can be when it comes to acquiring and retaining players at scale while offering a strong USP for their brand or brands.
The post Time to get into the gamification game appeared first on European Gaming Industry News.

Latest News
Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025
MARE BALTICUM Gaming & TECH Summit 2025 Breaking News:
Ultramarathoner Živilė Šerkšnaitė to Guide the Morning Networking Run!
Join us for an exciting running route across beautiful Vilnius, where we will be led by Živilė Šerkšnaitė – Ultramarathoner, Artist, Mountaineer, and human extraordinaire!
At HIPTHER, we’ve always believed that great ideas flow better when the body moves and the mind is clear. That’s why fitness and wellness are not just side activities at our conferences – they’re part of our DNA.
Join us for the Morning Networking Run in Vilnius: All paces are welcome – just bring your energy and running shoes!
Meet Your Running Guide: Živilė Šerkšnaitė
This year, the MARE BALTICUM Gaming & TECH Summit 2025 is taking that ethos to new heights – or, shall we say, new strides.
On May 28th at 07:30 AM, attendees are invited to join a Morning Networking Run across scenic Vilnius, guided by none other than Živilė Šerkšnaitė – Ultramarathoner, Artist, Mountaineer, and all-around human powerhouse. With up to 8km of easy-paced movement and conversation, the run will return by 08:45 AM – just in time for a quick refresh and a powerful Day 2 kick-off.
And of course, we’ll keep you hydrated and happy: A big shoutout to WALLETTO, our Replenish Sponsor, for fuelling our runners with vitamin water and good vibes!
👉 Secure your spot: https://hipther.com/MBGTSvilnius
A Legacy of Movement…
HIPTHER introduced Morning Networking Runs in 2022, bringing early risers together for invigorating starts in Prague, Riga, Budapest, and Warsaw. The initiative was met with open arms (and elevated heart rates), prompting us to add Morning Yoga Sessions in 2023, creating moments of calm and clarity before packed agendas.
These aren’t just wellness gimmicks. They reflect our deep commitment to human-centric growth, nurturing not just minds, but bodies and spirits too. Because in our world, strong connections are built not just in panels and presentations, but on running paths, yoga mats, and bike routes.
So whether you’re lacing up your sneakers or strapping on your helmet, we can’t wait to move with you in Vilnius!
…Beyond Conferences
To help our community stay active beyond conference days, we’ve also created two growing digital wellness spaces – where movement meets motivation:
👟 HIPTHER’s iGaming & TECH Run Club on Strava brings together runners from across the industry who are eager to stay fit, share their achievements, and inspire each other. Whether you’re training for your next 10K or just enjoying a weekend jog, this is your place to connect.
🚴 And now, for the pedal-powered pros and weekend wanderers alike, we’re proud to introduce the brand new iGaming & TECH Cycling Club. Hop on your bike, track your rides, and cycle alongside fellow gaming & tech professionals – virtually and globally.
Join the movement here:
- Run Club: https://www.strava.com/clubs/igamingtechrunners
- Cycling Club: https://www.strava.com/clubs/1501357
Let’s run, ride, and rise – together! #hipthers
The post Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025 appeared first on European Gaming Industry News.
Latest News
S8UL acquires North America’s leading Mobile Legends: Bang Bang roster ahead of Esports World Cup 2025
S8UL Esports, a global powerhouse in esports and gaming content, has officially acquired the renowned North American Mobile Legends: Bang Bang (MLBB) team formerly known as BloodThirstyKings (BTK). With this move, S8UL makes a historic entry into the MLBB competitive circuit, becoming the first Indian organisation to sign a top-tier international MLBB roster ahead of the Esports World Cup (EWC) 2025 and other major tournaments.
The roster joining S8UL comprises:
– Michael “MobaZane” Cosgun
– Ian “FwydChickn” Hohl
– Jang “Hoon” Seong-hun
– Ziameth-Jei “ZIA” Caluya
– Vo “Shark” Trung
– Carlos “Bestplayer1” Ortega Vega
Founded in 2020, BTK rose to international prominence after their third-place finish at the MLBB M3 World Championship, where they notably defeated the Filipino powerhouse Blacklist International, taking home $80,000 (INR 68.4 lakh). Since then, the team has been a consistent force in North America’s MLBB ecosystem, with multiple regional championship wins and strong global performances to their name.
The roster officially qualified for the MLBB Mid Season Cup (MSC) at the upcoming EWC 2025 following a dominant run in the recently concluded North America Challenger Tournament (NACT) Spring Season, where they defeated Area 77 in the Grand Finals with a 4-2 scoreline.
With players who have competed across multiple MLBB world championships, S8UL’s newest roster brings immense experience and proven ability to perform under pressure. This acquisition marks a milestone moment for Indian esports, positioning S8UL at the forefront of global competition in one of the world’s most watched mobile esports titles.
Animesh Agarwal, aka 8Bit Thug, Co-founder and CEO of S8UL, commented, “We’re committing to MLBB in a big way — becoming a partnered organization and aligning closely with the S8UL vision, with the legendary Michael ‘MobaZane’ Cosgun leading the charge. As a mobile-first org, MLBB holds a special place for us — it’s the only mobile title among the eight games we’re part of. The game’s growth in India is promising, and we’re excited to contribute to its rise by working closely with key Indian stakeholders. This is just the beginning of what we aim to build with MLBB”
The team’s previous accolades include a hard-fought 4-3 victory over Gaimin Gladiators in the NACT Spring Finals and an unforgettable reverse sweep against Cloud9 in the NACT Fall 2024 Grand Finals, turning a 0-3 deficit into a thrilling 4-3 win. That comeback secured their place at the M6 World Championship, where they went on to finish in the top 10. Collectively, the roster has earned close to $150,000 (approx. INR 1.2 crore) in prize winnings, establishing themselves as one of the most accomplished MLBB teams in North America.
“We’ve been on a long journey together, from grassroots tournaments to the world stage, and every chapter has shaped who we are as a team. Joining S8UL feels like the beginning of something bigger than just competition. It’s about aligning with an organisation that understands not just the game, but the grind, the setbacks, and the stories that build champions. We’re not here just to play, we’re here to evolve, to represent, and to create a legacy that goes beyond titles and trophies. With S8UL behind us, we now have the platform to take that next big leap.” said team captain Michael Cosgun aka MobaZane.
According to data from Esports Charts, MLBB is the world’s most popular esports game in 2025, with a peak viewership of 2.7 million. The M6 World Championship held last year recorded an impressive peak viewership of 4.13 million and maintained an average viewership of 709,000 across its 120-hour broadcast, making it one of the largest and most-watched esports tournaments of 2024.
At EWC 2025, 16 of the world’s top MLBB teams will compete in double elimination group stages and best-of-5 knockout rounds which will culminate in a best-of-7 grand final. With a $3,000,000 (approx. INR 25.6 crore) prize pool on the line, this year’s MSC is set to be one of the biggest mobile esports events in history.
S8UL’s MLBB roster brings a balanced mix of experience and synergy across all roles. MobaZane leads as the Jungler, with FwydChickn in the EXP Lane and Hoon anchoring the Mid Lane. ZIA handles the Gold Lane, while Shark plays Roamer, driving team engagements. Bestplayer1 adds depth as a second Jungler, offering strategic flexibility for different matchups.
With this announcement, S8UL has now unveiled rosters across seven different titles for EWC 2025. The lineups are as follows:
Apex Legends: Rick Wirth (Sharky), Benjamin Spaseski (Jesko) and Tom Canty (Legacy)
Call of Duty: Warzone: Colin Bowers-Wilson (Trikempathy), Braxton Trice (Braxtvn), and Ryder Skarzinski (Ryda)
Chess: Nihal Sarin and Aravindh Chithambaram
EAFC25: Jonas Wirth (Jonny) and Aaron Rivera (Happy)
Mobile Legends Bang Bang: Michael Cosgun (MobaZane), Ian Hohl (FwydChickn), Jang Seong-hun (Hoon), Ziameth-Jei Caluya (ZIA), Vo Trung (Shark), and Carlos Ortega Vega (Bestplayer1)
Starcraft II: Pyung Jae Koh (GuMiho)
Tekken 8: Arja Gamoori (Sephiblack) and Nino Schwarz (Nino)
The post S8UL acquires North America’s leading Mobile Legends: Bang Bang roster ahead of Esports World Cup 2025 appeared first on European Gaming Industry News.
Latest News
Week 20/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Another star has joined the galaxy with ICONIC21’s latest slot release, Stellar Fruits 20. This is the second title in its Stellar Fruits series, which promises classic fruit action and cosmic energy. Stellar Fruits 20 expands the Stellar Fruits universe with a title that brings simplicity, colour and excitement, catapulting players into a thrilling and rewarding orbit.
With Spring traditionally being the season of re-birth, now’s the perfect time for Swintt’s loveable woodland critter, Max, to come out of hibernation for a brand-new adventure where each non-winning spin could lead to increasingly rewarding prizes in Max The Winner Multi. Set across a simple three-reel, five-payline gameboard, Max The Winner Multi celebrates the sights and sounds of nature in full bloom by taking place in a lush springtime paradise filled with fluttering butterflies and blossoming flowers, where gigantic wins of up to 3,065x are up for grabs.
Reflex Gaming, takes players on a vibrant journey to the afterlife in its latest online slot, Dead Lucky DuoMax™, powered by Yggdrasil. Bursting with colour and character, the game is set in a dazzling Día de los Muertos celebration, where skeletons and festive spirits turn every spin into a thrilling party. Players join the skeleton guitarist, Dead Sheeran as he chases explosive wins in a realm where the dead never sleep.
PopOK Gaming has released Rico Rabbit, the latest title in its Rico series of slot games. Featuring a compact 3×3 layout and straightforward mechanics, Rico Rabbit offers players a simple, engaging gaming experience with a mix of familiar features and clear gameplay. Rico Rabbit introduces a well-dressed rabbit character, set against a background inspired by themes of Asian wealth and prosperity.
Experience the neon lights and pulsing rhythm of the City of Sin in Vegas Velocity from Rival. This is a slot where players shift into gear and hit the gas as they race towards big wins. Vegas Velocity sees players strap in for a thrill ride like no other, lighting up the reels with Expanding Turbo Wild symbols and an Overdrive Re-spin feature.
Belatra, has released its retro reels ride, Cyber Gypsies. This latest hit from Belatra carries players into a bright world where digital technology blends with the spirit of console gaming. Taking inspiration from the look and feel of retro video games, Cyber Gypsies offers a classic 5-reel, 20-line layout packed with modern twists. A joyfully electro soundtrack puts the finishing touches on a game bursting with dynamic features, accumulating multipliers, and slick gameplay.
Spinomenal has released its new Western-themed action-adventure game, Outlaw’s Redemption. The 5×3 game unfolds in a dusty frontier town under a twilight sky that is lit by lanterns hanging along a row of wooden cabins. A soft guitar riff is complemented by maracas, building tension on the reels populated with Golden Horseshoes, Whiskey Barrels, Longhorn Skulls, Cowboy Boots, and Revolvers.
Play’n GO gets spooky at the cinema with Treats of Terror, a 5×5 grid slot set in a shadowy cinema where ghostly confections and cascading symbols bring unexpected rewards with every drop. Lights flicker and curtains twitch as Treats of Terror fills the screen with glowing sweets and spectral surprises. Set within a haunted theatre, this scatter-pays slot challenges players to land six or more matching symbols anywhere on the grid. Winning icons vanish in a cascade, replaced by fresh drops – and that’s where the tension truly builds.
TaDa Gaming, is offering palatial style play in new slot release 10 Sparkling Crown. A randomly triggered Jackpot Poker game puts serious dazzle power in players’ hands with special win multipliers applied to the four individual jackpots. With Expanding Wilds and solid gold Scatters giving multipliers up to 100x the bet, the five reels, three rows and 10 fixed paylines game offers royal win potential with 10,000x max.
Playson, the accomplished digital entertainment supplier, invites players to reel in their riches in 3x Catch. Thrilling Collector symbol elevates base play, while Free Spin mode offers a fresh twist to the Bonus Game, boosted by three eye-catching Modifiers. Despite the peaceful lake setting, the 5×4 slot ignites excitement with each fishing-themed symbol, supported by Angler cash Collect and four in-play jackpots rising to 1,000x.
PopOK Gaming is excited to introduce its newest slot release – Rico DJ! This high-energy game brings a fresh spin to the popular Rico Series. This time, Rico – everyone’s favorite party-loving lizard – is stepping up as a DJ, dropping beats and lighting up the reels with serious club vibes. With a unique 3-4-3 layout and 10 fixed paylines, Rico DJ offers a colorful, fast-paced experience.
Just Slots has announced the upcoming release of its latest title, Cyber Egypt, which will launch as a timed exclusive with Stake on 16 May 2025, ahead of a wider release on 16 June 2025. Merging ancient Egyptian mythology with futuristic AI technology, Cyber Egypt invites players into a vibrant reimagining of a world where Pharaohs harness artificial intelligence to forge the empire of their dreams. Cyber Egypt challenges players to imagine a world where the Egyptian gods have gone digital, hieroglyphs are machine-etched, and the Pharaohs reign supreme through technological might.
The post Week 20/2025 slot games releases appeared first on European Gaming Industry News.
-
Latest News1 month ago
Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
-
Latest News1 month ago
SARA TENDULKAR JOINS JETSYNTHESYS’ GLOBAL E-CRICKET PREMIER LEAGUE AS MUMBAI FRANCHISE OWNER FOR SEASON 2
-
Latest News3 weeks ago
Week 17/2025 slot games releases
-
Latest News3 weeks ago
Fortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News1 month ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News1 week ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News1 month ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
-
Latest News1 month ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
You must be logged in to post a comment Login