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Optimove Insights Releases Euro 2024 Wagering Intentions Report, Provides Essential Guidance for Sports Betting Sites
Report offers in-depth analysis of European bettors’ wagering intentions and communication preferences, providing valuable insights to help sports betting sites optimize their offerings
Optimove Insights, the analytical and research arm of Optimove, today announced the release of its comprehensive report, “Optimove Insights: Wagering Intentions for Euro 2024.” This report provides an in-depth analysis of European bettors’ wagering intentions and communication preferences, offering valuable insights to guide sports betting sites in optimizing their offerings, enhancing player experiences, and fostering player loyalty while promoting responsible gambling practices. Optimove is the first Customer-Led Marketing Platform and the #1 CRM Marketing Solution used by iGaming operators.
Key Highlights from the Report:
- High Engagement Levels: The report reveals significant engagement among bettors, with 58% placing bets on one or more games weekly and 29% betting several times per week. Additionally, 76% of participants bet at least once a month, indicating consistent interaction with sports betting platforms.
- Diverse Betting Preferences: Over/under bets are the most popular, favored by 46% of respondents, followed by prop bets at 39% and parlays at 35%. Bettors also show varied interest across different game types, with 46% betting on National Cup Games, 48% on national team tournaments or friendlies, 54% on national league season games, and 57% on Champions League or European tournaments.
- Respondents will bet on Euro football whether or not their team is in the hunt. Eighty-four percent (84%) will still bet on games without their national team.
- Future Betting Intentions: Looking ahead, 81% of respondents indicated a strong intention to continue betting, with over/under bets remaining the top choice at 41%, closely followed by moneyline bets at 40% and prop bets at 19%.
- Real-Time Interaction: A notable 83% of bettors engaged in live betting during games, highlighting the opportunity for betting platforms to interact with users in real-time and enhance their overall experience through timely updates and in-game betting options.
- Influence Factors: The top factors influencing betting decisions were player performance (52%), betting promotions (47%), and expert analysis or predictions (47%). This indicates that both intrinsic factors, like player stats, and extrinsic incentives, such as promotions, play crucial roles in decision-making.
- Marketing Fatigue: Marketing fatigue has been a persistent issue for general consumers, it is much less of an issue with Euro 2024 bettors. However, Euro respondents said the number one reason they stop using a site/app is too many or irrelevant marketing messages.
Recommendations for Sports Gaming Sites: The report emphasizes the critical role of a strong data foundation and clean testing frameworks to fully extract the value of AI in marketing. Key strategies include integrating a Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH), which can significantly enhance the effectiveness of marketing efforts by delivering real-time, relevant, and timely messages to players. Best practices to optimize player marketing include:
- Comprehensive player insights through CDP-MMH integration.
- Automated personalization of game recommendations and bet types.
- Real-time event triggers enhance engagement.
- Consistent cross-channel messaging.
- Segmented targeting based on betting history and preferences.
- Behavior-based automation workflows.
- Personalized promotions and optimal message delivery timing.
- A/B testing and continuous optimization.
- Integration of responsible gambling resources.
- Transparent communication and ease of use across platforms.
- Identification of high-value players and potential addiction risks.
According to Pini Yakuel, CEO of Optimove, “The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value. Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players.”
The post Optimove Insights Releases Euro 2024 Wagering Intentions Report, Provides Essential Guidance for Sports Betting Sites appeared first on European Gaming Industry News.
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Stretch Network announces Black Friday Weekend Tournament
Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.
Here’s how it works:
- Players register for special phase tournaments at a reduced cost.
- These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
- After the phase tournament ends, players are automatically registered for the main event.
- Players already in the target tournament will have their stacks combined for added excitement.
Raise with us to go all-in on player satisfaction.
The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.
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SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino
SOFTSWISS has announced the integration of its Jackpot Aggregator, a cutting-edge player engagement solution, with RedStar Casino, a secure and reliable gaming platform. This partnership demonstrates the seamless integration capabilities of SOFTSWISS products with third-party casino platforms, further solidifying the versatility of the Jackpot Aggregator.
Previously, the SOFTSWISS Jackpot Aggregator team primarily worked with clients using the SOFTSWISS Casino Platform and the SOFTSWISS Game Aggregator, delivering efficient and seamless engagement tools. The collaboration with RedStar Casino highlights the product’s ability to integrate effortlessly with external platforms, showcasing its adaptability beyond the SOFTSWISS ecosystem.
To support smooth onboarding, the SOFTSWISS team provides comprehensive API integration documentation and dedicated Technical Account Manager support, addressing any potential queries in real time.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shared: “The SOFTSWISS Jackpot Aggregator is constantly evolving. In addition to expanding engagement mechanics such as jackpots, drops, multi-prizes, and Prime Network Jackpot campaigns, we are also broadening our client base and market reach. Regardless of their casino platform, any client can integrate the SOFTSWISS Jackpot Aggregator and easily launch diverse engagement campaigns.”
RedStar Casino representatives added: “We appreciate the professionalism of the SOFTSWISS Jackpot Aggregator team and the simplicity of the product’s integration process. We have already launched a three-level progressive jackpot campaign and are thrilled to offer our players a diverse and engaging gaming experience.”
This successful integration marks a milestone in the SOFTSWISS Jackpot Aggregator’s mission to deliver innovative and adaptable engagement solutions, ensuring seamless functionality and exceptional value for operators and players alike.
Recently, the SOFTSWISS Jackpot Aggregator announced the improvement of its product by introducing a multi-prizes feature. This new functionality enables operators to split winnings among several players or groups, offering customisable distribution methods tailored to various engagement strategies.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino appeared first on European Gaming Industry News.
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Starburst Galaxy Ushers in NetEnt’s New Era
Starburst Galaxy, a sequel to the iconic Starburst that reshaped the online slot market, is propelling veteran NetEnt to new heights. The game takes players on a cosmic journey and launches NetEnt into the next phase of its evolution.
As players blast off into a stellar adventure with this dazzling sequel, NetEnt enters a new era. The revolutionary developer’s Phase 1 brought online slots to desktops without cumbersome downloads and allowed players to trial games through free play. Phase 2 brought players’ favourite slots to their mobile screens so they could play anytime, anywhere. Now, Starburst Galaxy stands as a testament to NetEnt’s new Phase 3, where many new features and mechanics await players.
Starburst Galaxy builds on the success of its predecessor, embracing NetEnt’s signature Avalanche™ mechanic, where winning symbols vanish, allowing new ones to fall into place and creating opportunities for consecutive wins from a single spin. Adding to the excitement, the new Feature Generator lets each win contribute to unlocking five dynamic features: symbol destroy, random wilds, expanding wilds, line transform, and symbol upgrade.
The Galaxy Star feature introduces a thrilling twist with an expansive 7×7 grid and a dazzling 3×3 Starburst Wild that activates additional wilds and unique features. Landing three scatters fires up the Mega Star feature, summoning a 2×2 Starburst Wild and introducing powerful multipliers throughout the round, while a retrigger remains possible by refilling the Galaxy Metre with each win.
An exciting new addition introduced in Starburst Galaxy, the Elevate Feature will be rolled out across all NetEnt slots moving forward. Elevate gives players the power to customise their gameplay by activating various game features and add-ons directly from a list, using base bet multipliers to enhance the experience. (The availability of the Elevate Feature varies by region.)
The new era of NetEnt will also feature upgrades across its product offerings, including new robust multi-level jackpots and more big wins through the GigaMath Model. Classic games will receive visual and UX enhancements, and new Speed Spins and Super Speed Spins options will allow players to play at their own pace. Additionally, operators can customise their own Starburst slot with the introduction of Starburst Brandable.
Todd Haushalter, Chief Product Officer at Evolution, said: “This is a defining moment for NetEnt as we enter a new era with the launch of Starburst Galaxy. The game introduces innovative features, stunning visuals, and advanced technology while honouring the iconic classic that transformed the online video slot market. I’m incredibly proud of our team’s hard work—from the enhanced gameplay to the refreshed brand design, which marks another milestone and a new direction in NetEnt’s evolution. We’re excited for players to experience Starburst Galaxy, and this is only the beginning of what’s to come.”
The post Starburst Galaxy Ushers in NetEnt’s New Era appeared first on European Gaming Industry News.
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