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BETER names Maksym Vitushko as Sports General Manager

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BETER, the leading provider of next-gen, fast-paced betting content and data in regulated markets across the world, has strengthened its Sports division with the appointment of Maksym Vitushko as General Manager.

Maksym is a highly experienced business executive having spent more than 14 years in various c-suite positions at leading companies in the FMCG sector as well as national media holdings.

He has proved to be highly successful at developing new businesses and rebuilding and improving large systems while managing teams of up to 2,500 people.

He will bring this expertise and experience to BETER, where he will be responsible for further developing its Sports division, encompassing table tennis, basketball, and ping pong. This includes defining goals, developing and deploying strategies and driving growth.

Maksym has also been tasked with enhancing operational excellence at the company, which involves adding new sports disciplines to its growing portfolio, amplifying existing disciplines including its flagship Setka Cup table tennis tournaments, onboarding new operator partners, and pushing BETER into new markets.

Gal Ehrlich, CEO of BETER, said: “Maksym has an incredibly strong background in transforming local and international companies and we are thrilled to be able to leverage his experience and expertise as we push ahead with our goal of becoming a leading, global fast-paced betting content and data provider.

“We have ambitious expansion plans for 2024 and the years to follow, and Maksym will undoubtedly help us achieve the goals we have set in our strategy.

“That we are able to attract such a high calibre executive to BETER shows just how far we have come in a short space of time and stands as evidence of our strong position within the industry. With Maksym onboard, we can now take this to the next level.”

Maksym Vitushko, Sports General Manager at BETER, added: “I am delighted to have joined BETER and to be a part of a sports team that has already achieved great things, including building such a prominent and in-demand product as the Setka Cup.

“I have the experience and knowledge to take on this role and the responsibilities that come with it and to bring value to BETER as it continues to establish itself as the leading provider of next-gen content to operators in the global online betting industry.

“I’m incredibly proud to be playing a part in BETER’s journey and look forward to working with the team to not only achieve but exceed our goals.”

The post BETER names Maksym Vitushko as Sports General Manager appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO announces exclusive game launch with Hard Rock Bet

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Play’n GO, the world’s leading casino entertainment provider, has today announced the release of a new game title available exclusively to Hard Rock Bet online casino players in New Jersey.

Play’n GO recently announced the beginning of its partnership with Hard Rock Digital to provide premium content for its highly-rated Hard Rock Bet online casino in New Jersey.   

The Swedish-founded gaming giant partnered up with the renowned global entertainment brand to create Hard Rock Pork N Roll, a spin-off of another wildly popular Play’n GO title, Piggy Blitz. The resulting game is the outcome of many months of collaboration and is predicted to entertain Hard Rock Bet players in the same style as its predecessor.  

Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “Our formal partnership with Hard Rock Digital is still in its relative infancy, but many months of work have gone into both the partnership itself and the design of this game, with input from both businesses. We’re excited by this new exclusive title, and it is a testament to the innovation and creativity of our game designers to create a fun spin-off of one of our classic titles. Hard Rock Pork N Roll is sure to be a huge success- the name of the game alone makes it stand out as an instant classic! This game is evidence of our ability to create top-quality, bespoke content for all of our customers, something we’re looking forward to doing more of in future.” 

Grant Williams, SVP-Casino, Hard Rock Digital added “Our ‘Only at Hard Rock’ section continues to grow with another exclusive, bespoke experience and the addition of Hard Rock Pork N Roll—an immersive title that seamlessly weaves signature Hard Rock elements into the gameplay. Working with Play’n Go on this custom creation has set the standard for future collaboration, and we’re confident that Hard Rock Pork N Roll will quickly become a headliner among the 2,300+ games on our top-rated app.” 

To find out more about Play’n GO and its Hard Rock Digital partnership, as well as its US activity, please visit playngo.com 

 

The post Play’n GO announces exclusive game launch with Hard Rock Bet appeared first on European Gaming Industry News.

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Stretch Network announces Black Friday Weekend Tournament

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Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.

Here’s how it works:

  • Players register for special phase tournaments at a reduced cost.
  • These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
  • After the phase tournament ends, players are automatically registered for the main event.
  • Players already in the target tournament will have their stacks combined for added excitement.

Raise with us to go all-in on player satisfaction.

The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.

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SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino

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SOFTSWISS has announced the integration of its Jackpot Aggregator, a cutting-edge player engagement solution, with RedStar Casino, a secure and reliable gaming platform. This partnership demonstrates the seamless integration capabilities of SOFTSWISS products with third-party casino platforms, further solidifying the versatility of the Jackpot Aggregator.

Previously, the SOFTSWISS Jackpot Aggregator team primarily worked with clients using the SOFTSWISS Casino Platform and the SOFTSWISS Game Aggregator, delivering efficient and seamless engagement tools. The collaboration with RedStar Casino highlights the product’s ability to integrate effortlessly with external platforms, showcasing its adaptability beyond the SOFTSWISS ecosystem.

To support smooth onboarding, the SOFTSWISS team provides comprehensive API integration documentation and dedicated Technical Account Manager support, addressing any potential queries in real time.

Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shared: “The SOFTSWISS Jackpot Aggregator is constantly evolving. In addition to expanding engagement mechanics such as jackpots, drops, multi-prizes, and Prime Network Jackpot campaigns, we are also broadening our client base and market reach. Regardless of their casino platform, any client can integrate the SOFTSWISS Jackpot Aggregator and easily launch diverse engagement campaigns.”

RedStar Casino representatives added: “We appreciate the professionalism of the SOFTSWISS Jackpot Aggregator team and the simplicity of the product’s integration process. We have already launched a three-level progressive jackpot campaign and are thrilled to offer our players a diverse and engaging gaming experience.”

This successful integration marks a milestone in the SOFTSWISS Jackpot Aggregator’s mission to deliver innovative and adaptable engagement solutions, ensuring seamless functionality and exceptional value for operators and players alike.

Recently, the SOFTSWISS Jackpot Aggregator announced the improvement of its product by introducing a multi-prizes feature. This new functionality enables operators to split winnings among several players or groups, offering customisable distribution methods tailored to various engagement strategies.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino appeared first on European Gaming Industry News.

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