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Coursetrack tracking data hailed by Irish racecourses after successful roll-out
Coursetrack, the award-winning live, in-race timing information system, has been hailed by Irish racing after being rolled out at 25 Irish racecourses.
Working with Horse Racing Ireland (HRI) and Association of Irish Racecourses (AIR), and the individual Irish racecourses, the pioneering data has been broadcast on-screen and published online for all races at 25 Irish racecourses from the start of the year.
The system is operated by Racecourse Media Group’s timing partners, Coursetrack, and involves horses carrying lightweight GPS trackers, designed to fit within the saddlecloth. In-race data for all races in Ireland – including race clock, leader’s speed, leader’s time per furlong and distance to finish – is provided to networks, including RTE and Racing TV, for live broadcasts.
Paul Hensey, CEO of Association of Irish Racecourses, said:“The roll-out of Coursetrack’s system across all fixtures so far this year has been excellent – we are now providing reliable, accurate tracking data across Irish racing, which is a benefit for racing fans, punters and participants. I look forward to seeing how this data can be used to support innovation and engage fans more deeply in the sport.”
Peter Roe, General Manager at Fairyhouse Racecourse, said:“Fairyhouse was involved in the initial trials of Coursetrack in Ireland and we are very pleased that Coursetrack is now delivering new timing data for all of Fairyhouse’s Flat and jumps fixtures. The new GPS technology ensures exact measurement of our different racing lines and race distances, which supports our efforts to keep moving the sport forward.”
Chris Murtagh, Operations Director at Coursetrack, said:“We are delighted that the implementation and operation of Coursetrack has been so well received by racecourses in Ireland. Listowel, which raced on Sunday, was the 25th racecourse to successfully deploy the system, and we hope Laytown – which is staged on a beach – will complete the full set of 26 Irish racecourses in September. I’d like to thank all Irish racecourses, who have been a pleasure to work with and are now, along with their audiences, benefitting from this ultra-reliable, low-latency and easy-to-interpret data.”
The potential for the sport to harness the power of data and detailed performance can also improve welfare outcomes for racehorses, as was discussed at the inaugural HRI Equine Welfare Symposium held recently in Newbridge.
Jonathan Mullin, Director of Racing at Horse Racing Ireland (HRI), said:“A commitment to innovation was a key part of the new media rights arrangements that were agreed with AIR and HRI and our partners SIS and RMG. We are delighted that RMG has brought in Coursetrack to deliver high-quality tracking across the whole of Irish racing and we look forward to further innovation and technical developments that come from this, including on the welfare side.”
Sectional time reports for each race are published in the results section on www.racingtv.com/results, and other affiliated websites, the day after racing.
Coursetrack is currently operating on 35 British racecourses, with its data broadcast live by ITV in the UK, Virgin Media in Ireland, and Racing TV in both countries. The service has won a prestigious Sports Technology Award – “The Oscars of Sports Innovation” – for best use of data.
Other sports are using data and innovation to grow audiences and engagement, and the collection of accurate, real time tracking data is essential for horse racing as it seeks to do the same.
The tracking data supports the creation of new engaging performance metrics and insights, which helps evaluate a horse’s performance and serves as a valuable tool for analysing a race and for in-running betting.
In Britain, bookmakers, including Boylesports, Ladbrokes, Coral, BetVictor and William Hill, are utilising Coursetrack’s data to offer in-play pricing and betting on UK horse racing. There is scope for that now to be extended to Irish racing. There is more about in-play betting here.
Please visit racingtv for a Q+A on timing information, plus analyst James Willoughby’s views on its importance to the sport.
The post Coursetrack tracking data hailed by Irish racecourses after successful roll-out appeared first on European Gaming Industry News.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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