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Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools

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The Betting and Gaming Council (BGC) has announced that a record-breaking number of bettors are now using the safer gambling tools available to them. The BGC attributed the increase to the success of the Safer Gambling Week initiative.

Analysis of last year’s hugely successful campaign revealed the number of deposit limits set during SG Week increased by a massive 18% compared to the same month in 2022.

Meanwhile, 54% of players setting deposit limits, did so for the first time.

And the number of players actively setting a reality check during SGW rose by over 300% for the second year in a row.

The use of maximum stake limits also increased by over 300% during SG Week 2023.

Deposit limits were set by 83,242 unique account holders – an increase of 12.5% on the year previous.

Safer Gambling Week 2023 also smashed previous social media records, generating over 50 million impressions across Twitter, Facebook and Instagram.

Data released following last year’s successful campaign – which ran from November 13 to 19 – revealed a huge 70% increase on 2022, when Safer Gambling Week messaging was displayed on major social media sites nearly 30 million times.

Safer Gambling Week is an annual cross-sector initiative bringing together the UK and Irish regulated betting and gaming industry – including bookmakers, amusement arcades, bingo clubs, casinos and online gaming operators – with charities and stakeholders to encourage safe and responsible play.

The initiative was backed by a large number of cross-party senior MPs and peers – including gambling minister Stuart Andrew and several shadow ministers including the Shadow Gambling Minister Stephanie Peacock – who gave vocal support to the ground-breaking campaign.

This event also had the full support of the independent regulator, the Gambling Commission, and its Chief Executive Andrew Rhodes.

Safer Gambling Week 2024 will take place from 18-24 November 2024.

BGC CEO and Acting Chair Michael Dugher said: “These new figures show Safer Gambling Week continues to be a powerful advert for increasing use of safer gambling tools in the regulated industry.

“Millions of customers now use safer gambling tools including deposit limits and time outs. This is a pillar of the regulated industry and is in marked contrast to the unsafe, unregulated and growing online gambling black market, which provides no safer gambling support, contributes zero tax and does not support sport.

“Our members promote these tools all year round, but a single dedicated week, bringing together the whole sector alongside huge support from cross-party MPs, from the Government and the independent regulator the Gambling Commission, really turbocharges that work – and these figures show it makes a real difference.

“The record numbers for both impressions and use of safer gambling tools show the industry has never been more committed to ensuring the many millions who enjoy a regular flutter continue to do so in a safe and responsible environment.”

The initiative, which ran for its seventh year, also received half a million visits to the Safer Gambling Week website which signposts help and advice for those who may be struggling as well as offering advice on safer gambling tools like deposit limits and time outs.

Among the well-known football clubs to support Safer Gambling Week 2023 were Premier League sides West Ham United and Brighton as well as EFL sides Southampton, Middlesborough and Blackpool. With the latter displaying the Safer Gambling Week logo on their shirt for their League One clash with Shrewsbury Town.

The aim of Safer Gambling Week is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlight the range of tools that are available to help people stay in control of their betting.

Each month around 22.5m adults in Britain enjoy a bet, whether it’s buying a lottery ticket, having a game of bingo, visiting a casino, playing online or having a wager on football, horseracing and other sports.

The post Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Levy announcement: GamCare statement and data

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Statement:

Mark Weiss, Deputy CEO and Director of Communications and External Affairs at GamCare, commented: “We welcome today’s announcement from the Government on the statutory levy and look forward to working with the NHS, other providers and future commissioners to ensure the success of the new treatment, prevention and research system.

“At GamCare, our priority is making sure that people who need support for gambling harms receive it as quickly and effectively as possible. With a record 55,000 people calling the National Gambling Helpline last year alone, now is the right time for this important clarity on the future system.

“With 27 years’ experience running the National Gambling Helpline, GamCare plays a vital role ensuring people can access gambling harms support when they need it most.

“Just as we welcome this renewed focus on treatment, we recognise the importance of protecting vulnerable people, particularly children, before harms escalate. That’s why we welcome the Government’s emphasis on prevention. Having witnessed a steep rise in our Helpline callers citing difficulties with online slots, GamCare further welcomes the introduction of new youth-focussed stake limits – an important step in preventing future harm.”

Additional new data from GamCare

  • Almost half of calls (45%) to the National Gambling Helpline now cite issues with online slot machine games.
  • The proportion of calls to the National Gambling Helpline citing issues with online slot machine games has increased by one-third since the pandemic, according to the gambling support charity GamCare.
  • The charity found that, of the 6697 callers who disclosed a form of gambling to Advisers on the Helpline in 2023-2024*, 45 per cent cited challenges with gambling on online slot games, a figure which stood at 34 per cent in 2020-2021.

 

Activity 2020-2021 2021-2022 2022-2023 2023-2024
Online Slots 33.6% 45.8% 43.9% 44.6%

 

The post Levy announcement: GamCare statement and data appeared first on European Gaming Industry News.

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Play’n GO announces exclusive game launch with Hard Rock Bet

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Play’n GO, the world’s leading casino entertainment provider, has today announced the release of a new game title available exclusively to Hard Rock Bet online casino players in New Jersey.

Play’n GO recently announced the beginning of its partnership with Hard Rock Digital to provide premium content for its highly-rated Hard Rock Bet online casino in New Jersey.   

The Swedish-founded gaming giant partnered up with the renowned global entertainment brand to create Hard Rock Pork N Roll, a spin-off of another wildly popular Play’n GO title, Piggy Blitz. The resulting game is the outcome of many months of collaboration and is predicted to entertain Hard Rock Bet players in the same style as its predecessor.  

Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “Our formal partnership with Hard Rock Digital is still in its relative infancy, but many months of work have gone into both the partnership itself and the design of this game, with input from both businesses. We’re excited by this new exclusive title, and it is a testament to the innovation and creativity of our game designers to create a fun spin-off of one of our classic titles. Hard Rock Pork N Roll is sure to be a huge success- the name of the game alone makes it stand out as an instant classic! This game is evidence of our ability to create top-quality, bespoke content for all of our customers, something we’re looking forward to doing more of in future.” 

Grant Williams, SVP-Casino, Hard Rock Digital added “Our ‘Only at Hard Rock’ section continues to grow with another exclusive, bespoke experience and the addition of Hard Rock Pork N Roll—an immersive title that seamlessly weaves signature Hard Rock elements into the gameplay. Working with Play’n Go on this custom creation has set the standard for future collaboration, and we’re confident that Hard Rock Pork N Roll will quickly become a headliner among the 2,300+ games on our top-rated app.” 

To find out more about Play’n GO and its Hard Rock Digital partnership, as well as its US activity, please visit playngo.com 

 

The post Play’n GO announces exclusive game launch with Hard Rock Bet appeared first on European Gaming Industry News.

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Stretch Network announces Black Friday Weekend Tournament

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Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.

Here’s how it works:

  • Players register for special phase tournaments at a reduced cost.
  • These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
  • After the phase tournament ends, players are automatically registered for the main event.
  • Players already in the target tournament will have their stacks combined for added excitement.

Raise with us to go all-in on player satisfaction.

The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.

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