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KINETIX AND OVERDARE PUT GENERATIVE AI INTO THE HANDS OF GAMERS FOR THE FIRST TIME
User-generated emotes set to revolutionize social interaction in gaming, starting with OVERDARE.
Kinetix, the generative AI startup pioneering user-generated emotes (UGE) for video games and OVERDARE, the innovative new User Generated Content (UGC) platform from South Korean publishing giant KRAFTON, today break the mold by placing the power of generative AI directly into the hands of gamers for the first time.
Enabling completely new, previously impossible user experiences, Kinetix technology has been integrated into OVERDARE to enable players to turn videos into dynamic 3D animations (also called ‘emotes’). Players can easily bring the latest TikTok trends, legendary moments from film and TV, and iconic goal celebrations directly into the game – or record themselves and use the video to generate custom emotes that authentically represent their unique personality. This deepens user engagement by going far beyond traditional customization options to offer players a new avenue to express and differentiate themselves within the gaming community.
User-generated content (UGC) is a defining trend in gaming, led by platforms such as Roblox and Fortnite, which have invested heavily to democratize game creation for users. However, most UGC has been confined to simple recombination of existing assets, offering limited scope for true creativity. By enabling all gamers to generate completely new animations with AI, Kinetix transforms them into active creators, propelling an era where gamers are not just participants, but pioneers in content creation. This creates a literally endless flow of content for games and gaming platforms at minimal cost.
While AI tooling is available to creators and developers in various game development environments to incrementally improve existing workflows, never before have gamers had the power of generative AI at their fingertips within a game. Emotes have taken the gaming world by storm since playing an integral role in the popularity of Fortnite and are now part of many titles including recent smash hit, Helldivers 2. The next step is to give users the power to generate their own emotes, and Kinetix has spent more than three years perfecting its AI emote technology, which can be used with any avatar style in any game or app.
Yassine Tahi, CEO and co-founder at Kinetix, commented: “This is more than just an innovative feature. It’s a transformative approach to gaming. Our technology allows players to generate and customize emotes on the fly, bringing a new level of personalization and social interaction to the gaming community. We’re excited to see how players in OVERDARE will use these tools and are eager to expand these capabilities to more games in the future.”
Hyungchul Park, CEO at OVERDARE, commented: “We believe that video-to-emote technology from Kinetix will be vital to boosting player retention and fostering a deeper, more personalized connection to the OVERDARE ecosystem. Players can craft personalized emotes to enhance special moments, such as game-winning ceremonies or action moves, enriching the gaming experience on the platform. We also expect players to showcase their user-generated emotes by sharing their creativity on social media platforms like TikTok and YouTube, enhancing OVERDARE’s visibility and appeal through short-form viral content.”
OVERDARE is currently in Alpha test phase on Android in five Southeast Asian markets – Thailand, Malaysia, Singapore, the Philippines, and Indonesia – with plans for a full global release later this year.
The post KINETIX AND OVERDARE PUT GENERATIVE AI INTO THE HANDS OF GAMERS FOR THE FIRST TIME appeared first on European Gaming Industry News.
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Levy announcement: GamCare statement and data
Statement:
Mark Weiss, Deputy CEO and Director of Communications and External Affairs at GamCare, commented: “We welcome today’s announcement from the Government on the statutory levy and look forward to working with the NHS, other providers and future commissioners to ensure the success of the new treatment, prevention and research system.
“At GamCare, our priority is making sure that people who need support for gambling harms receive it as quickly and effectively as possible. With a record 55,000 people calling the National Gambling Helpline last year alone, now is the right time for this important clarity on the future system.
“With 27 years’ experience running the National Gambling Helpline, GamCare plays a vital role ensuring people can access gambling harms support when they need it most.
“Just as we welcome this renewed focus on treatment, we recognise the importance of protecting vulnerable people, particularly children, before harms escalate. That’s why we welcome the Government’s emphasis on prevention. Having witnessed a steep rise in our Helpline callers citing difficulties with online slots, GamCare further welcomes the introduction of new youth-focussed stake limits – an important step in preventing future harm.”
Additional new data from GamCare
- Almost half of calls (45%) to the National Gambling Helpline now cite issues with online slot machine games.
- The proportion of calls to the National Gambling Helpline citing issues with online slot machine games has increased by one-third since the pandemic, according to the gambling support charity GamCare.
- The charity found that, of the 6697 callers who disclosed a form of gambling to Advisers on the Helpline in 2023-2024*, 45 per cent cited challenges with gambling on online slot games, a figure which stood at 34 per cent in 2020-2021.
Activity | 2020-2021 | 2021-2022 | 2022-2023 | 2023-2024 |
Online Slots | 33.6% | 45.8% | 43.9% | 44.6% |
The post Levy announcement: GamCare statement and data appeared first on European Gaming Industry News.
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Play’n GO announces exclusive game launch with Hard Rock Bet
Play’n GO, the world’s leading casino entertainment provider, has today announced the release of a new game title available exclusively to Hard Rock Bet online casino players in New Jersey.
Play’n GO recently announced the beginning of its partnership with Hard Rock Digital to provide premium content for its highly-rated Hard Rock Bet online casino in New Jersey.
The Swedish-founded gaming giant partnered up with the renowned global entertainment brand to create Hard Rock Pork N Roll, a spin-off of another wildly popular Play’n GO title, Piggy Blitz. The resulting game is the outcome of many months of collaboration and is predicted to entertain Hard Rock Bet players in the same style as its predecessor.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “Our formal partnership with Hard Rock Digital is still in its relative infancy, but many months of work have gone into both the partnership itself and the design of this game, with input from both businesses. We’re excited by this new exclusive title, and it is a testament to the innovation and creativity of our game designers to create a fun spin-off of one of our classic titles. Hard Rock Pork N Roll is sure to be a huge success- the name of the game alone makes it stand out as an instant classic! This game is evidence of our ability to create top-quality, bespoke content for all of our customers, something we’re looking forward to doing more of in future.”
Grant Williams, SVP-Casino, Hard Rock Digital added “Our ‘Only at Hard Rock’ section continues to grow with another exclusive, bespoke experience and the addition of Hard Rock Pork N Roll—an immersive title that seamlessly weaves signature Hard Rock elements into the gameplay. Working with Play’n Go on this custom creation has set the standard for future collaboration, and we’re confident that Hard Rock Pork N Roll will quickly become a headliner among the 2,300+ games on our top-rated app.”
To find out more about Play’n GO and its Hard Rock Digital partnership, as well as its US activity, please visit playngo.com.
The post Play’n GO announces exclusive game launch with Hard Rock Bet appeared first on European Gaming Industry News.
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Stretch Network announces Black Friday Weekend Tournament
Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.
Here’s how it works:
- Players register for special phase tournaments at a reduced cost.
- These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
- After the phase tournament ends, players are automatically registered for the main event.
- Players already in the target tournament will have their stacks combined for added excitement.
Raise with us to go all-in on player satisfaction.
The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.
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