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KINETIX AND OVERDARE PUT GENERATIVE AI INTO THE HANDS OF GAMERS FOR THE FIRST TIME
User-generated emotes set to revolutionize social interaction in gaming, starting with OVERDARE.
Kinetix, the generative AI startup pioneering user-generated emotes (UGE) for video games and OVERDARE, the innovative new User Generated Content (UGC) platform from South Korean publishing giant KRAFTON, today break the mold by placing the power of generative AI directly into the hands of gamers for the first time.
Enabling completely new, previously impossible user experiences, Kinetix technology has been integrated into OVERDARE to enable players to turn videos into dynamic 3D animations (also called ‘emotes’). Players can easily bring the latest TikTok trends, legendary moments from film and TV, and iconic goal celebrations directly into the game – or record themselves and use the video to generate custom emotes that authentically represent their unique personality. This deepens user engagement by going far beyond traditional customization options to offer players a new avenue to express and differentiate themselves within the gaming community.
User-generated content (UGC) is a defining trend in gaming, led by platforms such as Roblox and Fortnite, which have invested heavily to democratize game creation for users. However, most UGC has been confined to simple recombination of existing assets, offering limited scope for true creativity. By enabling all gamers to generate completely new animations with AI, Kinetix transforms them into active creators, propelling an era where gamers are not just participants, but pioneers in content creation. This creates a literally endless flow of content for games and gaming platforms at minimal cost.
While AI tooling is available to creators and developers in various game development environments to incrementally improve existing workflows, never before have gamers had the power of generative AI at their fingertips within a game. Emotes have taken the gaming world by storm since playing an integral role in the popularity of Fortnite and are now part of many titles including recent smash hit, Helldivers 2. The next step is to give users the power to generate their own emotes, and Kinetix has spent more than three years perfecting its AI emote technology, which can be used with any avatar style in any game or app.
Yassine Tahi, CEO and co-founder at Kinetix, commented: “This is more than just an innovative feature. It’s a transformative approach to gaming. Our technology allows players to generate and customize emotes on the fly, bringing a new level of personalization and social interaction to the gaming community. We’re excited to see how players in OVERDARE will use these tools and are eager to expand these capabilities to more games in the future.”
Hyungchul Park, CEO at OVERDARE, commented: “We believe that video-to-emote technology from Kinetix will be vital to boosting player retention and fostering a deeper, more personalized connection to the OVERDARE ecosystem. Players can craft personalized emotes to enhance special moments, such as game-winning ceremonies or action moves, enriching the gaming experience on the platform. We also expect players to showcase their user-generated emotes by sharing their creativity on social media platforms like TikTok and YouTube, enhancing OVERDARE’s visibility and appeal through short-form viral content.”
OVERDARE is currently in Alpha test phase on Android in five Southeast Asian markets – Thailand, Malaysia, Singapore, the Philippines, and Indonesia – with plans for a full global release later this year.
The post KINETIX AND OVERDARE PUT GENERATIVE AI INTO THE HANDS OF GAMERS FOR THE FIRST TIME appeared first on European Gaming Industry News.

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Amusnet Introduces The Bonus Platform
Amusnet has introduced The Bonus Platform, a powerful and flexible solution designed to elevate promotional campaigns and optimise player engagement across both online and live casino games.
Built to scale, automate and simplify reward distribution, the Bonus Platform empowers operators with complete control over multiple bonus types, backed by real-time reporting and flexible awarding options. Now it’s easier than ever to configure, manage and optimise promotions with maximum efficiency and minimum setup time, thanks to the Platform’s intuitive design.
“The Bonus Platform is more than a rewards tool, it’s a growth engine. By giving operators the flexibility to award bonuses manually or automate them via promotions, we’re unlocking new ways to drive engagement, strengthen retention, and increase revenue. And this is just the beginning, as we have even more bonus types coming soon to keep expanding possibilities for our partners,” said Lazar Agatonovic, CTO at Amusnet.
Amusnet’s Bonus Platform launches with an initial suite of bonus types designed to give operators greater control and customisation over their promotions:
Free Spins — Award a set number of spins on eligible slots, ready to use instantly or saved for later.
Free Buy Bonus — Give players direct access to in-game bonus features without requiring players to trigger them through standard gameplay.
Lucky Spins — Automatically award spins based on predefined promotional conditions for real-time excitement.
Golden Chips — Elevate Live Casino play with bonus chips for live table games, stackable for extra thrill.
By combining versatile bonus types, manual and automated awarding, and real-time reporting into a single, unified system, the Bonus Platform delivers a scalable solution designed to evolve alongside operator needs.
The Bonus Platform streamlines promotional management, boosts retention and drives revenue growth through sustained player activity.
The post Amusnet Introduces The Bonus Platform appeared first on European Gaming Industry News.
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Comtrade Gaming Announces New Partnership with Interwetten
Comtrade Gaming, a leading provider of advanced gaming technology, has announced a new partnership with Interwetten, one of the pioneers in the online gaming industry. Through this collaboration, CG Games — Comtrade Gaming’s in-house game studio — will be integrated into Interwetten’s casino offering, giving players access to fresh, innovative titles across multiple markets.
Founded in 1997, Interwetten is known for its award-winning customer service and a comprehensive portfolio that includes sports betting, live betting, casino, and games. The addition of CG Games further strengthens its commitment to offering players top-quality entertainment.
Szczepan Konrad Ścibor, Senior Casino Executive at Interwetten, said: “At Interwetten, we are always looking to enhance our portfolio with engaging content for our diverse player base. Partnering with Comtrade Gaming and adding CG Games enables us to deliver innovative titles that meet the highest standards of quality and engagement.”
Steven Valentine, Chief Commercial Officer at Comtrade Gaming, added: “We are thrilled to partner with Interwetten, a respected and innovative operator. This collaboration will bring CG Games to a wider audience and further our mission to deliver high-quality, localised content worldwide.”
This partnership marks another step in Comtrade Gaming’s expansion strategy and highlights its dedication to working with trusted operators in regulated markets worldwide.
The post Comtrade Gaming Announces New Partnership with Interwetten appeared first on European Gaming Industry News.
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Push Gaming enjoys further Spanish market growth with Bally’s Interactive
B2B gaming supplier Push Gaming has significantly amplified its European presence, launching its portfolio of hit titles in Spain with the prominent operator Bally’s Interactive. This strategic move is part of the studio’s broader growth strategy to appeal to a wider range of markets and player profiles.
Bally’s Interactive now has access to a variety of Push Gaming titles, including legacy hits such as Jammin’ Jars and Wild Swarm, along with all of the supplier’s expansive roadmap of high-quality new games like recent hit Wild Swarm Triple Hive.
The Spanish activation builds upon an already robust collaboration between the two across the highly competitive UK market. Push Gaming is strategically focused on supporting its partners in newly regulated and key existing markets to achieve significant market share.
This latest launch will enable Push to further harness the impact of iGaming in Spain. According to the latest reports from the national regulator Dirección General de Ordenación del Juego (DGOJ), 2024 saw record-breaking performance with GGR reaching a high of €1.45 billion, representing a substantial 17.6% increase from the previous year. Online casinos were the primary source of this revenue, generating €730.7 million in GGR (up 17%), with slots contributing €472.2 million.
This partnership showcases Push Gaming’s commitment to expanding its reach across key regulated global territories and driving the Push Gaming brand in line with its ambitious growth strategy.
Joanna Wren, Senior Commercial Operations Manager at Push Gaming, said: “Launching our portfolio in Spain with Bally’s Interactive continues our growth in Europe. Strengthening our partnership with this top-tier operator boosts our confidence for a successful future in the region.
“Our goal is to achieve significant market share by developing our game range to suit a wide variety of player profiles while maintaining the high quality we are known for. We’re confident that our established localisation strategy, combined with our exciting slot content and Bally’s Interactive’s outstanding support, will ensure our titles resonate strongly with players and drive significant growth in the region.”
Richard Harris, CCO at Bally’s Interactive, said: “We are excited to introduce Push Gaming titles to our platform and are proud to host its brand in Spain. Its games align perfectly with our commitment to providing Spanish players with the highest quality and most entertaining casino content.
“Given the impressive performance of Push Gaming’s titles with our UK brands, we believe its content will attract players and help maintain our success in this vibrant market.”
The post Push Gaming enjoys further Spanish market growth with Bally’s Interactive appeared first on European Gaming Industry News.
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