Latest News
SUPERDRUG BECOME THE FIRST HEALTH AND BEAUTY RETAILER TO LAUNCH IN ROBLOX
Health and Beauty Retailer, Superdrug, will be launching a new ‘Superdrug Obby’, a branded obstacle game, on Roblox to celebrate their 60th Birthday.
The game will be available to play from 29th May for a limited time and will be made up of three games themed around some of Superdrug’s own brand ranges, ProCare, Fruity and Solait. The unique and exclusive obbies will see players battle spinning electric toothbrushes, bounce across ProCare toothpaste tubes and fly across floss highwire, before moving onto the Fruity game. The Fruity-themed game will challenge players with fun fruity-shaped obstacles before they go onto vote for their favourite Fruity flavour! The final game is a Solait summer and travel-themed obstacle game that quizzes players on their suncare knowledge.
On completing all three games, users will enter a virtual Superdrug store, where the 60th Birthday celebrations will begin! Players can explore the concept store, listen to the in-store DJ and get the chance to win Superdrug-branded UGCs to dress their avatar.
Users who complete all games will receive a code to redeem a FREE Fruity shower gel of their choice in any Superdrug store nationwide.
Online Business, Customer and Marketing Director at Superdrug, Matt Walburn commented “For our 60th Birthday we wanted to celebrate and engage with a demographic that is increasingly drawn to digital entertainment and so we are excited to partner with Roblox and take our first steps into the gaming world.
The collaboration allows us to introduce a new generation to our brand and interact with them in a way which is more appealing and natural to them.”
Andrew Douthwaite, CCO of Dubit said “We are excited to partner with Superdrug as they extend their 60-year celebration with a brand-new integration on Roblox,” “Roblox’s immersive platform is perfect for brands like Superdrug to connect with younger audiences in meaningful ways. We’ve loved working with the Superdrug team on this exciting project.”
The post SUPERDRUG BECOME THE FIRST HEALTH AND BEAUTY RETAILER TO LAUNCH IN ROBLOX appeared first on European Gaming Industry News.
Reading Time: < 1 minute
The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Sought-after software provider’s enhanced Premium release sees players step into the glow of the Far East as wild symbols and Quadspins combine for huge rewards
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win!
Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines. Boasting an engaging Far East theme, the slot combines dragons, yin and yang pendants and coins with new golden ingot wilds that substitute for all other symbols.
The good news for fans of the original game is that the slot’s signature Quadspin mechanic again makes a welcome return. Activated whenever a win of at least 4x the bet is triggered, players will have the choice to either claim their current prize or gamble a portion of it to activate Quadspins.
Should they decide for the latter option, the gameboard will be divided into four separate reel sets to potentially quadruple the prizes on offer – and of course, with substitute wilds now also in play, the chances of players landing the slot’s maximum 6,000x win multiplier will be greatly increased.
As a further incentive, during Quadspins, an extra mystery symbol is also added to the reels. Should any instances of this icon appear on any of the four reel sets, they will be replaced by a random matching symbol to create additional payline wins and generate potentially huge prizes.
On top of this, should players continue to land wins of 4x their bet or greater during Quadspins, they can elect to remain in the feature for longer. With a maximum of 50 Quadspin available per set, the odds of them embarking on a prolonged winning streak are, therefore, much more likely.
To cap it off, all wins in Lucky Fortune Door Wild are paid from both left-to-right and right-to-left, meaning that no matter how aggressively players choose to play, fortune is only ever a spin away.
David Mann, Chief Commercial Officer at Swintt, said: “With Swintt’s signature Quadspin mechanic proving a hugely popular addition to our Premium line-up, we’re delighted to be giving the feature another outing in Lucky Fortune Door Wild. Offering the same great gameplay as the original release but now with added wilds, it’s sure to be a big hit with players and operators alike.”
The post Swintt bring players four times the fun in Lucky Fortune Door Wild appeared first on European Gaming Industry News.
Reading Time: < 1 minute
The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
Swintt bring players four times the fun in Lucky Fortune Door Wild
PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
18Peaches’ Squid Gold X2 plunges players into a mystical treasure hunt
Booming Games Takes Players Sky-High with Thunder Eagle Hold and Win Extreme 10,000
Evoplay answers the call of the wild in festive Young Deer Song
Volcanic thrills await in SlotMatrix’s Tiki Baka Boom Boom release
ANESAR Holds its 43rd Ordinary General Assembly
CreedRoomz Launches New Game Show: Mr. First Live
Million Games Unveils Gatsby Gold – A Slot Inspired by the Golden Age of Glamour
-
Latest News3 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News2 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News3 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Latest News1 month ago
Announcement: 25th September 2025
-
Latest News3 months ago
NODWIN Gaming Acquires Sony Interactive Entertainment’s Stake in Evo; Becomes Majority Holder
-
Latest News2 months ago
Flamez – A Fiery New Online Casino Contender from Ganadu
-
Latest News2 months ago
AI-Powered Gamification Arrives on Vegangster Platform via Smartico
-
Latest News3 months ago
Cyprus National Betting Authority Warns Public About Illegal Online Gambling and Misinformation
You must be logged in to post a comment Login