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Xtremepush agrees strategic partnership with Purple Square CX
Collaboration serves to extend provider’s reach across Europe
Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has formed a strategic technology partnership with customer experience specialist Purple Square CX.
The collaboration will see Purple Square CX offer Xtremepush’s market-leading customer engagement platform and real-time Customer Data Platform (CDP) to its European customers, which include leading operators from within the iGaming industry.
Purple Square CX’s clients can now also benefit from Xtremepush’s groundbreaking new InfinityAI solution. Set to transform operational strategies across the iGaming sector through sophisticated marketing techniques, retention-boosting InfinityAI utilises adaptive AI technology to enable operators to create highly customised marketing models on the fly in response to emerging trends.
UK-based Purple Square CX is a customer experience advisory offering a diverse range of services aimed at enhancing customer interactions. Its expertise lies in three key areas – customer experience advice and strategy, marketing automation, and CDPs.
The latest partnership coincides with a significant period of commercial growth worldwide for Xtremepush, with high-profile operator partnerships concluded in LatAm, the US, the UK and Europe.
Tommy Kearns, CEO of Xtremepush, said: “We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP.
“Purple Square CX is renowned as one of Europe’s leading customer experience specialists and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties.”
Timothy Biddiscombe at Purple Square CX, said: “Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly.
“Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”
The post Xtremepush agrees strategic partnership with Purple Square CX appeared first on European Gaming Industry News.
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Spin the Joy with Santa’s Reels – Playzia’s Festive Online Slot Game!
Just in time for the holiday season, Playzia is thrilled to announce the launch of Santa’s Reels, a vibrant and festive online classic slot game that’s guaranteed to spread cheer and big wins! With a 5×3 grid layout and 25 fixed paylines, this medium-low volatility game combines stunning Christmas-themed graphics, exciting features, and the chance to hit one of four jackpot prizes.
In Santa’s Reels, Santa himself acts as the Wild symbol, which can substitute for any regular symbol to create winning combinations. Playzia’s latest online slot features the exciting Jackpot Hold and Win round, unlocked by collecting 50 Bonus symbols across multiple sessions. Once activated, only Jackpot symbols appear on the reels, and the feature continues until 3 or more identical Jackpot symbols are collected, leading to one of the game’s big payouts.
Additionally, players can enjoy stacked wilds in the Free Spins round, triggered by landing 3 or more Scatter symbols, awarding 10 Free Spins with the possibility of unlimited re-triggers. The Buy Bonus feature allows players to instantly access either the Free Spins or Jackpot Hold and Win rounds by paying 20x or 40x their bet, respectively. Santa’s Reels has a medium low volatility, with a default 96% RTP, and 3 other variables to choose from.
Vlad Modorcea, CPO at Playzia, stated: “We’re thrilled to introduce Santa’s Reels, our latest holiday-themed slot that brings the joy of Christmas to life! This game offers an exciting new feature where players can collect festive gifts over multiple sessions, building anticipation for the ultimate reward—the bonus Hold and Win Jackpot Round. It’s our way of making the holiday spirit last a little longer, with game mechanics that players Love to Play!”
Playzia is currently boasting a thrilling lineup of games, including exciting titles like Billionaire Wolf, Sweet Candy Fortune, and The Great Fishing Adventure. In 2025, Playzia will unveil a roadmap featuring 3 new games per month, ensuring a constant flow of fresh content. Players can also look forward to exciting surprises, including intriguing branded content, further enhancing the gaming experience and keeping things fresh and dynamic for those who Love to Play!
The post Spin the Joy with Santa’s Reels – Playzia’s Festive Online Slot Game! appeared first on European Gaming Industry News.
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BGC RESPONSE TO DCMS MANDATORY LEVY AND ONLINE SLOTS STAKE LIMITS ANNOUNCEMENT
Betting and Gaming Council, CEO Grainne Hurst, said: “The BGC supported plans outlined in the White Paper published last year to reform stake limits and introduce a mandatory levy to fund Research, Prevention and treatment.
“BGC members voluntarily contributed over £170m over the last four years to tackle problem gambling and gambling related harm, including £50m this year alone, funding an independent network of charities currently caring for 85 per cent of all problem gamblers receiving treatment in Britain.
“Ministers must not lose sight of the fact that the vast majority of the 22.5m people who enjoy a bet each month, on the lottery, in bookmakers, casinos, bingo halls and online, do so safely, while the most recent NHS Health Survey for England estimated that just 0.4 per cent of the adult population are problem gamblers.
“The tone of this announcement suggests Government is at risk of losing perspective of these facts, while simply dancing to the tune of anti-gambling prohibitionists, which serves no one.”
The post BGC RESPONSE TO DCMS MANDATORY LEVY AND ONLINE SLOTS STAKE LIMITS ANNOUNCEMENT appeared first on European Gaming Industry News.
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Playtech Extends Partnership with Bar One Racing through New Multi-Product Deal
Playtech announced the extension of its exclusive partnership with Bar One, which will see Playtech become the new provider for the Bar One digital sportsbook across the UK and Ireland. This partnership will also introduce Playtech’s world-leading full casino and live casino suite.
The new four-year deal builds on the successful partnership between the two companies which sees Playtech’s retail sports product across the entire Bar One retail estate, a longstanding relationship that dates back more than 10 years.
As part of the new agreement, Playtech will remain the exclusive provider of self-service betting terminals for Bar One. This will support Bar One’s impressive recent growth fuelled by upgrading their entire estate in Ireland. As leaders in this field, Playtech will continue to provide market-leading sports betting software to meet the increasing demand for a digital betting experience from customers in retail betting shops.
Yori Arami, VP Sports Commercial at Playtech: “Bar One has become a driving force in Ireland and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible, and the new Digital Sportsbook and Casino proposition further increases the collaboration between the two companies. We are set on progressing plans to provide a customer centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and the retail space.”
Barney O’Hare, CEO of Bar One: “We are very pleased to extend further our important relationship with industry leader Playtech. With a full and recent upgrade and digitalisation of our entire Retail estate we have installed brand new sports terminals which form a key part of the future success of our company. We are very excited to also now bring the best Digital Sportsbook and Casino product to our customers and look forward to the success this partnership will undoubtedly bring.”
The post Playtech Extends Partnership with Bar One Racing through New Multi-Product Deal appeared first on European Gaming Industry News.
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