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Digirockstars Chooses Optimove as CRM Marketing Solution to Elevate APAC iGaming Operators’ Personalization and Retention
Partnership will empower the leading iGaming Digital agency’s operator portfolio to scale real-time personalized CRM Marketing and execute sophisticated marketing campaigns, boosting player retention and lifetime value.
Digirockstars, a leading APAC iGaming Digital Agency, today announced a new partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership empowers Digirockstars’ operator portfolio to leverage Optimove’s advanced CRM Marketing capabilities, including Opti-X, its Digital Experience Platform (DXP), to elevate marketing personalization, retention, and player Lifetime Value.
Optimove’s CRM Marketing Platform will empower Digirockstars’ operator portfolio to measure the incremental value of each player interaction, gaining key capabilities:
- Advanced marketing AI capabilities: providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaigns for enhanced personalized experiences across channels and player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.
- A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
In addition, Digirockstars’ operator portfolio is empowered to leverage Optimove’s Opti-X, a cutting-edge AI-driven recommendation and search engine, to elevate players’ digital experiences, retention, and engagement to new heights.
Opti-X serves personalized content and product recommendations across all digital touchpoints, even for anonymous visitors based on past interactions, similar players, trending items, and more. Joint clients will be empowered to easily plug-in widgets from the Opti-X platform, directly into their sportsbook site.
“By teaming up with Digirockstars, we’re merging cutting-edge technology with their unmatched industry insights in Asia to pioneer innovative solutions driving iGaming operators’ business growth,” said Efe Yuceman, Optimove’s Director of Partnerships. “As competition in the iGaming market heats up, fostering player loyalty is paramount. That means delivering experiences that not only meet but exceed expectations. With players’ attention spans dwindling, operators need to pivot towards player-centric marketing, offering personalized recommendations, services, and products to keep them engaged and coming back for more.”
“This partnership with Optimove marks a significant milestone for our operator portfolio,” said Roland Cinco, Chief Marketing Officer at Digirockstars. “Optimove’s industry-leading CRM Marketing capabilities are set to empower our operator portfolio with game-changing capabilities. Opti-X’s AI-led content and product recommendations solution will revolutionize how operators engage with players, enabling them to deliver personalized recommendations tailored to each player’s preferences. This collaboration represents a decisive step towards fostering greater player loyalty and trust, driving improved retention rates and a better bottom line.”
Optimove and Digirockstars will attend SiGMA Asia, June 3-5, in Manila, Philippines.
The post Digirockstars Chooses Optimove as CRM Marketing Solution to Elevate APAC iGaming Operators’ Personalization and Retention appeared first on European Gaming Industry News.
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Revolver Gaming Partners with WOW Vegas to Revolutionise the Social Casino Experience
Revolver Gaming, a leading developer of dynamic and innovative online slots, is thrilled to announce its latest partnership with WOW Vegas, one of the fastest-growing names in the social casino space. This strategic collaboration is set to redefine the gaming experience for players by bringing Revolver’s premium slot portfolio to WOW Vegas’ expanding audience.
Revolver Gaming has built a stellar reputation for crafting visually stunning games that combine immersive gameplay, innovative features, and captivating narratives. Titles such as Gumball 7’s, praised for its unique bonus mechanic on every spin, and Badlands, renowned for its side wind wild feature, have cemented Revolver’s place as a top-tier slots provider in the iGaming industry.
Ryan Lazarus, CEO at Revolver Gaming, expressed his excitement for the partnership:
“We are delighted to team up with WOW Vegas, a brand that shares our commitment to delivering exceptional gaming experiences. Their platform’s emphasis on entertainment and engagement aligns perfectly with our vision. Together, we aim to raise the bar for social casino gaming, bringing an exciting new wave of content to WOW Vegas players.”
Samuel Morales Sanchez, Social Casino Manager at WOW Vegas added:
“This partnership with Revolver Gaming is a significant step forward in our mission to offer the best in social casino entertainment. Revolver’s games are renowned for their quality and creativity, and we’re confident that our players will love the dynamic features and thrilling gameplay they bring. We look forward to seeing the positive impact this collaboration will have on our platform and community.”
A Partnership to Elevate Social Casino Gaming
Through this partnership, WOW Vegas will integrate Revolver Gaming’s signature slots into its platform, offering players an enhanced gaming library filled with innovative and engaging titles. The collaboration underscores WOW Vegas’ commitment to providing top-tier gaming content while enabling Revolver Gaming to expand its reach in the social casino space.
The post Revolver Gaming Partners with WOW Vegas to Revolutionise the Social Casino Experience appeared first on European Gaming Industry News.
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Middlesbrough Foundation set to benefit as principal partner Kindred donates front-of-shirt sponsorship in support of life-changing work across Teesside
The life-changing work of the Middlesbrough FC (MFC) Foundation is set to receive a significant boost this weekend. The club’s principal partner, Kindred, has donated its front-of-shirt sponsorship ahead of the game against Hully City (Saturday 30th November), so that MFC can highlight its inspirational work across Teesside. Normally, the logo of gambling operator Unibet – with “Zero% Mission”, which is Kindred’s Responsible gambling message – would adorn First Team shirts.
The move is part of the club’s ‘Foundation Weekend’, and forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.
The MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.
Kindred is a long-term, valued partner of the club. As part of its commercial relationship with MFC, Kindred supports MFC Foundation’s ‘Think With Your Feet’ – a programme that enables local men to meet, play football and discuss their mental health issues in a safe, respectful environment. MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside.
Earlier this season, ‘Boro star Isaiah Jones sat down with a group of participants from the course where they chatted openly about mental health and the benefits of the ‘Think With Your Feet’ programme.
Kindred have partnered with Middlesbrough since 2018, making it one of the most successful and long-running in British football. It is due to run until at least 2027.
Sam Mead, UK General Manager, Kindred: “Our relationship with Middlesbrough FC and their Foundation is a long-running, deep and supportive one. We are all aware, and incredibly proud of, the Foundation’s incredible work in the North-East community. As such, we are delighted to once again donate our normal front-of-shirt space to the Foundation for this weekend’s fixture against Hull City. In the spirit of what this weekend is all about, we would urge supporters to seek out the MFC’s outreach programmes, if they feel they could benefit from the various initiatives on offer. Please visit mfcfoundation.co.uk for further information”
The post Middlesbrough Foundation set to benefit as principal partner Kindred donates front-of-shirt sponsorship in support of life-changing work across Teesside appeared first on European Gaming Industry News.
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Christmas comes early with Booming Games’ Holly Jolly Cash Pig
It doesn’t matter whether you’ve been naughty or nice this year because Booming Games is delivering the perfect Christmas gift for everyone: the shiny, new Holly Jolly Cash Pig.
Luxury is everywhere you look on this 5×4, 30-payline slot. The reels are rich with all the shiny, sparkly things you could ever dream of – gold rings, expensive watches, sports cars and even private jets.
The Piggy Bank feature triggers popular Cash Collect mechanics. Land value symbols and a collect symbol in the base game, and you’ll be collecting coins with multipliers of up to 50x your bet. It’s like Christmas has come early!
You’ll want to trigger the Free Spins feature by landing 3 scatters on reels 1, 3 and 5. This festive feature will gift you 12 spins plus an extra six if you land three scatters in-game.
In Free Spins, any win triggers the cascade. Minor symbols in the win get eliminated until the end of the bonus, while Major symbols get boosted and pay double. This makes for the clear win potential exposure, as well as he chases to eliminate the Minors as soon as possible and boost the Majors so each cascade can bring a double win!
As with all of the provider’s titles, Holly Jolly Cash Pig has been certified for launch in core regulated markets, including the UK, Sweden and all Malta jurisdictions.
Nemanja Živić, Director of Games at Booming Games, said: “Tis the season for slots and Holly Jolly Cash Pig is the perfect gift to keep you warm this winter – a game rich with fun, features and festivities. Merry Christmas from Booming Games!”
The post Christmas comes early with Booming Games’ Holly Jolly Cash Pig appeared first on European Gaming Industry News.
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