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Tom Galanis: giving a First Look at the Top of the Slots
Gone are the days when we would spend a Thursday evening waiting for Top of the Pops to come on our televisions so that we could see who would be performing that week. The music show may no longer be running, but First Look Games has taken inspiration from the long-running staple and added a slot spin, to create Top of the Slots.
To give us more insight, First Look Games Founder Tom Galanis walks us through the ideation process behind Top of the Slots and how this is helping to give an accurate representation of the top-performing slot titles each month.
You launched Top of the Slots by First Look Games a couple of weeks ago. For those that may have missed the launch, what does this involve?
Tom Galanis: Top of the Slots is a showcase for the top 10 games launched by game studios via the First Look Games platform over the previous 90 days. It’s a never-before-seen take on game popularity and one our game studio partners, and affiliate users are already loving!
What was the thought process behind launching Top of the Slots?
Tom Galanis: First Look Games captures unique data for our game studio partners and Top of the Slots is designed to illustrate the most successful games, benchmarked by this unique data insight, to the industry.
What do game providers have to do to make it into the top ten releases for the month? What metrics do you use to evaluate success?
Tom Galanis: In order to make it in to the top 10, game studios need to release titles via our platform that successfully resonate with the 850+ affiliates that utilise First Look Games, making full use of the suite of tools we offer on and outside of the platform to engage affiliate marketers in the promotion of their game. The rankings are based on the First Look Games Index for all games launched to the market in the preceding 90 days, which combines:
- a) Downloads – which is the aggregated total of download sessions amongst affiliates on the platform. Affiliates download assets including logos, game sheets, video files, screenshots, banners and game artwork;
- b) Hits – this is the aggregated total number of game reviews for the game, created by affiliates using the First Look Games platform;
- c) Reach – this is the aggregated unique visitor count of the websites containing the Hits;
- d) Demo Game Sessions – this is the number of free to play demo game sessions that have taken place from iFrames placed on Hits.
- e) Sentiment Score – this is the average sentiment score from Hits
The games that rank well in this index are obviously commercially successful in their own right but are also being reviewed by affiliates because of the engagement of the game studio with the First Look Games platform, and consequently, with affiliates.
Our most active game studios are not just releasing great games with frequency but are also ensuring their game and studio news is distributed across the First Look Games platform and social channels and that a full and diverse range of marketing assets and game information is being provided through the platform prior to a game’s release. This best equips affiliates to understand the features of a game so that they can successfully convey this to their player audience, which, collectively amongst FLG affiliates, is very significant, totalling more than 20 million slots players worldwide.
Tell us a bit more about the First Look Games sentiment analysis – how is this helping to remove the biases from the ranking process? What data do you use to inform this analysis?
Tom Galanis: Once our technology has identified a new game review, First Look Games uses Natural Language Processing to ‘read’ the review and assess what the affiliate makes of the game. We share a short snapshot of this with the game studio and assign a score to the review based on how positive the affiliate has been in their review of the game. The more positive the language used in the review, the higher the score.
Sentiment scores are then aggregated across all reviews of the game to give a score for the game, and across all games to give the studio a score to benchmark against peers. Using AI, we are able to objectify the subjective to provide true 360 analysis on how affiliates are promoting a game.
What can we expect to see from First Look Games for the remainder of this year?
Tom Galanis: We have a perpetual roadmap of both new studio launches and technical advancements of the platform for affiliates and game studios to look forward to!
The post Tom Galanis: giving a First Look at the Top of the Slots appeared first on European Gaming Industry News.
LeoVegas Group has launched its sportsbook offering in the growing German market, in addition to its popular virtual slot machines vertical. Following the gaming license granted last year, the Group introduced virtual slot machines on LeoVegas.de in one of Europe’s largest igaming markets. The new sportsbook offering will be available across all sixteen German states, strengthening the foothold in Germany. A nationwide marketing campaign will launch in December to celebrate thrill seeking adventures in everyday life.
LeoVegas Group has launched its sportsbook vertical on the popular brand LeoVegas.de. In recent years, the German igaming market has developed into potentially one of Europe’s largest, and this new addition to the brand will attract sports fans across all sixteen German states, subsequently expanding the existing customer base. Until now, LeoVegas Group has only offered virtual slot machines in Germany, following the gaming license granted last year. In conjunction with the sportsbook launch, a nationwide marketing campaign titled “Thrill Seeker” will premiere across channels such as TV, programmatic, and affiliates. The campaign will humorously showcase how to add excitement and unexpected twists to the monotony of everyday life.
Gustaf Hagman, CEO at LeoVegas Group, said “Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold. Germany is one of Europe’s great sports powerhouses, and we are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.”
The post LeoVegas launches sportsbook in Germany and strengthens the foothold in the market appeared first on European Gaming Industry News.
Playson, the accomplished digital entertainment supplier, is embarking on a mouthwatering adventure in 25 Cookies: Hit the Bonus™, with delectable Bonus Games, lavish multipliers, jackpots and the Hit the Bonus series’ largest-ever 5×5 game field.
A wholesome festive backdrop sets the scene for the engaging Bonus Game, which can be triggered by landing five symbols on the middle row, with a stocking’s worth of rewards ready to unwrap. The Sticky Bonus symbol can appear randomly on the reels during the Main Game and remains until the Bonus Game is triggered.
At the start of each Bonus Game, three re-spins are granted, with each new icon resetting the number of spins to three. This continues until all cells are filled or the player runs out of respins. The Bonus Game is further enhanced by the Multiplier feature, with up to 10 sticky Multipliers able to land on each spin when triggered randomly. Any further multipliers that land on the same cells will increase the multiplier value.
The Extra Bonus Game can be randomly triggered if any Bonus, Sticky Bonus or Jackpot symbols land on the middle row during the Main Game, adding further symbols in quantity enough or more to activate it.
Mystery symbols transform from gifts into Bonus, Jackpot or Boost symbols at random, while the Mystery Jackpot symbols transform into Mini, Minor or Major Jackpot symbols. The Boost symbol is active across both the Bonus Game and Extra Bonus Game, collecting all Bonus, Sticky Bonus and Jackpot symbol values from the reels and adding them to the value. If Multipliers are present, they are applied to the value of the Bonus and Sticky Bonus symbols before collection.
Three gingerbread jackpots can also be earned in the Bonus Game or Extra Bonus Game, when green, blue and purple gingerbread icons land on the reels at random. The corresponding jackpots include Mini Jackpots (10 bets), Minor Jackpots (20 bets) and Major Jackpots (50 bets). If all 25 cells are filled, a Grand Jackpot of x1,000 is awarded.
The Buy Bonus features offer three levels of Bonus Game for different bet amounts. For 50 Bets, players can buy the Bonus Game, while 100 Bets purchases the Extra Bonus Game and 300 the Super Bonus Game.
Vsevolod Lapin, Deputy CEO at Playson, said: “25 Cookies: Hit the Bonus™ is a delightful seasonal addition to our Hit the Bonus series, rounding off the year with an expanded 5×5 field that offers more chances to discover thrilling bonus opportunities.
“This is set to be a tasty treat for players this festive season, with twists and turns in the form of multipliers, a trio of Bonus Games and intriguing modifiers.”
The post Indulge in sweet wins with Playson’s 25 Cookies: Hit the Bonus™ appeared first on European Gaming Industry News.
Amusnet has unveiled a great seasonal addition to its Online Casino portfolio, Coin Gobbler – Christmas Edition. It features one of the company’s most likeable characters and a new theme that brings joy and a Christmasy mood.
Once again, the distinguished gentleman Oscar and his favourite pet – the golden piggy – are here. This time, they are set within a fun and colourful Christmas theme to put everyone in the right mood for the upcoming winter holiday season while guiding players through the game and helping them gather the precious Bonus coins. Again, the game features a cluster pay method and a 6×6 layout complemented by high-quality graphics and cheerful sound effects.
Apart from the fruity symbols and the combinations they form on the reels, players should also watch for the Golden Coin, which is the Free Spins symbol, and will help them boost their winnings. All Golden Coins are collected in their piggy bank, and the more coins players collect, the higher level they reach and the more Free Spins they get. The most impatient players can also use the Buy Bonus feature to try out the Free Spins as quickly as possible without collecting the necessary number of coins.
Cluster
A unique type of online slot game that eliminates traditional paylines and features cluster pay mechanics, where a minimum number of matching symbols must appear adjacent to each other horizontally or vertically to form a cluster and secure a win.
Progressive Free Spins
The Free Spins have a round progression feature. Besides the slot screen is a Progression bar with five levels – 2×2, 3×3, 4×4, 5×5 and 6×6. Each level indicates the size of the Wild symbol once reached. All Bonus Coin symbols landing anywhere on the reels are collected until the end of the round, with a new level reached for every 4 Bonus Coin symbols collected.
Buy Bonus
When the “Buy Bonus” button is activated, the player is enabled to buy Free Spins.
Gamble
Play the game and multiply your winning through the Gamble feature!
Jackpot Cards
Once the Jackpot Cards bonus game is triggered, impressive Jackpots are revealed!
The post Amusnet Releases Coin Gobbler – Christmas Edition appeared first on European Gaming Industry News.
LeoVegas launches sportsbook in Germany and strengthens the foothold in the market
Indulge in sweet wins with Playson’s 25 Cookies: Hit the Bonus™
Amusnet Releases Coin Gobbler – Christmas Edition
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