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Trustly Announces Major Move to Guarantee Growth for Businesses Across Europe
Trustly announced a bold pledge to boost growth for businesses across Europe. In a major move to revolutionise the checkout experience for millions of people, the payments tech firm unveils the new Trustly Growth Guarantee.
The market-leading account-to-account provider is offering clients – current and new – a fresh way to pay at the checkout. As part of this, businesses are guaranteed to see an increase in conversion rates, to as high as 98.8%, and a clear reduction in the fees they pay in comparison with traditional payment methods.
Customers will enjoy fewer steps to pay and the added efficiency of return user recognition; Trustly guarantees supercharged success at the checkout. With predictable pricing, costs will be just one amount per transaction – with no variable fees at all. Trustly also states that it is dedicated to providing a seamless integration and will include Success Concierge as standard.
The initiative, revealed only a matter of days after impressive 2023 growth results were announced for the global leader in the industry, reflects Trustly’s unwavering confidence and commitment to continuing to innovate account-to-account payments. Last week, Trustly announced a 79% increase YoY in annual transaction value – reaching $58 billion in total.
Its track record for already attracting major global clients – some examples being Meta, eBay, HMRC, Zalando and Hargreaves Lansdown – signifies that there’s been a distinct change in customer preference and merchants priorities.
Businesses are making attempts to remain innovative and ahead of the curve as millions of consumers increasingly adopt open banking-enabled account-to-account solutions instead of other more standard options when they pay.
Jussi Lindberg, Chief Revenue Officer of Trustly Europe, said: “Our market-leading payment setup embodies Trustly’s mission: to be a growth partner for our clients. We don’t just provide payment solutions; we drive efficiency and value in their businesses. Trustly Azura has delivered remarkable results, and now businesses can experience its benefits. Account-to-account payments are booming, and we’re here to help businesses seize the opportunities it offers.”
If merchants do not see a boost in conversion or a drop in payment costs – at a processing rate of at least 50K transactions each month, for three months, Trustly will reimburse three months’ worth of processing fees. The guarantee is available for both new and existing European customers and is subject to Trustly’s general terms & conditions.
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Latest News
Spinomenal enhances Folktales Series with Story of Cinderella launch
Leading iGaming content provider Spinomenal has unveiled its latest game to join the much-loved Folktales series, Story of Cinderella.
The game is presented within a 5×4 frame that is brought to life with a soft, enchanting soundtrack. The reels are positioned between two golden pillars and luxurious architecture, evoking a regal environment.
A glistening silver slipper, sparkling tiara, antique grandfather clock and a magical wand form the influential symbols in the main game. Free Spins can be accessed only when players find three or more Scattered Free Spins symbols and initially will grant 10 Free Spins.
Any player lucky enough to discover four Free Spins symbols will collect 25 Free Spins and five or more will secure a massive 100 Free Spins.
Once in the Free Spins round, a Cinderella Stacked Wild is randomly attached to one reel for each spin – it moves left and right for each additional spin. The Wild symbol represents all symbols except Free Spins and five Wild symbols on a winning line will pay out x3000 the bet line.
Spinomenal CO-CEO, Omer Henya commented: “Unlike the origins of the word, Cinderella, meaning someone whose attributes are unrecognised, this game instantly catches the attention. Its bright design is complemented by seamless gameplay and the chance for 100 Free Spins means players will have a ball.”
The post Spinomenal enhances Folktales Series with Story of Cinderella launch appeared first on European Gaming Industry News.
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F1 Icon Kicks Off SOFTSWISS New YouTube Series
SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, launches SOFTSWISS Excellence Talks. The YouTube series connects professionals with inspiring leaders from diverse industries, fostering cross-disciplinary collaboration to spark fresh ideas and new perspectives.
SOFTSWISS Excellence Talks will feature renowned experts from various fields, offering practical advice and motivational insights for professionals across industries. New episodes will be regularly announced on SOFTSWISS’ social media platforms and YouTube channel.
The first episode features Formula 1 legend Rubens Barrichello, now Non-Executive Director in Latin America at SOFTSWISS, and Ivan Montik, Founder of SOFTSWISS. In this insightful conversation, Rubens Barrichello reflects on his remarkable F1 journey, shares stories from his time working alongside Michael Schumacher at Ferrari, and explores how lessons from the racetrack can drive success in business.
Ivan Montik, Founder of SOFTSWISS, comments: “We are excited to share our experience and invite exceptional people to SOFTSWISS Excellence Talks to explore the intersections of business and their unique expertise. During these interviews, we aim to uncover commonalities across industries and inspire professionals with practical insights. This project is about learning from extraordinary people, helping businesses thrive, and empowering individuals to be more efficient, stronger, and truly enjoy what they do. In the first episode, Rubens offered incredible insights into teamwork, leadership, and life in one of the most competitive and innovative sports in the world.”
The YouTube show builds on a recent event at the company’s main development centre in Poznań, Poland. At this gathering, Rubens Barrichello delivered an inspiring motivational speech, engaged in a lively Q&A session with local professionals, and awarded prizes for the most thought-provoking questions raised during the discussion.
For a closer look at SOFTSWISS’ vision and innovation, ICE Barcelona 2025 attendees can join the team at Stand 2G42, where more strategies and insights will be shared.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post F1 Icon Kicks Off SOFTSWISS New YouTube Series appeared first on European Gaming Industry News.
Latest News
EGT at ICE Barcelona 2025: Get ready to be stunned
EGT is prepared to make a long-lasting impression on visitors at ICE 2025, which will be held in Barcelona for the first time. The Bulgarian manufacturer of gaming equipment will showcase its compelling selection of bestsellers and high-potential new developments at one of the largest stands at the exhibition 3F30.
Among the novelties that will arouse the greatest interest will be 2 brand-new slot cabinets – 32-32 St and 32-32 Up. These models will certainly not go unnoticed by the event guests.
On display will be the newest addition to the company’s jackpot family – the 4-level Asian-themed Zhao Cai Shuang Yu. It will reveal the astonishing world of its 2 games, Prosperity Strike and Rising Coins.
The attendees will also be able to see and test the latest multigames from the Supreme Selection slot series. The Mega Supreme Fruits, Supreme Red, and Supreme Buy Bonus Prize Selection will present a lot of new slot titles, offering a perfect mix of fascinating themes, attractive bonus features, and great entertainment.
EGT will show its newest ETG developments as well. Among them will be the 32 T terminal, which will make its debut during the show. It will complement the company’s rich portfolio of ETG products, which are the preferred choice in numerous gaming venues around the world.
Expanding its offering, EGT will present the Supreme Series of game mixes, currently including the Supreme Roulette Union and Supreme Green Union multigames. Focusing exclusively on roulette, the Supreme Roulette Union blends the excitement of classic roulette gameplay with innovative jackpot systems and versatile features. Supreme Green Union combines popular games from the company’s portfolio with roulette, Keno, Baccarat, and Blackjack, offering players a unique and engaging experience.
Numerous new AWP and VLT products, created specifically for different markets, will also be at the visitors’ disposal, as well as the casino management system Spider, which will show its latest modules.
EGT Digital will also present its vast array of iGaming solutions, including instant and casino games, jackpots, and its in-house developed “all-in-one” betting platform X-Nave.
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, commented: “ICE is a very important event for us, which gives us the opportunity to meet with industry professionals from all over the world. We will welcome our current and potential new customers and partners at our stand to present them all new products from our portfolio, divided into zones, covering all gaming verticals. I believe in the positive potential of changes. That is why I think that the relocation of the show to Barcelona will open new business horizons and bring many opportunities for building fruitful partnerships, for which we as a company are ready. “
The post EGT at ICE Barcelona 2025: Get ready to be stunned appeared first on European Gaming Industry News.
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