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StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry
New research from StatsDrone – the affiliate programme stats tracker – today, Thursday 11 April, unveils MyAffiliates as the most used affiliate marketing software in the gaming industry.
The research was conducted this month – April 2024 – on a sample of 1,100 affiliate programs with the latest StatsDrone data revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).
MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007.
The findings of the latest research, affirms MyAffiliates’ position as the preferred choice among gaming operators and, with nearly 16% of operators utilizing its software, has today cemented its position as a market leader.
Furthermore, with 17% of gaming operators still relying on proprietary software, the potential for solutions such as MyAffiliates is significant. As a ready-built solution, MyAffiliates seeks to further expand their market share and empower more operators to optimize their affiliate marketing strategies.
John Wright, CEO of StatsDrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so, for us, it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.“
Clemence Dujardin, MyAffiliates Group CEO comments: “Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.” She added, “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”
The post StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry appeared first on European Gaming Industry News.
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BOYLE Casino integrates ThrillTech’s jackpot solution across UK and Ireland
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New partnership to enhance player engagement and revenue through ThrillPots integration
BOYLE Casino, brought to you by one of the UK and Ireland’s leading independent betting and gaming operators, BOYLE Sports, has strengthened its product offering through a new partnership with B2B jackpot specialist ThrillTech.
The deal sees BOYLE Casino integrate ThrillTech’s flagship ThrillPots product into its gaming and casino offering, enabling player-funded, side-bet jackpots across its digital casino and sportsbook platforms.
The integration is now live for customers in both the UK and Ireland, with additional rollouts planned across other regulated markets in 2026.
ThrillPots allows operators to launch bespoke, player-funded jackpot mechanics designed to drive measurable increases in engagement, retention, and monetisation.
Each jackpot is funded directly by opt-in player contributions, giving operators a fully compliant and scalable tool to boost incremental revenue without disrupting gameplay.
Faye Williams, Head of Business Development at ThrillTech, said: “Partnering with BOYLE Casinos and BOYLE Sports marks another major milestone in our growth across Europe. BOYLE Sports is one of the most trusted and respected brands in UK and Irish betting, and its commitment to offering players fresh, responsible, and high-performing experiences makes this a perfect fit.
“ThrillPots was built to deliver tangible revenue uplift while enhancing entertainment value for players – and we’re excited to see it go live with such an iconic operator.”
BOYLE Sports Gaming Director Steve Payne added: “At BOYLE Sports and BOYLE Casino, we’re always looking for innovative, compliant ways to add excitement for our customers. ThrillTech’s player-funded jackpot model gives us a flexible new mechanic that strengthens engagement across multiple verticals while maintaining our focus on responsible growth.
“The integration process was seamless, and we’re confident our players will enjoy the added thrill that ThrillPots guarantees.”
The partnership follows a series of operator integrations for ThrillTech in 2025, as demand for its licensed player-funded jackpot solutions continues to grow across regulated markets worldwide.
The post BOYLE Casino integrates ThrillTech’s jackpot solution across UK and Ireland appeared first on European Gaming Industry News.
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REEVO Partners with BEON
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REEVO has entered into a new partnership with BEON, an emerging game provider known for its technical excellence and fast-paced innovation.
The collaboration will see BEON’s expanding game portfolio integrated into REEVO’s advanced aggregation platform, giving REEVO partners access to BEON’s high-performing and distinctive titles. This partnership reflects REEVO’s ongoing commitment to delivering top-quality, diverse and exciting content to operators worldwide.
BEON’s reputation for simplicity, precision and reliable technology aligns perfectly with REEVO’s vision of creating seamless and scalable solutions for its partners. By adding BEON’s games to its aggregation platform, REEVO continues to strengthen its mission to make premium content easily accessible to operators looking to stand out in a competitive market.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with BEON is another strong step forward for REEVO. Their focus on building quality games backed by solid technology fits perfectly with our approach to innovation and speed. We are excited to bring BEON’s growing portfolio to our partners and believe this collaboration will add real value to the REEVO ecosystem.”
Saba Chkheidze, Managing Partner at BEON, added: “We’re happy to team up with REEVO. We share the same vision of creating high-quality gaming experiences, and we’re looking forward to combining our strengths to bring more value to our partners and players.”
The post REEVO Partners with BEON appeared first on European Gaming Industry News.
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Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe
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The Turkish Football Federation (TFF) has suspended 149 referees and assistant referees after an investigation found hundreds of professional match officials in the country had betting accounts.
Bans ranging from eight to 12 months, based on the severity of the act, have been imposed for involvement in betting activity, with investigations into three other officials still ongoing.
The full list of the penalised officials was published on the TFF website.
Last week, it was revealed a five-year probe had found 371 of 571 match officials have betting accounts, with 152 of those actively gambling.
While some had only bet once, 42 had bet on more than 1000 football matches – with one official found to have placed 18,227 bets.
Like players and coaches, match officials are forbidden from participating in betting activities by TFF disciplinary regulations, as well as those of world governing body Fifa and European governing body Uefa.
“There is a moral crisis in Turkish football. There is no such thing as structure. The fundamental problem at the core of Turkish football is an ethical one,” TFF president Ibrahim Haciosmanoglu said.
“Ask any referee, if there is even one who has not received his pay, I will resign as federation president. In fact, we improved their salaries last year, and again this year.”
No further details of the cases or ongoing investigations were provided.
After the investigation’s findings were announced, a number of Turkey’s top clubs responded.
Besiktas said it “could mark a new beginning for clean football” while Trabzonspor called the development “an historic opportunity to rebuild justice in Turkish football”.
Fenerbahce president Sadettin Saran said: “This is both shocking and deeply saddening for Turkish football.
“But the fact that it is coming to light is a hopeful development.”
The post Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe appeared first on European Gaming Industry News.
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