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The Lottery of the Future: How Digital Technology Will Transform Experience and Impact
Growing demands for businesses to demonstrate that they are purposeful, accountable and worthy of trust will combine with new digital technologies to transform the experience and impact of lotteries in the coming decade, according to a new report published by Allwyn, the leading multi-national lottery operator. Global lottery sales are expected to grow to more than half a trillion US Dollars by 2035, and by more than 40% compared with 2025, according to H2 Gambling Capital.
Working with The Future Laboratory, a strategic foresight consultancy, Allwyn has produced the industry’s first in-depth analysis of the future lottery experience. In The Future of Lottery: A Game for Change, experts say that lotteries are well positioned to meet the expectations of the consumers of 2035.
The emphasis on social responsibility, transparency and meaning from younger adults will see lottery brands double down on their commitment to supporting socially driven causes and responsible gaming, the report says.
“It’s impossible to ignore the power of purpose when considering how Gen Z or young millennials think about where and how they will spend their money in the future,” says Martin Raymond, co-founder of The Future Laboratory.
As digital natives, these groups will also look to brands to embrace new technological possibilities, such as augmented reality and new forms of community engagement and social play.
The report outlines a number of ways in which lotteries could innovate to improve the player experience. For example:
- Making the social impact of lotteries more visible: The use of smartphone apps, QR codes and interactive terminals can tell engaging stories about where lottery returns or taxes are directed – such as supporting investments in sports facilities, arts and cultural institutions or other types of community funding. The report says this heightened transparency could resonate with younger adult consumers’ desire for progress and activism.
- Enhancing the social dimension of game play: Younger adults who play the lottery want to do so within their social circle, sharing their experiences with others. Technology could enable new multi-player formats to promote community and a sense of camaraderie both in the play itself but also in crowdsourcing funds for specific themes or issues.
- Involving players in how lottery funds are spent: Lottery players could collaborate alongside traditional distributors of funds – even between different countries – to help decide the causes, projects or charities that are most deserving of their funds, perhaps choosing between a range of options presented digitally. Multi-national lottery operators have the opportunity to build links and communities between players and causes that transcend traditional geographic boundaries. “As lotteries become more international, they have the potential to become vehicles for achieving broader goals, such as addressing climate change or reducing social inequalities, by focusing on a coordinating a critical mass of inter-related micro solutions,” says the report.
- Using virtual worlds and augmented reality (AR): Lotteries could use virtual worlds to show players how their money is making positive contributions to make the social impact more vivid. AR could allow customers to use their smartphones to scan physical objects to reveal hidden digital lottery tickets or participate in location-based games to win prizes.
Robert Chvátal, CEO of Allwyn Group, said: “Allwyn’s success in running lotteries is because we keep innovating to meet the needs and expectations of both current and new customers. While not every prediction in The Future of Lottery report will come to pass, every word of it will act as a catalyst for us at Allwyn to keep developing lotteries to meet the demands of players in the future, thereby returning more money to governments and good causes.”
Pavel Turek, Allwyn’s Chief Global Brand, Corporate Communication and CSR Officer, said: “As regulated businesses, trust is the cornerstone of the lottery industry’s relationship with the public. As younger generations of consumers expect more from businesses, lotteries have the potential to double down on being a positive force for change in their communities over the next decade.”
Martin Raymond, co-founder and editor-in-chief of The Future Laboratory, said: “Far from a game of chance and luck, the lottery of the future has the opportunity to be a positive vehicle of change for individuals, for communities and for societies at large. Now, thanks to next-generation tech, the industry has more channels that ever to address emerging audiences – bringing the value-focused adult Gen Zs along for the journey with immersive game experiences, responsible strategies and play that has purpose at its core.”
Experts who contributed to the report include Anthony Steed, head of virtual new environments and computer graphics at University College London, Katie Hillier, chief digital anthropologist at Liiv Group and Rosanna Iacono, CEO of The Growth Activists.
The post The Lottery of the Future: How Digital Technology Will Transform Experience and Impact appeared first on European Gaming Industry News.
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Safer Gambling Charities recognised on opening day at ICE Barcelona
Safer Gambling charities Gordon Moody (€30,000), Fejar (€25,000) and FES (€10,000) have been named as the beneficiaries of the charity fund generated by the sponsors of the ICE Sustainable Gambling Zone.
The €65,000 fund was the result of generous donations from leading brands comprising Cirsa, Grupo Orenes, Betsson Group, Flutter, Acordjoc, Alea, Novomatic, Playtech, and Novomatic Spain and takes the total donated at ICE to €385,000.
Ewa Bakun, Clarion Gaming’s Director of Industry Insight said: “Thanks to the generosity of our sponsors I am delighted to be able to announce what are significant five-figure donations to the three charities all of which do outstanding work in the safer gambling space.
“Player Protection is a fundamental objective shared by everyone associated with the Sustainable Gambling Zone. The overarching objective of the Sustainable Gambling Zone is to be at the vanguard of initiatives to help develop healthy play from the outset of the player journey.
“This includes the incorporation of safer gambling considerations from the very start rather than as just a compliance requirement. The goal is to create a more sustainable business in which players continue to enjoy their gambling entertainment experience but where the small proportion who are at risk of developing problems are proactively identified and assisted by operators.”
Clarion Gaming was the first event organiser to embrace safer gambling when it introduced the ICE Consumer Protection Zone seven years ago which went on to establish a template for other events to follow.
Featuring a total of 26 safer gambling bodies, including Spanish organisations ASENCAS and FEJAR, the SGZ will also host three days of educational content dedicated to consumer protection and ESG.
For more information on the world’s biggest gaming technology event and to register: icegaming.com
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Global bettors demand payment choice, speed, and security in play
Paysafe’s annual ‘All the Ways Players Pay’ report reveals insights from 4,300 online sports bettors across Europe, North America, and LATAM
A positive payment experience makes 82% of global online sports-bettors stay to continue wagering with sportsbooks, according to new research released today by leading payments platform Paysafe (NYSE: PSFE). Beyond player retention, the latest ‘All the Ways Players Pay’ annual report underscores the critical role payments play in customer acquisition and the importance of sportsbooks offering localized cashiers with alternative payment methods (APMs) to ensure payment choice plus fast and secure transactions.
The 2025 edition of the report, which includes Latin America for the first time, reveals players in the region share North American and European bettors’ priorities when choosing a sportsbook. Globally, quick and easy payouts are the top factor in sportsbook selection, with 34% of bettors prioritizing payout speed over brand trust (33%), promotions, and odds (both 24%), user experience (18%), and sports market variety (17%). Cashing-out quickly is particularly important to bettors in Romania (prioritized by 42%), the U.S. (41%), and Argentina (37%).
Beyond payouts, global players consider other payment factors more important than everything else except brand trust. Bettors seek rapid deposits (25%) and the availability of their preferred payment methods (also 25%) when choosing a sportsbook.
Players’ desire for diverse payment preferences demonstrates the importance of operators maximizing payment options. In the regions surveyed, debit cards remain the top payment choice (42%), trending even higher in Mexico (63%) and Peru (56%) as well as in jurisdictions that ban iGaming credit card transactions like the U.S. state of Tennessee (51%) and the U.K. (48%).
Despite restrictions, credit cards are preferred by 24% of players globally and remain the top payment method in France (39%). But APMs like digital wallets are challenging cards’ popularity. Digital wallets are a top choice for 38% of global players and are even more popular in Argentina (52%) and densely populated U.S. states like New York (48%) and Florida (46%).
Interest in local payment methods (LPMs) available only in specific regions is robust in the U.S. (16%), where Venmo is popular, but trends highest in Colombia (29%) and Ecuador (24%).
Against the backdrop of a resilient cash culture, LATAM players favor eCash for iGaming, with 30% of Colombians and 25% of both Peruvians and Ecuadoreans considering it a preference, though cash’s popularity also stands strong in Spain and the U.K. (both 22%).
In addition to localizing their cashiers, operators need to focus on transactional speed. With players demanding rapid payouts, 42% of global players expect to cash-out instantly. And 34% consider fast deposits critical to their payment experience, trending highest in Colombia (45%) and Ecuador (43%).
Transaction security is even more important, with 41% of global bettors prioritizing this in their payment experience. Players in Argentina (51%), Peru (48%), and Colombia (46%), as well as Romania (44%) and Italy (43%) appear particularly sensitive to security concerns.
Players’ confidence in the security of their transactions continues to improve, with 66% more confident than a year ago, though there’s no room for operator complacency, with 8% less confident and 26% on the fence. These doubters almost certainly impact operators’ revenue, with 32% of players who’ve not wagered in 6+ months saying fraud concerns were their major blocker.
Looking ahead, players reveal a strong appetite for real-time payments, with 73% expecting this to become the norm at sportsbooks within two years. Over the same period, adoption of APMs like digital wallets and eCash will likely grow, with 60% expecting to wager more with one. Bettors in Colombia (85%) and Peru (81%) are particularly bullish on upping the ante with APMs.
“Our latest ‘All the Ways Players Pay’ research report surveys online sports bettors’ transactional preferences across an unprecedented range of regulated markets in the Americas and Europe,” said Zak Cutler, President of Global Gaming at Paysafe. “Payments are crucial for player acquisition and retention in every single market, but there can be no one-size-fits-all approach. Operators will only maximize conversions and minimize churn if they localize their cashiers and respond to player demand for an exhaustive range of payment options that balance transactional speed with security.”
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SPAYZ.io reflects on milestone achievements in 2024
SPAYZ.io, a global leader in payments technologies, has reflected on a remarkable year of milestones and achievements as it prepares for a series of exciting new industry initiatives. Its expansion into new markets, integration of next generation technologies, and active participation at industry events have collectively paved the way for strengthened partnerships and innovative solutions in 2025.
In 2024, SPAYZ.io launched new payment methods in established jurisdictions like Europe (Open Banking) and South Korea (Virtual Accounts) and emerging markets including Pakistan (Jazzcash, Easypasia), Malaysia (Touch’n’Go, FPX), Indonesia (Dana, OVO), Vietnam (MobileMoney, Viettel). Three new geos were also added; Kenya (M-Pesa), Ghana (MobileMoney) and Congo (MobileMoney).
SPAYZ.io made huge upgrades to ensure its platform,including enhanced provider balance management to optimise operational efficiency, increased fault tolerance to mitigate the impact of Distributed Denial of Service attacks, strengthened fraud prevention measures to safeguard transactions, and a tiered commissions policy.
A key highlight was the enhancement of SPAYZ.io’s existing IT product block. A new structure for team integration and alignment, double productivity output, reducing development time by 20. This was backed by the processing of 77,000 requests, 210 requests per day, in 2024 by the customer support team, offering fast assistance anytime the day.
Alongside these launches, SPAYZ.io took part in 19 exhibitions across 13 countries with 4 booths, expanding its network of partners.
Finally, in line with SPAYZ.io’s philosophy of rewarding partnerships and simplifying collaboration, it launched a new tiered commissions policy in 2024. This structure ensures its partners can benefit from incentives, while providing access to SPAYZ.io’s suite of payment tools.
The past 12 months have laid down a strong foundation for 2025, positioning SPAYZ.io for even greater achievements. The team looks forward to providing regular updates to our expanding network, particular with the 2025 event season well underway.
The post SPAYZ.io reflects on milestone achievements in 2024 appeared first on European Gaming Industry News.
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