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These Are The Top Customer Acquisition Tactics for iGaming Startups

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In a new report, emerging iGaming companies share their strategies for acquiring their first customers.

 

In a new report, emerging iGaming companies share their strategies for acquiring their first customers.

Industry investor Waterhouse VC engaged with a spectrum of companies, both B2C and B2B, to unearth the most effective customer acquisition methods for new startups.

Key insights

  • Seven strategies account for every start-up securing their first customers.
  • 50% of surveyed startups credited only a single strategy for their early traction.
  • High-touch customer engagement is the go-to tactic.
  • Paid ads absent in the list of top tactics for customer acquisition.
  • Tactics deployed to attract initial customers are often significantly different from those used in scaling customer acquisition.

“High-touch customer engagement emerged as the clear front-runner,” says Tom Waterhouse, Chief Investment Officer at Waterhouse VC. “It reinforces the idea that in the early stages, doing things that don’t easily scale can be the key to building a solid customer base.”

Incentivizing early adopters came in as the second most popular tactic, highlighting the significance of immediate customer rewards and recognition.

Tactic B2B Company Examples B2C Company Examples
Leverage Your Network Low6, Circle Squared Sisu Group
Targeted Influencer Marketing   Shuffle, Invincible GG
Strategic Partnerships Caerus Risk Solutions, Low6, Circle Squared  
High-Touch Customer Engagement Kinectify, Circle Squared BetDex, Betting Hero
Incentive-Driven Acquisition Voxbet Novig, BetDex, Invincible GG, Sisu Group (ReSpin)
Market-Specific Localization Checkd Group, Simplebet  
Strategic PR Octoplay, FBastards, Checkd Group  

 

A notable trend observed in the study indicates that B2B startups typically concentrated on one or two strategies, in contrast to B2C startups which tended to adopt two to three approaches. For instance, Shuffle, an online crypto casino, led the way for B2C startups by employing four distinct tactics to achieve their initial growth.

Ishan Haque from Shuffle describes their novel approach: “Instead of participating in traditional acquisition channels like streaming or traditional affiliate marketing, we recognized our edge in finding influencers with a small following, but that following consisted of 1000 true fans.”

In the realm of B2B startups, Checkd Group particularly stood out. Callum Broxton, Head of US Operations, remarks, “For our US launch … we were able to leverage our established UK business to build relationships with North American operators.”

Dublin-based ‘speak-to-bet’ technology company Voxbet focused on offering incentives, in the form of exclusivity, as a way to acquire their first customers.

Jonathan Power, Founder & CEO, remarks, “Typically, we have used exclusivity as the reward for an early adopter. I think this is now more important than ever because if you look at innovation over the last 15 years – betting in-running, cash out and bet builders – in each case once 1 operator proved demand every operator copied within months.”

Tom Waterhouse further comments, “The absence of paid advertising in these early stages reflects a strategic shift towards more organic and relationship-driven growth methods. It’s a reminder that understanding your audience and directly engaging with them is a precursor to scaling acquisition through paid channels.”

 

About Waterhouse VC

Launched in August 2019 by Tom Waterhouse, Waterhouse VC specializes in global publicly listed and private businesses within the wagering and gaming sectors. The fund offers wholesale investors access to the Waterhouse family’s extensive experience spanning over a century in the industry. Since its inception, the fund has delivered performance of over 27x, with a return of +39.5% in 2023.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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Week 24/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Relax Gaming is heading into the lawless frontier with its newest release, Bounty County. Set in a raucous Wild West town, this 6×6 Scatter Pays slot puts players in the boots of a bounty hunter tasked with tracking down notorious bandits across reels brimming with action. Bounty County offers players the chance to win up to 5,000x their bet via several different paths to riches. Three distinct bonuses are unlocked after defeating all of the bandits, each offering a different level of volatility.

BGaming offers players a charming and relaxing gameplay experience in the stunningly crafted Mystery Garden slot game. Step into a beautifully designed and enchanting garden where you are encouraged to sit back and take in the beauty all around you. This traditional slot game offers a calming alternative to the flashy visuals and high-tempo sounds found in other modern slots.

Get ready to cultivate a golden fortune in Money Tree – the brand-new Premium release from sought-after software provider, Swintt, that takes players on a timeless journey through ancient Chinese traditions where fortunes of up to 3,000x are waiting to be won! A classically designed five-reel, 50-payline slot, Money Tree takes place on an ornate red and gold gameboard where effigies of powerful dragon, tiger, frog and fish spirits guard over three rewarding bonus features that have the power to award huge prizes and one of four local jackpots.

Push Gaming has launched Henry the Ape, a high-energy slot that blends bold personality with signature volatility and punchy, progression-based gameplay. Created for players who enjoy fast-paced action and thrilling twists, the new title brings a fresh perspective to a familiar format by putting the Super High Paying symbol at the heart of the action. The result is a game designed to build excitement not only in the bonus but also throughout the base game.

Play’n GO’s latest release King of Sweets combines playful design with feature-rich gameplay in a vibrant 5×5 cascading slot brimming with sugar-fuelled surprises. Set in the colourful confectionery kingdom of Sweetland, King of Sweets invites players into a sugar-dusted world where flavour has all but vanished. With fondant robes and a lollipop crown, the King of Sweets embarks on a flavour revival using the mythical Bomb of Taste.

Belatra has released its delicious new title,  Bear’s Tricks – a vibrant cascading slot bursting with sweet rewards, playful animations, and wild surprises. Set in the imaginative Berry Land overflowing with juicy treats, Bear’s Tricks whisks players away to a world where strawberry fields and raspberry groves hide fun features and big win potential.

Spinomenal has released its latest game within its outstanding Mythology series, 4 Horsemen – Hold & Hit. Set amidst a fiery apocalypse, 4 Horsemen – Hold & Hit transports players into a world wrecked by ruin. The game is presented within a 5×3 framework set with crumbling temples and burning skies, heightened by an immersive cinematic soundscape.

Evoplay has launched Queen of Sirens, a feature-rich slot inspired by the mystery and power of mythological sea creatures. Set in a deep-sea world of crashing waves and hidden treasures, Queen of Sirens introduces a range of dynamic features designed to enhance player engagement and foster long-term retention.

Amusnet has released its latest slot game, 40 Extra Crown 6 reels. The game features a classical yet modern royal theme and offers thrilling gameplay, state-of-the-art graphics and exhilarating sound effects. It is an exciting 6-reel upgrade of the player-favourite Extra Crown game series and will undoubtedly impress all lovers of timeless classics with its glamorous layout.

Get ready to ignite the reels with Liberty & Freedom Hold and Win Extreme 10,000, the latest explosive release from Booming Games! Packed with American pride, this 5×3 slot takes you on a star-spangled thrill ride with 25 paylines and a chance to win up to 12,000x your bet. Feel the rush as Bald Eagles, Liberty Bells and Uncle Sam’s hat line up for patriotic payouts, while the Wild helps you strike it rich.

 

The post Week 24/2025 slot games releases appeared first on European Gaming Industry News.

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Genius Sports Announces Strategic Partnership with iSpot

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Genius Sports, the data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, announced a strategic partnership with TV measurement company, iSpot.

The partnership will provide Genius Sports with iSpot’s Outcomes and Unified Measurement solutions, which verifies and measures video advertising across the vast array of content types — such as linear TV and streaming platform apps and services — that consumers have at their fingertips.

In doing so, Genius Sports clients will now have an unprecedented ability to understand deduplicated audiences over these viewing sources as well as understanding the true ROI and impact their media strategies have on consumer action.

“This partnership with iSpot represents a significant advancement in our ability to deliver measurable value to brands in sports. By integrating iSpot’s industry-leading measurement capabilities into FANHub, we enable our clients to understand the true impact of their campaigns across the fragmented sports viewing landscape. In an era where fans engage with content across multiple screens and platforms, this unified view of performance and outcomes will transform how brands optimize their sports-adjacent investments,” said Josh Linforth, Chief Revenue Officer at Genius Sports.

Specifically, Genius Sports will integrate iSpot’s Unified and Outcomes measurement solutions and data insights into FANHub, their omnichannel platform, purpose-built to reach sports fans by expanding access to premium, brand-safe advertising inventory across the web, mobile and streaming TV.

“We’re thrilled to partner with Genius Sports in order to help the broader media marketplace capitalize on the clear opportunity that exists with what are often loyal fans. Sports programming alongside the growth in sports books have unlocked a great deal of value for marketers over streaming and digital channels, and one of iSpot’s key missions is to help brands unlock and harness that value,” said Emily Wood, VP of Business Development at iSpot.

The post Genius Sports Announces Strategic Partnership with iSpot appeared first on European Gaming Industry News.

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SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025

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SYNOT Group once again took part in the prestigious Belgrade Future Gaming exhibition, held on May 27–28, 2025, in Belgrade, Serbia. At booth A3, featuring a brand-new casino-inspired design, SYNOT presented its latest technologies and gaming solutions, which were met with positive feedback from both visitors and business partners.

This year’s presentation built on the successful introduction of the company’s new visual booth concept at the ICE exhibition in Barcelona. Representatives from SYNOT W, SYNOT Games and SYNOT Interactive brought a comprehensive range of products and solutions to the Serbian capital.

SYNOT unveiled its newest product innovations and technological advancements, including a broad portfolio of the latest gaming cabinets and systems. The world premiere of the ST3-27 cabinet, which features 27-inch monitors, attracted significant interest when it was unveiled to the public for the first time in Belgrade.

Among other presented models was the modular ST2-32 cabinet, the first of its kind in the SYNOT portfolio. It was showcased in a configuration featuring an LED jackpot display and the Gamifire Prime gaming system, offering 36 games. Also on display were the brand-new Firebird Gold system, offering a mix of 42 classic and Hold and Respin games, and Firebird Platinum, featuring a combination of 36 classic and linked games.

Visitors could also see other proven models, including the UP2-32, UP1-27, and Eclipse FL-32. The presentation was further enriched by updated jackpot systems, such as the new version of SUPER LINK for slot machines with 8 linked games, presented in the UP2-32 cabinet with LED display; MAGIC BALL LINK in the Eclipse FL-32 setup; and the well-known Firebird Red, Blue and Explosive Games Premium+, which drew significant attention.

A key part of the SYNOT presentation was the SYNNET Casino Management System, introduced by experts from SYNOT Interactive. The company also showcased its complete portfolio of iGaming software solutions. Meanwhile, SYNOT Games highlighted its growing offer of over 200 online games, including the innovative retention tool PEAK, which enables operators to launch targeted promotional campaigns.

“Belgrade Future Gaming is traditionally an important event for us. It provides the opportunity to present our latest innovations, meet with partners, and explore new business opportunities. We were very pleased with the high attendance at our booth and the positive reactions to both our new products and booth design. Throughout the exhibition, we held numerous productive meetings that opened up further opportunities for collaboration. This strong interest from industry professionals confirms that BFG remains a key platform for strengthening the SYNOT brand and expanding our business in the region,” said Roland Andrýsek, Sales Director of SYNOT GROUP.

The post SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.

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