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Liquidnitro Games raises $5 million in funding round led by Nexus Ventures

Published

10 months ago

March 29, 2024

Reading Time: 2 minutes

Liquidnitro Games, which provides a variety of services to game publishers, has raised $5.25 million in a seed funding round led by Nexus Venture Partners.

The firm did not disclose the valuation at which the funding happened. The funds will be used to boost capabilities around art, design, engineering, product and marketing, among other things, cofounder Sandeep Kowdley told ET in an interaction.

Liquidnitro was founded in December last year by Kowdley, Krishna Dhanekula, Arun Kunchala, and Suresh Manthena. All four cofounders are former executives of game publishing major Electronic Arts, and have worked around major titles like Tetris, Plants vs Zombies, and Need for Speed.

“India’s talent pool offers a strategic advantage, allowing us to pioneer geo-adapted production and live services, unlocking huge value for global publishers. With our unique model, we’re poised to revolutionise the games industry on a global scale, driving growth and innovation while tapping into new and diverse markets,” said Sameer Brij Verma, managing director at Nexus Venture Partners.

Liquidnitro will provide services of four different types to large gaming studios, Kowdley said. It will offer end-to-end live services, which means it will maintain and update games that are already published by studios depending on factors like the demography and behaviour of gamers.

The firm will help gaming studios enter new markets like India through specific strategy around gameplay, community management, marketing and so on. It will also offer services around testing and prototyping games in the game production process. Finally, the firm will co-produce some games and live services.

Though Liquidnitro will be working with a number of western gaming studios in developed markets, where most of the monetisation currently happens, India will remain important to its strategy, Kowdley said.

“We remain extremely bullish on India and you can successfully monetise the Indian user too, as long as you adapt your game to their tastes, as titles like Call of Duty, BGMI and Freefire have shown. This huge potential is partly the reason we started this firm, and we want to open up this potential to more international developers,” he added.

Source: indiatimes.com

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iGP launches GamePark and PayLab to enhance offering provided to partners

Published

2 hours ago

January 21, 2025

George Miller

Reading Time: 2 minutes

AI recommendation engine and comprehensive payment services to accelerate customer growth

iGP, the prominent iGaming platform and aggregator supplier, has significantly boosted its customer offering by integrating two key products from SameGrid: GamePark, a data-driven AI recommendation engine, and PayLab, a payment orchestration and reconciliation service.

GamePark’s content recommendations create personalized customer experiences based on a number of factors. These include ‘Because You Played,’ ‘Similar Players Liked,’ ‘Exclusive VIP Picks,’ and thematic-based game picks amongst others.

With thorough A/B testing within the system, partners can compare strategies and performance. The engine can be integrated within any CRM while recommendations can also be tailored to your KPIs and business costs.

PayLab has access to over 400 PSPs, more than 100 currencies and cryptocurrencies, and advanced geo-targeting. It ensures the most optimized payment solutions regardless of territory.

The system also boasts a range of in-built Managed Services including full PSP management, risk and fraud management, and marketing and commercial support.

The launch of GamePark and PayLab reaffirms iGP’s ethos of placing the satisfaction of its partners and their players at the heart of its products and solutions.

The teams from iGP, GamePark, and PayLab will be at ICE in Barcelona from January 20 – 22 2025 to meet partners who could benefit from greater personalization of their offering.

Daniel Dwek, VP of Product at GamePark, said: “Players in the iGaming industry are always seeking fresh and exciting experiences. With our groundbreaking AI recommendation engine, we will provide players with personalized content tailored to their preferences.”

Ariel Reem, CEO at PayLab, added: “iGaming operators require advanced systems to manage the volume of payments. With orchestration, reconciliation and managed services combined within the PayLab offering, iGaming companies need look no further for a neat payment solution.”

Jovana Popovic Canaki, CEO at iGP, commented: “The launch of GamePark and PayLab will undoubtedly complement our offering. Both products will maximize engagement for our partner operators and deliver seamless player experiences, which is always our aim.

“Tailored content and comprehensive payment solutions are two of the most important factors for a successful business and we are sure our latest offering can provide unmatched experiences.”

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Latest News

The World of Esports Unites: 136 Nations Registered for 2025 Season

Published

2 hours ago

January 21, 2025

George Miller

Reading Time: < 1 minute

The International Esports Federation (IESF) is thrilled to announce a major milestone as 136 nations have officially registered for the National Qualifiers of the 2025 esports season. This record-breaking level of participation underscores the remarkable growth and global appeal of esports, uniting athletes and fans from every corner of the world under one shared passion.

The National Qualifiers, which commenced on January 15, 2025, mark the start of an exciting journey for millions of athletes. Competing across a diverse range of PC, mobile, and console titles, these athletes are fighting for the opportunity to represent their nations on the largest stage of esports.

Highlighting the significance of this achievement, IESF General Secretary Boban Totovski stated:
“The participation of 136 Member Federations in this year’s National Qualifiers is an extraordinary accomplishment. It reflects the deep passion, dedication, and unity within the global esports community. We eagerly anticipate witnessing the emergence of this year’s national champions and the incredible talent that will define the 2025 season.”

As IESF celebrates its 16-year legacy, the 2025 season is another step forward in showcasing esports as a powerful unifying force. The federation remains committed to supporting the growth of the esports ecosystem, encouraging the next generation of athletes, and celebrating the diversity within the global esports community.

The 2025 season will bring nations together to honor the competitive spirit and creativity of esports. With 136 nations involved, IESF reaffirms its dedication to fostering collaboration, inspiring excellence, and showcasing the exceptional talent of athletes from all over the world.

The journey to an unforgettable year in esports has begun, as IESF continues to bring the world closer through the shared passion for competitive gaming.

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Latest News

Exclusive Collaboration: Digitain and Museum LEGENDS: The Home of Football Presented by LALIGA

Published

2 hours ago

January 21, 2025

George Miller

Reading Time: < 1 minute

Digitain announces an extraordinary partnership with the Museum LEGENDS

Digitain, is proud to announce an extraordinary partnership with the Museum LEGENDS, presented by LaLiga, debuting at ICE Barcelona 2025. As pioneers of this unique concept, Digitain is bringing football history to life by hosting an exclusive pop-up museum right at the heart of its stand 5J30.

For the first time ever, visitors will have the opportunity to marvel at iconic memorabilia from football legends and timeless icons, including Pele, Maradona, Messi, Ronaldo, Figo, and many more. This once-in-a-lifetime experience will showcase treasured items that define the legacy of the world’s greatest footballers.

The Museum area at Digitain Stand will be open to the public from January 20th to 22nd, 2025. Whether you’re a fan or simply curious, this exhibit is must-see.

Laura Valdeolivas, CEO of LEGENDS: “We are thrilled to partner with Digitain for this groundbreaking initiative. Bringing the rich history of football legends to life at ICE Barcelona 2025 aligns with our mission to celebrate the beautiful game and its icons. This collaboration with Digitain represents an innovative way to connect fans and industry professionals with football’s storied past.”

Aregnaz Hakobyan, CMO of Digitain Group: “Digitain has always been at the forefront of innovation, and this exclusive partnership with the Museum of Legends powered by LaLiga exemplifies our vision of creating unique, memorable experiences. Hosting this pop-up museum is not just about showcasing history; it’s about inspiring fans and celebrating the legacy of football legends. We can’t wait to welcome visitors to our stand at ICE Barcelona.”

Don’t miss out on this groundbreaking collaboration and the opportunity to explore the magic of football history.

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