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Low6 launches free-to-play games suite for EUROs
The diverse array of games equips brands with a multitude of options to attract and retain users throughout the tournament.
Low6, the leading gamification innovator, has today launched its new suite of mobile-first, free-to-play games tailored for the UEFA Euro 2024 tournament.
With the excitement surrounding one of the most anticipated football events, Low6’s latest offering aims to provide sportsbook operators, publishers and brands with dynamic and engaging solutions to acquire and retain users throughout the tournament.
Brands can now access the following suite of games:
- Brackets – Attracting users pre-event to select which team they believe will advance across each stage of the tournament.
- Match Day Challenges– Engaging users throughout the tournament with daily interactive retention tools including Bingo, Spot The Ball, Over/Under, Spin-The-Wheel and football scratch card.
- Predictors – Pick’em style questions to test fans predictions on what they think will happen throughout a game.
- Trivia – Interactive quiz formats to appeal to a wide audience and test their football knowledge.
- Fantasy – Immersing the most active fans in next-level fantasy where they can play the manager throughout the tournament.
- Arcade – Fun and fast nostalgic games that keep fans returning to get the top score.
- FanVote – Simple polls to let fans choose who their player of the match is
The easy-to-integrate fully customisable games come equipped with integrated advertising solutions to best promote operator offers or activate a brand’s partner’s sponsorship. This includes display banner and interstitial formats as well as the ability to service in-app pop-ups, emails and push notifications. Low6’s real-time in-game analytics and hyper-personalised communications can also be leveraged by brands to upsell their wider product offering.
“Brands globally are looking at new and innovative ways of capturing fans attention at sporting events and here at Low6 we’ve developed the perfect play for the Euros” comments Jamie Mitchell, CEO of Low6. “We’ve finely tuned our free-to-play games to provide a winning strategy in not only attracting new users but scoring higher level of engagement throughout the tournament”.
The post Low6 launches free-to-play games suite for EUROs appeared first on European Gaming Industry News.
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The World of Esports Unites: 136 Nations Registered for 2025 Season
The International Esports Federation (IESF) is thrilled to announce a major milestone as 136 nations have officially registered for the National Qualifiers of the 2025 esports season. This record-breaking level of participation underscores the remarkable growth and global appeal of esports, uniting athletes and fans from every corner of the world under one shared passion.
The National Qualifiers, which commenced on January 15, 2025, mark the start of an exciting journey for millions of athletes. Competing across a diverse range of PC, mobile, and console titles, these athletes are fighting for the opportunity to represent their nations on the largest stage of esports.
Highlighting the significance of this achievement, IESF General Secretary Boban Totovski stated:
“The participation of 136 Member Federations in this year’s National Qualifiers is an extraordinary accomplishment. It reflects the deep passion, dedication, and unity within the global esports community. We eagerly anticipate witnessing the emergence of this year’s national champions and the incredible talent that will define the 2025 season.”
As IESF celebrates its 16-year legacy, the 2025 season is another step forward in showcasing esports as a powerful unifying force. The federation remains committed to supporting the growth of the esports ecosystem, encouraging the next generation of athletes, and celebrating the diversity within the global esports community.
The 2025 season will bring nations together to honor the competitive spirit and creativity of esports. With 136 nations involved, IESF reaffirms its dedication to fostering collaboration, inspiring excellence, and showcasing the exceptional talent of athletes from all over the world.
The journey to an unforgettable year in esports has begun, as IESF continues to bring the world closer through the shared passion for competitive gaming.
The post The World of Esports Unites: 136 Nations Registered for 2025 Season appeared first on European Gaming Industry News.
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Exclusive Collaboration: Digitain and Museum LEGENDS: The Home of Football Presented by LALIGA
Digitain announces an extraordinary partnership with the Museum LEGENDS
Digitain, is proud to announce an extraordinary partnership with the Museum LEGENDS, presented by LaLiga, debuting at ICE Barcelona 2025. As pioneers of this unique concept, Digitain is bringing football history to life by hosting an exclusive pop-up museum right at the heart of its stand 5J30.
For the first time ever, visitors will have the opportunity to marvel at iconic memorabilia from football legends and timeless icons, including Pele, Maradona, Messi, Ronaldo, Figo, and many more. This once-in-a-lifetime experience will showcase treasured items that define the legacy of the world’s greatest footballers.
The Museum area at Digitain Stand will be open to the public from January 20th to 22nd, 2025. Whether you’re a fan or simply curious, this exhibit is must-see.
Laura Valdeolivas, CEO of LEGENDS: “We are thrilled to partner with Digitain for this groundbreaking initiative. Bringing the rich history of football legends to life at ICE Barcelona 2025 aligns with our mission to celebrate the beautiful game and its icons. This collaboration with Digitain represents an innovative way to connect fans and industry professionals with football’s storied past.”
Aregnaz Hakobyan, CMO of Digitain Group: “Digitain has always been at the forefront of innovation, and this exclusive partnership with the Museum of Legends powered by LaLiga exemplifies our vision of creating unique, memorable experiences. Hosting this pop-up museum is not just about showcasing history; it’s about inspiring fans and celebrating the legacy of football legends. We can’t wait to welcome visitors to our stand at ICE Barcelona.”
Don’t miss out on this groundbreaking collaboration and the opportunity to explore the magic of football history.
The post Exclusive Collaboration: Digitain and Museum LEGENDS: The Home of Football Presented by LALIGA appeared first on European Gaming Industry News.
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