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GameRefinery Expands Live Events Tracker to PC and Console, Offering Cross-Platform Insights

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Developers and marketers can now use the Live Events Tracker to analyze the impact of live events on revenue and downloads for PC, console, and mobile games.

GameRefinery, a Liftoff Company, today announces the significant expansion of its Live Events Tracker analytics service, now covering PC, PlayStation, and Xbox for the first time, alongside its well-established mobile coverage.

This transformation positions GameRefinery as the essential multiplatform solution for developers and publishers seeking data-driven strategies to optimize live in-game events. With unparalleled insights into player behavior across the entire gaming landscape, GameRefinery helps studios deliver the best possible live event experiences on all major platforms for the first time.

Game developers can use the Live Events Tracker to analyze the impact of live events on revenue, download figures, and in-game purchases for the most popular games. The tool can also be used to compare and filter live events across different games, event types, and event durations to get a better understanding of the latest trends and how live events are monetized.

The Live Events Tracker includes a detailed analysis of the following: 

  • Event overview and a breakdown of any narrative, story, and scenario elements
  • How IP is being integrated and monetized in live events
  • Monetization mechanics such as battle passes, subscription plans, limited-time shops and currency, ad implementation, and in-app purchases (IAPs)
  • Gameplay mechanics such as new game modes, implementation, and how they’re accessed
  • Impact of live events on revenue and downloads

Supported by a dedicated team of in-house analysts, GameRefinery monitors the latest events and provides detailed, daily updates on all aspects of live events, supported with screenshots and event descriptions. This enables video game companies to understand what resonates with players – critical for developers who may not have experience on all current platforms.

“With user acquisition costs soaring, live events are the key to building a loyal player base and maximizing revenue,” comments Brendan Fraher, General Manager at GameRefinery, a Liftoff Company. “However, the lack of reliable, cross-platform data has made it incredibly difficult for studios to understand what truly drives event success. It’s like navigating without a map – lots of effort with uncertain results.

“GameRefinery empowers developers to make informed, data-driven decisions. Our Live Events Tracker reveals not only which mechanics resonate but also how they perform differently across all platforms. With this knowledge, studios can tailor events for maximum impact, transforming live ops into a powerful growth engine.”

The Live Events Tracker is now live and available to game companies worldwide. More information on the full product offering can be found via GameRefinery’s website.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry

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NIP Group Inc., a leading digital entertainment company, announced that it has entered a multi-year partnership with the Abu Dhabi Investment Office (ADIO) to drive gaming, media and entertainment growth in Abu Dhabi.

The five-year landmark agreement will see ADIO support NIP Group’s expansion in the region. Under the agreement, ADIO will support the Company with access to financial and non-financial growth opportunities valued at up to US$40 million over a four-year period. The NIP Group will establish its global headquarters in Abu Dhabi and will contribute to local employment in the esports and gaming sector. The Company will also increase its capacity across key business verticals in the region, including esports operations, creative studios and game publishing, alongside events and talent management.

Through the partnership, NIP Group will work directly with ADIO to advise on its gaming and esports strategy, leveraging Abu Dhabi’s location and resources to build a thriving local gaming ecosystem and deliver innovative digital entertainment solutions worldwide.

“We’re delighted to partner with ADIO as we bring together our Eastern and Western businesses, establishing a truly global headquarter that represents not only our growth as a company but the growth of gaming and entertainment in the Middle East. Our selection as a key partner is the ultimate testament to NIP Group’s industry legacy and leadership,” said Hicham Chahine, Co-CEO of NIP Group.

Mario Ho, Chairman and Co-CEO of NIP Group, said: “This partnership underscores our dedication to sustainable global expansion and operational excellence. This collaboration with ADIO not only reflects our growth ambitions but also our commitment to creating meaningful opportunities for local talent. By creating new jobs and amplifying Abu Dhabi’s leadership in esports and gaming, we aim to empower a new generation of professionals who will drive the gaming and entertainment sector forward in the Middle East and beyond.”

H.E. Badr Al-Olama, Director General of ADIO, said: “ADIO’s partnership with NIP Group reflects our shared ambition to lead in innovative industries of the future at the cutting edge of entertainment and technology. Welcoming NIP Group to Abu Dhabi represents an important addition to this endeavour, and we look forward to collaborating to ensure a dynamic future for Abu Dhabi’s esports and gaming industries.”

Through the partnership, NIP Group will have support from the broader Abu Dhabi ecosystem, which will help the Company expand its business in the Middle East and globally.

The post NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry appeared first on European Gaming Industry News.

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BetConstruct Introduces The Last Battle Universe B2B Reward Feature for Partners

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Within the ICE Barcelona 2025 framework, iGaming industry veteran BetConstruct has introduced The Last Battle Universe, a new B2B feature developed exclusively for partners that is set to change the ways businesses interact with partners.

The Last Battle Universe is a testament to how BetConstruct values its partnerships and remains committed to opening up new possibilities for mutual growth. The recent novel initiative allows partners to earn points after meeting specific pre-defined criteria. The points can include monthly turnover, active products and more.

The more of these points partners collect via The Last Battle Universe, the greater rewards they will unlock, with cashback on setup fees reaching up to 100%. Furthermore, The Last Battle Universe has zero setup fee for BetConstruct and Fastex partners, making it all the more inciting.

The post BetConstruct Introduces The Last Battle Universe B2B Reward Feature for Partners appeared first on European Gaming Industry News.

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Dutch Gaming Authority Maps Risky Gambling Behaviour with Markers of Risk Research

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The Dutch Gaming Authority (KSA) has used collected (pseudo-anonymised) player data to map indicators of risky gambling behaviour. With the results of the research, the supervisor can compare the various license holders with each other in other areas than just extreme losses.

Gambling problems and excessive gambling are often associated with the loss of large sums of money. Gambling large amounts of money can indeed be an indicator of risky gambling behaviour, but other indicators also play an important role in detecting problem gamblers, such as playing time or changes in gambling behaviour (for example, gambling more often or at unusual times).

Licensed gambling providers have a mandatory data vault (CDB) in which pseudonymised player and transaction data is stored. The KSA has analysed this data to map risky gaming behaviour, to look at (the usefulness of) applied interventions by providers and to compare the different providers with each other.

The study looked at various indicators of problem gambling: intensity (gambling many days, or losing a lot of money), loss of control (number of deposits per day), increase in gambling behaviour (gambling more often or for longer, spending more money), chosen game (for example sports betting versus slot machines) and interventions by the provider. The analyses were conducted based on one year of data from the CDB.

By comparing or linking different indicators, the KSA gained many new and interesting insights. For example, playing at night is generally seen as an important indicator of risky gambling behaviour. The data shows that players play casino games more often than sports bets at night. This could mean that casino games are riskier than sports bets. At the same time, it could mean that placing sports bets at night is a stronger indicator of risky behaviour: it occurs less often and deviates more from the norm.

The KSA is now looking at how this research and the findings from it can be used by the supervisor to gain more insight into possible problem players and how to tackle them. In addition, it is looking at how the insights obtained can be used in other ways to improve supervision.

The post Dutch Gaming Authority Maps Risky Gambling Behaviour with Markers of Risk Research appeared first on European Gaming Industry News.

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