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CHEL INTEL: EUROPEAN CHAMPIONSHIP EDITION
This is CHEL Intel: European Championship Edition, where we’ll provide an overview of the EA SPORTS NHL 24 European Championship, profile the eight players who have qualified for the Final round, as well as provide updates from the North American side of the draw. The final round of the EA SPORTS NHL 24 European Championship will take place in-person on Sunday, March 17 at the Copenhagen Media Facility in Copenhagen, Denmark. The full live stream will be available on the NHL’s Twitch channel beginning at 7 p.m. CET / 1 p.m. ET.
Now in its eighth season, the EA SPORTS™ NHL 24 World Championship is the NHL’s premier global esports competition and concludes by crowning a World Champion on April 7, 2024. News, qualifier information and results can be found in real time on the tournament’s website. Fans can follow along on social media using #NHL24WC.
Returning for consecutive seasons, the NHL24WC European Championship broadcast team will be led by gaming expert and play-by-play announcer Cameron ‘NoSleeves’ Halbert with color commentator Anthony ‘GrizGoal’ Scibilia III providing player background and analysis.
EA SPORTS NHL 24 European Championship Format
The European Championship will be played among the top eight players from European Console Final. The right players will be split into two pools of four players who will compete in a best-of-one round robin. Players will be assigned to a round-robin pool based on order of seeding from the European Console Final. Each round robin match will be scored as two points for a win, one point for an overtime loss, and zero points for a regulation loss. Ties will be broken by (1) head-to head record, (2) goal differential, (3) number of total goals for, (4) fewest number of goals against, and then (5) a coin flip.
The top two finishers from each pool will advance to a semifinal round. The highest finisher in one pool will play the second finisher in the other. The semifinal and final rounds of the European Championship will be a best-of-three to determine the European Championship.
EA SPORTS NHL 24 European Championand runner up will also automatically qualify for the EA SPORTS NHL 24 World Championship held on April 7 in New York.
All remaining NHL24WC competitions will be played on the PlayStation 5 Console.
The EA SPORTS NHL 24World Championship is produced by NHL24WC partner DreamHack Sports Games(DHSG), a brand of the ESL FACEIT Group (EFG), the leading esports and video game entertainment company. EFG is dedicated to creating worlds beyond gameplay and builds innovative ecosystems that enable global communities of players, fans and creators around esports and video games.
Let’s meet the finalists:
Along with being one of the youngest players in the field, Alphaborje (Liam Borjesson) is also one of the two Swedish competitors in the European Final, hailing from Eksjo, Sweden. He has played competitively for three years and is excited to be competing in his first European Final despite being relatively new to the NHL’s global gaming tournament. Alphaborje hopes his calm demeanor and offensive attacking style will help him bring home the title and $15,000 USD prize in his first LAN event. He is just getting started and would like to use the money to upgrade his gaming setup.
Borjesson is a huge Detroit Red Wings fan and has appropriately chosen to represent the club for the European Final. His favorite player is Red Wings forward and fellow countryman Lucas Raymond (Gothenburg, SWE), who was a star of Frölunda – Borjesson’s favorite team in the Swedish Hockey League – before being drafted by the Red Wings (No. 4 in 2020).
Alphaborje played ice hockey for eight years before picking up the console. While he is one-of-a-kind in the virtual rink, it may be surprising that he has a twin brother. Alphaborje’s fandom for up-and-coming stars extends further than just his favorite player, as he believes Blackhawks rookie Connor Bedard should be on the cover of NHL 25.
Road to the European Championship
European Championship: Console Final – Playdown Round of 16 (series win 2-0 vs. JJJimbo-)
European Championship: Console Final – Playdown Round of 32 (series win 2-0 vs. bystorm__)
European Championship: Console Final – Playdown Round of 64 (series win 2-1 vs. juusoskari)
European Championship: Console Final – Playdown Round of 128 (series win 2-0 vs. AgreLith)
EU Championship Open Play (PS5): 1,787 points, 18 wins
* * * * *
A consistent NHLWC performer, Eken45jr (Henrik Eklund) is one of two Swedish players in the final eight vying for the EA SPORTS NHL European Championship title. The 24-year-old Vasternorrland-native is representing the NHL’s Pittsburgh Penguins during this year’s competition, and lists captain Sidney Crosbyas his idol and favorite player. Eken played ice hockey growing up until he was 16 and wanted to be a great role model like Crosby, both off and on the ice. Unfortunately, his hockey career abruptly ended when he became sick and needed to have a kidney replacement, which made him miss a full year in recovery.
His passion for the game, however, continued on the virtual ice when he started to play the NHL title in 2008 and started to play competitively in 2018. Eken describes himself as “chill and laid back” and says his pregame routine usually involves working out to clear his mind. His strengths are his hockey IQ as well as his ability to read the game and adapt to his opponent. He loves playing at LAN events and has family near and far cheering him on.
Eken’s accolades include being an NHL GWC European regional finalist in three consecutive season (2020-2022), a nine-time Swedish Champion and winning the 2021 Bolts Chel Challenge title. His resume includes success in 6v6 and 1v1 competitions. Off the virtual ice, Eken45jr has also found success as an above average golfer with a 6 handicap.
An avid NHL hockey fan, Eklund’s most memorable NHL experience was skating at Rogers Arena in Vancouver when he was younger.
Road to the European Championship
European Championship: Console Final – Playdown Round of 16 (series win 2-0 vs. Johicho96)
European Championship: Console Final – Playdown Round of 32 (series win 2-0 vs. CptAnonymous91)
European Championship: Console Final – Playdown Round of 64 (series win 2-0 vs. Renson)
European Championship: Console Final – Playdown Round of 128 (series win 2-0 vs. biqqiz)
EU Championship Open Play (PS5): 2,024 points, 24 wins
* * * * *
The most decorated player on the EA SPORTS NHL World Championship circuit, Eki (Erik Tammenpää), has dominated the NHL gaming scene for years and is the reigning EA SPORTS NHL European Champion. The 24-years-old resident of Uusimaa, Finland is the oldest player in this year’s European Final field and will once again be representing the NHL’s New York Islanders during the competition.
The runner up in last year’s EA SPORTS NHL 23 World Final, Eki’s spacious NHLWC trophy case includes one World Championship (2018) and five European Championships (2018, 2019, 2021, 2022, 2023), as well several top finishes and prize wins at NHL Club Championships.
Tammenpää is a popular full-time YouTube and Twitch content creator and EA SPORTS™ NHL® 24 expert who first started playing the NHL title on EA SPORTS NHL 07. Every player in this year’s European Final considers Eki to be the G.O.A.T. of Chel and expects him to be the hardest competition they will face in the road to this year’s title.
Being at the top of their game is something Eki has in common with his favorite NHL player, who he lists as Toronto Maple Leafs phenom Auston Matthews, who he says is “an awesome two-way player with incredible skill and an eye for scoring unbelievable goals.” Perhaps it was his own 14 years of playing hockey on the ice as a goalie that allows Eki to remain calm and positive during all his matches. He lists his gameplay strengths as passing, adaptiveness to his opponents, patience and not overreacting to difficult moments.
Experts agree that Eki remains ‘the one to beat.
Road to the European Championship
European Championship: Console Final – Playdown Round of 16 (series win 2-1 vs. Artuzio)
European Championship: Console Final – Playdown Round of 32 (series win 2-1 vs. Miseee96)
European Championship: Console Final – Playdown Round of 64 (series win 2-0 vs. pakjiz)
European Championship: Console Final – Playdown Round of 128 (series win 2-0 vs. XBlack)
EU Qualifier: Chel Showdown – Playdown Final (series loss 0-2 vs. sisu33_) **
EU Qualifier: Chel Showdown – Playdown Semifinal (series win 2-0 vs. Houkka)
EU Qualifier: Chel Showdown – Playdown Quarterfinal (series win 2-0 vs. Pikkarii)
EU Qualifier: Chel Showdown – Playdown Round of 8 (series win 2-0 vs. WeDuX_)
EU Qualifier: Chel Showdown – Open Play (19 wins, 1 loss)
**automatic entry to European Console Final
* * * * *
After finishing in the top 16 of the EA SPORTS NHL European Championship in 2022, Kibeeex(Tommi Lehtimaki) is ready to take the next step in his NHL 24 journey by attending his first LAN European Final this weekend. The 21-year-old from Vantaa, Finland is representing the NHL’s Toronto Maple Leafs during competition and says his biggest gaming strengths are his offense and ability to create scoring chances quickly.
Columbus Blue Jackets forward and fellow countryman Patrik Laine is his favorite NHL player, but he thinks Colorado Avalanche superstar Nathan MacKinnon would be the best athlete to grace the cover of NHL 25. Kibeeex has been playing the NHL title his whole life but started playing more seriously in 2021. He credits his family and friends as his biggest supporters for both live and virtual competitions. He says that Eken45jr is his biggest rival since he knocked him out of the EA SPORTS NHL European Championship two years ago.
Growing up in Finland, Lehtimaki played ice hockey outdoors in the winter and notes that music and great food are some of his passions. He also likes to take walks outdoors to clear his mind before pivotal matches.
Road to the European Championship
European Championship: Console Final – Playdown Round of 16 (series win 2-1 vs. x-BoBi-x)
European Championship: Console Final – Playdown Round of 32 (series win 2-0 vs. ZonjaZeshkan)
European Championship: Console Final – Playdown Round of 64 (series win 2-0 vs. ProfaneKiss)
European Championship: Console Final – Playdown Round of 128 (series win 2-0 vs. Ermine50)
EU Championship Open Play (PS5): 1,944 points, 21 wins
* * * * *
A relative newcomer to the EA SPORTS NHL World Championship scene, Launonexx (Eetu Launonen) is one of two 18-years-olds (also Alphaborje) participating in this year’s European Regional Final. A native of Silinjarvi, Finland, Launonexx will be taking part in his first LAN event of the NHLWC circuit after finishing in the top 16 in 2023.
Launonexx lists Tampa Bay Lightning star forward Nikita Kucherov – one of the reasons why he has chosen to represent the Tampa Bay Lightning during this competition – as his favorite player due to his skill, creativity, and ability to pass and shoot. Like Kucherov, he says his Chel strength is offensive zone pressure. Last year, Launonexx was part of the 6’s team that won the #ECL23Spring Lite Championship.
Launonen’s first EA SPORTS NHL title was NHL 10 and he started playing competitively in 2020. He would like to see Colorado Avalanche superstar Nathan MacKinnon as the cover athlete of NHL 25. If Launonen wins the EA SPORTS NHL 24 European Championship, he will invest his prize money for the future.
He lists fishing as one of his hobbies, so we hope he hooks ‘the big one’ this weekend and takes home the $15,000 USD cash prize.
Road to the European Championship
European Championship: Console Final – Playdown Round of 16 (series win 2-0 vs. WeDuX_)
European Championship: Console Final – Playdown Round of 32 (series win 2-0 vs. Houkka)
European Championship: Console Final – Playdown Round of 64 (series win 2-0 vs. Jackey1939)
European Championship: Console Final – Playdown Round of 128 (series win 2-0 vs. TomasFridel)
EU Championship Open Play (PS5): 1,881 points, 19 wins
* * * * *
Twenty-year-oldNikkeDangles (Niklas Tukiainen) from Uusimaa, Finland is entering his second consecutive European Final and will be playing his matches representing the NHL’s Washington Capitals. He finished in fourth place in the European Championship last year and second in 2021. Although he started to play the NHL title in 2009, Dangles says he started to play competitively in 2018 and notes that his aggressive, fast and creative style of play sets him apart from his competitors. NikkeDangles is one of the more vocal players in the field, and even though it’s his third NHLWC LAN competition, he says he still gets nervous on the big stage.
Tukiainen and his 6’s teammates also just collected their fifth #ECL24Winter Elite Championship in February and hopes to continue the momentum heading into the European Championship. Should he win the EU title this weekend, Tukiainen would put the grand prize winnings of $15,000 USD towards buying a car. He says his family is always cheering him on both in the virtual arena and at in-person events.
Dangles lists Edmonton Oilers captain Connor McDavid as his favorite NHL player because “he is the greatest of all time” but wants to see New Jersey Devils’ Jack Hughes on the cover NHL 25.
NikkeDangles has high hopes to represent Finland at the World Final this year.
Road to the European Championship
European Championship: Console Final – Playdown Round of 16 (series win 2-0 vs. hajsmik20)
European Championship: Console Final – Playdown Round of 32 (series win 2-0 vs. Vattuyy)
European Championship: Console Final – Playdown Round of 64 (series win 2-0 vs. SadaPoika)
European Championship: Console Final – Playdown Round of 128 (series win 2-0 vs. Wengerii)
EU Qualifier: New Year’s Open – Playdown Final (series loss 1-2 vs. JesseL2002) **
EU Qualifier: New Year’s Open – Playdown Semifinal (series win 2-1 vs. temppanen)
EU Qualifier: New Year’s Open – Playdown Quarterfinal (series win 2-0 vs. sagee95)
EU Qualifier New Year’s Open – Playdown Round of 16 (series win 2-0 vs. Miseee96)
EU Qualifier: New Year’s Open – Open Play (19 wins, 1 loss)
**automatic entry to European Console Final
* * * * *
Teemuyy (Teemu Polttila), a 21-year-old from Uusimaa, Finland, has been rising in the ranks of the NHL gaming community after winning two 6v6 Finnish Championships, a 6v6 European Championship and qualifying for the EA SPORTS NHL 22 European Final within his first four years of competitive play.
Polttila considers himself a competitive person and enjoys playing in LAN events because it makes him hungrier to win. He will represent the NHL’s Colorado Avalanchein the European Championship, a fitting choice as his favorite NHL player is Colorado Avalanche forward and fellow countryman Mikko Rantanen. Teemuyy’s father and friends will cheer him on as he faces several great Chel players in the European Final, including his rival Eki, whom he considers to be the greatest of all time.
Teemuyy, who has nine years of ice hockey experience, believes another great – Edmonton Oilers’ Connor McDavid – should be the cover athlete for NHL 25. Before his EA SPORTS NHL competitions, Teemuyy gets amped by playing a warmup round and downing an energy drink. If he can keep his head in the game, Teemuyy’s competitive nature and straightforward gameplay will carry him far.
Road to the European Championship
European Championship: Console Final – Playdown Round of 16 (series win 2-0 vs. Tombo)
European Championship: Console Final – Playdown Round of 32 (series win 2-0 vs. GigaAxe)
European Championship: Console Final – Playdown Round of 64 (series win 2-1 vs. sisu33_)
European Championship: Console Final – Playdown Round of 128 (series win 2-0 vs. HardcoreEmo)
EU Championship Open Play (PS5): 1,739 points, 19 wins
* * * * *
One of six native-Finns in the field, Temppanen (Teemu Karvonen) a 23-year-old gamer from Lappi, will make his second consecutive appearance at the European Championship after finishing as the runner-up last season. He has chosen to represent the NHL’s Anaheim Ducks during the competition, which is no surprise because he lists former Ducks captain Ryan Getzlaf as his favorite NHL player because of his leadership style, passing strength and the way he controls the game. However, Colorado Avalanchesuperstar Nathan MacKinnon is his choice to be the cover athlete for NHL 25.
Temppanen says he remains a calm, cool and collected player during game action and reserves his emotions and celebrations for after the match. Like many other NHL 24 players, he says that fellow countryman Eki will be his biggest challenge because of his mental toughness during LAN events, especially during high-pressure games. According to his own scouting report, Temppanen says his NHL 24 strengths include tight team defense and quick counterattacks, with a versatile attacking style. The Finnish gamer also enjoys playing and competing in other NHL game modes, including 6v6 and Threes.
In his free time, Karvonen enjoys playing badminton to keep this gaming hands agile. Let’s hope he stays awake during his upcoming matches, because he’s been known to sleepwalk all over, even making his way outside on occasion.
Road to the European Championship
European Championship: Console Final – Playdown Round of 16 (series win 2-1 vs. Pikkarii)
European Championship: Console Final – Playdown Round of 32 (series win 2-0 vs. H1k1jarru14)
European Championship: Console Final – Playdown Round of 64 (series win 2-0 vs. Datsyykki13)
European Championship: Console Final – Playdown Round of 128 (series win 2-0 vs. Searaider21)
EU Qualifier: New Year’s Open – Playdown Semifinal (series loss 1-2 vs. NikkeDangles) **
EU Qualifier: New Year’s Open – Playdown Quarterfinal (series win 2-1 vs. Eki)
EU Qualifier: New Year’s Open – Playdown Round of 16 (series win 2-0 vs. aAaro89x)
EU Qualifier: New Year’s Open – Open Play (19 wins, 1 loss)
**automatic entry to European Console Final
* * * * *
EA SPORTS NHL European Championship History
| YEAR | WINNER | RUNNER UP |
| 2023 | Eki (Erik Tammenpää) | Temppanen (Teemu Karvonen) |
| 2022 | Eki (Erik Tammenpää) | J-_-JamalTheMan (Jimi Rönkkönen) |
| 2021 | Eki (Erik Tammenpää) | NikkeDangles (Niklas Tukiainen) |
| 2020 | Artuzio (Arttu Mustila) | MrNipsuli (Roni Kajan) |
| 2019 | Eki (Erik Tammenpää) | Hansulino (Hannes Kettunen) |
| 2018 | Eki (Erik Tammenpää) | Artuzio (Arttu Mustila) |
The final Bracket Play Rounds (128-16) of the EA SPORTS NHL 24 North American Championship were held this past weekend with the Top eight players qualifiying for the in-person EA SPORTS NHL 24 North American Final on March 24 in New York City.
Players who have qualified along with the NHL Clubs they are representing are listed below. Full profiles for each player will be published March 20 in the CHEL Intel: North American Edition.
- BOOGIEX91: Nikolas Kritikos (Brossard, Que.) – Carolina Hurricanes (Club Runner Up)
- DEEKS: Dany-Karl Levesque (Saint-Hyacinthe, Que.) – Montreal Canadiens (All-Star Open Finalist)
- GREN: Matthew Grenier (Tomball, Tex.) – Buffalo Sabres(Club Champion)
- POLGZ: Ethan Kerr-Polgar (Newmarket, Ont.) – Toronto Maple Leafs (All-Star Open Finalist)
- REGS: Justin Reguly (Thunder Bay, Ont.) – Toronto Maple Leafs(Club Finalist)
- SAUCESHOW: Matteo Russo (Montreal, Que.) – San Jose Sharks (Club Champion)
- SEGWEEN: Tristan Aun (Dallas, Tex) – Dallas Stars (Club Champion)
- SKYYISTAKEN: Nicholas Ilievski (Webster, NY) – Buffalo Sabres (Club Runner Up)
March 17: EA SPORTS NHL 24 European Championship (in-person, Copenhagen, Denmark)
- 1 p.m. ET live stream: twitch.tv/NHL, YouTube
March 20 – CHEL Intel: North American Championship Edition
March 24: EA SPORTS NHL 24 North American Championship (in-person, New York, NY)
- 1 p.m. ET stream: twitch.tv/NHL, YouTube
April 3 – CHEL Intel: World Championship Edition
April 6: EA SPORTS NHL 24 World Championship (in-person, New York, NY)
- 1 p.m. ET stream: twitch.tv/NHL, YouTube
Full stream: EA SPORTS NHL All-Star Open
Full Stream: EA SPORTS NHL Stadium Series Open
QUICK CLICKS:
- Tournament Results North America
- Tournament Results Europe
- Rules and Regulations
- FAQ’s
- NHL23WC Discord
- Tournament Video Explainer
- NHL Twitch page
- Social: #NHL24WC
### (3/13/24)
NHL and the NHL Shield are registered trademarks and NHL 24 World Championship name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2024. All Rights Reserved.
Reading Time: 2 minutes
Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives—the drive-time podcast where iGaming’s most interesting voices speak freely. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the energy you can only find on the road.
Episode 4 of the Season 2 finale puts the spotlight on Kelly Kehn, founder, board member, and startup advisor in gaming. As co-founder of Defy the Odds (DTO), she’s building a launchpad and community connecting startups, investors, and operators—with a focus on female and minority founders. Previously, she co-founded the All-In Diversity Project, held ecosystem roles at happyhour.io and SBC, and serves on boards including FUNNZ.
During the ride, Kelly opens up about:
- Why iGaming events matter: the community, access, and acceleration you only get in the room.
- Defy the Odds (DTO): why she and her co-founders built it, what it is, and how founders plug in.
- Women in iGaming: real challenges and how to lower the barrier to entry; inclusion as a growth strategy.
- Pitch ideas that paid off and common startup pitch mistakes.
- The next possible unicorn in iGaming and what makes it possible.
- Soundtrack to success: the song for a win, the pre-coaching track, and the one that sums up her career.
- The boldest ideas: intention, asking for help, and doing the homework.
- The unwritten rule of iGaming.
- Halloween rubric: the scariest moments in life and career, and why saying the hard thing out loud matters.
- Kelly’s Champion Rule: Be kind to yourself and to others.
“As Kelly said, ‘When we open the space to more people and more perspectives, we all win and the pie gets bigger.’ This episode was the perfect finish of our Season 2 in Lisbon,” said Krazhan.
Watch or listen to Season 2, Episode 4 with Kelly Kehn on:
Season 2 of Bet It Drives launched with Rasmus Sojmark, kept pace with Tiago Pereira and Kyrylo Korobka, and now crosses the line with Kelly Kehn in the finale. But still, don’t unbuckle yet: Season 3 is coming soon with more interesting conversations and more reasons to hit play. Follow GR8 Tech to stay in the loop.
The next chapter of iGaming belongs to champions who play smart and bold. Join GR8 Tech at SiGMA Central Europe 2025, Rome, November 3–6, booth 5028-2, and discover the Heavyweight Rulebook—built for operators ready to scale, localize, and win.
The post GR8 Tech’s Bet It Drives Season 2 Finale: Kelly Kehn on Opening iGaming to New Founders appeared first on European Gaming Industry News.
Latest News
GambleAware Warns Outdated Gambling Advertising and Marketing Regulations are Leaving Children at Risk of Gambling Harm
Reading Time: 2 minutes
Regulations for online gambling marketing must urgently be brought into the digital age, a new report from the charity GambleAware has warned.
The report reveals that despite gambling being an age-restricted product, children are being exposed to gambling marketing online, before they reach an age at which they can critically evaluate it. This is leading to gambling being normalised and portrayed as “risk-free”, which increases the risk of them experiencing gambling harm.
Gambling harms are becoming an increasing part of children’s lives, with previous research finding that in 2024, around 85,000 children in Britain were experiencing harm from their own gambling, a figure which has doubled since 20233. GambleAware’s new report highlights how seeing gambling marketing and content, online and via social and streaming platforms, could be encouraging children to gamble and contributing to the number experiencing harm.
The new report calls out poor regulation of gambling marketing online, highlighting how more needs to be done to ensure the rules reflect the unique challenges presented by the digital age and urges a reduction in self-regulation to protect children from being exposed to age-restricted gambling content. Alongside this, GambleAware is also calling for mandatory health warnings to be put on all gambling marketing so people are aware of the risks and support available.
Specific changes to help protect children could include moves to hold online platforms to greater account and ensuring existing government programmes, such as the Online Safety Act and Online Advertising Programme, more directly address gambling marketing and content online. Alongside this, other recommendations include the alignment and strengthening of online safety regulatory powers and programmes.
GambleAware research also found strong public support from children and adults for changes to gambling marketing and advertising regulation. Around four in five children (79%) say they want more rules around gambling content and advertising on social media. Alongside this, over seven in ten adults also agree, saying they want more regulation around gambling advertising on social media (74%) and gambling related content on social media (70%).
Anna Hargrave, GambleAware Transition CEO, said: “Gambling operators invest significant resources into online marketing because it works at getting people to gamble more. This has resulted in children and young people being exposed to gambling content online before an age at which they can critically evaluate it and understand the risks that come with it.
“The current regulations covering gambling marketing and advertising online were designed before most children had easy access to the internet. Urgent action is needed to update these rules and bring them into the digital age to help keep children and young people safe from gambling harm.”
The post GambleAware Warns Outdated Gambling Advertising and Marketing Regulations are Leaving Children at Risk of Gambling Harm appeared first on European Gaming Industry News.
Max Sevostianov, CCO at Betbazar, reveals how AI Cricket blurs the line between sport, tech and entertainment — creating a 24/7 AI sports universe — where every match feels alive and every second counts.
- How did the idea of creating AI-driven Cricket come about?
It started from our roots in Live Data Feed and Live Content. We constantly saw the same demand from operators worldwide — they needed fast, round-the-clock sports content that actually feels alive. Traditional virtuals didn’t cut it anymore; they were too static, too predictable.
Cricket, with its global fanbase and built-in drama, became the perfect playground for something new. We wanted to merge sports logic, AI, and entertainment to create a product that doesn’t just simulate a match — it lives one. That’s how AI Cricket was born: a fast, emotional, and unpredictable experience built for the next generation who expect energy, not repetition.
- What market gap does this product fill – and which Operators or regions is it most relevant for?The biggest gap we saw was the “dead zone” between traditional virtuals and real sports. Virtual games looked repetitive and lifeless, while real matches were limited by schedules and logistics. Bettors were stuck between predictability and waiting.
AI Cricket closes that gap completely. It runs 24/7, behaves like a real sport with live odds movement, and keeps the unpredictability that makes real competition exciting. It’s already resonating strongly in cricket-driven regions — India, Bangladesh, Australia, and across Africa — where players crave constant, authentic action that never sleeps.
- AI Cricket offers a short dynamic format (3–6 minutes). How does it align with the behavior trends of the Next Generation of bettors?Today’s bettors live in a scroll culture. They want action, not waiting. The next generation grew up on TikTok clips, Reels, and esports rounds that last minutes, not hours. That shift completely changed attention patterns — and we built AI Cricket for that world.
Each match lasts just 3 to 6 minutes — quick, intense and rewarding. It’s snackable entertainment with real IGaming logic behind it. Players can jump in, experience the thrill, and move on — or stay for hours of back-to-back action that never loses momentum.
- How exactly does the AI model work to make every match unpredictable and “alive”?Behind every match is a living algorithm. Our AI engine processes thousands of variables — team stats, player behavior, pitch and weather conditions, even dynamic momentum shifts. It learns from real cricket patterns but never repeats itself.
That’s what makes it unpredictable — no scripted loops, no recycled outcomes. Every delivery, every wicket, carries its own story. You can literally feel the rhythm of the game changing, just like in live sports. That’s where the emotion comes from — not from animation, but from intelligence.
- How customisable is the product for each Operator’s brand?
We built AI Cricket to be more than a plug-and-play product — it’s a canvas for each Operator’s brand. Our customisation layer lets partners design branded tournaments with their own visuals, logos, and atmosphere.
That means every sportsbook can offer something that feels exclusive — not “another virtual,” but their cricket universe. It’s a powerful way to build loyalty and keep players coming back, because the experience looks, sounds and plays like it truly belongs to that Operator.
- Does Betbazar plan to expand the AI-driven approach to other sports as well?
Absolutely — Cricket was just the opening chapter. The core AI engine we’ve built is flexible enough to adapt to any sport with a short, dynamic format. We’re already experimenting with new disciplines that share the same DNA: fast action, unpredictability, and constant engagement. Our goal is to create a full AI-driven sports universe.
- How do you see AI-powered Content evolving in the iGaming industry over the next 2-3 years?
AI-powered content transforms iGaming by making it faster to test ideas, launch products, and measure results. It turns IGaming into a form of entertainment — offering new, immersive experiences rather than just odds and outcomes. It’s a powerful way for Operators to experiment with different hypotheses, understand player behaviour, and adapt their sportsbook in real time. The line between sports, gaming, and entertainment is fading — and we want Betbazar to lead that evolution.
About Betbazar
Betbazar is a product-first iGaming technology company that empowers Operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Platform and Sportsbook Solutions, the company delivers performance, reliability and growth Operators need to stay ahead. Betbazar is a long-term technology partner, helping Operators integrate faster, operate smarter and scale stronger.
Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar
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