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WA.Technology Unveils Next-Gen iGaming Solutions at BiG Africa Summit 2024
WA.Technology is delighted to announce its participation at the upcoming BiG Africa Summit, 25-27 March 2024, in Johannesburg, South Africa. WA.Technology will showcase its full spectrum of B2B iGaming solutions, including its specialist African iGaming omnichannel platform, WA.Africa, at Stand 1016 throughout the event.
Marking a decade of excellence in Africa, the BiG – Betting & iGaming – Africa Summit is an enjoyable networking and learning opportunity to explore the expanding iGaming market across the continent. The action-packed summit will be held at the luxurious Emperors Palace Hotel; the agenda provides a platform for professionals to discover new technologies and enjoy the entertainment, including the opening night BiG Fight. This year, WA.Technology will highlight its advanced WA.Africa omnichannel platform solution, tailored per client, per market to meet the diverse needs of Africa. Designed to deliver a superior gaming experience while addressing the unique opportunities in Africa, the cohesive solution establishes successful results by combining mobile, retail, and online gaming, enhanced with AI-driven gamification and customisation.
WA.Africa has teamed up with NE Group, renowned specialists in the African iGaming sector, to form a collaborative venture. NE Group is well-established across the continent, bringing a wealth of experience in developing platforms tailored specifically for the African audience. WA.Africa’s dynamic and intelligent features increase player acquisition, engagement and retention through unique tool combinations, including:
● Real-time performance tracking engine.
● Retail and online functions applied to land-based operations.
● Mobile-first responsive design.
● Data-driven BI reporting and dashboard tools.
● Certified live feed and odds feed integration.
● Intelligent and flexible PAM.
● Reactive CMS and CRM capabilities.
● Auto and manual bonus management system.
● Risk and trading management through Sportradar MTS
● Wide range of adaptable betting features.
● Automated KYC, fraud, and responsible gaming.
● Multi-affiliate system.
Visitors to Stand 1016 will have the opportunity to experience WA.Technology’s latest developments first-hand. WA.Technology’s experts will be available to discuss how they can help operators maximise their reach within Africa with their WA.Africa market specialists. Particular emphasis will be on the adaptability of WA.Technology’s bespoke solutions to meet the specific needs of African operators, ensuring a seamless and enriching gaming experience.
Visitors can also explore the upgrades made to the WA.Platform, which offers a more captivating and beneficial experience thanks to substantial new developments. Featured at ICE London 2024, the WA.Platform casino AI is designed to adapt to specific user actions; it boasts a state-of-the-art content management system and broad customisation for local preferences. Top-level support for operations, sophisticated analytics, a multifunctional dashboard, intuitive website editing tools, strengthened security measures, and a modern aesthetic contribute to WA.Platform’s appeal.
WA.Technology’s best-selling verticals WA.Sports and WA.Casino are set to captivate attendees at the event. For African sports lovers, WA.Sports stands out with its vast array of betting options for over 500,000 pre-match and 360,000 live global sports events, enriched by features such as live betting, cash-out options, and marketing tailored for African audiences. Simultaneously, WA.Casino is an all-encompassing casino solution for custom-made creations, offering access to more than 6,800 games from over 70 leading providers via a single API integration. Together, they deliver superior customisation, swift deployment, and extensive support services, promising exceptional satisfaction and experiences for clients and players.
WA.Technology will also share the latest news and developments from its other popular verticals, WA.Fantasy, WA.Lottery, and WA.Poker that gained attention at ICE London 2024 and SBC Summit Rio with engaging fantasy and lottery prize giveaways and a unique poker tournament. All three verticals have recently been improved with next-level capabilities, performance, and game range developments. Visitors to the company’s stand can discover exciting new fantasy and lottery games and learn more about the recent impressive upgrades.
For more information about WA.Technology’s full spectrum of iGaming solutions meet the team at BiG Africa Summit stand 1016. Discover how WA.Technology’s WA.Africa can drive success for your business; let’s explore the future of iGaming in Africa together.
Latest News
iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry
iGX, a leading voice in the iGaming industry, and Optimove, the #1 CRM Marketing platform for iGaming and sports betting operators, announce the release of a report exploring the transformative role of gamification and Generative AI (Gen AI) in the iGaming industry. This comprehensive study highlights the trends, strategies, and innovations shaping the future of iGaming, providing valuable insights for operators navigating this rapidly evolving landscape.
Methodology:
iGX Insights surveyed 100 Heads of Marketing, CMOs, Brand Directors, and similar executives from iGaming organizations across Europe to find out how the industry is continuing its gamification efforts and the impact AI is having on iGaming.
Key Findings Previewed
The forthcoming report reveals critical insights into how gamification and AI are revolutionizing player engagement, retention, and overall gaming experiences:
- Gamification’s Universal Adoption: The report highlights that 100% of surveyed iGaming operators have implemented gamification strategies, underscoring its universal adoption. Popular elements such as achievements, tournaments, and personalized challenges have proven effective in driving player activity and loyalty.
- Generative AI’s Growing Role: With 61% of operators already deploying Gen AI solutions and 39% planning to do so, AI is reshaping iGaming. Applications such as personalized promotions, automated content creation, and predictive analytics are driving hyper-personalization and streamlining operations.
- Data-Driven Personalization: The study emphasizes the increasing importance of player data in tailoring experiences. Organizations that leverage data insights effectively can deliver highly targeted content, predict player behavior, and optimize engagement strategies.
Industry Implications
The report positions gamification and AI as pivotal to the future of iGaming, enabling operators to deliver immersive, personalized experiences. By integrating these technologies, organizations can foster deeper player loyalty, enhance lifetime value, and remain competitive in a dynamic market. However, the study also addresses the challenges of data analytics and ethical use, which will be critical for sustained success.
As noted by Pini Yakuel, CEO of Optimove, “Gamification and Generative AI are no longer optional strategies—they are essential for operators looking to thrive in today’s competitive iGaming landscape. This report provides a roadmap for leveraging these tools to enhance player engagement and deliver meaningful, data-driven experiences.”
Added Gabriela Martins da Silva, Content Director iGX, “It’s important to note that implementing Generative AI solutions successfully also requires a strong data foundation. Any gaps in data can lead to inaccurate results, introducing potential risks when deploying these technologies. That said, it’s clear that AI is poised to become a cornerstone of the gaming industry, and the number of companies leveraging Generative AI will only increase in the coming years.”
The post iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry appeared first on European Gaming Industry News.
Reign of Titans has officially arrived in the Google Play Store and IOS’s App Store. The strategy card-based online PvP battle game, is removing barriers for upcoming esports stars with a free-to-play model, low technical requirements, and global competitions.
“Reign of Titans is here to make an impact in India,” said Adi Abili, Head of Reign of Titans. “We’ve spent considerable time and effort to deliver the best version of our game, one that’s fun for everyone and offers a new opportunity for players looking to make a name for themselves in esports.”
The Reign of Titans game transports players to the World of Ereo – a mystical and fascinating place bound together by the forces of Chaos and Order. Players, or “Kyoks” as they’re referred to in the game, begin by choosing a Titan from one of eight unique elements, building their deck of scrolls, and then heading into the Arena.
In these real-time 1v1 matches, players need to effectively manage their Titan’s energy, or “Mana” and HP while inflicting damage through the strategic selection of scrolls. Victory can be achieved in two ways – depleting the opponent’s HP completely or making them run out of scrolls.
Reign of Titans is not new to India. The team behind the game brought beta versions to colleges, gaming cafes, and top esports athletes in 2024, in the hopes of understanding how to best appeal to gamers in the region. The game’s low system requirements make it easy for anyone to climb the global leaderboards and have a shot at becoming an esports player.
Players can head over to the Google Play Store or App Store to download the Reign of Titans app, get their first Titan, and refine their skills. New sign-ups will get an exciting “Welcome Loot Box”, giving players a head-start in crafting their Titan’s strategy.
Players in India can visit the official Instagram to see upcoming events where they can experience Reign of Titans live. The game will continue its activations across different colleges and cities of the country.
The post Reign of Titans Launches in India, Bringing New Opportunities for Esports Players appeared first on European Gaming Industry News.
The ICE Esports Arena at ICE Barcelona 2025 plays a key role in educating people about esports and how to access, integrate and regulate this growing vertical, says Clarion Gaming’s leader in Emerging Technology and Esports.
“Part of the role of the Esports Arena and The Esports and Games Conference is explaining exactly what esports is,” said Will Harding. “There is still work to be done in helping regulators to better understand esports. That’s why showcasing esports here at ICE is so important – we’re empowering people who are at the forefront of shaping regulatory policy.”
The ICE Esports Arena continues to grow year-on-year, with four world-ranked professional Counter-Strike 2 teams competing live at ICE 2025 for a US$25,000 prize pool. This year’s winners were 500 (Bulgaria: World ranking: 47).
“In terms of attendees, we have a whole spectrum of people here, from those that are still shocked that computer games have anything to do with sports betting to those that have built incredible businesses around esports,” Harding continued.
“There are also a number of visitors who realise that esports is significant for their business in terms of revenue but don’t necessarily know how to access this vertical, and we’re here to guide them toward unlocking its full potential.
“But the one thing which is absolutely certain is that esports betting is here to stay and it’s going to continue to grow”
He also praised headline partners, esports betting experts Oddin.gg, for their contribution in helping explain why esports is such a commercially important vertical for operators.
“Oddin.gg has been an excellent partner in realising the Esports Arena. Holding a professional esports tournament is a big endeavour. As our headline sponsor, Oddin.gg has played a key role in showcasing how the data and the odds work. They have helped complete the education journey,” he affirmed.
Commenting on ICE’s move to Barcelona, Harding highlighted that both the city and the show’s new venue Fira Barcelona Gran Via have extensive experience with esports, providing a perfect location for the ICE Esports Arena’s continuing expansion.
“It’s very established here. You can walk around Barcelona and see large-scale internet cafes catering for esports fans,” he added. “This represents an ideal foundation for the continued growth of the Esports Arena and The Esports and Games Conference in the years ahead.”
The post Shaping the Future of Esports: ICE Esports Arena provides essential insights appeared first on European Gaming Industry News.
iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry
Reign of Titans Launches in India, Bringing New Opportunities for Esports Players
Shaping the Future of Esports: ICE Esports Arena provides essential insights
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